Information Sheet Pr-1.1.1: Units: 3

Unit Understand Cruise Industry Growth
Module Understanding Cruise Industry Growth
TMEC4-CT Cruise Tourism Units: 3 Page|1
INFORMATION SHEET PR-1.1.1

“Introduction to Cruising Industry”
Lesson Objectives
At the end of this lesson, the students should be able to:
1. Discuss the definition of cruise
2. Know the specific features of cruises
3. Know the History of Cruise.
4. Familiarized the product and services offered
5. Know the types of cruise
6. Know the profiling of cruise liners
7. Know the Impact of cruise tourism.
Cruise
- Is defined as “to make a trip by sea in a liner for pleasure, usually calling at a number of ports. It
is characterized by the ship being similar to a mobile resort, which transport passengers (guest)
from place to place. Today ships are not viewed as a means of transportation but as floating
hotels.
that they meet consumers’ requirement
5 Specific Features of Cruises that Appeal to Travelers (Davidoff 1994)

1. Passengers have the ability to visit a variety of places in a short period of time without the
problems of other modes of travel.
2. The ships are self-contained.
3. Cruise ships have a cruise director and staff whose sole function is to make sure passengers
have an enjoyable time.
4. High-quality food is served in elegant style.
5. Everyone usually begins and ends their vacation on the same day.
History
 Cruise tourism made its small beginnings in 1839 as part of the fornightly crossing mail service
between Liverpool and Boston.
 The 20th century compete progressively larger and faster passenger ships.
 The concept of ‘tourist ship passengers’ was enhanced with value additions to the
accommodations and activities.
 In response to the growing market demand, the ships grew in size as well as number with the
result that outgrew existing port capacities.
PREPARED BY: APPROVED FOR IMPLEMENTATION:

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2 Meeting MS. RUSSELLE CHRIST CALITIS MR. WILBERT A. MAÑUSCA
Subject Teacher School Administrator
Product And Services Offered:

Cruising is a unique tourism product, a blend of the 5A’s.
 ATTRACTIONS
 ACTIVITIES
 ACCESS
 ACCOMMODATION
 AMENITIES
Types of Cruises
1. OCEAN VOYAGES – A one-way passage from one point to another over a major body of water.
2. STANDARD CRUISES – an open water cruise may be one-way or roundtrip with several ports of
call.
3. RIVER/CANAL CRUISES – are closely linked to the culture and heritage of the country being
toured.
4. DESTINATION/EXPEDITION CRUISES – based on the destination to be visited.
5. DAY CRUISES – typically a cruise experience of 15 hours or less.
6. CONTEMPORARY CRUISES – these cruise lines typically have resort-style facilities with heavy
emphasis on shipboard activities.
7. LUXURY CRUISES – offering high style luxury with emphasis on destinations and ship-board
amenities.
8. SPECIALTY CRUISES – adventure-style cruising with a heavy emphasis on destination, education,
and off ship activities.
Profiling of Cruise Liners
1. CARNIVAL CORPORATION – is a global cruise company and one of the largest vacation
companies in the world. Carnival Corp is the most profitable company in the leisure travel
industry.
2. ROYAL CARRIBEAN INTERNATIONAL – founded by three Norwegian shipping companies in

1969, the second largest cruise operator in the world.
3. STAR CRUISES – has fulfilled regional aspirations to establish the cruise industry in the Asia-
Pacific region. Star cruises become the world’s third largest cruise company.

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4. DISNEY CRUISES – combines the magic of the Walt Disney resort vacation with the romance of
sea voyage.
Government Initiatives
The following committees have been formed:

 NATIONAL COMMITTEE ON CRUISE SHIPPING – constituted under Chairman Mumbai Port Trust
(MPT), to explore potential of cruise tourism and ascertain infrastructural requirements at the
identified ports.
 NATIONAL COMMITTEE UNDER DIRECTOR GENERAL OF TOURISM – to address marketing

related issues.
 PORT-LEVEL COMMITTEES UN DER RESPECTIVE CHAIRMAN – to address and resolve issues at

port level, monitor requirements of cruise vessels and tourist.
 STANDING COMMITTEE UNDER SECRETARY – in-charge of Tourism of respective State

Government with stakeholders – to develop and monitor requisite tourist related services at
places of tourist interest.
Impact of Growth in Cruise Shipping Services
1. ECONOMIC IMPACT – creation of jobs, new local businesses and rejuvenation of the local
economy.
2. ENVIRONMENTAL IMPACT – the negative impact may arise due to one or more of the
following:
 Concern arising from increase in air pollution, damage to local fish, shellfish and
water mammal populations.
 Unloading and disposal of solid waste.
3. SOCIO-CULTURAL IMPACT – creating problems associating with overcrowding and

congestion.

