“JAM PIZZA”

A Feasibility Study Presented to the Faculty of College of Business Management and

Accountancy Laguna State Polytechnic University
Los Baños Laguna Campus Los Baños Laguna

In Partial Fulfillment of the

Requirements for the Degree
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION MAJOR IN FINANCIAL
MANAGEMENT

DIALA, ALGENE F
ESPIRITU, JENIEL S GOMEZ,
MARJORIE O.

December, 2018
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ACKNOWLEDGEMENT

The proponents would like to express their gratitude and appreciation to all

those people who have extended their hands in making this study possible.

First and foremost, the Almighty God for answering the researcher’s prayers, for

giving hope and strength.

Hon. Nestor M. De Vera, Ph. D., Laguna State Polytechnic University President

for being an inspiration of a good leader, for the challenges and motivation;

Dr. Daniel D. Bunal, Campus Director of Laguna Polytechnic University ─ Los

Baños Campus for the enthusiasm, motivation and pieces of advice to make the

research smooth and rewarding.

Mrs. CEREZO their research adviser, for her support, advises, guidance, valuable

comments, suggestions and provisions that benefited the success of this study.

The respondents of the study for the cooperation and time; and for those who

were not mentioned here, our sincerest gratitude.

Last but not the least, to the researcher’s family and friends, their deepest

gratitude for all the support during the times of great need, unconditional love, moral

support, and inspiration in making this study a success.

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EXECUTIVE SUMMARY

JAM Pizza is a newly established pizza parlor which is owned by three individual.

JAM pizza are 100% natural nature resources thus it produce a good nutrition builder to

our body. Our body need a vitamin that is natural to consume every single day of our life

to live long and healthy.

JAM pizza are good in different aspect in introducing vegetable in their menu that

all ages can benefit. It can also a substitute as a healthy menu in your kitchen to have a

new way of cooking pizza.

JAM Pizza offers a wide variety of pizza and our specialty is the vegetable pizza.

JAM Pizza will reinvent the pizza experience for individuals, families and customers by

selling high quality, innovative products at a reasonable price. JAM Pizza is open 12-hour

daily from 9am to 9pm. It is a local based business and it is offer to all ages. Our

estimated budget for this business is P1,024,543.50. In the meantime, the business will

do its best to satisfy the pizza cravings of our customer and it will expand our business

locally. Soon, it will be advertised in television to be known throughout the country.

The main office of the business will be in Lopez st, Brgy. Batong Malake, Los Baños,

Laguna. The researcher will also use strategies in the business word of mouth and also

promoting in social media like Facebook, Instagram, Twitter and Blogspot.

The proponents made sample product and survey on the target market which

are the youth, adult and senior and other residents of Brgy.Batong Malake.
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Based on the study conducted by the proponents the 98% of the respondents are

interested with the product who are probably wants to buy in JAM Pizza.
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TABLE OF CONTENTS

Page

TITLE PAGE……………………………………………………………………i

APPROVAL SHEET…………………………………………………………..ii

ACKNOWLEDGEMENT……………………………………………………...iii

EXECUTIVE SUMMARY……………………………………………………..v

TABLE OF CONTENTS………………………………………………………vi

LIST OF TABLES……………………………………………………………..ix

LIST OF FIGURES….…………………………………………………………x

I.RATIONALE AND BACKGROUND OF THE STUDY………………..…1

II.OBJECTIVES………………………………………………………………..5

III.DISCUSSION…………………………….………………………………….6

A. TECHNICAL ASPECT…………………………………………………….6

Product Preparation……….…………………………………………..6

Product Implementation……….………………………………………9

Product Description…………………………………………………...11 Production

Schedule……….…………………………………………12
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Project Size…………………………………….................................12

Project Schedule and Gantt Chart…………….……………………13

Quality Control………………………………………………………..14

Site……………………………………………………………………..15

Facilities……………………………………………………………….15

Labor…………………………………………………………………...23

Business Process…………………………………………………….23

Work Schedule……………………….……………………………….24

Salary………………………………….……………..........................24

B.MARKETING ASPECT………………………………............................25

Marketing Analysis………………………………….........................27

Marketing Strategy……………………………………………………32

Market Demographic…………………………………......................33

Demand………………………………………………………………..36

Supply………………………………………………………………….36

Pricing Strategy……………………………………………………….38 Promotion

Strategy…………………………………………………...42

Positioning Strategy……………………….………………………….43
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Distribution Strategy………………………………………………….44

C.FINANCIAL ASPECT…………………….……………………………….45

Initial Capital Requirements………….……………………………..45

Source of Financing…………………….…………………………...45

Financial Assumption……………….….……………………………47

Financial Statement……………………..…………………………...50

D.MANAGEMENT ASPECT……………………..………………………….53

Mission…………………………………………..……………………54

Vision……………………………………………..………….............54

Type of Business Organization…………………..………………...55

Job Description and Qualifications………………..……………….56

Brand Name………………………………………….……………...59

Brand Logo…………………………………………….…………….59

Human Resources……………………………………..……………60

Healthy and Safety Managements……………………..………….61

SWOT Analysis……………………………………………..……….62 Problems and

Insights……………………………………….……...63

I.SYNTHESIS…………………………………………………………….…...63

Summary…………………………………………………………......63
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Recommendation……………………………………………………64

Conclusion……………………………………………………………64

II.REFERENCES……………………………………………………………..65

III.APPENDICES……………………………………………………………..66

Letter of Dean……………………………………………………....67

Letter of Respondents……………………………………………..68

Questionnaire……………………………………………………….69

Raw Data……………………………………………………………71

CURRICULUM VITAE……………………………………………………….87

LIST OF TABLES

Table Page

1 Annual Production Sale………..………………………………..12

2 Gantt Chart……………………………………………………….13

3 Office Supplies and Equipment…….………………….………16

4 Raw Materials……………………………….…..……………….17

5 Packaging……………………………….…..……………………18

6 Tools and Equipment……….……..…..………………………..19

7 Transaction Supplies……………………………………………21

8 Dining Supplies…………………………………………..………21
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9 Cleaning Supplies……………………………………………….22

10 Labor………...……………………………………………………23

11 Monthly Salary of Employee………………………………..….24

12 Mean Perception on the Acceptability of Veggie Pizza in Terms of

Taste……………………………………………………………...33
13 Mean Perception on the Acceptability of Veggie Pizza in Terms of

Aroma…………………………………………………………..…34

14 Mean Perception on the Acceptability of Veggie Pizza In Terms of

Appearance……………………………………………………....34

15 Mean Perception on the Acceptability of Veggie Pizza in Terms of

Packaging………………………………………………….……..35

16 Projected Demand of Veggie Pizza for 2017-2021…………..36

17 Projected Supply of Veggie Pizza for 2017-2021….......……37

18 Quantitative Demand Supply Gap Analysis……………….....37

19 Pricing of Veggie Pizza ………………………………………..39

20 Price of Personal Size Pizza…………………………………..39

21 Price of Regular Size Pizza…………………………………....40

22 Price of Party Size Pizza……………………………………….41

23 Sales Forecast…………………………………………………..46

24 Annual sales Forecast of Beverages…………………………47

25 Total Project Cost………………………………………………48

26 Depreciation Expense………………………………………….49

27 Cash Flow……………………………………………………….50
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28 Balance Sheet…………………………………………………..51

29 Income Statement………………………………………………51

30 Financial Ratios…………………………………………………52

31 Job Description and Qualifications of Employees…………..56

LIST OF FIGURES

Figure Page

1 Pizza Dough…………………………………………………………………6

2 Pizza Toppings………………………………………………………...……7

3 Sample Product……………………………………………………………11

4 Project Plan………………………………………………………………...12

5 Location Site……………………………………………………………….15

6 Store Facility………………………………………………………………..15

7 Market Segmentation………………………………..……………………26

8 Positioning Graph………………………………………………………….43

9 Channels of Distribution……………………………………………….….44

10 Organizational Chart………………………………………………………55
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11 Business Logo……………………………………………………………..59
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RATIONALE AND BACKGROUND OF THE STUDY

Introduction

Pizza is a yeasted flatbread typically topped with tomato sauce and cheese and

baked in an oven. It is commonly topped with a selection of meats and condiments but

on our version of pizza we will not use meat but we will use vegetable as our main

version of our pizza.

Pizza is sold fresh or frozen, either whole or in portions, and is a common fast

food item. Various types of ovens are used to cook them and many varieties exist. The

word "pizza" first appeared in a Latin text from the southern Italy town of Gaeta, then

still part of the Byzantine Empire, in 997 AD; the text states that a tenant of certain

property is to give the bishop of Gaeta duodecim pizze ("twelve pizzas") every Christmas

Day, and another twelve every Easter Sunday. The term pizza was first recorded in the

10th century, in a Latin manuscript from Gaeta in Central Italy. Modern pizza was

invented in Naples, Italy, and the dish and its variants have since become popular and

common in many areas of the world.

