C O M PA N Y

PROFILE
PA G E O F C O N T E N T S

01. ABOUT US

02. PRODUCT & SERVICE

03. OUR CLIENT

04. CONTACT
 RAD research was founded in 2014 to provide market research service
in Indonesia. Our mission then: to become the leading market research
in Indonesia. Now with 80 CATI station (keep growing). Until now, RAD
research already has employees of more than 50 staffs who
experienced and expert in their expertise. Over these 4 years of
practicing and perfecting our products, many specialist have surfaced
that give our clients an excellence services. We offering both
qualitative and quantitative research method.

We offer client various research It is the umbrella organization of

product with sophisticated the Indonesian Bussiness
technology in competitive cost. We Chambers and Associations.
have range of service from identifying KADIN if focused on all matters
market research requirments, relating ti trade, industry and
deciding a suitable methodology, services, and is highly commited to
through to project implementation tapping potentials and synergies of
and reporting. the national economy, offering a
strategic forum for Indonesian
We got international recognition by enterpreneurs. It is privately
being accepted as a member of financed, hence an Independents
ESOMAR. RAD Research is a member spokersperson of private sector
of ESOMARS that enabling better Interests.

01.
reseach into markets, consumers,
and socities worldwide. As a member, RAD Research is a member of
we area commited to the hightest Mystery Shopping Providers
profesional and ethical standars Associations (MSPA) that enabling
embodied in the ICC/ESOMAR Code better research into markets,

ABOUT US on Market and Social Practice.

KADIN stands for 'Kamar Dagang dan
consumers and societies
worldwide. As a member, we are
commited to the highest
Industri' or Chamber of Commerce professional and ethical standards
and Industry. embodied in the MSPA Code on
OUR COMPANY   Market and Social Practice.

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CORPORATE VALUE
STANDING BY
OUR BELIEFS

Achieve Our core values are the
cornerstone of who we are, what
we stand for and what we do.
Togetherness - Teamwork -
Tough.

FAIRNESS
We trust each other, open,
clear and trustworthy

SERVICE
EXCELLENCE OBJECTIVES
Achieve excellent We Act and speak
customer service, strive to according to what we
exceed. supposed

CUSTOMER
UPDATE FOCUS
KNOWLEDGE We treat every client with
We are the ones who seek the utmost proprietly and
knowledge update in both dignity. We are focus and
work and personal lives. listen.

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VISION + MISSION

Become top 5 admired marketing Our same historical background and experience, we carry a
research company with mission if or company is not only a place of work, but a second
technology as a key difference home for us and a convenient place to our client. Our noble
among the others. missions are:

Be a great working place where people will be inspired to be
the best they can and create welfare of all employees, families,
share-holders and company stakeholders.

Create the best relationship with all employees, shareholders,
corporate stake-holders and clients.

Maximize long term profits to all company stakeholders.

Become a high effective organization, lean, fast-moving
organization, well knowledge in technology and always hungry
for new knowledge.

International standard results and solutions.

www.rad-research.com
OUR TEAM - Commissioner “Team work makes the Dream works”.

DINI TRIANI ALVIN FEBRIAN

President Commissioner Commissioner, Chief Executive
Officer, Managing Director & Founder

22 years experience in managing
various business, currently she has 20 years experience in Marketing
many companies such as Research, he specialize in Customer
marketing research & training Satisfaction & Loyalty Study, Mystery
company, online wedding agent, Shopping, Brand & Communication
property, event organizer, café and Research, Usage & Attitude Study,
many more. Competitor Intelligence and many others.
She also has capability related with Team member researcher quantitative
marketing especially in social research (Phone Survey and F2F) for
media promotion and operational. Malaysia Branded Service Award 2009.
Dini graduated from Faculty of The companies with high performance of
Economy Parahyangan Chatolic MyBSI awarded ‘Malaysia Branded
University Bandung. Service Award (MyBSA ‘09)’, directly
presented by Prof.
Philip Kotler, The Father of Modern
Marketing.
Alvin graduated from Faculty of Economy
Parahyangan Catholic University
Bandung.  

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 OUR TEAM - Directors “Team work makes the Dream works”.