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SELF-CHECK PR-1.1.1
Direction: Fill in the blanks with the correct answer.
1. _____________ is defined as “to make a trip by sea in a liner for pleasure, usually calling at a
number of ports.
2. Cruise tourism made its small beginnings in __________ as part of the fornightly crossing mail
service between Liverpool and Boston.
3. ___________________ are closely linked to the culture and heritage of the country being
toured.
4. ______________________ was founded by three Norwegian shipping companies in 1969, the

second largest cruise operator in the world.
5. The ___________ century compete progressively larger and faster passenger ships.

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SELF-CHECK ANSWER KEY PR-1.1.1

1. Cruise
2. 1839
3. River/Canal Cruises
4. Royal Carribean International
5. 20th

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STUDENT NAME: __________________________________ SECTION:

__________________
WRITTEN WORK PR-1.1.1

WRITTEN WORK TITLE: Introduction to Cruising Industry
WRITTEN TASK OBJECTIVE: After completing this written work you’ll be able to understand the
history of cruise tourism and its components.
Direction: Write an essay about the historical background of cruise tourism.
ASSESSMENT METHOD: WRITTEN WORK CRITERIA CHECKLIST

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WRITTEN OUTPUT CRITERIA CHECK LIST PR-1.1.1
CRITERIA SCORING
Did I . . .
1 2 3 4 5
1. Focus - The single controlling point made with an awareness of task
about a specific topic.
2. Content - The presentation of ideas developed through facts, examples,
anecdotes, details, opinions, statistics, reasons and/or opinions
3. Organization – The order developed and sustained within and across
paragraphs/sentences.
4. Style – The choice, use and arrangement of words and sentence.
5. Conventions – Grammar, mechanics, spelling, usage and sentence
formation.
TEACHER’S REMARKS:  QUIZ  RECITATION  PROJECT
GRADE:
5 - Excellently Performed
4 - Very Satisfactorily Performed
3 - Satisfactorily Performed
2 - Fairly Performed
1 - Poorly Performed
_____________________________
TMEC4-TEACHER
Date: ______________________

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__________________
PERFORMANCE TASK PR-1.1.1

PERFORMANCE TASK TITLE: Introduction to Cruising Industry
PERFORMANCE OBJECTIVE: After completing this written work you’ll be able to know the origin of
different cruise liners.
TOOLS AND MATERIALS: None
EQUIPMENT: None
ESTIMATED COST: None
Direction .
1. Think one cruise liner and write an essay about its origin/historical background.
PRECAUTIONS: None
ASSESSMENT METHOD: PERFORMANCE TASK CRITERIA CHECKLIST

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__________________
PERFORMANCE TASK CRITERIA CHECK LIST PR-1.1.1
CRITERIA SCORING
Did I . . .
1 2 3 4 5
1. Focus - The single controlling point made with an awareness of task
about a specific topic.
2. Content - The presentation of ideas developed through facts, examples,
anecdotes, details, opinions, statistics, reasons and/or opinions
3. Organization – The order developed and sustained within and across
paragraphs/sentences.
4. Style – The choice, use and arrangement of words and sentence.
5. Conventions – Grammar, mechanics, spelling, usage and sentence
formation.
TEACHER’S REMARKS:  QUIZ  RECITATION  PROJECT
GRADE:
5 - Excellently Performed
4 - Very Satisfactorily Performed
3 - Satisfactorily Performed
2 - Fairly Performed
1 - Poorly Performed
___________________________
TMEC4-TEACHER
Date: ______________________

