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Maulana Abul Kalam Azad University of Technology, West Bengal

Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure


Effective from academic session 20-21

Choice Based Credit System


140 Credit (3-Year UG Program)
MAKAUT (Webel Animation Academy)
w.e.f 2020-21

B.Sc.in 3D Animation Film Making


Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

SEM-1
Sl. Subject Code Subject Name Credits Total
Type L T P Credits
1. CC BSC(3DAFM) INTRODUCTION TO DRAWING 4 0 0 6
101
BSC(3DAFM)
101 p INTRODUCTION TO DRAWING (P) 0 0 2

2. BSC(3DAFM) ADVANCE DRAWING 4 0 0 6


102
BSC(3DAFM)
102 p ADVANCE DRAWING (P) 0 0 2

Elective (Any 1 of GE Basket )


3. GE GEB101 Mind and Measurement. 5 1 0 6
GEB102 Introduction to Hospitality Industry and major Departments. 5 1 0 6
Health Education & Communication. 5 1 0 6
GEB103 Sustainability & Fashion. 5 1 0 6
GEB104 The Yoga Professional.
5 1 0 6
GEB105

4. AECC BSC(3DAFM) Environmental Science 2 0 0 2


103
Total Credit 20

SEM-2
Sl. Subject Code Subject Name Credits Total
Type Credits
L T P
1. CC BSC(3DAFM) 201 2D ANIMATION (CLASSICAL& DIGITAL ANIMATION) 4 0 0 6

2D ANIMATION (CLASSICAL& DIGITAL ANIMATION)


Lab 0 0 2
BSC(3DAFM) 291

2. BSC(3DAFM) 202 GRAPHIC DESIGNING , AUDIO & VIDEO EDITING 4 0 0 6


BSC(3DAFM) 292
GRAPHIC DESIGNING , AUDIO & VIDEO EDITING 0 0 2
Lab
Elective (Any 1 from GE Basket )
3. GE GEB201 Cinema and Other Arts. 5 1 0 6
GEB202 Surface & Soft Furnishings Design 5 1 0 6
Development Techniques.
4 0 0 6
GEB203 Advertising
0 0 2
GEB293 Advertising Lab

4. AECC BSC(3DAFM) English Communication 2 0 0 2


203
Total Credit 20
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

SEM-3
Sl. Subject Code Subject Name Credits Total
Type L T P Credits
1. CC BSC(3DAFM) CLAY MODELLING & CG MODELING 4 0 0 6
301

BSC(3DAFM)
CLAY MODELLING & CG MODELING Lab 0 0 2
391
2. BSC(3DAFM) TEXTURING 4 0 0 6
302
BSC(3DAFM) TEXTURING Lab
392 0 0 2
3. BSC(3DAFM) LIGHTING & COMPOSITING (INTRO TO NUKE) 4 0 0 6
303
BSC(3DAFM) LIGHTING & COMPOSITING (INTRO TO NUKE) Lab
393 0 0 2
Elective (Any 1 from GE Basket )
4. GE GEB301 1. STUDY OF TEXTILES 5 1 0 6
GEB302 2. IT LITERACY 5 1 0 6
GEB303 3. BASIC MATHEMATICS & STATISTICS
4. MATHEMATICS FOR COMPUTER SCIENCE PART-1 5 1 0 6
GEB304 5 1 0 6

5. SEC BSC(3DAFM) Soft Skill Development 2 0 0 2


304
Total Credit 26

SEM-4
Sl. Subject Code Subject Name Credits Total
Type L T P Credits
1. CC BSC(3DAFM) RIGGING 4 0 0 6
401
BSC(3DAFM) RIGGING Lab
491 0 0 2
2. BSC(3DAFM) PROPS & CHARACTER ANIMATION 4 0 0 6
402
BSC(3DAFM) PROPS & CHARACTER ANIMATION (
492 0 0 2
3. BSC(3DAFM) DYNAMICS (VFX) 4 0 0 6
403
BSC(3DAFM) DYNAMICS (VFX) Lab
493 0 0 2
Elective (Any 1 of GE Basket )
4. GE GEB401 1. OPERATING SYSTEMS WITH LINUX 5 1 0 6
GEB402 2. ENTERPRENEURSHIP THEORY & PRACTICE 5 1 0 6
GEB403 3. BASICS OF COMPUTING 5 1 0 6

5. SEC BSC(3DAFM) VISUAL COMMUNICATION 2 0 0 2


404
Total Credit 26
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

SEM-5
Sl. Subject Code Subject Name Credits Total
Type L T P Credits
1. CC BSC(3DAFM) PRE-PRODUCTION CONTENT DEVELOPMENT 4 0 0 6
501
BSC(3DAFM)
591 PRE-PRODUCTION CONTENT DEVELOPMENT Lab 0 0 2

2. BSC(3DAFM) 2D DIGITAL ANIMATION 4 0 0 6


502

BSC(3DAFM) 2D DIGITAL ANIMATION Lab 0 0 2


592
Elective (Any 1 from the list )
3. DSE Elective

BSC(3DAFM) Stop Motion Animation 4 0 0 6


503
BSC(3DAFM) 0 0 2
593 Stop Motion Animation Lab

BSC(3DAFM) Digital Photography 5 1 0 6


504

BSC(3DAFM) Writing &Presentation Skills 5 1 0 6


505
4. BSC(3DAFM) Group Project (Short Film) 0 0 6 6
506
Total Credit 24

SEM-6
Sl. Subject Code Subject Name Credits Total
Type L T P Credits
1. CC BSC(3DAFM) ACTING FOR ANIMATORS 4 0 0 6
601
BSC(3DAFM)
691 ACTING FOR ANIMATORS Lab 0 0 2
2. BSC(3DAFM) ADVANCE CHARACTER ANIMATION 4 0 0 6
602

BSC(3DAFM) ADVANCE CHARACTER ANIMATION Lab 0 0 2


692
3. DSE BSC(3DAFM) Project (Portfolio) 0 0 6 6
603

4. BSC(3DAFM) Internship 0 0 6 6
604

Total Credit 24
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

SEMESTER-1

Paper: INTRODUCTION TO DRAWING


Code: BSC(3DAFM) 101
Course Objective: The course is designed to provide an introduction to the fundamental aspects of
design, drawing methodologies as well as visual communication. Students will be able to develop a
sense of design aesthetics as well as create better processes of design systems. They can understand
the form by learning basic shapes, composition and light, perspective figure drawing.

Sl Course Outcome Mapped modules

1 Remembering M1, M2

2 Understanding the course M1, M2, M3, M4


3 Applying the general problem M3, M4

4 Analyse the problems M3, M4

5 Evaluate the problems after analysing M3,M4

6 Create using the evaluation process M3, M4

Module Content Total %age of Blooms Level (if Remarks


Number Hours questions applicable) (If any)
M1 Introduction to Basic Drawing 6 25
M2 Introduction to Basic 8 25
Perspective
M3 Basic Figure Drawing 8 25
M4 Masses of the Figure 8 25
30 100
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

Maulana Abul Kalam Azad University of Technology, West Bengal


3 Years BSC(3DAFM) CBCS Structure
Paper Code: BSC(3DAFM)- 101
Introduction to Drawing
Total Credit:4

Total hours of lectures: 30 hours


Sl. Topic/Module Hour
1. Module 1- Introduction to Basic Drawing: 6
 Comprehensive introduction to the essentials of drawing
 Points and lines- Types, Direction, Quality, lines and outlines,
contours, Lines as value, Shapes, Geometric and Rectilinear,
Curvilinear and Biomorphic, Abstract, Positive.
 Learn the fundamentals of shape
 Mastering the art of drawing shapes and achieving a deeper
understanding of all forms.
 Composition of the forms and working with light and shade.

2. Module 2- Introduction to Basic Perspective: 8


 Understanding the basic elements (of perspective & how they work
together to create illusion of 3D forms.
 The various elements of perspective and composition would enable
students to expressively and aesthetically arrange their subjects
within the boundaries of a drawing space.
 Learn the One-point, Two-point and Three-point perspective
principles with practical examples
 How to use one & two-point perspective to draw three dimensional
objects from your imagination
 Have a clear understanding of how to build perspective grids.
 Draw objects and environments- interiors and exteriors
3. Module 3-Basic Figure Drawing: 8
 Deeper understanding of the curves and lines that make up male and
female bodies.
 Dynamics of freehand sketching
 Line of action, apply the line, C-curve, and S-curve to the figures.
 Draw great action poses using gesture drawings
 Capture and draw gesture poses properly.

4. Module 4- Masses of the Figure: 8


 Scale and Proportion- Human scale, Contrast and Confusion, Ideal
Proportion,
 Contrast and emphasis- Contrast, Isolation, Placement, Absence of
Focal point
 Rhythm- Rhythm and motion, Alternating and Progressive Rhythm,
Rhythmic Sensation.
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

 Add basic shapes to represent body parts.


 Draw an incredible variety of poses, actions, and gestures with the
correct relationships between forms.

