TikTok Is A Platform That

TikTok is a platform that, in addition to entertaining videos, gives a young and
global audience access to a new format of short educational videos created by expert authors.
This perspective presents several opportunities for the dissemination of knowledge in various
fields of science concisely and effectively. The proposed framework allows us to identify in
an automatic way the main areas of knowledge associated with educational videos on the
TikTok platform and which areas are the most preferred by users. This information would
allow us to add efforts in important knowledge areas, but which are not widely accepted or
have few content creators. In our sample, we find a more extensive collection of Health
Sciences videos and related to STEM areas, even higher than social sciences such as law and
education, which gives an impression of the potential of this type of videos for science
learning. The study also confirmed that most authors are people under the age of 34, who also
represent the largest audience on the social network. This study also supports the idea that
audio and text metadata information available in short TikTok videos contains concepts that
give rise to a better understanding of the video learning topics than even the descriptions
registered by the authors. In future work, we will explore how to measure the message's
understanding in the videos from both approaches
Discussion
Aimed at the findings there were several points need to discuss. Firstly, the result
of descriptive analysis supports the standpoint of Tik Tok is a kind of short video
app
which for the male and female (Qing, 2011). From the finding of age, more than half
of
participants are age from 18-28 years old. It clearly shows that young people are the
main user group of Tik Tok. Meanwhile it also echoes the data of the Tik Tok
platform
that Tik Tok is a kind of music short video application which designed for the young
people which aged 18-28 years old and the population has accounted for 65.3
percent
of the total (Douyin.com, 2018).
Secondly, the study discusses the relationship between perceived popularity of Tik
Tok and three factors (product positioning, content variety, uniqueness). On one
hand,
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from the perspective of Tik Tok’s perceived popularity, through the popularity of
Tik
Tok, it can provide reference for related mobile applications and drive the
development
of the whole short video industry (Ze, 2012). On the other hand, from the
perspective
of the three factors (product positioning, content variety, uniqueness), product
positioning is an important part of 4P's marketing theory. Product positioning starts
from the product's features, target audience and market strategy through the
optimized
combination of sub-factors that can make product enter the market quickly and
smoothly (Baron, 1995).
With the rapid development of mobile software, various types of mobile apps
which as a new kind of product pay more attention to product positioning. In the
initial
stage of application, it starting from the requirements of target users and design
product
features that meet the requirements of users. Then, applying online and offline
marketing strategy to expand the market hence occupies effective market share (Zhi,
2004).
Tik Tok aims at the broad market of young people and according to analyzing the
needs of target audiences to design the product features. For example, when the
users
open the app, the video appeared at the first glance, it is a good feature that can save
the time of users. In addition, effective promotion is carried out online and brand
cooperation is carried out offline to increase the exposure of product, thus promoting
the rapid development of Tik Tok. Therefore, reasonable and effective product
positioning is an important factor of the Tik Tok’s perceived popularity (Ying,
2012).
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From the angle of content variety. For SMCR model, content is information. With
the development of various mobile applications, effective content delivery is
particularly important. Only the production of high-quality content that can

guarantee
the demand of users. Mobile app is the carrier of content transmission which
provides
convenience for effective content transmission (Yan, 2010).
Tik Tok mainly promotes high-quality original video with various content types.
Different types of video bring users different experience. Funny video can bring
happiness to users. Teaching video can help users learn life skills. For example,
language teaching video can help users learn knowledge by an easy way in a short
time.
The video content is rich and diversified which meets the demands of different users.
Therefore, the content variety is the key factor to affect the popularity of Tik Tok
(Hai,
2008).
Thirdly, uniqueness is the core competitiveness of the product and the power to
support the product's development. With the development of the short video apps,
uniqueness is especially important for long-term and sustainable development of

short
video industry, meanwhile it is good to establish stable and long-term relations with
target audiences (Ji, 2006).
The main characteristic of Tik Tok is music which is different from other short
video apps. The analysis of big data can recommend the content that users are
interested in according to their preferences, and the video time is mostly 15 seconds
which increases users’ stickiness through the use of user fragmented time (Jia,
2017).
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However, as the number of apps of the same type increases, the uniqueness of
Tik Tok becomes less obvious and app functions tend to be assimilated. In addition,
in
the survey of the unique feature of Tik Tok, target users do not even know the
function
of the unique feature of Tik Tok when compared with other apps. In a word, these is
no significant relationship between uniqueness and Tik Tok’s perceived popularity
(Ying, 2012)
5.1 Conclusion
The conclusion will be stated from three parts. The first part is the basic
information of the respondents, from the finding of gender, the sample had a
relatively
uniform sex ratio and the proportion of female is higher than that of male, from the
finding of age, the number of people aged 18-28 is the largest, more than half. While
those over the age of 50 accounted for the least.
The second part is the different perceptions of participants about the three factors.
Aimed at the product positioning, about the development and promotion of online
advertisement, most of participants show approval and it is a kind of affirmation to

the
Tik Tok’s online marketing strategy. Meanwhile Tik Tok is popular in young people
is
also get affirmation by the participants. From the angle of content variety, most of
users
recognize the original video of Tik Tok, they think these kinds of original video is
high
quality. At last from the factor of uniqueness, the most important point for users is
interesting and rich background music, it is easily attracting the users’ attention.
Moreover, through big data analysis of browsing

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TikTok is a platform that, in addition to entertaining videos, gives a young and

of the total (Douyin.com, 2018).

positioning is an important part of 4P's marketing theory. Product positioning starts

smoothly (Baron, 1995).

the development of various mobile applications, effective content delivery is

particularly important. Only the production of high-quality content that can

convenience for effective content transmission (Yan, 2010).

uniqueness is especially important for long-term and sustainable development of

target audiences (Ji, 2006).

no significant relationship between uniqueness and Tik Tok’s perceived popularity

those over the age of 50 accounted for the least.

advertisement, most of participants show approval and it is a kind of affirmation to

Moreover, through big data analysis of browsing

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