Anubha Rastogi

Intrapreneur | Brand & Image Consultant | Digital Media Enthusiast | Life Skill
Trainer | The Unconventional Academician

Mobile: 91-975-672-7177 | Home: 0121-4301334

Email: therastogianubha@gmail.com
Linkedin: www.linkedin.com/in/therastogianubha

Profile Snapshot:
Ambitious, dynamic, self-motivated & out-of-the-box thinker accompanied with an enterprising spirit,
offering a combination of intellect, creativity & performance. An innovative teacher and an academic
administrator offering 11 years of experience (Academic + Industry) in handling & leading various
verticals.

Worked closely and effectively with all levels of management to satisfy project and productivity
requirements. Proven ability to deal with a wide range of individuals in a stressful and time-sensitive
environment. Offers logical forthright thinking and is able to provide effective solutions. Capable of
objective analysis and possesses the ability to clearly communicate to masses from the first impression
to the deepest question. Recognized as a focused individual and an adept learner, thereby offering a
great talent for developing, building and leading high performance teams. The broad professional
experience has been proven to be assistive for institutions in increasing revenues, building better
reputation, enhancing quality of teaching, adapting new technologies and building new systems both at
strategic & executional level.

A life long learner interested to amalgamate with an organization that further magnifies my potential &
unveil me to new proficiencies.

Key Milestones Achieved:

Core Competencies & Skillsets:
• Liaised the deal with Forbes India, IRW (India’s third
• Top notch Presentation, Public Speaking, &
Biggest Fashion Platform), Coke Studio and more for
Communication Skills building institutional reputation.
• People Management, Co-ordination, Leadership &
Persuasive skills • Reorganized the JOB SKILL MODULE with industry
• Organization & Planning Skills with Team Work and oriented curriculum development, standardized
Team Building Capabilities. teaching pedagogies, content development,
• Problem Solving, Analytical & Decision Making Skills conceptualization & implementation of a digital student
with Result Orientation. performance tracker DIGI JSM with proven results.
• Multitasking, Adaptive with Never say die attitude, & an
• Delivered high absorbance training sessions for
ever learning perspective. principals, teachers & students.
• Excellent Time & Event Management Skills with a
pleasing personality. • Lead, strategized and executed MOOC developments.

Languages Known: • Rechurned the Media Presence and conceptualized

various Print & Digital Campaigns and New Collaterals
English & Hindi (Proficient) |German (Intermediate)
leading to better Brand Perception..

Computer Skills: Academic Credentials:

Proficient in: Windows & IOS, MS-Office (POWERPOINT,
2010: UGC Net Qualified in Management
WORD, EXCEL), Social Networking Platforms & Internet 2009: MBA, Bronze Medal from Amity Noida, 8.61 CGPA
applications 2007: B.Sc Biotech, Gold Medal from CCS University, 89.6%
Intermediate in: Adobe Photoshop & Adobe Illustrator 2004: XII from CBSE Board, Modi School DMA I, 76.8%
2002: X from CBSE Board, Modi School DMA I, 87.6%
Courses Taught & Trainings Delivered:
Undergraduate Level : Industrial Psychology, Industrial Management

Post Graduate Level: Principles of Management , Business Communication, Organizational Behavior,

Strategic Management, Human Resource Management, Marketing, Advertising & Integrated Marketing
communication, Digital Marketing, Corporate Governance, International Business & Entrepreneurship.

Trainings: Personal Branding (Appearance ,Behavior and Communication), Executive Presence-An

employee branding program, Behavioral Management (Transaction Analysis, Goal Setting, Time
Management, Emotional Intelligence Team Skill and more.) Appearance Management (Corporate Dressing,
Interview Dressing, Social Dressing as per roles and goals and more.),Communication Skills ,Interview
Preparation, Selling Skills, Leadership skills, Customer Handling/Customer Delight, Power Of First
Impression, Discover The New You, Etiquettes (Dinning, Email, Social and Phone), Entrepreneurship,
Motivation, Right Attitude, Career Path Development, Presentation Skills.