Suggested Readings:
1. Fun with Pencil – Andrew Loomis.
2. Basic figure drawing techniques - Greg Albert
3. Anatomy and Drawing by Victor Perard
4. Andrew Loomis - Figure Drawing For All It's Worth
5. Perspective Made Easy – Ernest R. Norling
6. Learn how to draw - John Hagan

Paper: INTRODUCTION TO DRAWING Lab


Code: BSC(3DAFM) 101p
Course Objective: The course is designed to provide an introduction to the fundamental aspects of
design, drawing methodologies as well as visual communication. Students will be able to develop a
sense of design aesthetics as well as create better processes of design systems. They can understand
the form by learning basic shapes, composition and light, perspective figure drawing.

Sl Course Outcome Mapped modules

1 Remembering M1, M2

2 Understanding the course M1, M2, M3, M4


3 Applying the general problem M3, M4

4 Analyse the problems M3, M4

5 Evaluate the problems after analysing M3,M4

6 Create using the evaluation process M3, M4

Module Content Total %age of Blooms Level (if Remarks


Number Hours questions applicable) (If any)
M1 Introduction to Basic Drawing 8
M2 Introduction to Basic 8 40
Perspective
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

M3 Basic Figure Drawing 12


M4 Masses of the Figure 12 40
40 80
Maulana Abul Kalam Azad University of Technology, West Bengal
3 Years BSC(3DAFM) CBCS Structure
Paper Code: BSC(3DAFM)- 101
Introduction to Drawing (P)
Total Credit: 6

Total hours of lectures: 40 hours


Sl. Topic/Module Hour
1. Module 1- Introduction to Basic Drawing: 8
 Warm up exercises – drawing circles, spirals , curves.
 Drawing lines- Types, Direction, Quality, lines and outlines,
contours, Lines as value, Shapes, Geometric and Rectilinear,
Curvilinear and Biomorphic, Abstract, Positive.
 Learn the fundamentals of shape
 Mastering the art of drawing shapes and achieving a deeper
understanding of all forms.
 Composition of the forms and working with light and shade.

2. Module 2- Introduction to Basic Perspective: 8


 Creating the basic elements (of perspective & how they work
together to create illusion of 3D forms. .
 Drawing objects like table , chair, bed, vehicles in one & two-point
perspective
 Draw objects and environments- interiors and exteriors using
reference.
 Draw objects and environments- interiors and exteriors from
imagination

3. Module 3-Basic Figure Drawing: 12


 Sketching male and female bodies using gesture line freehand
sketching
 Line of action, apply the line, C-curve, and S-curve to the figures.
 Draw great action poses using gesture drawings by applying the line,
C curve and S curve to the figures
 Capture and draw gesture poses properly.

4. Module 4- Masses of the Figure: 12


 Add basic shapes to represent body parts.
 Draw an incredible variety of poses, actions, and gestures with the
correct relationships between forms.
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

Suggested Readings:
7. Fun with Pencil – Andrew Loomis.
8. Basic figure drawing techniques - Greg Albert
9. Anatomy and Drawing by Victor Perard
10. Andrew Loomis - Figure Drawing For All It's Worth
11. Perspective Made Easy – Ernest R. Norling
12. Learn how to draw - John Hagan

Paper: ADVANCE DRAWING


Code: BSC(3DAFM)102

Course Objective: The course is designed to provide learning and application


industry-standard drawing techniques. Students will be able to draw realistic and
conceptual content with appropriate light or value, shadow texture and form using
effective techniques. The students will be able to create drawing just about
anything from observation, whether it be people and figures, landscapes,
cityscapes, still life and more.
Course Outcome Mapped modules
Remembering M1, M2, M3, M4
Understanding the course M1, M2, M3, M4
Applying the general problem M1, M2

Analyse the problems M3, M4

Evaluate the problems after analysing M3, M4

Create using the evaluation process M3, M4

Module Total %age of Blooms Level (if


Content Remarks (If any)
Number Hours questions applicable)

M1 Dynamic drawing of human 5 25


figure
M2 Detailed Figure Drawing 5 25
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

M3 Composition with Light & 12 25


Shade
M4 Force Drawing & anatomy 10 25

30 100

Maulana Abul Kalam Azad University of Technology, West Bengal


3 Years BSC(3DAFM) CBCS Structure
Paper Code: BSC(3DAFM)- 102
Advance Drawing
Total Credit: 4
Total hours of lectures: 30 hours

Sl. Topic/Module Hour


1. Module 1-Dynamic Drawing of Human Figure: The students will be able to visualize 5
the figure in the tremendous variety of poses which the body takes in action, poses
which plunge the various forms of the body into deep space and show them in radical
foreshortening.
 Draw the human form from any angle or pose
 Pose the human form
 Draw male and female figures
 Draw the figure without using reference
 Have the ability to create a figure from their mind

2. Module 2- Detailed Figure Drawing: 5


 Anatomy and structure of the realistic eye, nose, mouth and ear before learning
how to accurately draw them, either from imagination or from a subject.
 Drafting hair and drapery
 Detailed figure of human, animal and birds including gesture, line, block-in,
structural drawing, and applying tone or value
 Drawing the expression sheets
3. Module 3- Composition with Light & Shade: 12
 "Rules" of composition
 Understanding the concepts of perspective as a tool in visual content creation
 Application of the knowledge concerning light and shade, composition, spatial
usage, and so on
 Observe & Draw realistic light and shadow
 Draw Landscape
 Draw backgrounds – (Foreground, mid ground & Background)
 Pencil Rendering Color – Still Life
 Texturing , Scene Composition (including character)
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

 How to bring your drawings to life with detail and texture.


4. Module 4- Force Drawing and Anatomy: 10
 Introduction to Action Drawings
 Forceful Shape and form (Humans, Animals , Birds)
 Exploring the different facets of motion and the human body.
 Basics of proportions, and how to simplify the skeleton.
 Drawing the skeleton and learning where all the muscles attach, which is key to
drawing figures from imagination.
 Stresses the function of each body part and how gravity relative to different
poses affects the aesthetics and form of muscle.
 Drawing realistic figures from imagination.

Suggested Readings:
1. Dynamic Figure Drawing by Burne Hogarth.
2. Force Drawing by Michael Matisse.
3. Classic Human Anatomy in Motion_ The Artist's Guide to the Dynamics of Figure
Drawing
4. Ken Hultgren - The Art of Animal Drawing
5. Drawing Animals – Victor Ambrus
6. Force_ Animal Drawing_ Animal locomotion and design concepts for animators
7. Animation Background & Layout – Mike S. Fowler
Paper: ADVANCE DRAWING (P)
Code: BSC(3DAFM)102 p

Course Objective: The course is designed to provide learning and application


industry-standard drawing techniques. Students will be able to draw realistic and
conceptual content with appropriate light or value, shadow texture and form using
effective techniques. The students will be able to create drawing just about
anything from observation, whether it be people and figures, landscapes,
cityscapes, still life and more.
Course Outcome Mapped modules
Remembering M1, M2, M3, M4
Understanding the course M1, M2, M3, M4
Applying the general problem M1, M2

Analyse the problems M3, M4


Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

Evaluate the problems after analysing M3, M4

Create using the evaluation process M3, M4

Module Total %age of Blooms Level (if


Content Remarks (If any)
Number Hours questions applicable)

M1 Dynamic drawing of human figure 5 40

M2 Detailed Figure Drawing 10

M3 Composition with Light & Shade 10 40

M4 Force Drawing & anatomy 15

40 80

Maulana Abul Kalam Azad University of Technology, West Bengal


3 Years BSC(3DAFM) CBCS Structure
Paper Code: BSC(3DAFM)- 102 p
Advance Drawing (P)
Total Credit: 2
Total hours of lectures: 40 hours

Sl. Topic/Module Hour


1. Module 1-Dynamic Drawing of Human Figure: 5
• Drawing human poses from any angle or pose
• Posing the human form
• Drawing detailed male and female figures
• Draw human figure without using reference

2. Module 2- Detailed Figure Drawing: 10


 Anatomy and structure of the realistic eye, nose, mouth and ear before learning
how to accurately draw them, either from imagination or from a subject.
 Drafting hair and drapery
 Detailed figure of human, animal and birds including gesture, line, block-in,
structural drawing, and applying tone or value
 Drawing the expression sheets
3. Module 3- Composition with Light & Shade: 10
 Drawing Landscape
 Draw backgrounds – (Foreground, mid ground & Background)
 Pencil Rendering Color – Still Life
 Texturing , Scene Composition (including character)
 How to bring your drawings to life with detail and texture.
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

4. Module 4- Force Drawing and Anatomy: 15


 Action Drawings
 Forceful Shape and form (Humans, Animals , Birds)
 Exploring the different facets of motion and the human body.
 Basics of proportions, and how to simplify the skeleton.
 Drawing the skeleton, attaching muscles, which is key to drawing figures from
imagination..
 Drawing realistic figures from imagination.

