IT Operations Management Book of Knowledge
IT Operations Management Book of Knowledge
IT Operations Management Book of Knowledge
IT Operations Management
Book of Knowledge
How your peers are delivering enhanced visibility, health, and optimization.
ServiceNow workflows enable digital transformation.
The ServiceNow K20 Digital Experience offered over 1,000 high-value online keynotes, presentations, demos, and
training across 19 channels.
This ebook brings to you a selection of the most popular and compelling presentations by ServiceNow solution
experts and customers on how they use ServiceNow IT Operations Management to unlock productivity, improve
resiliencey, and reduce costs. Keep reading to learn about the challenges they faced, their solution adoption journeys,
and the business value they are achieving every day.
Since K20 Digital Experience lives on with recorded presentations and demos available on-demand, we’ll provide
session titles to help you easily find them for further exploration in our event video portal: knowledge.servicenow.com.
If you did not register or attend the original K20 Digital Experience, no worries. Simply register on the site for complete
access. There is no charge.
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Table of contents Introduction:
Why IT operations management has become the focal point of business stability 4
ServiceNow Knowledge Need 1 Overview: Visibility
IT Operations Management Book of Knowledge Need 2 Overview: Health
Need 3 Overview: Optimization
The voice of the customer: How ServiceNow users are answering new critical
IT operations needs
Exploring IT Visibility with 9
• Finastra, NC State University, and Northwestern Mutual
• Now on Now
• Canadian National Railway
Conclusion 20
3
Introduction: Why IT operations management is the new focal point
of business stability
Maintaining healthy IT operations has become top priority and, thus, a hot topic, especially with the unprecedented
stresses being placed on systems as businesses redefine how they are keeping their doors open. In his K20 Digital
Experience presentation, Brian Emerson, VP of Product Management at ServiceNow, discussed ServiceNow’s
thinking about the surprising market changes, what customers are saying (and feeling), and what the future holds
for technology development. His “Three Needs” framework will be applied throughout the rest of this ebook with
customer examples and best practices.
First, let’s consider how pizza chains are staying profitable (Yes, this does relate)
“I’m starting with a major pizza chain as an example,” Brian opened. “Pizza is pizza, right? And really how they
differentiated their business is around the software that is built to engage their end customers, building a mobile
experience for ordering a pizza, being able to order a pizza, using an Alexa device, be able to track your orders and
make it very simple to be able to manage favorites.” All companies have become like that pizza chain: working to
digitally transform their approaches just to stay in business. It’s this need for nearly instant and consistent innovation
to stay competitive that is presenting IT operations with the biggest challenges ever.
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3 Top Needs Challenges
Today’s faced by today’s
businesses move IT operations
as fast asorganization
services are delivered
Optimization
2016 2018 Traditional Continuous 2016 2025 2016 2020
Users expect apps to be Reduced time to market Digital data generated Spending on digital
faster and more responsive for digital services annually worldwide transformation technologies
Monthly, weekly, sometimes daily, new features and capabilities are being pushed out. The code is never
static. “That means you have to manage a combination of all the new things and all the old things at the
same time and understand how they interconnect,” said Brian. This leads to three main needs of the modern
IT operations department.
TheServiceNow
three needs can
of IT help…
operations success for 2020 and beyond
Ensure you have near Identify service health Simplify self-service access
real -time visibility across issues, quickly pinpoint to cloud resources and
your IT estate— on-premise the root cause manage cloud costs,
and cloud and governance
5
Need 1 | Visibility
Getting a better understanding of data and business context
6
“The whole goal Need 2 | Health
[of AIOps] is Tapping AIOps and richer intelligence for greater continuity
to be able to “Most large customers I talk to have between 20 to 30 monitoring tools, network monitoring, server monitoring, etc.
aggregate all And they’re all generating events,” shared Brian. “So, the question is: What do you do with that amount of noise?
How do you rationalize it? And then how do you drive decision making based on it?”
those different IT operations needs to have instant and reliable understanding of who is actually impacted by events and also what
[data] sources...” is the actual root cause. Should you even care?
“This is more challenging than you think,” said Brian. “There’s a lot of burned up time spent just trying to figure out
what’s going on it while that’s happening and what users are really impacted,”
ServiceNow solutions offer insights that can actually help predict or prevent issues before
they occur. This is called predictive AIOps.
“With the recent Loom Systems acquisition we have the ability to get more intimate with data, specifically around
logs.” said Brian. Customers are able to do log analysis to provide early indications of potential issues that are
occurring, create predictive incidents, and even resolve them before users are actually submitting anything. Added
Brian, “The whole goal is to be able to aggregate all those different sources…How can we take all that noise and drop
it down to a critical few things that operations needs to look at, to be able to resolve what’s going on?”