Organizational Experience :

Employers About The Activities & KRAs Outcomes

Organization

Vidya Knowledge Park Vidya Knowledge • As a HEAD JSM, developed the Better Content with
Academic Position: Park is an educational curriculum, content and Standardized teaching
conglomerate pedagogies for an industry methodologies and a
Head JSM (Feb 2018- Oct 2020) changing the face of oriented learning. regular tracking with online
Assistant Professor (Feb education is western • Planned, conceptualized & exam has resulted in better
2016-Feb 2018) U.P. Implemented DIGI JSM a digital placement percentage of
project for tracking Student students.
With nine Colleges, progress.
an IB and CBSE • Developed Training Capsules for
School and state of various companies.
the art sports • Trained Internal Students for
academy spread
across in 75 acres
Eco Friendly campus • As an Assistant Professor Good Concept clarity to
its alumni are working delivered various technical students with better
across the globe. subjects sessions in B School university examination
with 100% Result. result.
Administrative Position :
• As a Brand Manager increased Increased Eyeballs and
Brand Manager (Feb 2016-Oct the number of Platforms for Brand Recognition of Vidya
2020) Social Media Presence. Knowledge Park in relevant
• Developed and structured new industries and sector.
marketing Collaterals for better Better connect with various
dissemination of information. stakeholders including
• Conducted and Liaised with students, parents &
some important organizations to teachers.
increase BRAND PRESENCE.
• Anchored various high impact
events and MOUs.
• Planned and Executed several
viral Social Media Campaigns.
• Coordinated the Photography
and Videography production.

Vidya Prakashan Vidya Prakashan is a • Developing Content & overseeing Fresh revival of the brand
National Award development of Marketing with better brand
Brand Advisor (Jun 2018- Feb Winning Publishing Collaterals and Corporate Videos Perception and Adoption
2020) house producing • Conceptualization of New Digital Specially in the digital and
renowned books with Projects including GUI of Apps e -Learning segment with
a four decade legacy Websites and Ed Tech Initiatives. new initiatives.
of producing quality • Strategies and Implementation of
content. new projects for brand revival.
Employers About The Activities & KRAs Outcomes
Organization

El Diseno El Diseno is a Full • Undertaking projects from small Cross cultural approach
Service Advertising sized, overseas and differential has led to enhanced
Founder & Creative Director Agency dealing with clientele. presentations, better
(Jan 2013 –April 2020) the conceptualization • Handling their print, graphics and speaking websites and
and production of content related work including more effective marketing
Marketing Collaterals corporate presentations and collaterals.
(Design & Content) marketing collaterals in
and other tools for association with their virtual
improving Brand teams.
Presence. • Helping them co-create their
Brand Identities for better.

Vidya Knowledge Park Vidya Knowledge • In addition to the regular High visible absorbance
Academic Position: Park is an educational knowledge dissemination and recognition gained due
conglomerate process, also functioned as an to dexterity displayed and
Assistant Professor (Jul 2011 changing the face of active member in the media & dynamism personified.
-Jan 2013) education is western branding team.
U.P. • Meticulously involved with the Appreciated by
Administrative Position : media center for crafting website, management, dignitaries
With nine Colleges, social & print media related and highly sought after
Exam Coordinator an IB and CBSE material. Launched the celebrities.
Media Coordinator School and state of newsletter and functioned as the
(Jul 2012 – Jan 2013) the art sports chief editor and metamorphosed
academy spread the entire marketing collaterals.
across in 75 acres • Also conducted various
Eco Friendly campus personality development
its alumni are working workshops, promotional
across the globe. campaigns and anchored several
high profile events

NGI, Meerut Neelkanth Group is • Started as a lecturer and very 100% result delivered from
Academic Position: an upcoming rapidly promoted and imbibed the very first performance.
educational group into the core multifunctional
Sr. Lecturer with engineering & team. Being recognized for the
(Jul 2009 -April 2011) Management • Worked on establishing the brand contributions made and
Colleges. Spread in a image of this newly established sprouted in conjunction
huge campus and institution and henceforth with the organizations
Administrative Position : believing in Multiple developed various promotional growth since the
Student Counsellor Intelligence teaching kits for institutional branding & organization was in its
(Jul 2009 -April 2011) methodology it is one corporate presentations. sprouting phase.
of the fastest growing • Organized several events and
group in U.P. industrial trips for promotional
purposes.