Suggested Readings:
1. Dynamic Figure Drawing by Burne Hogarth.
2. Force Drawing by Michael Matisse.
3. Classic Human Anatomy in Motion_ The Artist's Guide to the Dynamics of Figure
Drawing
4. Ken Hultgren - The Art of Animal Drawing
5. Drawing Animals – Victor Ambrus
6. Force_ Animal Drawing_ Animal locomotion and design concepts for animators
7. Animation Background & Layout – Mike S. Fowler

Paper: ENVIORNMENTAL SCIENCE


Code: BSC(3DAFM)103

Course Objective: The course is designed to facilitate students’ understanding of


complex environmental issues from a problem-oriented, interdisciplinary
perspective. They will understand core concepts and methods from ecological and
physical sciences and their application in environmental problem-solving. It will
bring about an awareness of a variety of environmental concerns. It will attempt to
create pro-environmental attitude and behavioural pattern in society that is based
on creating sustainable lifestyles.
Course Outcome Mapped modules
M1, M2, M3, M4
Remembering
M1, M2, M3, M4
Understanding the course
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

M1, M2
Applying the general problem
M4
Analyse the problems
M3, M4
Evaluate the problems after analysing
M3, M4
Create using the evaluation process

Module Total %age of Blooms Level (if


Content Remarks
Number Hours questions applicable)
(If any)

M1 Basic concepts of 3 10
Environmental Science
M2 Environment-civilization 3 15
interface
M3 Ecosystems 3 15

M4 Environmental ethics 4 25

M5 Current environmental issues in 3 15


India
M6 Concept of Sustainability 4 20

20 100

Maulana Abul Kalam Azad University of Technology, West Bengal


3 Years BSC(3DAFM) CBCS Structure
Paper Code: BSC(3DAFM)- 103
Environmental Science
Total Credit: 2
Total hours of lectures: 20 hours

Sl. Topic/Module Hour


1. Basic concepts of Environmental Science: 3
 Concept of environment; Principle and scope of environmental science;
 Multidisciplinary approach of environmental science;
 Basic concepts and genesis of global environmentalism; Environmental
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

education and awareness;


 Environmental ethics and global imperatives;
 Anthropocentric environmental view.
2. Environment-civilization interface: 3
 Human society and settlement;
 Process of cultural transmission;
 Gradual social changes in relation to environment;
 Nature vs. Nurture;
 Global environmental problems and initiatives; Global and Indian context of
demography.
3. Ecosystems: 3

 Concept of an ecosystem, introduction, types, characteristic features, structure


and function of the following ecosystems :-Forest ecosystem, Grassland
ecosystem, Desert ecosystem, Aquatic ecosystems (ponds, streams, lakes,
rivers, oceans, estuaries), producers, consumers and decomposers, energy flow
in the ecosystem, ecological succession, food chains, food webs and ecological
pyramids.
4. Environmental ethics: 4
 Issues and possible solutions Climate change, global warming, acid rain, ozone
layer depletion, nuclear accidents and holocaust, Wasteland reclamation,
Consumerism and waste products,
 Environment Protection Act,
 Air (Prevention and Control of Pollution) Act,
 Water (Prevention and control of Pollution) Act, Wildlife Protection Act,
 Forest Conservation Act,
 Issues involved in enforcement of environmental legislation, Public awareness.
5. Current environmental issues in India: 3
 Environmental movements and related issues in India-Bishnoism, Silent valley
movement, Narmada Dam, Teheri Dam, Almetti Dam, River Linking,
 Joint Forest Management,
 Chipko movement, Apikko movement,
 River cleaning initiatives;
 Ecological restorations: case studies from Ramsar wetlands and mines; Waste
land and their reclamation; Desertification and its control.
6. Concept of Sustainability: 4
 Sustainability indices;
 Strategies and debates on sustainable development;
 Concept of Sustainable Agriculture; India’s environment action programme:
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

issues, approaches and initiatives towards Sustainability;


 Sustainable development in practice;
 Urbanization; Urban sprawling and urban growth; Concept and characteristics
of smart city; Urban resources and environmental problems; Carrying capacity
analysis; Concept of ecological footprints.

FIELD WORK
1. Visit to a local area to document environmental assets river/forest/grassland
/hill/mountain
2. Visit to a local polluted site-Urban/Rural/Industrial/Agricultural
3. Study of common plants, insects, birds.
4. Study of simple ecosystems-pond, river, hill slopes, etc.
Suggested Reading:
1. Erach Bharucha (2013), Textbook of Environmental Studies for
Undergraduate Courses Second Edition, Hyderabad: UniversitiesPress.
2. C.R.Townsend, M.Begon&J . L . Harper (2008), Essentials of Ecology Third
Edition, United Kingdom, Oxford: Blackwell Publishing.
3. H.V.Jadhav &V.M.Bhosale (2006), Environmental Protection & Laws, Mumbai:
Himalaya Publishing House.
4. B.B.Singh (2016), Objective Environmental Sciences, Ramesh Publishing House.
5. N.Arrumugam, V.Kumaresan, Enviornmental Studies

6. Asthana D.K., Asthana Meera (2010), A Textbook of Environmental Studies, S


Chand.

GENERAL ELECTIVE (Any 1 from the 4)

Course Name: Mind and Measurement


Course Code: GEB101

Mode- Offline/ Blended


Course Objectives:The course has been designed to explore the emotional and motivational states
of mind along with knowledge and application of higher cognitive functions. The learner will be able
to apply the knowledge of cognition, conation and effect on the human psyche in the context of
personal and professional domains and make a relation between brain and body through the
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

understanding of Human Physiology, various psychological processes and changes throughout the
lifespan of humans.

Total %ageof Blooms Remark


Module Content
Hours questions Leve s(If any)
l(if applicable)
Module Define Emotion and Physiological correlates of 5 15 2
1 emotion: Electrical, Circulatory changes, Respiration
and
Peripheral measures.
The role of Cortex in Emotions. Concept of
Homeostasis.

Module Theories of Emotion : James-Lange; Cannon-Bard, 8 20 2


2 Lindsay, Schachter-Singer, and Lazarus
Module Understanding the concept of Motivation in connection 8 20 2
3 to its role in education and physiological basis of
hunger, thirst.

Module Theories of Motivation – Maslow, McClelland, 10 15 2


4 Murray. Application,
Nature of thinking; Inductive and Deductivereasoning;
Problem
solving approaches

Module Assessment of the different span of attention- 12 15 2


5 sustained attention (digit vigilance test)
test of divided attention (triad)
test of focused attention (trail making)

Module Interpretation and practical application of memory, 15 15 1,2


6 learning and forgetting using - whole vs part learning,
spaced vs un-spaced learning,retroactive inhibition, pro-
active inhibition.
Learning curve,
58 100

Sl Course Outcome Mapped modules


CO1 Explaining the concept and the physiological correlates of emotion. (M1) BL2
CO2 Understanding the different theoretical aspects of emotion. (M2) BL2
CO3 Explaining the concept and the physiological correlates of motivation. (M3) BL2
CO4 Understanding the different theoretical aspects of motivation. (M4) BL2
CO5 Labeling different span of attention. (M5) BL2
CO6 Assessment of memorization capacity (M6) BL1, BL2
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

Maulana Abul Kalam Azad University of Technology, West Bengal


3 Years BSC(3DAFM) CBCS Structure
Paper Code: GEB101
Mind and Measurement
Total Credit: 6

Detailed Syllabus
Module 1- Define Emotion, Nature, Impact & Expression. Physiological correlates of emotion:Electrical,
Circulatory changes, Respiration and Peripheral measures.
The role of Cortex, Hypothalamus & Limbic System in Emotions. Concept of Homeostasis. Kluver-BucySyndrome.
Total Hours: 5

Module 2- Theories of Emotion: James-Lange Theory of Emotion; Cannon-Bard Thalamic Theory of Emotion,
Activation Theory of Emotion by Lindsley, Two Factor Theory by Schachter-Singer, and Cognitive Appraisal Theory
of Lazarus: Concept, Research Evidence, Implication, Critical Appraisal for each theory
Total Hours: 8

Module 3- Understanding the concept of Motivation, Drive, Need, Impulse in connection to its role in education,
physiological basis of hunger, thirst: mechanisms within the system with neurobiological underpinning & special
emphasis on research evidence.
Total Hours: 8

Module 4- Theories of Motivation – Need Hierarchical Theory by Maslow, Achievement Motivation Theory by
McClelland, Theory of Psychogenic Needs by Murray: Concept, Research Evidence, Implication, Critical Appraisal
for each theory, Application,
Nature of thinking; Inductive and Deductive reasoning; Problem solving approaches
Total Hours: 10

Module 5- Practicum
Assessment of the different span of attention- sustained attention (digit vigilance test)Test of divided
attention (triad)
Test of focused attention (trail making)
Total Hours: 12

Module 6-Practicum
Interpretation and practical application of memory, learning and forgetting using - whole vs partlearning, spaced
vs un-spaced learning, retroactive inhibition, pro-active inhibition. Learning curve
Total Hours: 15

Suggested Readings
 Morgan, C. T., King, R. A., Weisz, J. R., &Schopler, J. (2006). Introduction to Psychology, 7th eds.
 Fredrickson, B., Loftus, G. R., Lutz, C., & Nolen-Hoeksema, S. (2014). Atkinson and Hilgard's
introduction to psychology. Cengage Learning EMEA.
 Schultz, D. P., & Schultz, S. E. (2020). Psychology and work today. Routledge.
 Woodsworth, R. S., & Schlosberg, H. (1954). Experimental psychology (Rev. ed.). New York: Holt
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

Course Name: Introduction to Hospitality Industry and Major departments


Course Code: GE1B-02
Mode- Blended

Course Objective: The course is designed to provide overall concept of a hotel operation, the major
operating departments, hierarchy, job profiling, functions and relation amongst the departments.