Foods similar to pizza have been made since the neolithic age. Records of people

adding other ingredients to bread to make it more flavorful can be found throughout

ancient history. The ancient Greeks supplemented their bread with oils, herbs and

cheese, or hops, and in the 6th century BC, the soldiers in Persian King Darius I's armies

baked flatbreads with cheese and dates on top of their battle shields. An early reference

to a pizza-like food occurs in the Aeneid, when Celaeno, queen of the Harpies, foretells

that the Trojans would not find peace until they are forced by hunger to eat their tables

(Book III). In Book VII, Aeneas and his men are served a meal that includes round cakes
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(like pita bread) topped with cooked vegetables. When they eat the bread, they realize

that these are the "tables" prophesied by Celaeno.

Pizza, like so many other foods, did not originate in the country for which it is

now famous. Unless you have researched the subject, you, like so many people,

probably always thought Pizza was strictly an Italian creation.

The foundations for Pizza were originally laid by the early Greeks who first baked

large, round and flat breads which they “anointed with oil, herbs, spices and Dates.”

Tomatoes were not discovered at that time or, very likely, they would have used them

as we do today.

Eventually the idea of flat bread found its way to Italy where, in the 18th

century, the flat breads called “Pizzas”, were sold on the streets and in the markets.

They were not topped with anything but were enjoyed au naturel. Since they were

relatively cheap to make, were tasty and filling, they were sold to the poor all over

Naples by street vendors. The acceptance of the tomato by the Neapolitans and the visit

of a queen contributed to the Pizza as we know and enjoy it today.

In about 1889, Queen Margherita, accompanied by her husband, Umberto I,

took an inspection tour of her Italian Kingdom. During her travels around Italy she saw

many people, especially the peasants, eating this large, flat bread.

Curious, the queen ordered her guards to bring her one of these Pizza breads. The

Queen loved the bread and would eat it every time she was out amongst the people,

which caused some consternation in Court circles. It was not seemly for a Queen to dine

on peasant’s food. Never the less, the queen loved the bread and decided to take
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matters into her own hands. Summoning Chef Raffaele Esposito from his pizzeria to the

royal palace, the queen ordered him to bake a selection of pizzas for her pleasure.

To honor the queen who was so beloved by her subjects, Raffaele decided to

make a very special pizza just for her. He baked a Pizza topped with tomatoes,

Mozarella Cheese, and fresh Basil (to represent the colors of the Italian flag: Red, white,

and green).

This became Queen Margherita’s favorite pizza and when word got out that this

was one of the queen’s favorite foods, she became even more popular with the Italian

people. She also started a culinary tradition, the Pizza Margherita, which lasts to this

very day in Naples and has now spread throughout the world.

As one of the most popular dishes. Pizza has benefits of its consumption. Many

scientists tested the impact and long-term effects of pizza on our metabolism. One of

the most common misconceptions about pizza is that they are the part of the so called

"fast food" types of foods.

Vegetable pizza is very nutritional meal that can provide adequate sustenance to

our body and metabolism. Tomato Sauce represent one of the basic and most used

components of pizza topping. In its structure tomato contains Lycopene (tomatoes

processed into sauce have more lycopene in it than unprocessed ones) which is known

to be powerful antioxidant which helps in fight against many different types of cancer.

Studies have shown that people who eat pizza at least once a week have a smaller

chance to get ill for several forms of cancer (mouth, stomach, lung, prostate and more).

Some of the other ingredients have positive effect on our metabolism - olive oil reduces

bad cholesterol and increase good one and prevent heart diseases, Cheese is rich with
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fats, protein, calcium and sodium, garlic is rich with selenium, manganese, vitamin C and

other beneficial compounds and also the primary ingredients is vegetable which is very

nutritious and good to our health.

They can be made in such way to have great taste and still have low amounts of

fat and cholesterol that are normally associated with meals with vegetable and cheese.

Cheese toppings on pizzas are also excellent source of calcium, which reduced the

possibility of colon cancer. However, for healthier diet we recommend reducing the

amount of cheese (it after all has high amount of fat), and instead using more tomato

sauce. The good combination of crust, cheese, toppings can be used for creation of

healthy pizza that will surely be good for everyone organism. Pizza created in the proper

way, with the quality ingredients can definitely be classified as a "health food". The

recipe for such pizza consist of using whole wheat crust, extra virgin olive oil, a limited

amount of cheese, no extra salt, and top it with vegetable toppings.

OBJECTIVES

General Objective

To provide the community with healthier options when it comes to their pizza

and to innovate the Pizza we know today. Provide customer satisfaction through our

services and our unique Pizza.

Specific Objectives

• Increase the acceptability of our product to our target market by 85%

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• Find solutions to increase our profit and reduce the cost of production.

• To achieve our goal of expansion by the next 5 years of operations  To make our

product accessible to every Filipinos.

• To attract investors and franchisers.

DISCUSSION

A. Technical Aspect

The technical aspect is the discussion of the basic and operation flow of the

project. It is one of the essentials of this project this factor responds to the technicalities

and basic structure of the proposed study.

This chapter includes preparation, product preparation guide, procedure,

implementation, product description, project size, quality control, product schedule,

site, tools and equipment, raw materials, packaging, supplies, and labor.

Product preparation

Ingredients

For Pizza Dough:

½ cup warm water

1 tsp sugar

1 tsp dry yeast

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2 cups maida / plain flour / all-purpose floursalt to taste 3 tbsp olive oil water as

required, to knead figure 1. Pizza Dough For toppings:

3 tbsp pizza sauce

20 mushrooms, thinly sliced

3 tbsp white onion, roughly chopped

3 tbsp spring onion, roughly chopped

3 tbsp pickles, roughly chopped

½ cup magnolia quick melt cheese

1 cup chopped lettuce Figure 2. Pizza Toppings

Steps-by-Steps Preparation

In making belle’s veggie pizza is done firstly, in a large mixing bowl take warm

water, sugar and dry yeast and give a quick mix. Allow it to rest for 5 minutes. Now add

Maida, salt and olive oil. Knead the dough adding water as required. Tuck the dough and

form to a ball. Place in a large mixing bowl. Cover rest and rise in a warm place for about

2 hours. Punch the dough with fist to release down the air. Place the dough on dusted

pizza plate or tray. Flatten the dough by stretching with both hands. Further, leaving a

cm or more and create a dent. Then prick with center of dough with the help of fork.

Furthermore, spread pizza sauce generously leaving the sides slightly. Also top with

topping of choice.
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Then spread quick melt cheese. Further, bake at 500 degrees Fahrenheit for about 12 -

15 minutes. Workflow of Process

1
2
3
4
5
6
7
8
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Product Implementation

A. DTI

The Department of Trade and Industry (DTI) is the Philippine government agency

that governs the registration of business names in the Philippines.

B. SEC

The SEC is the government agency that is responsible for securities laws and

regulating the securities industry in the Philippines.

C. Barangay Clearance

This document certifies that the person is a good resident in a barangay and has

a good moral character. It also signifies that the applicant does not have any

negative record.

D. SSS

Employers should also register their businesses and employees with the SSS. An

employer who does not report employees, temporary or

provisional employees is violating the Social Security (SS) Law.

E. PhilHealth

As required by the new National Health Insurance Act (RA 7875 / RA

9241), all employers are required to register their employees with

PhilHealth and remit to the agency their share of contribution

F. Pag-Ibig(FUND)
By virtue of RA 7742, SSS members earning at least 4,000 Philippine Pesos a

month must be registered with HDMF (the agency that

administers the Pag-Ibig Fund).

G. Sanitary Clearance
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This certificate confirms that the facilities has met the proper standards of

sanitation.

H. Fire Clearance

Fire clearances are required by the Health and Safety Code prior to initial

licensing or before any changes to a licensed facility can be approved by the

State.

I. Locational Clearance

Locational Clearance is a pre-requisite in the issuance of Building Permit to

ensure its conformity with the City’s Comprehensive Land Use Plan and

Zoning Clearance.

J. BIR

Registering with the BIR will give you an authorization to print official receipts,

register books of accounts and obtain a separate Tax

Identification Number (for partnerships and corporations).

K. Mayor’s Permit

This permit affirms that your business is in compliance to the municipality or

City’s ordinances and standards such as sanitary, fire and safety and other

clearances.

Product Description

JAM Pizza is a healthier version of pizza. Veggie Pizza is come from the word

veggie which means vegetable that process into pizza. We all need protein and the full

complement of vitamins and minerals to keep us healthy. Meat eaters find this easier

but may also open themselves up to health issues related to eating too much meat.
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These products bring you nature at its best – delicious and nourishing pizza made with a

variety of 100% whole grains. New Veggie Pizza adds a fresh garden taste and the

nutrition of one full serving in vegetables in every slice.

Figure 3. Sample Product

Production Schedule

The production of the JAM Veggie Pizza will be every day, from Monday to

Sunday. Table 1

Annual Production Sale

No. of pieces No. of packs

Daily 100 100
Weekly 700 700
Monthly 3,100 3,100
Annually 36,500 36,500
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The table above shows the quantity of JAM Veggie Pizza that will be produce on

a daily, weekly, monthly, annually by piece and by packs.