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TMEC4-CT Cruise Tourism Units: 3 P a g e | 10
Lesson Objectives
1. Know the cruise industry growth.
2. Familiarized the CLIA.
3. Know the cruise trend and industry outlook.
4. Know the 2017 global economic impact.
5. Familiarized the world cruise destinations.
There are 3 cruising areas: the Carribean, Europe, and Alaska. In North America the cruise
industry is undergoing explosive growth according to the US based Cruise Line Industry Association
(CLIA).
Cruise Line Industry Association (CLIA) - Founded in 1975, the world’s largest cruise industry
trade association. It is a unified global organization helping members succeed by advocating,
educating, and promoting for the common interest of cruise community.
CLIA MEMBER COMMUNITY
CLIA HAS 7 REGIONS AROUND THE WORLD
1. Australia 5. Asia
2. Brazil 6. Canada
3. Europe 7. UK&Ireland
4. North America

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CRUISE TREND OUTLOOK
1. Instagrammable Cruise Travel

- Instagram photos are driving interest in travel around the world. With onboard
connectivity, cruise passengers are filling Instagram feeds with diverse travel
experiences both on board and on land from several cruise destinations.
2. Total Restoration
- Stressed-out from fast-paced lives, travelers are seeking ways out from daily
responsibilities and rejuvenate more than ever before. Cruise line are responding
by offering total wellness in the form of restorative spa experiences, onboard
oxygen bars, healthy menu, and the latest in fitness innovations.
3. Achievement Over Experiences

- Experiential travel has evolved into achievement travel as vacationers are looking
for experiences beyond sightseeing. Bucket-list have become goal-oriented and
cruise lines are meeting these demands.
4. On-board Smart Technology

- Travelers use tech in daily lives and are expecting smart tech when vacationing as
well. Cruise lines adopted technology for cruise travelers to provide a highly
personalized travel experience while on and off the ship.
5. Conscious Travel
- Travelers want to see the world in conscious, mindful way. The cruise industry is
more conscientious than ever, working to local destinations, to local cultures,
landmarks and minimize environmental footprints.
6. Access is the New Luxury

- Travelers are setting sights on destinations that were previously out of reach –
some only accessible now by cruise ship – from Galapagos Island to Antarctica.
7. GEN Z at Sea
- Is set to become the largest consumer generation by the year 2020. This
generation prefer experiences over material items and is seeking out travel.
8. Off Peak Adventures

- The off-peak season is rising on popularity whether travelers want to escape the
cold in a tropical locale or embrace the chill min a new destination. Cruising offer
some once in a lifetime experiences during colder months like seeing Northern
Lights, visiting a penguin colony, and more.
9. Working Nomads
- Combining work with leisure time is on the rise. With WIFI, desks and work-
friendly cafes, travelers can keep up with work while enjoying a cruise vacation.
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10. Going Solo

- With more Google searches for “solo travel” and “traveling alone” than ever
before, solo traveling is rising in popularity. Cruising allows for solo travel without
the worry of arranging a ton of details while visiting even the most far-reaching
destinations and connecting with other travelers, forming community bonds and
once-in-alifetime experiences.
2019 CRUISE INDUSTRY OUTLOOK
P=PROJECTION
2017 GLOBAL ECONOMIC IMPACT
1,108,676
JOBS
26.7 $45.6
BILLION
MILLION
WAGES+SALARIES
PASSENGERS
$ 134 BILLION
TOTAL OUTPUT WORLDWIDE

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WHERE ARE PASSENGERS COMING FROM?
1. UNITED STATES – 11.9M

2. CHINA – 2.4M
3. GERMANY – 2.19M
4. UNITED KINGDOM – 1.93M
5. AUSTRALIA – 1.34M
6. CANADA – 0.92M
7. ITALY – 0.77M
8. SPAIN – 0.51M
9. FRANCE – 0.50M
10. BRAZIL–0.45M
World Cruise Destinations
• Australia/New Zealand
• Bahamas, Bermuda
• Baltic
• Caribbean
• Central America
• Europe
• Florida
• Hawaii
• Mediterranean (Western and Eastern)
• South America
• South Pacific
• USA
• New destinations (China, Dubai, Mauritius, etc.)

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Unit Understand Cruising Industry
Module Understanding Cruise Industry P a g e | 15
TMEC4-CT Cruise Tourism Units: 3.0
SELF-CHECK PR-2.1.1
“Industry Growth”
1. Give the 3 cruising areas.

____________________
____________________
____________________
2. It is founded in 1975, and is the world’s largest cruise industry trade association.
__________________________________________________________________________.
3. From what country do most passengers of Cruise Tourism come from?