Sl Course Outcome Mapped modules


1 Understand hospitality industry and relationship with M1, M2
tourism.
2 Understand basic front office operation. M2, M1
3 Understand basic Housekeeping operation M2, M3
4 Understand the importance of safety and hygiene. M2.M3.M4
5 Understand the basic F &B service operation. M1 ,M5
6 Understand & demonstrate menu and types of service M5 ,M6

Blooms
Module Content Total %age of Level (if
Number Hours questions
applicable) Remarks (If any)

M1 Introduction to hospitality 6 10 1,2


M2 Basic Front office operation 12 15 2,3

M3 Basic Housekeeping operation 12 15 2,3


M4 Safety and hygiene 06 20 2,3
M5 Basic F&B service operations 12 20 3,4
M6 Menu and types of service 12 20 3,4

60 100

Maulana Abul Kalam Azad University of Technology, West Bengal


3 Years BSC(3DAFM) CBCS Structure
Paper Code: GEB102
Introduction to Hospitality Industry and Major departments
Total Credit: 6

Detailed Syllabus:

Module 1 – Introduction to Hospitality Industry: Characteristics of Hospitality Industry and relation with
Tourism, Types and Classification of Hotels, Departments in Hotels like Front Office, House Keeping, F&B
Service and non-revenue earning departments and their co-ordination. (06 hours)
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

Module 2 – Basic Front Office Operations: Organizational chart of Front Office department with duties and
responsibilities of staff, Types of guest room, basis of charging tariff, meal plans, type of guests,
responsibility of Front Office department, Procedures in Front Office, Pre-registration, registration
procedures, Bell-desk, Concierge, Cahier, Night Audit. Registration procedure, Role-play for check-in
checkout procedures. Sanitization procedures. (12 Hours)

Module 3 –Basic Housekeeping Operations:Organizational chart of House Keeping department with duties
and responsibilities of staff, responsibility of House Keeping department, Layout of Guest room, Guest
supplies and amenities, Floor and Pantry, Room cleaning procedures, key control, lost and found procedures,
forms formats and registers in Housekeeping, functions of House Keeping control desk. Role-play for
complain handling and various services. (12 Hours)

Module 4 – Safety and Hygiene: Importance of Safety and Hygiene, Sanitization techniques for guest, hotel
personnel, offices, Guest rooms and Public areas, Liaison with Public health department, Accidents, Fire, and
security. Concept of First aid and artificial respiration (06 Hours)

Module 5 – Basic F&B Service Operations: Organizational chart of F&B Service department with duties and
responsibilities of staff, responsibility of F&B Service department, Attributes of personnel, Equipment and
Service ware uses care and maintenance, Types and Layout of F&B Service areas, basic menu knowledge and
types of service. (12 Hours)

Module 6 –Menu and types of Service: Basic concept of Menu, restaurant and Coffee Shop Layout, the
concept of stations, numbering the tables and covers at a table, reservation systems in restaurants, records
& registers maintained by a Restaurant, rules to be observed while laying and waiting at the table, Dos &
don’ts of waiting staff in F&B service operations, organizing the staff for service. (12 Hours)

Suggested Readings:

• Hotel Housekeeping, Sudhir Andrews, Tata McGraw Hill

• The Professional Housekeeper, Tucker Schneider, VNR

• Professional Management of Housekeeping Operations, Martin Jones, Wiley

• House Keeping Management for Hotels, Rosemary Hurst, Heinemann

• Front office operations by Colin Dix &Chirs Baird

• Hotel Front office management by James Bardi

• Managing front office operations by Kasavana& Brooks


Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

• Food & Beverage Service -Lillicrap& Cousins

• Modern Restaurant Service -John Fuller

• Food & Beverage Service Management-Brian Varghese

• Introduction F& B Service-Brown, Heppner & Deegan

• Professional Food & Beverage Service Management -Brian Varghese

Course: Health Education and Communication

Course Code: GE1B-03

Mode- Offline/ Blended

Course Objective The course is designed to provide basic knowledge about the health and health
communication. The students will be able to use information, communication and education across media
for the public towards ensuring equitable access to health for both prevention and cure.

Sl Course Outcome Mapped


modules
1 Explain the concept of health and the knowledge of health education in M1
society.
2 Apply the modern technology in health care sectors. M2

3 Describe the different model of communication. M3

4 Develop the communications to the different field of society. M4


5 Able to use the computer as a tool in health care. M5
6 Understand how to aware the people about the health. M6

Blooms
Module Content Total %age of Remarks(If
Number Hours questions Level(if any)
applicable)
M1 Concept Of Health And Health Education 16 20 L1, L2
M2 Health Education & Artificial Intelligence 8 10 L1, L2
M3 Heath Communication 10 10 L1, L2
M4 Mass communication and role of media 8 10 L1, L2
M5 Tools used for communication 8 30 L1, L2 LAB

M6 Presentation on concept of health and 10 20 L1, L2 LAB


health education
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

60 100

Maulana Abul Kalam Azad University of Technology, West Bengal


3 Years BSC(3DAFM) CBCS Structure
Paper Code: GEB103
Health Education and Communication
Total Credit: 6
Detailed Syllabus:
Module 1- Concept of Health and Health Education: 16h
Definition of physical health, mental health, social health, spiritual health determinants of health, indicatory of
health, concept of disease, natural history of diseases, the disease agents, concept of prevention of diseases.
Health Education: Principles & Objectives, Levels of Health Education, Educational Methods, Evaluation &
practice of Health Education in India.
Family planning: Demography and family planning: Demography cycle, fertility, family planning,
contraceptive methods, behavioural methods, natural family planning methods, chemical methods,
mechanical methods, hormonal contraceptives, population problem of India.

Module 2-Health Education & Artificial Intelligence: 8h


Changes in the workforce, Robots, assisting the human experts or completely robotic diagnosis, Medical
training: to train paramedical students, AI can play a big role, Virtual health assistants, advanced health
research, Clinical and administrative task handling.

Module 3-Heath Communication: 10h


Basic Concept & Principles of Communication, Definition, Purpose, Types of Communication,
Communication Process, Directions of Communication: Upward, Downward, Lateral, Factors influencing
Communication, Barriers of Effective communication, How to overcome the Barriers Models of
communication: Aristotle Model, Shannon and Weaver model, Schramm Model, Laegans Model, Fano Model,
Literer’s Model, Westly Maclean’s Model.

Module 4- Mass Communication and Role of Media: 8h


Mass communication & Role of Media in health education, Information Communication Technologies (ICT)
in health care and awareness. (Telemedicine & e-health, community radio) Future trends in information and
communications systems:
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

Module 5: Tools Used for Communication 8h


Introduction to PC Operating System and MS office package - Windows 10/Ubuntu, MS Office 2016
/ Office360 (MS Word, MS Excel, MS PowerPoint, MS Outlook, Internet and Email)

Module 6: Presentation on Concept of Health and Health Education 10h

Reference Books:
1.Health Education – A new approach – L. Ramachandran & T. Dharmalingan
2.Health Communication in the 21st Century, By Kevin B. Wright, Lisa Sparks, H. Dan O'Hair, Blackwell
publishing limited, 2013,
3.Health Communication: From Theory to Practice, By Renata Schiavo, Published by Jossey Bash. 4.Health
Communication, R.D. Karma Published by Mohit Publications 2008.
5.Counseling Skills for Health Care Professionals, 1st Edition, Rajinikanth AM, Jaypee Brothers, 20

Course Name-Sustainability & Fashion


Course Code-GEB104
Mode- Offline/ Blended

Course Outcomes (CO):

Sl Course Outcome Mapped


modules
1 Remember & Understand Environmental, Sustainable & Ethical issuesbeing M1
faced today and their causes
2 Remember & Understand the Role of sustainable, ethical andenvironmental M2
organizations
3 Remember & Understand the innovation in sustainable thinking for the M3
future
4 Remember & Understand the roles and impact designers have on thenatural M4
resources and the environment

5 Remember & Understand the renewable & non-renewable energy M5


6 Remember & Understand the possibilities in sustainable and ethical M6
fashion
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

Module Total %age of Blooms Level Remarks


Content
Number Hours questions (if applicable) (If any)
M1 Environmental & Sustainability Issues 10 20 1,2
M2 Sustainable & Ethical focused 8 14 1,2
Organizations
M3 Innovations in sustainable thinking for 8 14 1,2
the future
M4 Resource consumption and depletion 8 16 1,2
M5 Renewable Energy Vs. Non-Renewable 10 16 1,2
Energy
M6 Fashion Design & Sustainability 10 20 1,2
60 100