Project size

Figure 4. Project Plan

The total area of the workplace is 70 square meters. The place is divided into

five portions such as kitchen, dining, cashier, stock room, comfort room and office.

Project Schedule

Table 2
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The project schedule was best summarized on the table above. All necessary

steps were taken accordingly before conducting the business operation. The first on

these steps was the registration permit and other licenses needed for business. A

business will not be able to proceed to operate without securing the necessary permits

and other legal requirements. It is easy to secure a permit that’s why it would only take

a months to perform the activity. The canvassing of raw materials, supplies,

equipment’s and location could be accomplished in couple of weeks. After finishing the

gathering of permits and legal documents, setting of location of the business will be

done. The setting of business location includes: redecoration of production area and

allocation of furniture and equipment’s. Since the business is still on its start-up stage,

only few employees are needed. The recruitment and hiring process will only consume a

week on the whole preparation for the business. Following the setting of the location

along with the recruitment and hiring of employees comes the purchasing of raw

material and equipment’s two weeks is enough to fill the business place with the
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necessary supplies, furniture, equipment’s and raw materials. After all the preparation

for the business place, hiring and training of the employees, the business is now ready

to start the production of veggies JAM pizza.

Quality Control

The business makes sure that the quality and healthiness of JAM Pizza will meet

the customer’s satisfaction. In order to prove the business claim that it is 100% worth to

be paid for, the business set their guidelines and policies for workers to follow in

production of their product.

Site

The Business Location is located in front of Vega Center Lopez st, Brgy. Batong

Malaki, Los Baños, Laguna.

Figure 5. Location Site

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Facilities

Figure 6. Store facilities

The Figure above shows the blue print of the production place which includes

dining, cashier, kitchen, stock room and office.

Table 3
Office Supplies and Equipment

Name Description Quantity Unit Cost Total Amount

Ball pen Used in writing 12 ₱ 5.50 66.00
Computer Used in 1 ₱ 10,000.00 10,000.00
keeping Data
and plans
Record Book Used in 2 ₱ 80.00 ₱ 160.00
recording sales
and employee
performance

Calculator Used in 2 ₱ 600.00 ₱ 1,200.00

Computing the
total sales.
Printer Used in 1 ₱ 3,500.00 ₱ 3,500.00
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Printing official
documents
Bond Paper Where the 2 ₱ 50.00 ₱ 100.00
documents
would be
printed
Air conditioner To keep the 2 11799.00 ₱ 23,598.00
place cool
Total ₱ 38,624.00

The table above shows the office supplies that are needed for documentation of sales

and other legal papers. It includes the function of each material, the quantity needed, and the

cost per unit.

Table 4
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The table above shows the raw materials that are needed for the production of

the product. It also shows the description of each product. The quantity, unit cost and

the total amount needed per month were also included in the table. Table 5

Packaging

MATERIALS QUANTITY UNIT COST TOTAL AMOUNT

Pizza box 9,300 ₱8.00 ₱74,400.00
Straw 2 ₱100.00 ₱200.00
Total ₱74,600.00/per
month
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The table above shows the materials needed for the packaging of the product. It

also shows the quantity, unit cost and the total amount needed per month.

Table 6

Tools and Equipment

Name Description Quantity Unit Cost Total Amount

Pizza Cutters Used to make slices of 2 ₱1,250.00 ₱2,500.00
Pizza
Pizza Peeler Used to slide pizzas in 2 ₱870.00 ₱1,740.00
and out of an oven
Pizza Pans Used for baking pizza 2 ₱295.00 ₱590.00
Pizza Knives Used in cutting out 1 ₱1,500.00 ₱1,500.00
Pizza Ingredients
Conveyor Used to cook pastry 1 ₱60,000.00 ₱60,000.00
Oven products quickly and in
bulk amounts.
Counter Top An oven designed for 1 ₱30,000.00 ₱30,000.00
Pizza Oven use on the countertop or Kitchen
Table
Dough Mixer Used to Mix 1 ₱45,000.00 ₱45,000.00
ingredients that make up a
dough
Pizza Press Used to flatten a Pizza 1 ₱80,000.00 ₱80,000.00 dough into shape
Heated Used for preserving 1 ₱25,000.00 ₱25,000.00
Display Case the Hot serving of
pizza while displayed
Pizza Pan Used in grabbing the 2 ₱500.00 ₱1,000.00
Gripper Pizza Pan out of the
Oven
Stirring Used in Mixing the 2 ₱500.00 ₱1,000.00
Paddle sauce
Cheese Used to Cut cheese
Shredder and into smaller bits 1 ₱13,000.00 ₱13,000.00
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Grater
Pizza Pan Used in stacking up 2 ₱3,000.00 ₱6,000.00
Racks Readymade Pizza
Oven Brush Used in cleaning the 2 ₱1,300.00 ₱2,600.00
and Scraper inside of a Large Oven
Dough Docker Used in creating small 2 ₱1,500.00 ₱3,000.00 vents in
the dough
Pizza Screens Used as a protection 5 ₱500.00 ₱2,500.00
for the for it to not stick
in the pan while baking
Pizza Stone Used in baking pizza 2 ₱700.00 ₱1,400.00
crust for golden and
crispy result
Pizza Gear & Used for storing up 5 ₱1,000 ₱5,000.00
Accessories pizza condiments
Dough Roller Automatic machine 1 ₱10,000.00 ₱10,000.00
used for flattening the
dough
Rolling Pin Used to shape and 2 ₱2,300.00 ₱4,600.00
flatten the dough
Hot Food Used for storing up Hot 1 ₱38,000.00 ₱38,000.00
Boxes ingredients
Cold Food Used as storage for 6 ₱100.00 ₱600.00
Pans refrigerated ingredients
Double Face Used as a signage for 1 ₱10,000.00 ₱10,000.00
Signage the Business
Slice Guide Used as a guide for 3 ₱1,000.00 ₱3,000.00
slicing up the pizza into
triangular parts
Pan Server Used in serving up 10 ₱600.00 ₱6,000.00
pizza to the customer
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Dough Used to remove 1 ₱ 300.00 ₱ 300.00
Scraper excess dough in Pizza
Pans
Oven Mitts Used in handling hot 2 ₱ 500.00 ₱ 1,000.00
objects
Refrigerator Used in storing Raw 2 ₱ 10,000.00 ₱ 20,000.00
Pizza Ingredients
Total ₱ 375,330.00

The table above shows the needed tools and equipment for production of pizza,

it includes the function per tools and equipment, the needed quantity of the tools and

equipment and the allotted cost per items.

Table 7
MATERIALS QUANTITY UNIT COST TOTAL AMOUNT
Order Slip holder 2 ₱ 250 ₱ 500.00
Order Slip 2 pad ₱ 100.00 ₱ 200.00
₱ 700.00 /per
Total
month
Transaction Supplies

The table above shows the supplies needed in transacting in the business.

It also shows the quantity, unit cost and the total amount needed per month

Table 8

Dining Supplies
MATERIALS QUANTITY UNIT COST TOTAL AMOUNT
Glass 20pcs ₱ 12.00 ₱ 240.00
Fork 20 pcs ₱ 8.00 ₱ 160.00
Spoon 20pcs ₱ 8.00 ₱ 160.00
Plate 20pcs ₱ 20.00 ₱ 400.00
Pitcher 5 pcs ₱ 40.00 ₱ 200.00
Tissue 2 pad ₱ 33.25 ₱ 66.60

Tota l ₱ 1,226.60

The table above shows the dining supplies needed for daily operation of the

business. It also shows the quantity, unit cost and the total amount needed.

Table 9
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Cleaning Supplies

The table above shows the cleaning supplies needed for daily operation of the

business. It also shows the quantity, unit cost and the total amount needed.

Table 10

Labor
Job Position Daily Rate
Manager 1 ₱ 370.00
Manager 2 ₱ 370.00
Cook 1 ₱ 296.29
Cook 2 ₱ 296.29
Service Crew 1 ₱ 259.25
Service Crew 2 ₱ 259.25
Total ₱ 1851.08

The table above shows the labor of each employee in daily rate basis.
For both developing and developed countries, business firms play important

roles in the process of industrialization and economic growth. Enterprises in supporting

equitable distribution of income and wealth, sustaining production of goods and

services and expanding productivity, therefore raising the quality of life. Enterprise can

provide the solution by creating wealth, jobs, and social empowerment by providing
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jobs opportunities to the people of barangay Batong Malaki. If we are to address the

issue of poverty with some degree of success.

Business process

JAM Pizza parlor open from Monday to Sunday. The business operation starts at

9:00 in the morning until 9:00 in the evening. The assigned personnel for the opening

must be at store one hour before the business opens to prepare the materials needed.

