INTRO TO COMM MEDIA - Module 2
INTRO TO COMM MEDIA - Module 2
INTRO TO COMM MEDIA - Module 2
TO
COMMUNICATION
MEDIA
MODULE 1 – FUNCTIONS OF
COMMUNICATION
VENTURA, CHRISTIAN D.
FUNCTIONS OF COMMUNICATION
1. INFORMATION
The first and foremost function of communication is to provide information. This
has to receive, collect or sift information from various sources, both external and
helps them to make decisions by identifying, analyzing and evaluating the data, and
considering alternative choices. In other words, policy decisions can be taken only when
information is available.
ongoing process. No organization can really grow unless the people vitally involved in it
directly or indirectly, all different areas of interest are interrelated. That is why almost all
Unless they are given useful information from time to time, they are likely to remain
Advertisements, special articles, information talks etc., play an important role in this
regard.
2. INSTRUCT
colleges and business where a hierarchical order is followed to instruct and command
information with their subordinates to instruct them on how, when and why to do things
in a specific way. Various opportunities for training and upskilling are offered to the
Communicating the way things are done and are needed to be done in future is
3. PERSUADE
In normal life, people take the help of persuasive communication to change the
attitude of other people and sway them towards their way of thinking.
A mom can persuade her children with a toy and sweet messages whereas
children can sway their parents and group of friends to their way of thinking with their
sweet talk, attitude, communication and good behavior. A teacher takes the help of
teaching materials and persuades a child with an encouraging word so that he can do
better in class
influence the opinion and decisions of other workforce, clients and customers. They
share vital information, views, new ideas and techniques that persuade other people in
to their product to persuade potential customers in buying their products and services.
4. MOTIVATION FUNCTION
The Motivation communication function uses a person’s desire to communicate
to motivate them in coming out of their shell. Goal formation, feedback and reward are
organizations hold meetings, events and seminars to tell the workers what is required
from them, how well they are performing their duties and instruct them in the ways to
improve their performance. Success stories of people who have overcome the odds and
achieved their goals are shared on such occasions to encourage other personnel to do
their best
people to take a step further for their betterment. This leads to improved efficiency and
productivity and helps both the employees and the organization to reach their goals and
objectives.
work, award money, cash-in-points and gratitude in front of other workers to express
The aesthetic function of communication takes the help of language and art form
to give a realistic presentation of the subject matter and explain the conceptual
meaning. Verbal expressions and art forms are used to explore innovation,
information that is conveyed between people, in the media and cultural life
skills, tools and techniques for positive interactions with different team members as well
as clients and customers. It puts the focus on understanding and interpreting the
expectation and emotions of other people and identifying the right way to communicate
help workers to understand how skills, knowledge and creativity can be aligned to
out any dilemmas regarding academic standing and in case of bullying and harassment
provided by the company as well as their friends in the organization to deal with issues
talk about anything and everything without the fear of repercussions. It is a fact that
talking about the different issues one is facing is self-therapeutic by nature as people
the best way for people in a workplace to share their feelings of satisfaction and even
frustrations.
they can write their thoughts and viewpoint. It helps to vent out their negative feelings
and cleanse their mind. A gratitude journal is another way to encourage positivity in life.
7. REGULATE / CONTROL
In personal life, parents use it to reprimand their child in case of any mischief or
out-of-the-way behavior. A teacher uses regulation and control to inspire a child and
direct their efforts to better channels uses the Regulations and Control functions of
communication. They are encouraged to learn new skills, incorporate good values, gain
advanced knowledge and develop competencies along with a positive attitude and
behavior.
code of conduct and formal guidelines in place that will curb any unwanted behavior and
8. SOCIAL INTERACTION
conversation with other people, greeting them cordially, establishing warm relationships
and even ending a relationship with grace is part of social interaction in daily life.
In the society, communication helps individuals to maintain a good relationship
with peers, colleagues and even strangers. A basic tool that helps to converse cordially
communication seminars where they educate their employees about the struggles faced
by LGBTQ communities so that the rest of the employees show tolerance towards them