Maulana Abul Kalam Azad University of Technology, West Bengal


3 Years BSC(3DAFM) CBCS Structure
Paper Code: GEB104
Sustainability & Fashion
Total Credit: 6
Detailed Syllabus:
ModuleI (10 Hours)
Environmental & Sustainability Issues: Climate Change & Global Warming, Pollution, Resource depletion,
Consumerism and the throw-away society,

ModuleII (8 Hours)
Sustainable & Ethical focused Organizations, bodies and Agencies: Greenpeace, Earth day Network, Ethical
Fashion Forum, United Nations, Fair Trade, World Wildlife Fund (WWF)

ModuleIII (8 Hours)
Innovations in sustainable thinking for the future: UN Sustainable Development Goals, The Paris Climate
Agreement, Ocean Clean-Up

Module IV (8 Hours)
Resource consumption and depletion: Deforestation, Fossil Fuels, Sand, Minerals, Precious Stones & Metals

ModuleV (10 Hours)


Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

Renewable Energy Vs. Non-Renewable Energy: Impact of non-renewable i.e. traditional fossil fuel based
energies, Renewable energy systems and technology innovations, Sustainable energy schemes and initiatives
in India

ModuleVI (10 Hours)


Fashion Design & Sustainability: Sustainable Fashion design concepts, Sustainable materials for fashion and
an understanding of the impacts of our materials choices, Future trends within sustainable fashion, an
overview of the key issues the fashion and textiles industry faces, Discussion on the impact of new emerging
technologies

Suggested readings:
1. Introduction to Sustainability Paperback – 2016 by Robert Brinkmann
2. Sustainability in Interior Design Book by Sian Moxon
3. References:
1. Centre for Sustainable Fashion- www.sustainable-2. MISTRA Future
Fashion- www.mistrafuturefashiofans.choiomn .com
3. Sustainable Clothing Action Plan: Clothing Knowledge Hub- www.wrap.org.uk/node/19930
4. Textiles Environment Design- www.tedresearch.net
5. Textile Futures Research Centre -www.tfrc.org.uk
6. Sandy Black | The Sustainable Fashion Handbook 2012
Tamsin Blanchard | Green is the New Black: How to Change The World with Style 2008
7. Michael Braungart and William McDonough | Cradle to Cradle: Remaking the Way We Make Things
2009
8. Sass Brown | ReFashioned: Cutting Edge clothing from Recycled Materials 2013
9. Elisabeth Cline | Overdressed: The Shockingly High Cost of Cheap Fashion 2012
10. Kate Fletcher and Lynda Grose | Fashion and Sustainability: Design for Change 2012
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

COURSE: THE YOGA PROFESSIONAL


COURSE CODE:GEB105
MODE: OFFLINE/ BLENDED
COURSE OBJECTIVE:
The course is designed to provide understanding about the textual and grammatical aspects of sanskrit
language to enable the students to better imbibe the essence of the yogic concepts. The students will be able to
interpret the new dimensions of yoga and education and be able to apply principles of yoga for personality
development through objectivity.

Sl Course Outcome Mapped


modules
1 Read and understand the colloquial words of Sanskrit. M1, M2
2 Write in Sanskrit and have some idea about grammar. M1, M2
3 Communicate and comprehend Sanskrit to the best of their ability. M1, M2, M3
4 Understand the Interface between Culture & Psychology. M4
5 Apply the principles of Culture & Basic Psychological Processes M5
6 Assess the importance of Culture & Gender interrelation M6

Module Total %age of Covered Bloom Remark


Content
Number Hour questions CO sLevel s(If any)
s
Introduction to reading, writing
Module 1 10 15 1,2,3 2,3
& speaking of Sanskrit language
Grammatical aspects of Sanskrit
Module 2 10 15 1,2,3 2,3
language
Transliteration according to
Module 3 10 10 3 2,3
authentic dictionary method
Interface between Culture &
Module 4 Psychology 10 10 4 2,3

Culture & Basic


Module 5 10 30 5 2,3,4,5
Psychological
Processes
Module 6 Culture & Gender 10 20 6 2,3,5
60 100
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

Maulana Abul Kalam Azad University of Technology, West Bengal


3 Years BSC(3DAFM) CBCS Structure
Paper Code: GEB105
THE YOGA PROFESSIONAL
Total Credit: 6
Detailed Syllabus:
MODULE 01 8L + 2T
Vowels and Consonants, pronunciation, articulation of each letter and the technical names of the letters
according to their articulation, similar and dissimilar letters and how to write them.
Consonants combined with vowels, pronunciation and writing, special letters which do not follow the general
method.
MODULE 02 8L + 2T
Conjunct letters, rules to combine consonants, special consonants, how Sanskrit articulation can be applied to
languages like English, special attention to Anusvara, when it can be written in the form of a nasal, two
consonant combinations and three consonant combinations, their writing practice, special conjunct letters and
their writing.
MODULE 03 8L + 2T
Transliteration according to authentic dictionary method.
MODULE 04 8L + 2T
Interface between Culture & Psychology Methods of Understanding Culture, Scope of Cultural Psychology,
Mechanisms of Cultural Transmission
MODULE 05 8L + 2T
Culture & Basic Psychological Processes Interrelation between Culture, Perception, Cognition Emotional
expressions and Culture
MODULE 06 8L + 2T
Culture & Gender, Culture and Gender stereotype

REFERENCE BOOKS:
1. Dr. Sarasvati Mohan, Sanskrit Level-1 Sharadh Enterprises, Bangalore, 2007.
2. Dr. Sarasvati Mohan, DVD and CD.( Publication of Akshram and Hindu SevaPrathisthana)
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

SEMESTER-2

Paper: 2D ANIMATION (TRADITIONAL & DIGITAL ANIMATION)


Code: BSC(3DAFM)201

Course Objective: The course is designed to provide an introduction to the


fundamental aspects of graphic design using design methodologies to solve user-
centric problems. Students will be able to develop an in- depth understanding of
processes to help create better design workflows using graphical representations.

Course Outcome Mapped modules


Remembering M1, M2, M3, M4
Understanding the course M1, M2, M3, M4
Applying the general problem M1, M2

Analyse the problems M4

Evaluate the problems after analysing M3, M4

Create using the evaluation process M3, M4

Module Total %age of Blooms Level (if


Content Remarks (If any)
Number Hours questions applicable)

History of Animation, Types


M1 of Animation, Animation 4 25
Production Process
M2 Pre-Production Design 8 25

M3 Classical Animation 8 25

M4 Introduction to 2D Digital 10 25
Animation
30 100
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

Maulana Abul Kalam Azad University of Technology, West Bengal


3 Years BSC(3DAFM) CBCS Structure
Paper Code: BSC(3DAFM)- 201
2D Animation (Classical & Digital Animation)
Total Credit: 4
Total hours of lectures: 30 hours

Sl. Topic/Module Hour

1. Module 1- History of Animation, Types of Animation, Animation Production 4


Process:
 History of animation a survey of the Heritage of Art & Architecture the
methodology to analyze the language of the creative process and the principles
of design, as well as techniques and materials.
 Types of animation- Clay animation, Traditional animation, 3Danimation,
Puppet/ toy animation, material animation.
 To get rewarding careers in Entertainment Media, Feature Film, Television
Episodes, Gaming, Web Animation, Ad agencies, E-Learning (Education)
 Understanding of the pipeline of Pre- Production, production& post- production
process

2. Module 2- Pre-Production Design: 8

 The production process of traditional 2D animation


 Overview of equipment required to create 2D animation, traditional
and digital.
 Know the basics of story development, scriptwriting for animation
 Basic and fundamental skills required to develop Character Design,
Semi –Realistic Design, draw different styles of characters
 Draw basic characters and character model sheets with expressions,
key poses
 Background Design- Environments
 Storyboard Design – Creating Visual story using thumbnails
 Overview of Shot breakdown, shot types, continuity, camera angles, camera
movements,
 Overview of Creating a storyboard
 Introduction to Creating Animatic

3. Module 3- Classical Animation: 8


 learn principles of animation
 Instruction on drawing techniques for animation.
 how to draw for animation using basic light box and image capture device/
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

software
 Rolling Coin, Bouncing Ball
 Pendulum, Hand-lift and Flag
 Special effects in animation

4. Module 4- Introduction to 2D Digital Animation: 10


 Introduction to Adobe Animate
 Basic understanding of the tools, Properties Inspector, Library and Timeline in
Animate CC
 Be able to effectively use and implement the various tools and make objects
inside Animate itself
 Learning Image Based and Vector Based rigging
 Complete grip on Motion Tween and Shape Tween animation concepts and use
them in presentations and video animations
 Paint & Inking

Suggested Software –
 Pencil 2D
 Adobe Animate
 Monkey Jam
 Flipbook
 Character Animate

Suggested Reading:
1. Animator’s Survival Kit – Richard Williams
2. Cartoon Animation – Preston Blair
3. Illusion of Life- Disney Animation – Frank Thomas and Ollie Johnston
4. Timing for Animation – Harold Whitetaker, John Halas
5. Animation from Pencils to Pixels – Tony white
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

Paper: 2D ANIMATION (TRADITIONAL & DIGITAL ANIMATION) Lab


Code: BSC(3DAFM)291

Course Objective: The course is designed to provide an introduction to the


fundamental aspects of graphic design using design methodologies to solve user-
centric problems. Students will be able to develop an in- depth understanding of
processes to help create better design workflows using graphical representations.