Work schedule

All employees were provided a rest period of one day after seven consecutive

normal days. Work performed on a regular holiday shall be compensated with an

additional compensation equivalent to 100% of his/her regular salary. Work performed

on an employee’s rest day or a special holiday shall be paid an additional compensation

of 30% of his/her regular salary.

Salary

The issue of the salary of the employees is every 15 th

and 30th of the month. If the

said dates falls on Saturday, Sunday or holidays, the release of employee’s salary will be

at least one day earlier than the regular working holiday.

Table 11

Monthly Salary of Employees

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The table above shows the monthly salaries of each employee. The contribution

to SSS, Philhealth and Pag-ibig were also indicated.

B. Marketing Aspect

Marketing aspect is use to determine the correctness of properties for profitable

progress and outline optimal products and services in accordance with projected market

demand. This includes target market, market segmentation and positioning, marketing

analysis, marketing strategy, market demographic, demand, supply, positioning strategy

and distribution strategy.

Target Market

JAM Pizza desires to distress the purchasing influence of most of the customers

as it is offering an affordable price and addressing healthiness and wellness trends in our

product offerings. The common target markets of our proposition business are the

adults who are age 26 to 55 years old who are living near Grove and the visitors in

supposed area who are able to buy the product.

Market Segmentation

Adults as the primary market, 60% are from the adults who are aged 2555 years

old, they are all potentially strong customer segments because they have a capacity to

buy the product. Conversely. The youth who are aged 25 below has 30% who is not as

strong customer segments due to most them are dependent to their parents. And 10%

are from senior citizen.

 23

Market Segmentation

10%

30%

60%

Adult Youth Senior

. Figure 7. Market Segmentation

Marketing Analysis

A market analysis is a quantitative and qualitative assessment of a market. There

are factors that may affect the demand of quantity of products. Some instances are

population growth, income changes and trends, rural/urban development, prices of

substitutes and complimentary product, and such marketing tools, promotions, credit

policy. Supply may influence by the developments of factors, government policies, and

improved technology. The prices may have affected by the production cost, price

controls, inflation and government regulation.

The business must determine the types of marketing programs prevalent in the

industry and gauge their respective draw up a marketing plan that identifies the target

market, the selling price and the design of the product, the distribution network, the

sound advertising and promotions program. The important components of marketing

program may best be summarized by the 7 p’s: product, price, place, people, packaging,
 24
positioning, and promotions. The firm must design the marketing organization which will

implement the plan and determine the cost involved.

The strategy that our business will use is the cost-plus pricing strategy. We will

sells our product based on the covering costs, and then marking prices from there. On

event of intense competition, JAM Pizza can produce more vegetable pizza at a

reasonable price that will remain profitable for a longer period of time.

Marketing Analysis

1. Do you eat pizza?

YES
NO

The results show that all of the respondents are eating pizza this result

implies that there is a big fraction that our product will be viable to the costumer

who have craved in pizza.

2. How often do you eat pizza?

 25

Twice a Week
Once a Week
Often

The result shows that 82% of the respondents said that they eat pizza

twice a week. The 12% of the respondents said that they eat pizza once in a

week, some respondents are eat pizza often with 6%. The results imply that

Veggie Pizza has the chance of being viable to the market due to the

respondent’s response how often they eat pizza.

3. Are you willing to try our product? (Vegetable Pizza)

YES
NO

The result shows that the most of the respondents try our veggie pizza

with 98%. The result implies that our product has a big chance that to be

patronized by the consumer based on the results.

4. Does our pizza look appetizing to you?

 26

YES
NO

The result shows that our veggie pizza looks appetizing to the

respondents. The result implies that our product can compete to the other pizza

in terms of appearance.

5. How do you think the appearance of this pizza compares with other specialty

available in the market?

No significant Difference
Slight difference
Huge Improvement

The result shows that the respondents saw that the appearance of the

veggie pizza has huge improvement over the other brand of pizza with 54.1%.

Some saw that it has slight difference with 28.5% of the respondents and 16.4%

of the respondents said that there is no significant difference. The result implies

that the appearance of our pizza meets the goal of innovation in pizza in terms of

appearance.

6. Do you smell the vegetable in our pizza?

 27

YES
NO

The result shows that most of the respondents said that they smell the

vegetable in the pizza with the percentage of 84%.

7. Did you taste the vegetable in our pizza?

YES
NO

The results show that the respondents taste the vegetable in the pizza

and only 10% are not.

8. How do you find vegetable pizza as an alternative to the common pizza?

Excellent
Satisfied
Average

The results show that 70% of the respondents finds veggie pizza as an

alternative for conventional pizza as excellent and 28% of the respondents said
 28
that they are satisfied to be alternative to common pizza and only 2% are

average. By these results we are confident that our product will be demanded to

the consumer.

9. Do you like the idea of having vegetable in your pizza?

YES
NO

The results show that 96% of the respondents like the idea of having

vegetable in their pizza and only 4% not like it. The results imply the acceptability

of vegetable in the pizza which is a big factor to be viable in the market.

10.Are you willing to buy our veggie pizza?

YES
NO

The result shows that 94% of the respondents said that they are willing to

buy the veggie pizza and only 6% are not. The result implies that we are

confident that our veggie pizza is demanded to the customer.

 29
Marketing Strategy

In order to reach our goals and objectives, we must formulate our own

marketing strategy to enable to move to the right path. We must fix the types of

marketing programs prevailing in the business and measure their respective. It is a

business' overall plan for getting people and turning them into customers of the product

or service that the business provides.

The marketing strategy of our pizza parlor contains the proposed value,

information on the target customer, key marketing communications, and other high-

level elements. The JAM vegetable pizza marketing strategy will be below the line as

the cost of launching the product with below the line techniques is low and affordable

for the firm. JAM Pizza appoints the product as a consumable product, which helps

every consumer satisfy their pizza cravings. JAM pizza also focused on the appearance

of the pizza that can be look appetizing to the customer by elevating the normal look of

the pizza. Having spent in packaging, the firm included this tactic in its strategy for the

enhancement of its variety awareness. Also the reassurance of the product sampling is

succeeded through point of sales and merchandising, direct marketing, sales promotion,

word of mouth and others. And also we use online marketing to advertise our product is

additional strategy to get the attention of our customers it will be applied in order to

fulfill its objectives positive.

Market Demographic

The study focused on the innovation of vegetable pizza. This is also serves as an

instrument to the customer’s consciousness on the benefits they could get on the
 30
vegetable pizza. This study targets the adults which have work who are able to buy the

product around the area of Grove in Los Baňos. Table 12

Mean Perception on the Acceptability of Veggie Pizza in Terms of Taste.

INDICATORS MEA INTERPRETATION

N
1. The vegetable taste remains in your taste 3.41 Very Satisfactory buds
2. The vegetable taste compliments the 3.18 Very Satisfactory ingredients of the
pizza
3. The Pizza has slightly salty taste 2.92 Very Satisfactory 4. The Product reveals a
new tasting experience 3.47 Very Satisfactory 5. The vegetable adds more flavor to the
usual 3.39 Very Satisfactory flavor of pizza
AVERAGE MEAN 3.27 Very Satisfactory
Legend:
3.6 – 4 Excellent
2.1 – 3.5 Very Satisfactory
1.6 – 2 Satisfactory
1.1 – 1.5 Good

The evaluation above indicated that the respondents graded that the Veggie

Pizza remains in their taste bud as very satisfactory with the mean of 3.41. The

respondents graded very satisfactory that the vegetable taste compliments the

ingredients of the pizza with a mean of 3.18. The veggie pizza has slight salty taste

graded very satisfactory with the mean of 2.92. Most of the respondents have a new

tasting experience graded very satisfactory with a mean of 3.47. And they graded that

the vegetable pizza adds more flavor to the usual flavor of pizza as very satisfactory with

the mean of 3.27.

Table 13
Mean Perception on the Acceptability of Veggie Pizza in Terms of Aroma

INDICATORS MEA INTERPRETATION

N
1. The aroma of Vegetable pizza has a delicious 3.43 Very Satisfactory smell.
 31
2. It has a better aroma than other flavors of 3.12 Very Satisfactory pizza
3. The aroma is matched with the product 3.41 Very Satisfactory
AVERAGE MEAN 3.32 Very Satisfactory

Legend:
3.6 – 4 Excellent
2.1 – 3.5 Very Satisfactory
1.6 – 2 Satisfactory
1.1 – 1.5 Good

The evaluation above indicated that the respondents rated that the aroma of

vegetable pizza has a delicious smell as very satisfactory with the mean of 3.43. They

rated that vegetable pizza has a better aroma than the other flavor of pizza as very

satisfactory with a mean of 3.12. The respondents rated very satisfactory that the aroma

is matched with the product with a mean of 3.41.