__________________________________________________________________________.

“Industry Growth”

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1. Carribean, Europe, and Alaska
2. Cruise Line Industry Association (CLIA)
3. United States

“Cruise Lines and their Ships”
Lesson Objectives
8. Recognize different cruise lines and their ships.
Cruise Lines
Offering adventure and relaxation on the high seas, these cruise lines have long been trusted
names in the business. Allowing you to enjoy the peace of mind that comes with a reputation for
excellence, our range of cruise lines are almost as diverse as the destinations themselves. Each cruise
line offers its own unique benefits, however the biggest names in the business are all competitive on
price, onboard facilities and itineraries.
1. P&O Australia Cruises
P&O Cruises, which began cruising from Australia in 1932, is the leading cruise operator
in the Australia and South Pacific region. For the fourth consecutive year, P&O Cruises
(Australia) was voted Australia’s "Most Trusted Cruise Operators" by Readers Digest in 2016.
The onboard atmosphere is relaxed with a focus on contemporary design, great food, friendly
service and a variety of exciting activities and entertainment., P&O Cruises is one of the oldest
cruise lines in the world. P&O offers an impressive fleet of cruise ships including:
- Pacific Jewel
- Pacific Dawn
- Pacific Pearl
- Pacific Arcadia.
- Pacific Adventure
2. Princess Cruises
Beginning with a single cruise to Mexico in 1965, Princess Cruises have since become
one of the world’s premier cruise lines. Famous as the cruise line featured in the TV series ‘The

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Love Boat’, Princess Cruises rose to stardom alongside the concept of cruising holidays and have
continued to remain a popular name in cruising. Princess Cruises offer a number of cruises
around Australia, the Pacific, Asia, Europe and North America.
- Diamond Princess
- Emerald Princess
- Golden Princess
- Grand Princess
- Sea Princess
3. Carnival Cruises Australia
Carnival Cruise Line is a leader in contemporary cruising and operates 27 ships designed
to provide fun and memorable vacation experiences at a great value. Founded in 1972, Carnival
Cruise Line is one of the most recognizable brands in the cruise industry and carried over 5.4
million guests in 2018, the most of any individual cruise brand. Carnival Cruise Line identifies
their target customers as those who like to "Choose Fun" and live life to the fullest.
- Carnival Spirit
- Carnival Splendor
- Carnival Panorama
- Carnival Vista
- Carnival Dream
4. Royal Caribbean Cruises
Royal Caribbean has a reputation for being one of the most innovative cruise lines on
the market. Featuring a unique range of onboard facilities and activities, each Royal Caribbean
cruise ship features a top deck lounge, known as the Viking Crown Lounge, which boasts bars
and lounges, dining venues, a day spa, gym, rock climbing walls and panoramic views off the
ship.
- Oasis of the Seas
- Allure of the Seas
- Harmony of the Seas
- Jewel of the Seas
- Carribean Princess
5. Celebrity Cruises
Originally founded by a Greece-based company known as the Chandris Group, Celebrity

Cruises continues to pay homage to its roots with the signature ‘X’ in the logo and on the funnel
of the ships which is actually the Greek letter for chi, or Chandris. Celebrity Cruises sets the
standard worldwide with its superior design, level of quality, grand style, spacious
accommodation and attentive service.

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- Celebrity Constellation
- Celebrity Eclipse
- Celebrity Edge
- Celebrity Millennium
- Celebrity Solstice
6. Norwegian Cruise Line
Despite what its name suggests, Norwegian Cruise Line is an award-winning American
company offering some of the most contemporary ships at sea. Boasting a 50 year history of
pushing the boundaries of traditional cruising, NCL pioneered the introduction of Freestyle
Cruising, revolutionizing the cruise industry and giving its guests a level of freedom and flexibility
unlike anything ever seen before.
- Norwegian Bliss
- Norwegian Getaway
- Norwegian Jewel
- Norwegian Spirit
- Pride of America
7. Cunard Cruise Line
Founded in 1840, Cunard’s heritage of iconic ships and exclusive onboard programming
has given the company a unique and distinct position within the luxury travel market. They have
received many awards including ‘#1 Mega-Ship Ocean Cruise Line’ by Travel + Leisure’s World’s
Best Awards in 2018, 2017 and 2016, and ‘Best Service,’ ‘Best Onboard Enrichment’ and ‘Best
World Cruise’ by Porthole Cruise Magazine’s 2018 Readers Choice Awards.
- Queen Elizabeth
- Queen Victoria
- Queen Mary 2
8. Holland America Cruises
In 146 years Holland America has taken more than 11 million passengers on exotic
journeys around the world. Offering voyages to the tropics, Holland America also visits historical
and culturally diverse corners of the globe. One of the most significant improvements is the
Land + Sea Journeys offered in Alaska. The bucket list destinations of Fairbanks, Dawson City and
the Yukon have been added to an Alaskan Cruise, making it the finest resort and cruise
experience in Alaska.
- ms Amsterdam