Course Outcome Mapped modules


Remembering M1, M2, M3, M4
Understanding the course M1, M2, M3, M4
Applying the general problem M1, M2

Analyse the problems M4

Evaluate the problems after analysing M3, M4

Create using the evaluation process M3, M4

Module Total %age of Blooms Level (if


Content Remarks (If any)
Number Hours questions applicable)

M1 History of Animation, Types of 5 25


Animation, Animation
Production Process
M2 Pre-Production Design 15 25

M3 Classical Animation 23 25

M4 Introduction to 2D Digital 17 25
Animation

60 100
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

Maulana Abul Kalam Azad University of Technology, West Bengal


3 Years BSC(3DAFM) CBCS Structure
Paper Code: BSC(3DAFM)- 291
2D Animation (Classical & Digital Animation) Lab
Total Credit: 2
Total hours of lectures: 40 hours

Sl. Topic/Module Hour

1. Module 1- History of Animation, Types of Animation, Animation Production 4


Process:
 Making a thaumatrope.
 Experimenting with flipbook
 Discussion on careers in Entertainment Media, Feature Film, Television
Episodes, Gaming, Web Animation, Ad agencies, E-Learning (Education)
 Understanding of the pipeline of Pre- Production, production& post- production
process with examples.

2. Module 2- Pre-Production Design: 16

 Ideation/ Concept and story development,


 Scriptwriting of the story
 Designing characters for the story
 Draw basic characters and character model sheets with expressions,
key poses
 Background Design- Environments
 Storyboard Design – Creating Visual story using thumbnails
 Creating a storyboard
 Creating Animatic

3. Module 3- Classical Animation: 15


 Rolling Coin, Bouncing Ball
 Pendulum, Hand-lift and Flag
 Special effects in animation

4. Module 4- Introduction to 2D Digital Animation: 15


 Drawing vector graphics inside Animate CC
 Image Based and Vector Based rigging of characters
 Using Motion Tween and Shape Tween animation concepts in presentations
and video animations
 Paint & Inking
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

 Bouncing ball, Rolling coin

Suggested Software –
Pencil 2D
Adobe Animate
Monkey Jam
Flipbook

Suggested Reading:
1. Animator’s Survival Kit – Richard Williams
2. Cartoon Animation – Preston Blair
3. Illusion of Life- Disney Animation – Frank Thomas and Ollie Johnston
4. Timing for Animation – Harold Whitetaker, John Halas
5. Animation from Pencils to Pixels – Tony white

Paper: GRAPHIC DESIGN, AUDIO & VIDEO EDITING


Code: BSC(3DAFM)202

Course Objective: The course is designed to provide an introduction to the


fundamental aspects of graphic design using design methodologies to solve user-
centric problems. Students will be able to develop an in- depth understanding of
processes to help create better design workflows using graphical representations.

Course Outcome Mapped modules


Remembering M1, M2, M3, M4
Understanding the course M1, M2, M3, M4
Applying the general problem M1, M2

Analyse the problems M4

Evaluate the problems after analysing M3, M4

Create using the evaluation process M3, M4


Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

Module Total %age of Blooms Level (if


Content Remarks (If any)
Number Hours questions applicable)

M1 Introduction to Graphic Design 4 10

M2 Designing (Photoshop, Illustrator, 10 40


Indesign)
M3 Fundamentals of Motion Graphics 10 25

M4 Fundamentals of Audio & Video 6 25


Editing
60 100

Maulana Abul Kalam Azad University of Technology, West Bengal


3 Years BSC(3DAFM) CBCS Structure
Paper Code: BSC(3DAFM)- 202
Graphic Design, Audio & Video Editing
Total Credit: 6
Total hours of lectures: 30 hours

Sl. Topic/Module Hour


1. Module 1-Introduction to Graphic Design: 4
 A comprehensive introduction to the essentials and principles of Design.
Articulating design, the brief, sources of inspiration, design as problem solving,
creative thinking, wit and humor
 Raster & Vector Graphics- RGB vs. CMYK
 Color theory
 Typography
 Layers of meaning, development and experimentation, art direction,
commissioning art, print, direct mail, information design, packaging, screen
design, environmental design, self-promotion, portfolios, basic tools, specialist
color, file formats, print finishing.

2. Module 2- Designing (Photoshop, Illustrator, and InDesign): 10


 Introduction to Photoshop, basics- workspace, finding and managing creative
tools and content. Lines, shapes and objects. Working with layers, linking and
embedding objects. Managing projects, color, fills and transparencies, filling
objects. Special effects, templates and styles, pages and layout, bitmaps,
printing, file formats, customizing and automating.
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

 Introduction to Digital Painting.


 Introduction to adobe illustrator, work area of illustrator, selecting and aligning,
creating and editing shapes, transforming objects, drawing with pen and pencil
tools, color and painting, working with type, working with layers, working with
perspective drawing, blending colors and shapes, working with brushes,
applying effects, applying appearance attributes and graphic styles, working
with symbols, combining illustrator with other adobe applications.
 Preparing graphics for web and print
 Introduction to InDesign – Tools and techniques
 Understanding Publication elements
 Essentials in publication design
 Study of various publication designs

3. Module 3- Fundamentals of Motion Graphics: 10


 Instrumental Techniques used by professional motion graphic designers.
 Introduction to After effects - About Composition, Solid layer, Shape layer, Text
animation, Hud Effects, Info graphics Motion graphics
 Create Motion Graphics to enhance your videos using a step by step, easy-to-use
method.
 How to Import and animate Illustrator Vector Graphics.
 Master Visual Time Effects on Videos and Motion Graphics.
 Practice compositing techniques to achieve stunning video effects.
 Work in 3D space with Cameras, Lights and Shadows and practice your new
skills with 3D Motion Graphics Projects.
 Create advanced Type Animation in 2D & 3D – cool stuff only in After Effects.

4. Module 4- Fundamentals of Audio & Video Editing: 6


 Introduction to Adobe Premiere – tools and essentials
 Edit an entire video from beginning to end, and make them more dynamic with
cutaway footages and photos.
 color correct the video and fix issues with white balance and exposure, add
feeling with color grading, edit green screen footage and add backgrounds
 Apply visual effects such as stabilizing shaky video, removing grain and making
it more cinematic.
 Reduce background noise, add music tracks, capture sound effects, use a variety
of effects to enhance audio and add in/out fades.
 Editing from the Bin- Cutting down Your Sequence - Navigating the Timeline-
Thinking Nonlinearly - Trimming Fundamentals - Methods of Trimming - Types
of Trim Importing and Exporting Motion Video, Types of Effects -Effect Design
- Rendering – Key frames
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

Suggested Softwares:
 Adobe Photoshop
 Adobe Illustrator
 Adobe InDesign
 Adobe Premier
 Adobe After Effects
 Adobe Audition

Suggested Reading:
1. Adobe Photoshop CC Classroom - Andrew Faulkner
2. Adobe Illustrator CC Classroom - Andrew Faulkner
3. Adobe Premier CC Classroom - Andrew Faulkner
4. Create Motion Graphics with After Effects – Chris Meyer & Trish Meyer
5. Creative Workshop : 80 challenges to sharpen your Design Skills - David Sherwin
6. The Non-Designers Design Book - Robin Williams

Paper: GRAPHIC DESIGN, AUDIO & VIDEO EDITING Lab


Code: BSC(3DAFM)292

Course Objective: The course is designed to provide an introduction to the


fundamental aspects of graphic design using design methodologies to solve user-
centric problems. Students will be able to develop an in- depth understanding of
processes to help create better design workflows using graphical representations.

