DESCRIPCION de LA EVIDENCIA Taller de Comprension Lectora

DESCRIPCION DE LA EVIDENCIA SOLICITADA
Desarrollar un taller de comprensión lectora sobre términos técnicos en idioma ingles,

referente a oferta y demanda.
ORIENTACIÓN
Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de
aprendizaje de la Actividad de Proyecto 4, y conteste:
1. Supply (3) Expensive

2. Demand (2) Desire to buy any product
3. High price (4) All people
4. Mass market (5) The lifetime of goods and services.
5. Life cycle (1) Disposition to offer products
According to the text, mention the things people take into account to determine the
demand.
1. Tastes or preferences
Consumers may demand for an item one year and ignore it the next.
2. Number of consumers
A large quantity of buyers carries to an increase in demand; a small quantity of

buyers carries to a decrease (Franny Chan website).
3. Income
When income rises, the quantity demanded will rise too. When income falls, the
demand of that product will fall too (Franny Chan website).
4. Consumer expectations
Purchasers are interested in satisfying their consumption regarding quality as the

most important factor. Likewise, the lead price has an effect on the potential increase
of the consumer´s final decision.
5. Price of related goods
There are two kinds of related goods that can affect the demand: substitutes (for
example, butter and margarine) and complementary (toys and batteries).
Write F for false or T for true

a. Production cost depends on Technology
F () V (x)
b. As greater the expectations are, the lower will be the offer from the companies.
F () V (x)
c. One of the four Ps of marketing mix is Packaging
F () V (x)
d. Price is the amount a customer pays for the product
F () V (x)
e. Planning is to transform and develop marketing objectives to marketing strategies
F () V (x)
Answer the following questions a. What is Benchmarking?
Benchmarking is the procedure of determining who the best one is. It is an amount
of the quality of company’s products, policies, programs, tactics, etc., and their
contrast with standard measurements, or similar amounts of others.
It is, also, the continuous systematic process for evaluating the companies that are
recognized as best-in-class, for the following purposes:
• Establishing priorities, target, goals
• Developing product and process objectives
• Meeting or surprising industry best practices
What is the process of Benchmarking?
Process of benchmarking Competition and its main aspects In benchmarking, it is

necessary to take into account the next aspects:
1. Planning
It is the plan for running the benchmarking investigation.
2. Analysis
After analyzing the information, it obtains a basis for comparison.
3. Integration
Develop aims and incorporate them into the benchmarked process.
4. Action
It refers to the action plans necessary to achieve the objectives decided in step 3.
c. Number the aspects to be taken into account in Benchmarking:
In benchmarking, it is necessary to take into account the next aspects:
Product
It is the thing produced by labor or effort.
Price
It refers to the quantity of payment or compensation given by one party to another
in return for goods or services.
Sales systems
It is a set of principles, processes, strategies and tools that are put into place to
bring the company results day-in and day-out.
Payment systems
It is used for transferring money include debit cards, credit cards, and e-commerce
payment systems.
Advertising
It is a form of communication used to encourage or persuade an audience to
continue or take some new action.
Promotion
It refers to the communications with the public in an attempt to influence them

toward buying your products and/ or services.
Location
It is a place where something is or could be located.
Organization
It is a social unit of people systematically structured and managed to meet a need

or to pursue collective goals on a continuing basis.
Planimetry
It is the measurement of plane surfaces; for example, the determination of, angles,
horizontal distances and areas on a map.
Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.
Write a ten lines text that summarizes the topic of the activity.
Supply and demand is perhaps one of the most fundamental concepts of economics
and it is the backbone of a market economy. Demand refers to how much (quantity)
of a product or service is desired by buyers. The quantity demanded is the amount
of a product people are willing to buy at a certain price; the relationship between
price and quantity demanded is known as the demand relationship. Supply
represents how much the market can offer. The quantity supplied refers to the
amount of a certain good producers are willing to supply when receiving a certain
price. The correlation between price and how much of a good or service is supplied
to the market is known as the supply relationship. Price, therefore, is a reflection of
supply and demand.
The relationship between demand and supply underlie the forces behind the
allocation of resources. In market economy theories, demand and supply theory will
allocate resources in the most efficient way possible. How? Let us take a closer look
at the law of demand and the law of supply.

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DESCRIPCION DE LA EVIDENCIA SOLICITADA

Desarrollar un taller de comprensión lectora sobre términos técnicos en idioma ingles,

1. Supply (3) Expensive

A large quantity of buyers carries to an increase in demand; a small quantity of

Purchasers are interested in satisfying their consumption regarding quality as the

5. Price of related goods

Write F for false or T for true

c. One of the four Ps of marketing mix is Packaging

d. Price is the amount a customer pays for the product

e. Planning is to transform and develop marketing objectives to marketing strategies

Answer the following questions a. What is Benchmarking?

• Establishing priorities, target, goals

• Developing product and process objectives

• Meeting or surprising industry best practices

What is the process of Benchmarking?

Process of benchmarking Competition and its main aspects In benchmarking, it is

After analyzing the information, it obtains a basis for comparison.

Develop aims and incorporate them into the benchmarked process.

c. Number the aspects to be taken into account in Benchmarking:

In benchmarking, it is necessary to take into account the next aspects:

It is the thing produced by labor or effort.

It refers to the communications with the public in an attempt to influence them

It is a place where something is or could be located.

It is a social unit of people systematically structured and managed to meet a need

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