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- ms Nieuw Amsterdam
- ms Eurodam
- ms Rotterdam
- ms Westerdam
9. Seabourn Cruises
Began operations in 1988, provides the world's finest ultra-luxury travel experience on
smaller ships that focus on highly personalized service and guest recognition. Seabourn offers
exclusive itineraries to world gems and must see cities where larger cruise ships cannot go. All
dining is complimentary, allowing you to dine when, where and with who you like.
Complimentary welcome champagne is served and your in-suite bar is stocked with your
preferences. Sincere, award-winning staff are there to please with a genuine smile. Tipping is
neither required nor expected onboard Seabourn.
- Seabourn Odyssey
- Seabourn Encore
- Seabourn Ovation
- Seabourn Quest
- Seabourn Sojourn
10. MSC Cruises
MSC Cruises are the largest privately-owned cruise line in the world. Its humble
beginnings date back more than 300 years, starting with the oceangoing Aponte family from
Sorrento Italy. To sail with MSC is an experience that captures the refined side of the
Mediterranean and encompasses their passion for the ocean. MSC Cruises impressive and ever-
growing fleet of ships lead the way, both in design and innovation while maintaining European
style and luxury.
- MSC Meraviglia
- MSC Fantasia
- MSC Lirica
- MSC Seaview

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SELF-CHECK PR-5.1.1
6. It is the leading cruise operator in the Australia and South Pacific region.
__________________________________________________________________________.
7. It is one of the world’s premier cruise lines.

__________________________________________________________________________.
8. It is one of the most innovative cruise lines on the market.

__________________________________________________________________________.
9. It is an award-winning American company offering some of the most contemporary ships at sea.
_________________________________________________________________________.
10. It is the largest privately-owned cruise line in the world.

________________________________________________________________________.

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1. P&O Australia Cruises
2. Princess Cruises
3. Royal Carribean Cruises
4. Norwegian Cruise Line
5. MSC Cruises
“The Ship Experience”
Lesson Objectives
1. Understand cruise ship experience.
2. Visualize life on board a ship
3. Know why people cruise

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4. Familiarize the organizational structure
The Ship Experience
• Before you Sail.
If you arrange your flight with the cruise line, a “meet-and-greet” person will be at the
airport to facilitate your transfer to the dock. You get on a motor coach and your
luggage is loaded on board. A festive highlight of any cruise is when the ship leaves
the dock and heads for the open water. A celebration may be taking place on the pool
deck where, with tropical beverage on hand, you wave goodbye to the stress of
civilization.
• At – Sea Days.
While most days of this cruise will be spent visiting ports, your first full day will be
spent at sea. What will you do? Whatever you wish. Perhaps you’re hungry for the
details about the ship. You could attend the ship’s orientation meeting and the “port
talk” for the next day’s destination.
• The End of the Cruise.
The last evening of the cruise, you enjoy the farewell dinner and show, settle any
outstanding charges at the purser’s office then head back to your stateroom. You pack
your suitcase and leave it outside your stateroom for a crew member to pick it up.
Life On Board the Ship.
A cruise is usually a circular journey not a one-way trip.
• Port of Embarkation - The port or city where the cruise begins.
• Port of Call - A city which is on the ship’s itinerary.
• Port of Debarkation - The ship’s final port, which is usually the city where cruise
started.
• Embarkation - Passengers can embark approximately four hours before sailing.