Course Outcome Mapped modules


Remembering M1, M2, M3, M4
Understanding the course M1, M2, M3, M4
Applying the general problem M1, M2

Analyse the problems M4

Evaluate the problems after analysing M3, M4


Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

Create using the evaluation process M3, M4

Total %age of Blooms Level (if


Module Remarks (If any)
Cont Hours questions applicable)
Number ent
Introduction to Graphic 5
M1 40
Design
15
M2 Designing (Photoshop,
Illustrator, Indesign)
10 40
M3 Fundamentals of Motion
Graphics
Fundamentals of Audio & 10
M4 Video Editing
40 80

Maulana Abul Kalam Azad University of Technology, West Bengal


3 Years BSC(3DAFM) CBCS Structure
Paper Code: BSC(3DAFM)- 292
Graphic Design, Audio & Video Editing Lab
Total Credit: 2
Total hours of lectures: 40 hours

Sl. Topic/Module Hour


1. Module 1- Design 5
 Making layouts . manual logo designs
 Creating Vector Illustrations

2. Module 2- Designing (Photoshop, Illustrator, and InDesign): 15


DESIGN CONTENT-
Advertisement Design, Poster Design, Invitation design, Corporate Identity Logo,
Designing Letterhead, Envelope, Business Card, Branding Designs, Product Packaging
Design

3. Module 3- Fundamentals of Motion Graphics: 10


Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

 Create Motion Graphics Using Illustrator Vector Graphics for animation


 Master Visual Time Effects on Videos and Motion Graphics.
 Practice compositing techniques to achieve stunning video effects.
 Work in 3D space with Cameras, Lights and Shadows and practice your new
skills with 3D Motion Graphics Projects.
 Create advanced Type Animation in 2D & 3D

4. Module 4- Fundamentals of Audio & Video Editing: 10


 Edit an entire video from beginning to end, and make them more dynamic with
cutaway footages and photos.
 color correct the video and fix issues with white balance and exposure, add
feeling with color grading, edit green screen footage and add backgrounds
 Apply visual effects such as stabilizing shaky video, removing grain and making
it more cinematic.
 Reduce background noise, add music tracks, capture sound effects, use a variety
of effects to enhance audio and add in/out fades.
 Editing from the Bin- Cutting down Your Sequence - Navigating the Timeline-
Thinking Nonlinearly - Trimming Fundamentals - Methods of Trimming - Types
of Trim Importing and Exporting Motion Video, Types of Effects -Effect Design
- Rendering – Key frames

Suggested Softwares:
 Adobe Photoshop
 Adobe Illustrator
 Adobe InDesign
 Adobe Premier
 Adobe After Effects
 Adobe Audition

Suggested Reading:
1. Adobe Photoshop CC Classroom - Andrew Faulkner
2. Adobe Illustrator CC Classroom - Andrew Faulkner
3. Adobe Premier CC Classroom - Andrew Faulkner
4. Create Motion Graphics with After Effects – Chris Meyer & Trish Meyer
5. Creative Workshop : 80 challenges to sharpen your Design Skills - David Sherwin
6. The Non-Designers Design Book - Robin Williams
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

Paper: ENGLISH COMMUNICATION


Code: BSC(3DAFM)203

Course Objective: The course is designed to develop the student’s


communicative competence in English by giving adequate exposure in the four
communication skills - LSRW - listening, speaking, reading and writing and the
related sub-skills, thereby, enabling the student to apply the acquired
communicative proficiency in social and professional contexts.

Course Outcome Mapped modules

Remembering M1,
Understanding the course M1, M2
Applying the general problem M1, M2

Analyse the problems M4

Evaluate the problems after analysing M3, M4

Create using the evaluation process M3, M4

Module Total %age of Blooms Level (if


Content Remarks (If any)
Number Hours questions applicable)

M1 Functional grammar & 2 10 1,2


Vocabulary
M2 Reading Skills 2 20 1,2
M3 Writing Skills 8 40 2,3,4,
M4 Listening & 8 30 2,3,4
Speaking Skills
20 100

Maulana Abul Kalam Azad University of Technology, West Bengal


3 Years BSC(3DAFM) CBCS Structure
Paper Code: BSC(3DAFM)- 203
English Communication
Total Credit: 2
Total hours of lectures: 20 hours
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

Sl. Topic/Module Hour


1. Module 1- Functional Grammar & Vocabulary: Tense: Formation and 2
application; Affirmative / Negative / Interrogative formation; Modals and
their usage; Conditional sentences; Direct and indirect speech; Active and
passive voice; usage of common phrasal verbs, synonyms & antonyms.

2. Module 2- Reading Skills: Comprehension passages; reading and 2


understanding articles from technical writing. Interpreting texts:
analytic texts, descriptive texts, discursive texts; SQ3R reading
strategy.
3. Module 3- Writing Skills: Writing business letters - enquiries, complaints, 8
sales, adjustment, collection letters, replies to complaint & enquiry letters;
Job applications, Résumé, Memo, Notice, Agenda, Reports – types & format,
E-mail etiquette, advertisements.

4. Module 4- Listening & Speaking : Listening: Listening process, Types of 8


listening; Barriers in effective listening, strategies of effective listening
Speaking: Presentations, Extempore, Role-plays, GD, Interview

Suggested Reading:

1. Bhatnagar, M & Bhatnagar, N (2010) Communicative English for Engineers and


Professionals. New Delhi: Pearson Education.
2. Raman, M & Sharma, S (2017) Technical Communication. New Delhi: OUP.
3. Kaul, Asha (2005) The Effective Presentation: Talk your way to success. New Delhi: SAGE
Publication.
4. Sethi, J & Dhamija, P.V. (2001), A Course in Phonetics and Spoken English. New Delhi: PHI.
5. Murphy, Raymond (2015), English Grammar in Use. Cambridge: Cambridge University
Press.
6. R.C. Sharma and K.Mohan Business Correspondence and Report Writing Tata McGraw Hill ,
New Delhi , 1994
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

GENERAL ELECTIVE (Any 1 from the Basket)


Course Name: Cinema and Other Arts

Course Code: GEB201

Mode: Offline/ Blended

Course Objective:The course is designed to provide a general understanding and appreciation of the history
of world cinema, acclaimed international films, artists, and movements. The students will be able to gain a
multiple cultural perspective based on the underlying theories and principles of cinema and media.

Sl Course Outcome Mapped modules


1 Understand the fundamental components of a Cinema and M1, M2, M3, M4, M5,
other arts
M6
2 Remember the readings and understand the perspective M1, M2
3 Understand the nuances of modern painting M2, M3
4 Understand the nuances of Indian painting M2, M3, M4
5 Understand and examine the Indian and Western music M1, M2, M5
6 Analyze the music of parallel and commercial Indian cinema M1, M2, M5, M6

Module Total %age of Blooms Remarks (If


Content
Numbe Hour questions Leve any)
r s l(if applicable)

Module 1 Pre-Renaissance 10 15 L1, L2

Module 2 Renaissance and Perspective 10 15 LI, L2

Module 3 Modern Painting 08 15 L1, L2 Workshop

Module 4 Indian Painting 08 15 L1, L2 Workshop

Module 5 Fundamentals of music 12 15 L2, L3 Workshop

Module 6 Music and cinema 12 25 L2, L3 Workshop

60 100
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

Maulana Abul Kalam Azad University of Technology, West Bengal


3 Years BSC(3DAFM) CBCS Structure
Paper Code: GEB201
Cinema and Other Arts.
Total Credit: 6
Total hours of lectures: 60 hours
Detailed Syllabus:

Pre-Renaissance: Visual representations in cave paintings, in folk cultures and early civilizations like Egypt
Visual representations in Greece: A breakaway from earlier practices Visual representations in ancient and
M1
medieval India: Ajanta cave paintings,Mughal miniature, Kangra, Ragmalaetc

Renaissance and Perspective The Renaissance at a Glancefrom The Enquiring Eye – European Renaissance
Art, Development of the idea of perspective; Use of camera obscura and camera lucida Selected Readings
M2
from John Berger’s Ways of Seeing, Dutch painting; Baroque,
Rococo and Mannerism.

M3 Modern Painting:Impressionism, Expressionism, Surrealism, Cubism

M4 Indian Painting Raja Ravi Verma, Bengal School Contemporary Masters

Fundamentals of music: Tone, note, key, octave, musical scales – diatonic and tempered scales, chords,
melody, harmony, swar and shruti Folk music, forms and structures of Indian classical music, forms and
M5
structures of western classical music; Evolution of musical forms; Music industry and popular music; Urban
folk music, Blues, Jazz, Rock
Music and cinema; Music for Cinema Comparison of the two art forms – music and cinema; Ray and Ghatak’s
ideas on structural similarities of music and cinema Analysis of structures of films to compare with musical
forms Musical accompaniment of films – from live musical accompaniment of silent era to present day.
M6 Diagetic and extra-diagetic music Analysis of music tracks of selected films Electronic Vs acoustic musical
accompaniment (Has to be done as a workshop by a music composer) Item numbers of Bollywood films

Suggested Readings:

1. Andrei Tarkovsky, Sculpting in Time


2. Satyajit Ray, Our Films Their Films
3. RitwikGhatak, Rows and Rows of Fences
4. Penguin Dictionary of Music
5. S.C Deva, Music of India
6. E.H Gombirch, The Story of Art, Phaidon Publications
7. Hendrik Willen Van Loon, The Arts of Mankind
8. Hugh Honour and John F. Fleming, The Visual Arts: A History. Prentice Hall, 2005. Sylvan
Barnet,A Short Guide to Writing About Art. Prentice Hall, 2007.
9. The Enquiring Eye – European Renaissance Art (National Gallery of Art, Washington)
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

10. Herbert Read The Meaning of Art 11. Walter Pater The Renaissance
12. John Berger, Ways of Seeing
13. Art Through the Ages by Helen Gardner
14. Nothing If Not Critical: Selected Essays on Art and Artists
15. The Story of Painting by Wendy Beckett
16. Minor: Art Historys History _p2 by Vernon Hyde Minor
17. Isms: Understanding Art by Stephen Little
18. The Visual Arts: A History by Hugh Honour
19. What Are You Looking At: 150 Years of Modern Art in a Nutshell by Will Gompertz
20. Art and Illusion: A Study in the Psychology of Pictorial Representation by E.H. Gombrich

Course Name: Surface & Soft Furnishings Design Development Techniques

Course Code-GEB202

Mode-Offline/ Blended

Course Objective:The course is designed to provide a conceptual understanding of interior design of spaces
with surface and soft furnishings. The students will be able to visually express with colour, texture, pattern
and material effects for surface design appropriate to project specifications.