Table 14

Mean Perception on the Acceptability of Veggie Pizza in Terms of Appearance

INDICATORS MEA INTERPRETATION

N
1. It looks Appetizing 3.6 Excellent
2. The Crust is baked perfectly (Golden Brown) 3.41 Very Satisfactory
3. The pizza has a defined structure (well 3.38 Very Satisfactory
Garnished and presentable)
AVERAGE MEAN 3.46 Very Satisfactory
Legend:
3.6 – 4 Excellent
2.1 – 3.5 Very Satisfactory
1.6 – 2 Satisfactory
1.1 – 1.5 Good
The evaluation above indicated that the respondents graded that the

appearance of veggie pizza looks appetizing to them as excellent with a mean of 3.6. It

appears to them that the crust is baked perfectly which is golden brown as very
 32
satisfactory with a mean of 3.41. And they graded that the veggie pizza was well

garnished and presentable as very satisfactory with a mean of 3.38.

Table 15

Mean Perception on the Acceptability of Veggie Pizza in Terms of Packaging

INDICATORS MEA INTERPRETATION

N
1. The label of product is unique 3.38 Very Satisfactory 2. It Keeps the product
safe 3.20 Very Satisfactory
3. The pizza packaging is appealing to the 3.16 Very Satisfactory customer
AVERAGE MEAN 3.20 Very Satisfactory
Legend:
3.6 – 4 Excellent
2.1 – 3.5 Very Satisfactory
1.6 – 2 Satisfactory
1.1 – 1.5 Good

The evaluation above displays that the respondents graded that the label of the

product is unique as very satisfactory with a mean of 3.38. The respondents graded that

the packaging keeps the product safe as very satisfactory with a mean of 3.2. Most of

the respondents graded that the pizza packaging is appealing to them as very

satisfactory with the mean of 3.16.

Demand and Supply Analysis

Table 16

Projected Demand of Veggie Pizza for 2017-2021

Year Population Market Target Frequency of Annual

Acceptability Market Acceptance Demand

2017 15,314 98% 15,007.72 46 690,355.12
2018 16,079.7 98% 15,758.11 46 724,873.06
2019 16,883.69 98% 16,546.02 46 761,116.92
2020 17,727.87 98% 17,373.31 46 799,172.26
 33
2021 18,614.26 98% 18,241.97 46 839,130.62

The table signifies the annual demand for the years 2017-2021 which is based on

the 5% annual population growth rate of Barangay Batong Malaki population. The

annual projected demand is computed by getting the total populations of those who

usually buy pizzas lived near in Grove and the number of respondents was determined;

the survey was conducted to those respondents and found 98% market acceptability.

The FOA which is 46 times a year is

multiplied by the target market that is willing to buy the product.

Table 17

Projected Supply of Veggie Pizza for 2017-2021

Year Population Percentage Target Frequency of Annual

of Purchase Market Acceptance Supply

2017 15,314 82% 12,557.48 46 577,644.08
2018 16,079.7 82% 13,185.35 46 606,526.10
2019 16,883.69 82% 13,844.63 46 636,852.98
2020 17,727.87 82% 14,536.85 46 668,695.10
2021 18,614.26 82% 15,263.69 46 702,129.74
The table depicts the projected supply that will help to determine the total

market or the total number of customers who availed the veggie pizza for five years. It

was obtained by percentage of purchases (P.P.) which is 82% to the target population

with 5% growth rate frequency of the agreement and it was distributed per product to

determine the total satisfied market for every product. The difference between the
 34
projected demand and supply represents the total market on which the business will

cater its product.

Table 18

Quantitative Demand-Supply Gap Analysis

Year Demand Supply Gap

2017 690,355.12 577,644.08 112,711.04
2018 724,873.06 606,526.10 118,346.96
2019 761,116.92 636,852.98 124,263.94
2020 799,172.26 668,695.10 130,477.16
2021 839,130.62 702,129.74 137,000.88

The table depicts the quantitative demand – supply gap that will help to

determine the current market offering to assess the extent to which to meet customer

demands, and then determine the areas in which it must improve. The growth every

year helps to guide the decision making so the business can reduce the gap between the

forecasts of profit contribution of present product.

Product

Veggie Pizza is from the word veggie which means vegetables which process into

pizza. It has protein, vitamins and minerals to keep us healthy. The menu of Belle’s Pizza

are the vegetable pizza which is determined by the size: party-sized, regular and

personal size. The business will push to offer quality and healthy pizza to gain the trust

of the customer to meet the demand in the market and also the recognition of the new

innovation of pizza in the market.

 35
Price

The prices of the Veggie Pizza will depend on the size of the pizza. The personal

size pizza is 59 pesos, Regular-size pizza is 159 pesos, and the Party size pizza is 199

pesos. We used the pricing method of Cost-plus pricing. We based on covering costs,

and then marking prices from there. The mark up cost percentage is 20% .In affordable

price they can have a good quality of vegetable pizza and satisfied their craving.

Table 19

Pricing of Veggie Pizza

Pizza Size Cost Per Product Price Per Product Mark-up Cost
Personal ₱76.45 ₱99.39 ₱22.94
Regular ₱76.45 ₱162.03 ₱124.64 Party ₱181.52 ₱235.97 ₱54.46

The table above shows the pricing of pizza according to their size.

Table 20
Price of Personal Sized Pizza

INGREDIENTS QUANTITY COST

Sugar 15 grams ₱ 0.65

Yeast 15 grams ₱ 3.97
Flour 256 grams ₱ 8.7
Olive oil 60 grams ₱ 9.18
Pizza sauce 45 grams ₱ 7.28
Mushroom 30 grams ₱ 3.09
White onion 45 grams ₱ 3.15
Spring onion 45 grams ₱ 11.25
Pickles 45 grams ₱ 6.2
Cheese 64 grams ₱ 22.98
Lettuce 32 grams ₱ 8.00
TOTAL COST ₱ 76.45
MARK UP COST (30%) ₱ 22.94
TOTAL PRICE ₱ 99.39
 36
The table above shows the price of personal size pizza according to its

ingredients, quantity and cost.

Table 21

The table above shows the price of regular size pizza according to its ingredients,

quantity and cost.

Table 22
 37

The table above shows the price of party size pizza according to its ingredients,

quantity and cost.

Promotion

The main objective is endorsing healthier pizza in the market. To meet this

objective the business will utilize word of mouth promotion strategy, product sampling

and will also make use of posters and flyers and also we will use the social media for

faster promotion of the business and the product.

Place

The goal of JAM Pizza is to have a market stability and consistency in terms of

demand in the product. To meet the target demand of our product we located our

business to the Grove near Vega Center and UP Gate where many people gathered. It is
 38
visible to the customer because it is located on the main street of Los Baños to UP which

is very important factor in establishing a business.

Packaging

Packaging plays in JAM Pizza an important role as a medium in marketing mix, in

promotional campaigns, as a pricing criterion, in defining the character of new products.

The main objective is to be known our business in the market. Through packaging is one

of the way to be recognized in the market. In the package of our pizza it consists of our

business logo and label which is unique to create our brand identity and look appealing

to the customer and also it keeps the pizza safe.

Positioning

JAM Pizza is a new established pizza parlor and will position itself into the high

quality/low price quadrant (shown above). JAM Vegetable pizza contains quality and

healthy ingredients that can be classified as a “high quality” and in the “low price”

quadrant because it is very affordable and reasonable enough to reach the business

goals and objectives as a new established business. The positioning graph below

reflected two factors – quality and price and also shows our competitor.

Czyrrah’s Pizza

Figure 8. Positioning Graph

High Quality

Belle’s Pizza Lot’s Pizza

Low Quality
Low Price High price
 39

Pizza Pop
People

The people plays an important role in the business. JAM Pizza target the adult

person who has work and have the power to purchase the product. They are the group

of people who is settled and have their own families. Adult has the biggest portion in the

demand of the product.

Distribution Strategy

The business used the direct marketing that will distribute the product to reach

through customer directly.

 40

's
B P
iaFigure 9. Channels of distribution
 41

C ut
 42

om
er
 43
The figure shows the Channel of Distribution of pizza from Business directly Consumer.

C. Financial Aspect

This Chapter discusses the financial aspect of the study, in order to understand the

financial needs of the business. Financial Aspect is worked on every business because it is

the most important resource of the business and it revolves around it.

This chapter includes the initial capital requirement, source of financing, financial

assumption, and financial statement.

Initial Capital Requirements

The initial capital requirement would be a part of the total project cost which

would be financed first in order for the business to start its operations. This includes the

needed Raw materials, Equipment, Tools, Supplies Expense, Rent Expense, and

Advertising Expense. Thus, the initial capital requirement would be the same as the total

project cost which is 685,059.27₱

Source of Financing

The names of the partners are Juan Carlo A. Pantaleon, Ma. Isabelle J. Moreño,

Rosalinda Masa, Elijah A. Gundran, and Lea De Leon. Each partner will contribute Php

137,011.85 to start up the business as a part of the total project cost. The sources of

financing of each partner would be from their personal savings.