Upon arrival at the pier, luggage is collected by porters and brought to the cabin after
a few hours or sometimes even after the ship departs;
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Cashless Society
Cruise ships operate as cashless societies. During the boarding process, passengers
register credit cards to open a shipboard account. Those without credit cards must
make a cash deposit;
Why people cruise?
• A cruise pampers the clients
• A cruise provides stress – free vacation
• A cruise is a new experience
• A cruise facilitates shopping
• Cruises offer variety of events, activities and meals
• A cruise is a learning experience
• A cruise develops friendship
• A cruise is a romantic experience
• A cruise is a great way to celebrate a special event
• A cruise satisfies practically everyone
Organizational Structure
There are three (3) main operation departments on the ship:
• Hotel Department
• Fleet Department
• Sanitation Department
1. Hotel Department - Responsible for the passengers’ activities, food, beverage,

entertainment and other personal services offered.

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2. Fleet Department - Responsible for the maintenance of the ship and includes the
ship’s officers, radio operations, engine and deck crews.
3. Sanitation Department - Responsible for the health and safety of passenger and
crew.
SELF-CHECK PR-4.1.1
1. If you arrange your flight with the cruise line, a _______________ person will be at
the airport to facilitate your transfer to the dock.
2. It is the port or city where the cruise begins.
_____________________________________________________________________
_____.
3. Passengers can embark approximately ______ hours before sailing.
4. Cruise ships operate as ____________ societies.
5. It is responsible for the health and safety of passenger and crew.
_____________________________________________________________________
____.
1. Meet-and-greet
2. Port of Embarkation
3. Four
4. Cashless
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5. Sanitation Department
“Cruise Industry”
Lesson Objectives
1. Know the cruise industry origin.
2. Identify the important parts and general types of a cruise
3. Learn cruise geographical areas
Origins: It is between 1700s and the present, the passenger ship industry went through
several different era :
· TRANSATLANTIC CARGO SERVICE built for cargo with few spaces for
passengers
· CLIPPER SHIPS carried both passenger and freight
· STEAM pioneered by Samuel Cunard of Halifax
· The Great Age of Luxury Liners 1800s.
· ALBERT BALLIN OF HAMBURG-AMERICA LINE - coordinated the first

recorded cruise in 1891 on board Augusta with 241 passengers
· 1906, Maurentina, Cunard Company - Entered into cruise company in large scale,
popularly known as the “Gem of the Sea”
· Titanic, 1912, considered as an important event in the cruise industry.
· In the early eighties, the cruise industry gained popularity due to the television series
“Love Boat” which was first aired in 1977.
Six (6) Important Parts of Cruise Ship:
· Bow = front
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· Stern = extreme rear of the ship
· Aft = Rear
· Port = Left side
· Starboard = Right side
· Midship = Middle of the ship
General Types of Cruises
· World Cruises. Considered as the ultimate journey of cruising and a vacation of a

lifetime. Usually lasts for three (3) months with over 30 ports, travelling from east to
the west of the world.
· Popular Cruises. Usually 7 – 10 day cruise and the most sellable type of cruise
especially during summer or winter.
· Short Cruises. The bottom of the cruise pyramid that are usually 3 – 4 days only.
Cruise Geographical Areas
· The Caribbean. The first cruise area developed in 1960s for modern cruising and
remained the most popular region for Canadian and American tourists.
· The Mexican Riviera. Popular destination for cruises from the west coast American
ports with Mazatlan, Puerto Vallarta and Acapulco as popular destination.
· Alaska. The fastest growing destination and the third largest cruise region in the
world with passenger lists includes naturalists and whale watchers
· Trans Canal. Passenger pass through Panama Canal on a 19-day cruises between Los
Angeles or Acapulco and Fort Lauderdale.
· The Hawaiian Islands. American Hawaii Cruises operates year-round seven-day

cruises with Honolulu, often as the port of call.
· The Eastern United States and Canada. The cruise route that is most appealing to
senior citizens since its generally “quieter” than the luxury liners.
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· The Mediterranean. The main cruising area of Europe and the second most popular
destination after the Caribbean.
· Northern Europe. Norway’s North Cape is Europe’s equivalent to United States’

Alaska .
Who Cruises?
• Activity Lovers
• Families
• Gamblers
• Groups
• Physically – Active
• The Physically – challenged
• Honeymoons and Anniversaries
• International Set
• Port Tasters
• Resters and relaxers
• Singles
• Soft – adventure seekers
• Special Interest or theme seekers
SELF-CHECK PR-3.1.1