Sl Course Outcome Mapped modules


1 Understand the fundamental interior design aspects of surface M1, M2, M6
and
soft furnishings
2 Understand the fundamentals of textiles and types M1, M2
3 Understand and demonstrate printing techniques M2, M3
4 Understand the apply embroideries M2, M3, M4
5 Understand and examine materials, techniques, and technology M1, M2, M5
6 Apply the surface designs M5, M6

Total %age of Blooms Remark


Module
Content Hour question Level(if s (If
Number
s s applicable) any)
Module 1 Textiles and Its Types 08 15 L1, L2

Module Research soft furnishings and textiles/fabrics


08 15 L1, L2
2 used in the design
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

Module
3 Printing and its techniques 10 15 L1, L2

Module
4 Embroideries and its types 10 15 L1, L2

Exploration of materials, techniques and


Module
technologies for the development of 12 15 L2, L3
5
surface
design
Module
Final surface designs and presentation 12 25 L3
6
60 100

Maulana Abul Kalam Azad University of Technology, West Bengal


3 Years BSC(3DAFM) CBCS Structure
Paper Code: GEB202
Surface & Soft Furnishings Design Development Techniques
Total Credit: 6
Total hours of lectures: 60 hours
Detailed Syllabus:

Module -1: Textiles and Its Types

Introduction to textiles – Indian (kalamkari, matanipachedi, ikkat) and international textiles.

Special embellishment techniques: Batik, Tie and dye - lehariya, bandhini ,shibori, sunray and marbling.

Module – 2: Research soft furnishings and textiles/fabrics used in the design

Table Linens

Rugs & Carpets

Window dressings (Curtains & Blinds)

Towels

Bedding & Bedspreads

Cushions & Throw


Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

Lampshades

Wallpaper

Tiles

Flooring

Module -3: Printing and its techniques

Print application through block printing, Lino printing, Wood cut printing, Lithograph printing

Print application through screen & block printing (vegetable block and wooden blocks, Appliqué, quilting,
Smocking, honey comb, Fabric painting, Stencil- dabbing and spraying).

Natural dyeing techniques and explorations.

Module -4: Embroideries and its types

Basic Hand Embroidery, their technique, variations and applications. Basic running stitch, backstitch, stem
stitch, chain stitch, lazy daisy stitch, buttonhole stitch, featherstitch, herringbone stitch, knot stitch, satin
stitch and cross-stitch.

Traditional Embroidery- Origin, application &colours. Kantha, Chikan, Kasuti, Zardosi, Kutch and Mirror work.

Module -5: Exploration of materials, techniques and technologies for the development of surface design

Print – Screen, Block, Mono etc.

Stenciling

Fabric Dye (Natural and Azo free)

Fabric paints

Fabric and textiles Embellishment

Module -6: Final surface designs and presentation

Develop surface designs for a range of applications.

Reference Books:

The Complete Technology Book on Dyes & Dye Intermediates Paperback – 1 Jan 2003 by NIIR Board of
Consultants & Engineers (Author)

Biodegradation of Azo Dyes by HaticeAtacagErkurt (Editor) – Publisher: Springer (9 August 2010), ISBN-10:
3642118917

Second Skin: Choosing and Caring for Textiles and Clothing by India Flint Murdoch Books, 2011 ISBN 978-1-
74196-720
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

Indigo:The Color that Changed the World by Catherine Legrand Thames & Hudson, 2013 ISBN 978-
0500516607

Warp and Weft:

Woven Textiles in Fashion, Art and Interiors by Jessica HemmingsBloomsbury, 2012 – ISBN 978-1- 4081-
3444-3

Quilt National 2013:The Best of Contemporary Quilts by The Dairy Barn Cultural Arts Center

DragonThreads Extraordinary Textile Arts Books, 2013 - ISBN 978-0-9818860-4-6

Surface Design for Fabric: Studio Access Card Printed Access Code – February 15, 2015 by Kimberly Irwin
Publisher: Fairchild Books (February 15, 2015) ISBN-10: 1501395033

Websites

https://www.houseology.com/masterclass/design-school/chapter-eight-soft-furnishings
https://www.twosistersecotextiles.com/pages/azo-dyes

Paper: ADVERTISING
Code: GEB203
Course Objective: The course is designed to provide an introduction to the
fundamental aspects of graphic design using design methodologies to solve user-
centric problems. Students will be able to develop an in- depth understanding of
processes to help create better design workflows using graphical representations.

Course Outcome Mapped modules


Remembering M1, M2, M3, M4
Understanding the course M1, M2, M3, M4
Applying the general problem M1, M2

Analyse the problems M4

Evaluate the problems after analysing M3, M4

Create using the evaluation process M3, M4


Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

Total %age of Blooms Level (if


Module Remarks (If any)
Cont Hours questions applicable)
Number ent
6
M1 Advertising 25
8 25
M2 Marketing Communication
Models
8 25
M3 Creative planning
8 25
M4 Advertising Agency
30 100

Maulana Abul Kalam Azad University of Technology, West Bengal


3 Years BSC(3DAFM) CBCS Structure
Paper Code: GEB203
ADVERTISING
Total Credit: 4
Total hours of lectures: 30 hours

Sl. Topic/Module Hour


1. Module 1- Advertising 6
 Definition
 History
 Function
 Classification
 Objective
 Market Segmentation: Behaviouristic, Geographic, Demographic and Psychographic.
2. Module 2- v Marketing Communication Models 8
 AIDA, AIDAS, IEEO, DAGMAR, PLC and its relation with advertising,
 Advertising Medias
 Media Planning and Scheduling
 Advertising Campaign

3. Module 3- Creative Planning 8


 Idea and Concept
 Writing advertising copy
 Advertising style and strategy
 Colour Scheme
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

 Typography.

4. Module 4- Advertising Agency 8


 Role of Advertising Agency
 Ethics in Advertising
 Role of ASCI.

References/Suggested Readings:
1. Frank Jefkins, Advertising Made Simple, Rupa& Co.
2. David Ogilvy. Confessions of an Advertising Man. Southbank Publishing, 2011.
3. David Ogilvy. Ogilvy on Advertising. Prion Publishing Group. 2011
4. Jaishri N Jethwaney . Advertising. Phoenix publishing House Pvt. ltd. 1999
5. Chunawalla , Advertising Theory And Practice, Himalaya Publishing House.

Paper: ADVERTISING Lab


Code: GEB293

Course Objective: To develop skills to create effective Advertising for various Media.
To become an advertising professional.

Course Outcome Mapped modules


Remembering M1, M2, M3, M4
Understanding the course M1, M2, M3, M4
Applying the general problem M1, M2

Analyse the problems M4

Evaluate the problems after analysing M3, M4

Create using the evaluation process M3, M4


Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

Total %age of Blooms Level (if


Module Remarks (If any)
Cont Hours questions applicable)
Number ent
Introduction to visual 6
M1
Thinking
10
Hard Sell & Soft Sell 40
M2
Advertisement
10
M3 Social Advertisement
40
Shooting for making 14
M4 commercial goods
advertisement
40 100

Maulana Abul Kalam Azad University of Technology, West Bengal


3 Years BSC(3DAFM) CBCS Structure
Paper Code: Paper Code: GEB293
ADVERTISING Lab
Total Credit: 2
Total hours of lectures: 40 hours

Sl. Topic/Module Hour


1.  Module 1- Introduction to visual thinking 6
 Visualizing an Advertisement - Case Study 1.
 Visualization approach: Direct or Indirect approach, Color Scheme, Visualization styles
Unusual illustration, Before and After strategy. Use of Testimonials, Special layout style
2. Module 2- Hard Sell & Soft Sell Advertisement 10
 Hard sell Advertisement: Visualizing, creating copy and visuals for Hard sell advertising
 Soft sell Advertisement: Visualizing, creating copy and visuals for Soft sell advertising.
3.  Module 3- Social Advertisement 10
 Visualizing, creating copy and visuals for Social advertising.
 Humorous Advertisement: Visualizing, creating copy and visuals for Humour based
advertising in Print media.

4. Module 4- Shooting for making a Commercial goods Advertisement 14


 Visualizing and shooting the visuals for Commercial goods advertisement. Commercial
goods Advertisement
 Creating copy and visuals for a Commercial goods Advertisement.
Maulana Abul Kalam Azad University of Technology, West Bengal
Syllabus of B. Sc. (3D Animation Film Making) CBCS Structure
Effective from academic session 20-21

References/Suggested Readings:
1. James Webb Young—― A Technique for Producing Ideas‖, Stellar Editions.
2. Robert W. Bly—―The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells,
Holt Coursebacks.
3. Victor O. Schwab—―How to Write a Good Advertisement‖, Golden Springs Publishing.

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