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We want Need 3 | Optimization
customers to Powering automation to enhance operational efficiencies
build up a library
of repeatable
playbooks for
all sorts of actions.
“One of the things that we’re investing in across multiple solutions is a concept called ‘playbooks,’” said Brian.
A playbook is a set of predefined automated steps that you can associate to a certain alert type. Some can be
automated. Some can be manual. The goal is for customers to build up a library of repeatable playbooks for all sorts
of actions. The playbooks ServiceNow is currently running are successful 100% of the time. Said Brian, “We have a
deep understanding of root cause. And we can correlate that with playbooks and automation that allows us to build
a world where we get the system to drive automated action.”
How ServiceNow First, what is the modern configuration management database (CMDB)?
users are answering We view a CMDB as something evolved beyond the original ITIL-led, stand-alone, on-premises system. Modern
CMDBs are cloud based and deeply integrated with IT tools. They provide holistic views of IT environments—a
new critical IT single source of truth—to help staff analyze and respond swiftly to incidents and changes, whether manually or
automatically, and they are part of a single platform.
operations needs
The following are summaries of the best stories
shared by your IT colleagues working at major The CMDB is your digital foundation
companies and ServiceNow. Populate your CMDB with ITOM Visibility to drive differentiated outcomes
IT Operations Management IT Asset Management IT Service Management
Prioritize response based on Gain visibility of software Increase efficiency and reduce
business impact across your operational estate risk when planning changes
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Your peers’ thoughts on IT Visibility Panel discussion
According to Finastra, NC State Question: What is your current use of CMDB?
University, and Northwestern Mutual, Gary Collins, Director ServiceNow Platform at Finestra: Our journey on the CMDB started about two and a half, three
it all starts with a healthy CMDB years ago, when we kicked things off by trying to create that central repository for all of our assets in the organization.
We could start to deliver the value across the organization by the team’s better understanding of what we own, where it
was deployed, and how it worked.
John Constantelos, IT Manager and CMDB Process Owner at North Carolina State University: The CMDB is our
foundational building blocks for everything that we’re doing, from service mapping to incident mapping to our change
management processes. We are a very siloed campus; central IT only has about 40% of the IT people and services. So,
a lot of our decisions and processes are done by committee. A lot of our journey has been communicating selling the
solution on the benefits, and we’ve made fantastic progress over the last year and a half.
Beau Bramlett, Director of IT Service Management at Northwestern Mutual: We use it for a roadmap for all of the
“CMDB is the glue that holds the organization critical CI classes that we were deploying, and our biggest focus has been on the data quality aspects of it and setting
together.” That’s just one quote from a panel of expectations in that regard.
CMDB experts from Finestra, North Carolina State
University, and Northwestern Mutual. They shared Question: What was the biggest challenge with your CMDB effort?
the key benefits their systems have delivered, as well
John: Just having the trust with the rest of the IT organizations across campus that we’re going to be delivering a
as timely suggestions for those looking to up level
service for them that helps them solve a business problem. We’ve done some data mining within our incident tickets and
their centralized configuration management. have been able to come back and say, “Here’s a pretty significant incident that we had. We could have understood the
implications of all the problems it caused if we had the CMDB in place.”
Beau: From our perspective, the way we socialized it and got it going, and got the success that we were looking at—
some five million CIs right now—was from basically saying we’re a data service provider, pure and simple.
Gary: We’ve had a lot of mergers and acquisitions over the course of 20 years, so the result of that is that it’s a very
diverse CMDB with lots of different owners across the organization. We have well over 100 different domains in our
organization. …we need to tap into all of those to gain access to the information that we need to populate the CMDB.
Then we’ve got the issue of now how do we validate all of that data with the appropriate subject matter experts across
the organization? The other thing… as soon as you turn it on, and it does start to populate it’s flooded hundreds of
thousands upwards of millions of CIs. And now you’ve got to make the distinction as to what do you really care about
what do you want to manage…
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It’s kind of cool we just kind of Question: What have been the results of your efforts?
set it and forget it. Beau: Now we have over 60 of our critical CI classes taken care of with millions of CIs. It’s kind of cool. We just kind of
set it and forget it. But it’s really all about understanding the value of the data you’re presenting versus just quantity
versus quality.
– Beau Bramlett, Director of IT Service
Management, Northwestern Mutual Gary: We now know where we need to patch things. People are really seeing the value and they can latch on to that,
because that means something to them, it means that they can run their business more smoothly, it means they can
recover more quickly.
BRE1070 Now on Now: Healthy CMDB governance delivers 91% automated change approvals
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Visit knowledge.servicenow.com and search by session title to watch on-demand.