Reliance Life Sciences Reliance Life • Worked in association with the Developed a full-fledged
Sciences is a vertical branding team for the launching launch strategy, 50% of
Mumbai of Reliance group of a chemotherapy product G- which was actually
Management Trainee dealing with CSF. implemented by the
(May 2008 - Jul 2008) Pharmaceutical And • Conducted a thorough primary company.
Biotechnology sector research on Indian market per se
producing medicines to determine the market structure
and new improved (Industry & Competitor Analysis).
plants based in Vashi. Major locations of work included
Delhi, Mumbai, Jaipur & Pune.

Key Projects Undertaken:

• Digital Apps Development for Android & IOS (Jan 2019 –Present)
Overlooked the development of various Ed Tech Apps including Learn Forward, Complete Course, Max
Marks and Designed and conceptualized the GUI for these apps for better understanding of concepts
and giving students an ICT based tool for anywhere anytime learning.
• Digi JSM (Mar 2018 –September 2018)
Preparing students for placements is a tedious task and difficult to monitor. To overcome this shortcoming
we decided to bring digital technology into the picture. So conceptualized and executed this software
development wherein student’s progress can be monitored via two tests per semester ranging in areas
from Quantitative Aptitude, Logical Reasoning, English & Soft Skills.

• Campus Buzz & Placement Pulse (Jan 2017 –Present)

Making Student, Parents and Surroundings aware of Key Things happening in the campus is equally
important as it is to get those things done. So Campus Buzz is a PRINT Bi Annual Newspaper and
Placement Pulse is a Monthly Digital Mailer circulated amongst various Stakeholders of the Institution.

• “BLOG MARKETING…creating buzz without burning cash.” Dec 2008

Understood the importance of content and blog at a time even when they were not in the hype. Worked
on blog as a tool in the marketing mix and the extent of its popularity which was a relatively new trend
back then and illustrated its importance at relatively low expenditure. Explored new avenues devised as a
consequence of blog marketing. Ascertain major sectors and extent of its possible usage & scrutinized its
bearing on the Indian market and the extent of consumer acceptance.

Awards & Accolades:

• Best Paper Award in “Development of Micro and Small Women Enterprises in India” at Vidya College of
Engineering, India, (23rd – 24th June 2017) with the paper titled Advancing With Virtual Clusters An
Insight For Women Entrepreneurs
• Letter of Appreciation from Management for Performance.
• Winning house captain in college cultural festivals.
• Winner of many inter college as well as inter house debate competitions.
• Conquest several prizes for creativity (art & painting) at national & district levels.

Affiliations & Volunteer Activities :

• Currently working and promoting several NGOs and helping them reach the mass audience as a part of
community service and moral social obligation.
• Attended several TiE conferences, Startup India, Delhi Startups events and worked voluntarily with some
incubators.
• Been associated with AIMA, Lodhi road in order to improvise the Industry Academia Partnerships &
Pathways (IAPP)
• Attended several workshops and various FDPs & MDPs from time to time to keep abreast of the times.

Invited Talks Delivered:

• How to Make yourself A Personal Brand, FDP Conducted.
• What to Choose After class XII, Student Development Program for Students of Northern U.P.
• Making Most of Your time & Handling Exam Stress for School Students in Meerut.

Hobbies & Interest:

Listening Music | Travelling | Photography | Adventure Sports | Painting | Creative Writing | Mind Puzzles

Personal Details:

Date of Birth: 26th Jan 1987 | Current Location: Agra, Uttar Pradesh, India | Marital Status: Married

References:
Available on Request