 44
Table 23
Sales Forecast

Daily Production
Produced (pcs) Produced (per box)
100 100
Monthly Production Schedule
Produced (pcs) Produced (per box)
3,000 3,000

Monthly Sales Sizes Cost Sales

FORECAST
Monthly Price/pc Total Price/pc Total
Production Personal ₱ 76.45 ₱ 57,337.5 ₱ 99.39 ₱ 74,542.5
3,000 (30 days ) (25 pcs/day )
Regular ₱ 124.64 ₱ 186,960 ₱ 162.03 ₱ 243,045
(50 pcs/day )
Party Size ₱ 181.52 ₱ 136,140 ₱ 235.97 ₱ 176,977.
(25 pcs/day ) 5
Total ₱ 380,437.5 ₱ 494,565

The table above shows the total Monthly production, cost, and sales of

Vegetable Pizza.

Table 24
 45
Annual Sales Forecast of Beverages

PRODUCT QUANTITY UNIT TOTAL PRICE TOTAL

COST AMOUNT PER AMOUNT
UNIT
Coke 5,000 8 ₱ 40,000 ₱ 12 ₱ 60,000
(mismo )
Coke (can) 5,000 21 ₱ 105,000 ₱ 25 ₱ 125,000
Coke (1.5L) 5,000 35 ₱ 175,000 ₱ 40 ₱ 200,000
Nature 3,000 15 ₱ 45,000 ₱ 20 ₱ 60,000
Spring
Total ₱ 295,760.0 ₱ 445,000.00
0

The table above shows the beverages is an additional product of the business to

increase a profit. It also shows the quantity, unit cost and the total amount needed per

Year

Financial Assumptions

Financial assumption is one of the most crucial parts of making a business plan.

With the use of assumptions, you can identify the projected growth on expense and

profit of the business.

The financial assumptions for Belle’s Pizza are:

• Sales will increase yearly by 5%  Inventory will increase Yearly by 5%

• Additional Capital will be added yearly.

• Capital contribution of each partner will be 137,011.85₱

• Advertising Expense is 500.00₱

• Tools and Equipment will be 375, 330.00₱

 46
• Expense on Raw materials per month will be ₱ 91,282.50 and will increase 5%

yearly

• Expense on packaging per month will be 74,600.00 ₱

• Utilities Expense will be 4,000.00 per month₱

• Tools and Equipment depreciation will be computed in a straight line method of

depreciation for 5 years

• Income Tax will be 30%

• Employees PAG-IBIG, SSS, and PhilHealth contributions will be deducted and

• Withdrawal of 50,000 annually.₱

Table 25
Total Project Cost

Expenses Cost per Month

Rent Expense ₱10,000.00
Raw Materials ₱91,282.50
Packaging ₱74,600.00
Office Supplies ₱1,300.00
Machinery ₱37,098.00
Cleaning Supplies ₱8,250.50
Dining Supplies ₱1,226.60
Transaction Supplies ₱700.00
Beverages ₱24,646.67
Tools and Equipment ₱375,330.00
Gas (50kg LPG) ₱3,425.00
Salaries Expense ₱50,000.00
Business Permit ₱1,600.00
Legal License ₱1,100.00
Advertising ₱500.00
Utilities Expense ₱4,000.00
Total Project Cost ₱685,059.27
 47
The table above shows the total cost of materials, equipment, permits, and

expenses that will be needed to start up the operations of JAM Pizza.

Table 26
Depreciation expense

Materials Cost Useful life Annual depreciation

Tools and Equipment ₱ 375,330.00 5 ₱ 75,066.00

Computer ₱ 10,000.00 5 ₱ 2,000.00

Air Conditioner ₱ 23,598.00 5 ₱ 4,719.60

Printer ₱ 3,500.00 5 ₱ 700.00

Total ₱ 82,485.60

The table shows the total cost of tools and equipment, the computer and air-

conditioner. The useful life and the annual depreciation were stated in the table.

JAM Pizza
Projected Cash Flow
For the Years ended December 31, 2017 to 2021
2017 2018 2019 2020 2021
Cash Flows from Operating Activities
Net Sales 6,379,780.0 6,698,769.0 7,033,707.4 7,385,392.82 7,754,662.46
0 0 5
Less:
Cost of sales 2,466,950.0 2,521,719.5 2,579,227.4 2,639,610.85 2,703,013.39
0 0 8
Salaries 550,750.00 550,750.00 550,750.00 550,750.00 550,750.00
License 1,100 1,100 1,100 1,100 1,100
Gas 41,100.00 41,100.00 41,100.00 41,100.00 41,100.00
Advertising 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00
Office Supplies 15,600.00 15,600.00 15,600.00 15,600.00 15,600.00
Utilities Expense 48,000.00 48,000.00 48,000.00 48,000.00 48,000.00
Dining Supplies 14,719.20 14,719.20 14,719.20 14,719.20 14,719.20
Transaction Supplies 8,400.00 8,400.00 8,400.00 8,400.00 8,400.00
Cleaning Supplies 99,006.00 99,006.00 99,006.00 99,006.00 99,006.00
Income Tax 866,960.76 921,480.93 979,964.39 1,042,609.31 1,109,623.76 Employee’s Contribution 34,200.00
34,200.00 34,200.00 34,200.00 34,200.00
Net Cash from Operating 2,226,994.0 2,436,693.3 2,655,640.3 2,884,297.46 3,123,150.11
Activities 4 7 8

Cash Flows from Financing Activities

Investment of Partners 685,059.27
 48
Net Cash Flows from 685,059.27
Financing Activities
Withdrawal of Partners (50,000.00) (50,000.00) (50,000.00) (50,000.00) (50,000.00)
NET CASH FLOW 2,436,693.3 2,655,640.3 2,884,297.46 3,123,150.11
7 8
Beginning Balance of 2,862,053.3 2,862,053.3 5,248,746.6 7,854,387.06 10,688,684.5
Cash 1 1 8 2
ENDING BALANCE OF 2,862,053.3 5,248,746.6 7,854,387.0 10,688,684.5 13,761.834.6
CASH 1 8 6 2 3

The table above shows the Statement of Cash Flow, which includes the cash flow

from Operating Activities, Financing Activities, Investing Activities, and ending balance of

cash.

JAM Pizza
Projected Balance Sheet
For the Years Ending December 31, 2017 to 2021
Assets 2017 2018 2019 2020 2021
Current Assets
Cash 2,862,053.3 5,248,746.6 7,854,387.0 10,688,684.5 13,761.834.6
1 8 6 2 3
Inventory 368,232.76 386,644.39 405,976.61 426,275.44 447,589.21
Total Current Assets 2,862,053.3 5,635,391.0 8,260,363.6 11,114,959.9 14,209,423.8
1 7 7 6 4
Non-Current Assets
Tools and Equipment 375,330.00 375,330.00 375,330.00 375,330.00 375,330.00
Machinery 37,098.00 37,098.00 37,098.00 37,098.00 37,098.00
Less: Acc. Dep. (75,066.00) (150,132.00) (225,198.00) (300,264.00) (375,330.00)
Equipment
Less: Acc. Dep. (7,419.60) (14,839.20) (22,258.80) (29,678.40) (37,098.00)
Machinery
Total Assets 3,560,228.4 8,425,334.8 11,197,445.5 14,209,423.8 7
7 6 4

Liabilities
Current Liabilities
SSS Payable 19,800.00 19,800.00 19,800.00 19,800.00 19,800.00
Pag-Ibig 7,200.00 7,200.00 7,200.00 7,200.00 7,200.00
PhilHealth 7,200.00 7,200.00 7,200.00 7,200.00 7,200.00
Payment on License 1,100.00 1,100.00 1,100.00 1,100.00 1,100.00
Income Tax 866,960.76 921,480.93 979,964.39 1,042,609.31 1,109,623.76
Total Current Liabilities 902,260.76 1,015,264.3 1,015,264.3
1,077,909.31 1,144,923.76 9 9

Partnership Equity
Capital 685,059.27 2,657,967.7 4,867,583.4 7,410,070.48 10,119,536.2
1 8 5
Additional Investment 109,493.60 305,903.42 326,710.71 405,841.72
Add: Net Income 2,022,908.4 2,150,122.1 2,286,583.5 2,432,755.06 2,589,122.11
 49
4 7 8
Less: Withdrawal 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00
Total Equity 2,657,967.7 4,867,583.4 7,410,070.4 10,119,536.2
13,064,500.0 1 8 8 5 8