Extra Credit—Canadian National Railway evolves from basic CMDB to a CSDM model
As Canadian National Railway has embarked on its journey to modernize IT service management with ServiceNow,
they identified the implementation of a common data foundation as a critical success factor. Going beyond
the implementation of just a standard CMDB, they wanted to also include data required for business, portfolio,
and financial management needs. The new Common Service Data Model (CSDM) was chosen as it was a
comprehensive approach.
The journey so far has included the defining, evolving, and implementation of the CSDM, as well as the adoption
and alignment to the Technology Business Management (TBM) framework to define services.
Wrap-up
Business DESIGN
Capability
Capability
Owner
Business
Technology Consumer
Consumer
Business Service * Business
MANAGE Technical Service Catalogue
Service
TECHNICAL SERVICES Catalogue Service Owner Portfolio
Business
Technical Technical Application Business Service Business Relationship
Application Service Service Offering Service Offering Service
Manager
Service Owner
SELL / CONSUME
Application
Server
Technical Technical
Technology Service Service Offering
IoT
Network
Service Owner Gear
Configuration Items
Said presenter Saskia Roukema, Senior Business Architect at Canadian National Railway, “I really don’t know how
you would do it any other way; [now] we’re much more comfortable with our results that we’re getting. It’s very
stable. And it’s not just data in the background or a data model, it really is now the way people think and operate,
and it has it been critical for change management.”
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At Walmart, we have a saying: How to optimize processes and lives
‘Save money, live better.’ We “At Walmart, we have a saying: ‘Save money, live better,’ shared Susan. “We found that with automation, we were able
to achieve both of these goals.”
found that with automation,
She continued, “Our new intake automatically builds both event and alert rules that run to discovery for CIs that are
we were able to achieve both going to be used to create the events.” It then automatically creates update sets for development and disregards.
of these goals. “We also needed to help our customers reduce the amount of instances they were creating,” said Matthew. “We
wanted them to be more proactive instead of reactive.” Automation allowed the team to put a form of governance
– Susan Arnold, Systems Engineer, Walmart in place that would allow only specific severities to process from one table to the next. The severity would determine
whether the event created an alert and eventually an incident.
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AIOps has identified additional
metadata to drop current Fragmented technology replaced by agile service
vulnerabilities by 42%, drop delivery…
past due vulnerabilities by 56%, Before Now
and total vulnerabilities as a
whole, by 50%.
IT & InfoSec Silos
Netezza Brinqa
The outcomes
“This is where things get really, really exciting for me,” said Pablo. “Merging business context into our processes
and leveraging that additional CMDB metadata allowed us to succeed in our vulnerability management program
transformation, all in a 90- day implementation timeline.”
AIOps has identified additional metadata, such as business service, to help adjust priorities and drop current
vulnerabilities by 42%, drop past due vulnerabilities by 56%, and total vulnerabilities as a whole, by 50%.
“Those are some big numbers for us,” said Pablo, “And that continues to trend in a positive direction as we continue
to discover new efficiencies on this unified plan.”
Unisys integrates and manages Microsoft Azure Stack with ServiceNow Platform
Said Anil Veeramalli, Senior Cloud Architect, Unisys, “We designed and built the framework to support provisioning
discovery and data operation. This presented a successful end to end automation.”
By extending ServiceNow workflow functionality to drive their CMP called “CloudForte,” Anil and other Unisys
developers created a powerful experience similar to what users were used to managing Azure and AWS directly. They
designed and built a framework with a difference, delivering a vast reduction in manual actions with ServiceNow as
the framework supporting provisioning, discovery, and Day 2 operations.
Pre-provision, provision, and post-prevision activities, as well as the CMDB integration are fully automated and
managed via a single view. This has reduced end-to-end tasks completion from hours, even days, to less than 20
minutes on average.
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Visit knowledge.servicenow.com and search by session title to watch on-demand.
Conclusion
In all the turmoil, we are confident that one constant remains: IT operations need to
be managed effectively to ensure business continuity.
The rapid change that has impacted IT operations has been massive: more distributed users, more IT staff
working remotely, budget cuts, and higher reliance on resiliency. If organizations were just getting by before
with manual processes and disjointed tools, the new environment has made it much harder to improve
resiliency, reduce costs, and allow innovation. Many ServiceNow users have taken advantage of the visibility,
health, and optimization provided by ServiceNow to help predict, prevent, and automate across their entire
IT organization.
We trust that this sharing of K20 Digital Experience sessions has served as inspiration
for the next phase of your IT operations management.
The featured sessions, as well as many other keynotes, breakouts, labs, and trainings, are available
on-demand at knowledge.servicenow.com. We invite you to explore them, and if you have any
questions, reach out to an IT operations management expert here.
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