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1. Who coordinated the first recorded cruise in 1891 on board Augusta with 241
passengers?
_____________________________________________________________________
_____.
2. What was considered as an important event in the cruise industry?
_____________________________________________________________________
_____.
3. It is the extreme rear of the ship.
_____________________________________________________________________
_____.
4. It is usually 7 – 10 day cruise and the most sellable type of cruise especially during
summer or winter.
_____________________________________________________________________
____.
5. It is the main cruising area of Europe and the second most popular destination after
the Carribean.
_____________________________________________________________________
____.
1. Albert Ballin of Hamburg-America Line
2. Titanic
3. Stern
4. Popular Cruises

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5. The Mediterranean

__________________
WRITTEN WORK PR-3.1.1
WRITTEN WORK TITLE: Cruise Industry
WRITTEN TASK OBJECTIVE: After completing this written work you’ll be able to
know the different
cruise geographical areas.
Direction: Give the correct answers for the following questions.
1. It is a popular destination for cruises from the west coast American ports with
Mazatlan,
Puerto Vallarta and Acapulco as popular destination.
________________________.
2. Passenger pass through Panama Canal on a 19-day cruises between Los Angeles or
Acapulco
and Fort Lauderdale.
________________________.
3. It is the cruise route that is most appealing to senior citizens since its generally
“quieter” than
the luxury liners.
______________________

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Unit Understand Cruise Industry Growth

Module Understanding Cruise Industry Growth

TMEC4-CT Cruise Tourism Units: 3 Page|1

INFORMATION SHEET PR-1.1.1

that they meet consumers’ requirement

5 Specific Features of Cruises that Appeal to Travelers (Davidoff 1994)

PREPARED BY: APPROVED FOR IMPLEMENTATION:

TMEC4-CT Cruise Tourism Units: 3 Page|2

Product And Services Offered:

Profiling of Cruise Liners

2. ROYAL CARRIBEAN INTERNATIONAL – founded by three Norwegian shipping companies in

PREPARED BY: APPROVED FOR IMPLEMENTATION:

TMEC4-CT Cruise Tourism Units: 3 Page|3

The following committees have been formed:

 NATIONAL COMMITTEE UNDER DIRECTOR GENERAL OF TOURISM – to address marketing

 PORT-LEVEL COMMITTEES UN DER RESPECTIVE CHAIRMAN – to address and resolve issues at

 STANDING COMMITTEE UNDER SECRETARY – in-charge of Tourism of respective State

Impact of Growth in Cruise Shipping Services

3. SOCIO-CULTURAL IMPACT – creating problems associating with overcrowding and

PREPARED BY: APPROVED FOR IMPLEMENTATION:

TMEC4-CT Cruise Tourism Units: 3 Page|4

Direction: Fill in the blanks with the correct answer.

4. ______________________ was founded by three Norwegian shipping companies in 1969, the

PREPARED BY: APPROVED FOR IMPLEMENTATION:

TMEC4-CT Cruise Tourism Units: 3 Page|5

SELF-CHECK ANSWER KEY PR-1.1.1

4. Royal Carribean International

PREPARED BY: APPROVED FOR IMPLEMENTATION:

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STUDENT NAME: __________________________________ SECTION:

WRITTEN WORK PR-1.1.1

ASSESSMENT METHOD: WRITTEN WORK CRITERIA CHECKLIST

PREPARED BY: APPROVED FOR IMPLEMENTATION:

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WRITTEN OUTPUT CRITERIA CHECK LIST PR-1.1.1

PREPARED BY: APPROVED FOR IMPLEMENTATION:

TMEC4-CT Cruise Tourism Units: 3 Page|8

STUDENT NAME: __________________________________ SECTION:

PERFORMANCE TASK PR-1.1.1

PREPARED BY: APPROVED FOR IMPLEMENTATION:

TMEC4-CT Cruise Tourism Units: 3 Page|9

STUDENT NAME: __________________________________ SECTION:

PERFORMANCE TASK CRITERIA CHECK LIST PR-1.1.1

PREPARED BY: APPROVED FOR IMPLEMENTATION:

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CLIA MEMBER COMMUNITY

CLIA HAS 7 REGIONS AROUND THE WORLD

PREPARED BY: APPROVED FOR IMPLEMENTATION:

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CRUISE TREND OUTLOOK

1. Instagrammable Cruise Travel

3. Achievement Over Experiences

4. On-board Smart Technology

6. Access is the New Luxury

8. Off Peak Adventures

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10. Going Solo

2019 CRUISE INDUSTRY OUTLOOK