Total Liabilities and 3,560,228.4 8,425,334.8 11,197,445.5 14,209,423.8

Equity 7 7 6 4

Belle’s Pizza
Projected Income Statement
For the Years Ending December 31, 2017-2021
2017 2018 2019 2020 2021
Sales 6,379,780.00 6,698,769.00 7,033,707.45 7,385,392.82 7,754,662.46
Less: Cost of 2,466,950.00 2,521,719.50 2,579,227.48 2,639,610.85 2,703,013.39 sales
Gross Profit 3,912,830.00 4,177,049.50 4,454,479.97 4,745,781.97 5,051,649.07 Operating
Expense
Rent Expense 120,000.00 120,000.00 120,000.00 120,000.00 120,000.00
Accumulated 82,485.60 164,971.20 247,456.80 329,942.40 412,428.00
Depreciation
Business 1,600.00 1,600.00 1,600.00 1,600.00 1,600.00
Permit
Office Supplies 15,600 15,600 15,600 15,600 15,600
Dining Supplies 14,719.20 14,719.20 14,719.20 14,719.20 14,719.20
Transaction 8,400 8,400 8,400 8,400 8,400
Supplies
Cleaning 99,006.00 99,006.00 99,006.00 99,006.00 99,006.00
Supplies
Gas 41,100.00 41,100.00 41,100.00 41,100.00 41,100.00
Salaries 550,750.00 550,750.00 550,750.00 550,750.00 550,750.00
Advertisement 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00
Utilities 48,000.00 48,000.00 48,000.00 48,000.00 48,000.00
Expense
Employer’s Contribution
SSS 19,800.00 19,800.00 19,800.00 19,800.00 19,800.00
PhilHealth 7,200.00 7,200.00 7,200.00 7,200.00 7,200.00
Pagibig 7,200.00 7,200.00 7,200.00 7,200.00 7,200.00
Payment on 1,100.00 1,100.00 1,100.00 1,100.00 1,100.00
License
Total Operating 1,022,960.80 1,105,446.40 1,187,932.00 1,270,417.60 1,352,903.20
Expense
Profit 2,889,869.20 3,071,603.10 3,266,547.97 3,475,364.37 3,698,745.87

Earnings 2,889,869.20 3,071,603.10 3,266,547.97 3,475,364.37 3,698,745.87

Before tax
Taxes (30%) 866,960.76 921,480.93 979,964.39 1,042,609.31 1,109,623.76
Net Income 2,022,908.44 2,150,122.17 2,286,583.58 2,432,755.06 2,589,122.11

Table 30
 50
Financial Ratios

The table above shows the Financial Ratios of Belle’s Pizza which includes the

Net Profit Margin, Return on Equity, Total Asset Turnover, Return on

Asset and Return on Investment

D. Management Aspects
 51
This chapter tackles about the entire organizational arrangement of the business.

The management aspect suggests a clear and precise identification of duties and

responsibilities, flow of authority and manpower level requirement. This contains the

organizational chart and the qualifications of the people involved the formation of the

business organization, structure. It must be set up aimed at optimum effectiveness. To

attain this, management must be able to plan all the activities, for the company to

become dynamic and competitive business over and done with human resource,

financial capability and new technologies.

In order to achieve the efficiency of the business objectives, management

aspects should prioritize the over-all operation of the business. It has significance to the

form of ownership, financing decision, organizational structure, personal management,

operational management and some management related phase of

this studies.

Mission

• To sell delicious and remarkable Vegetable Pizza and Beverage to match our

location, to consistently provide our customers with impeccable service by

demonstrating warmth, graciousness, efficiency, knowledge, professionalism and

integrity to our work. To have every customer who comes through our door
 52
greeted or acknowledged and thanked at least once for allowing us to serve, and

to leave impressed.

• To provide all who work with us the tools to be their best in serving our

customers and feel that they are cared for in their workplace.

• To keep our concept fresh, exciting and on the cutting edge in terms of Food and

Service.

Vision

Within the next 5 years JAM Pizza will become known to be no.1 Pizza Parlor in

Los Baños and its surrounding cities, having 5 stores in 5 strategic locations in Los Baños,

Calamba City, Sn. Pablo, and Sta. Cruz. We provide fresh modern cuisine and beverages

in a unique environment with friendly yet un-intrusive service to a high volume of

customers through effective teamwork and communication.

Types of Business Organization

The type of business is partnership. Partnership is an arrangement in which two

or more individuals share the profits and liabilities of a business venture. Various

arrangements are possible: all partners might share liabilities and profits equally, or

some partners may have limited liability. Not every partner is necessarily involved in the

management and day-to-day operations of the venture. In some jurisdictions,

partnerships enjoy favorable tax treatment relative to corporations. The partners in this

business are Jeniel Espiritu, Marjorie Gomez and Algene Diala. The organizational

management is a formal organization structure that each worker will be assign to

specific task based on their skills. There will be five positions in the business which are 1)
 53
manager, 2) book keeper, 3) cook, 4) cashier, 5) service crew. Each of them has their

own roles and responsibilities in the business

Figure 10. Organizational chart

Table 31
Job Description and Qualifications of Employees
 54
Position Roles Qualification
Manager/Cashier/Book  Oversees daily  A graduate of any
keeper production management
 Work Schedules courses
 Assigning  Male or female,
Employee Tasks from 21-26 years
 Ensures Product old
quality  At least 2 years
 Keeps facility work experience
running & Clean  Must have a good
 His/her job moral character
includes planning,  With pleasing
organizing, personality
directing &
controlling all the
employees of the
organization as
well as its
relationship each
other
 Responsible in
checking sales
records
 Responsible in
purchasing raw
materials

 Responsible for  Male/ female

monthly income  Must be a
statements and graduate of any 4
balance sheets years business
 Responsible in related course
collection of  Ages 21-26 years
receivables and old
payroll  At least 2 years
 He/she is work experience
responsible in  Must have a good
managing the moral character
cash  Must be honest
 Responsible for and with pleasing
keeping record of personality
sales
 Responsible in
cash deposit
Cook  Set up the kitchen  Proven experience
 55

with cooking as a chef or cook

utensils and  Hands-on
equipment experience with
 Study each recipe various kitchen
and gather all equipment
necessary  Advance
ingredients knowledge of
 Cook food in culinary, baking
timely manner and pastry
 Delegate task to techniques.
kitchen staff  Leadership skills
 Inform wait staff  Ability to remain
about the daily calm and
specials undertake various
 Ensure appealing task
plate presentation  Excellent time
 Supervise cooks management
and assist as abilities
needed  Up-to-date
 Slightly modify knowledge of
recipes to meet cooking
the customer’s techniques and
needs and recipes
requests  Familiarity with
 Monitor food sanitation
stocks and place regulations
orders  Culinary school
 Check freshness diploma preferred.
of food and
discard out –of-
date items
 Experiment with
recipes and
suggest new
ingredients
 Ensure
compliance with
all health and
safety regulations
within the kitchen
area
Service Crew  Greet and escort  Proven work
customers to their experience as a
tables waiter or waitress
 Present menu and  Hands on
provide detailed experience with
 56

inf e
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 57

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 58

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 59

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 60

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 61

e • M
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 62

ati n
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sy e
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• A t
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t • S
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n organizational and multitasking skills,
e with the ability to perform well in a
s fast paced environment
s • A
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 63

n • F
i l
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 64

m r
a a
, i
f n
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o n
d g
i
s s
a a
f p
e l
t u
y s
t
on the menu and
service
specifications for
reservations

Business Name

The business name is JAM Pizza which come from the initials of our first name.

Business Logo

Figure 11. Business Logo Human Resources

Human resource management is a contemporary, umbrella term used to describe

the management and development of employees in an organization. Also called personnel

or talent management resource management involves overseeing all things related to

managing an organization’s human capital. The management aspect of this research is

 65

composed of techniques and strategies that will not only benefit the company but will also

improve the skills of the employees. This will be done through proper selection and training

of employees. Each employee will have their specific responsibilities and duties based on

their skills in building up a business.

 66

Employees that will be assigned in the production of pizza will be taught before the

business start. Four workers which consist of cook, book keeper, service crew and

cashier will be hired. There will be designated task assigned to each one of them.

And the owners will also act as the managers.

The manager will supervise the business and see if the workers meet the standard of

the business. And the owners will also act as the managers. When the business has

started running regularly, proper policies will be implemented and regular inspection

will be done. The company will also give incentives to the employees. There will also

be some team building activities to make time for the employee’s bond and have a

positive relationship with each other.

Health and safety management

Vegetable pizzas are more nutritious than meat pizzas, especially if you get a

pizza with a whole-wheat crust, they can still contain a lot of calories. Choose a thin-

crust pizza to save calories, or make your pizza at home for more control over the

ingredients and thus the calories of the resulting pizza.

The typical vegetables used on pizza contain very few calories, so the calories in

a slice of veggie pizza are only slightly higher than those in cheese pizza. Half a cup of

sliced mushrooms adds 8 calories, a tablespoon of chopped onions has 4 calories and a

tablespoon of chopped green peppers has 8 calories. A slice from a 14-inch thin-crust

cheese pizza has 230 calories.

 67

Choosing a regular crust will increase the calories to 285 per slice, while opting for a

thick crust increases the calories to 312. This is still fewer calories than a slice of regular-

crust pepperoni pizza, with 313 calories, or sausage pizza, with 325 calories.

The calories in a serving of frozen vegetable pizza, which is usually about one-

third of the pizza, range from about 240 to 340, depending on the brand of pizza. A

homemade vegetable pizza with a whole-wheat crust, zucchini, peppers, mushrooms

and reduced-fat feta cheese has 185 calories for one-fourth of an 8inch pie, and a pizza

with mushrooms, peppers and part-skim mozzarella that has 345 calories for one-sixth

of a pie made with a 16-ounce Italian-bread-style pizza shell.

The researcher also considers their social responsibility in the production of JAM

Pizza. We all know that one of the major issues of our country is global warming.

Pollution is one of the main causes of global warming.

The production of JAM Pizza is more focus on the quality and safety of the

product rather than quantity. The company makes sure that waste produce by the

production will be disposed properly. We will ensure the health of our workers as well

our customers to give high quality product.

SWOT ANALYSIS
STRENGTH 1. Affordable and good quality of veggie pizza

2. Price is reasonable

3. The ingredients of pizza can easily find.

4. Veggie pizza is good to the health.

 68

WEAKNESS 1. New to market.

2. Product is not yet known.

3. Veggie pizza is not well developed to market

OPPORTUNITY 1. Expansion of products.

2. Online promotion can be introduced.

3. To be well known in the market.

4. Expansion, franchisers and more market

penetration of the business.

THREATS 1. Many competitors

Problem and Insights

Changes in target demand if not monitored, can have a big impact to the profit

and market share, it will affect the whole business. Being updated to the operation is a

big help to the success of the business.

SYNTHESIS

Summary

The survey showed that the Veggie Pizza remains in their taste bud as very

satisfactory with the mean of 3.41. The vegetable taste compliments the ingredients of

the pizza as very satisfactory with a mean of 3.18. The veggie pizza for being has slight

salty taste as very satisfactory with the mean of 2.92.

 69

Most of the respondents have a new tasting experience graded very satisfactory with a

mean of 3.47. And the vegetable pizza adds more flavor to the usual flavor of pizza as

very satisfactory with the mean of 3.27.

The survey showed that the aroma of vegetable pizza has a delicious smell as

very satisfactory with the mean of 3.43. The vegetable pizza has a better aroma than the

other flavor of pizza as very satisfactory with a mean of 3.12. Most of the respondents

said that the aroma is matched with the product with a mean of 3.41 as very

satisfactory.

The survey showed that the appearance of veggie pizza looks appetizing to them

as excellent with a mean of 3.6. It appears to them that the crust is baked perfectly

which is golden brown as very satisfactory with a mean of 3.41. And they graded that

the veggie pizza was well garnished and presentable as very satisfactory with a mean of

3.38.

The survey showed that the respondents graded that the label of the product is

unique as very satisfactory with a mean of 3.38. The packaging which keeps the product

safe as very satisfactory with a mean of 3.2. Most of the respondents graded that the

pizza packaging is appealing to them as very satisfactory with the mean of 3.16.

Recommendation

After bearing in mind the significant factors in the study that we conducted such

factors like the technical, marketing, financial and management aspect. It is therefore

recommended that Veggie Pizza parlor will be pursued and the business establishes at

Grove in Los Baños.

 70

Conclusion

Based on the research and study that we conducted, we discovered that the

veggie pizza has ability to be patronized by the consumer, we therefore conclude that

our business is feasible and workable to the market. Based on the survey it shows the

acceptance of the improvement of pizza and it also show the demand of consumer on

the product.

Reference

https://www.entrepreneur.com/article/70824
http://www.empowher.com/community/share/4-surprising-health-benefits-pizza
http://www.pizzaplanet.com/health-benefits-pizza/ http://www.pizzafacts.net/pizza-
facts/pizza-and-health/ https://bellanapolipizzeria.com/history-of-the-pizza/
Lazada OLX
https://www.youtube.com/watch?v=kSb62MGJSI4
https://www.scribd.com/document/326584088/PH-Guide-on-How-to-Register Your-
Business-or-as-a-Professional http://www.seriouseats.com/2016/05/essential-tools-
for-baking-pizza-athome.html

APPENDICES
Questionnaire
(Belle’s Pizza) Name:_____________________________________
Address: ___________________________________
Gender: ____ Age: _______
 71

I. Directions: Please Check (√ ) in the space provided for your answers.

1. Do you eat pizza?
___Yes ___No
2. How often do you eat pizza?
___Twice a week
___Once a week
___Often
3. Are you willing to try our product? If Yes, proceed to the next question. If
No, return the questionnaire. (Vegetable Pizza)
___Yes ___No
4. Does our pizza look appetizing to you?
___Yes ___No
5. How do you think the appearance of this pizza compares with other
specialty available in the market?
___No significant difference
___Slight difference
___Huge Improvement over others
6. Do you smell the vegetable in our pizza?
___Yes ___No
7. Did you taste the vegetable in our pizza?
___Yes ___No
8. How do you find vegetable pizza as an alternative to the common pizza?
___Excellent
___Satisfied
___Average
9. Do you like the idea of having vegetable in your pizza?
___Yes ___No
10. Are you willing to buy our veggie pizza?
___Yes ___No

II. Directions: Please Check (√ ) the appropriate number of space for your answer.
Kindly use the rating scale below in answering the following items:

The items are coded as follows;

4-Excellent
3-Very Satisfactory
2-Satisfactory
 72

1-Good
Acceptability in terms of Taste
INDICATOR 4 3 2 1
1. The vegetable taste remains in your taste buds
2. The vegetable taste compliments the ingredients of the pizza
3. The Pizza has slightly salty taste
4. The Product reveals a new tasting experience
5. The vegetable adds more flavor to the usual flavor of pizza

Acceptability in terms of Smell

INDICATOR 4 3 2 1
1. The aroma of Vegetable pizza has a delicious smell
2. It has a better aroma than other flavors of pizza
3. The aroma is matched with the product

Acceptability in terms of Appearance

INDICATOR 4 3 2 1
1. It looks Appetizing
2. The Crust is baked perfectly (Golden Brown)
3. The pizza has a defined structure (well Garnished and presentable)

Acceptability in terms of packaging

INDICATOR 4 3 2 1
1. The label of product is unique
2. It Keeps the product safe
3. The pizza packaging is appealing to the customer

Raw Data

(JAM Pizza)
Age:
55 above - 5
26-55 yrs old - 30
 73

25 below - 15

1. Are you eating pizza?

Yes - 50
No - 0
2. How often do you eat pizza?
Twice a week - 41
Once a week - 6
Often - 3
3. Are you willing to try our product? If Yes, proceed to the next question. If
No, return the questionnaire. (Vegetable Pizza)
Yes - 49
No - 1
4. Does our pizza look appetizing to you?
Yes - 48
No - 1
5. How do you think the appearance of this pizza compares with other
specialty available in the market?
No significant difference - 8
Slight difference - 14
Huge Improvement over others - 27
6. Do you smell the vegetable in our pizza?
Yes - 41
No - 8
7. Did you taste the vegetable in our pizza?
Yes - 44
No - 5
8. How do you find vegetable pizza as an alternative to the common pizza?
Excellent - 34
Satisfied - 14
Average - 1
9. Do you like the idea of having vegetable in your pizza?
Yes - 47
No - 2
10. Are you willing to buy our veggie pizza?
Yes - 46
No - 3
Acceptability in terms of Taste
 74

INDICATOR 4 3 2 1
1. The vegetable taste remains in your taste buds 3 9 1 63
2. The vegetable taste compliments the ingredients of the 2 1 6
6
pizza 7 0
3. The Pizza has slightly salty taste 1 1 7 8
9 5
4. The Product reveals a new tasting experience 3 9 3 5
3
5. The vegetable adds more flavor to the usual flavor of 3 7 7 3
pizza 2

Acceptability in terms of Smell

INDICATOR 4 3 2 1
1. The aroma of Vegetable pizza has a delicious smell 3 7 6 33
2. It has a better aroma than other flavors of pizza 2 1 5 6
3 5
3. The aroma is matched with the product 2 1 4 2
8 5
Acceptability in terms of Appearance
INDICATOR 4 3 2 1
1. It looks Appetizing 3 8 3 2
6
2. The Crust is baked perfectly (Golden Brown) 2 2 3 1
5 0
3. The pizza has a defined structure (well Garnished and 2 1 1 4
presentable) 8 6

Acceptability in terms of packaging

INDICATOR 4 3 2 1
1. The label of product is unique 2 1 8 0
6 5
2. It Keeps the product safe 2 1 6 3
2 8
3. The pizza packaging is appealing to the customer 2 1 9 2
1 7
Appendix D

ACCEPTABILITY IN TERMS OF TASTE

 75

The vegetable taste remains in your taste buds

 76

vegetable taste compliments the ingredients of the pizza

77
 78

The Product reveals a new tasting experience

72
 80
The vegetable adds more flavor to the usual flavor of pizza
Acceptability in terms of Smell

The aroma of Vegetable pizza has a delicious smell

has a better aroma than other flavors of pizza
 81

The aroma is matched with the product

The Crust is baked perfectly (Golden
Brown)
The pizza has a defined structure (well
Garnished and presentable)
82
 83

The pizza packaging is appealing to the customer

81