INDRI SOFYANTI RULI HENDARWULAN PRIMA SATRIA UTAMA IRFAN R. NUGRAHA

Commissioner, HR & Finance Operational Director & Chief Associate Research Director & Associate Business Director &
Director Operation Officer Chief of RAD Research Chief of Business RAD Research

15 years working experience in 18 years experience in Marketing 13 years of working experiences in 13 years of working experiences in
various companies in banking, Research, he specialize in several companies. He various companies such as
retail, and many others. operation, fieldwork and related in experiences handling International Marketing Consultant, Marketing
She is an expert in any fields that operational marketing research. Project, Product & Pricing Research, Banking & IT.
related to finance & accounting, He had worked as Senior Field Research, Medical Products, IT &
human resources and operational Manager in Marketing Research Telecommunication Product and Irfan graduated from Magister
office. Company. He experienced to many others. Management of Business
Indri graduated from Faculty of manage fieldwork for all region in He specialize in Consumer Parahyangan Catholic University
Economy Parahyangan Catholic Indonesia, dealing with Financial, Behavior, Mystery Shopping, Bandung.
University Bandung. Automotive, Food & Beverages, Customer Satisfaction & Loyalty
Telecommunications, and many Study, Branding Research,
others industries. Competitor Intelligence and many
Ruli graduated from Faculty of others.
Economy Parahyangan Catholic Prima graduated from Master of
University Bandung. Business Administration Bandung
Institute of Technology.

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OUR TEAM – Managers “Team work makes the Dream works”.

SUNARTI SULISTIOWATI INDRIANY AMEKA H. FATHUL BARI EFRIL RUTPAN ARIS

Senior Field Manager Senior HR & Finance Manager Senior Research Manager Office Head Jakarta & Senior Data Processing Manager
& Head of Research Division Operation Manager
16 years of working experiences in 11 years of working experiences in 10 years experiences in Marketing
several companies in Marketing various kind of companies with 12 years of working experiences 16 years of working experiences Research.
Research Company. She worked as position and specialization in handling international project, Food in several companies in Marketing His specialization in Statistic
Field Manager in Previous Company. Operational Office, Finance & and Beverages, Product Research, Research Company. Analysis (Regression, Correlation &
She has handled various quantitative Accounting & Human Resources. Medical Products, IT Products, etc. He specialize in Operation & Data Comparation, SPSS, Structural
& qualitative study, B2C & B2B, Social Sulis graduated from Magister Processing. Fathul had worked Equation Model (SEM). Efril had
Her specializations are Consumer
Research. She has handled various Management Parahyangan Catholic Behavior, Product Testing, experiences in more than two worked experiences in MakPlus
industries such as Banking, University. Satisfaction, Loyalty & Branding Marketing Research Company & Insight as Statistician Analysis.
Automotive, Property, Pharmaceutical, Research. Indriany graduated from his last position as Data Efril graduated from Statistics of
Consumer Goods, Advertising, NGO, Master of Science Management Processing. Bogor Agriculture Institute.
Telecommunication and many others. Bandung Institute of Technology.

HERRY ISKANDAR IVAN IRAWAN HASAN ANDREAN MARTDIANSYAH ROFNI NAZARUDIN HILDA LEILANI
Business Manager CATI Manager Quality Control Manager Business Development & Head of MASNIARITTA POHAN
Identity Field Senior Expert RAD Research
More than 14 years experiences in 12 years of working experiences in 10 years experiences in Information
Marketing Research. His specialization Technology Company.
various companies, such as 21 years of experience in fieldwork and
Marketing Consultant, Automotive in related study with CATI, Phone Survey, His specialization in PHP my SQL, CSS, operational management in market
20 years of experience in
Industry & IT Company. CAPI & Online Survey. He has handled HTML, JAVA SCRIPT and many other. research. He has done hundreds of field Regional & Urban Planning
His specialization in technology, IT & various industries such as Automotive, Andre graduated from Information System research, from formulating daily tactical Research, Housing Economics
e- Commerce. Financial & Banking Industry, of Universitas Komputer Indonesia. strategy to ensuring the reliability of the Research, Marketing Research
Herry graduated from Faculty Telecommunications, IT and Paneling for data. He is an expert in both quantitative & & Energy Economics Research.
Economy Parahyangan Catholic Syndication Survey. qualitative research. He is skilled to She has many experience as a
University Bandung. Ivan graduated from Faculty of Economy conduct various methods from Lecturer in Oklahoma State
Parahyangan Catholic University conventional face to face interview, in-
Bandung. University, Parahyangan
depth interview, phone survey (CATI),
centralized data collecting (CLT and FGD),
Catholic University &
to mystery shopping/silent operation (MS) Maranatha Christian University.
 Head office Building, Meeting room, FGD room
OUR (more than 6 persons), 80 units CATI Station
(keep growing) were installed in our CATI Center
FACILITIES and operated by our professionals agent.

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02.
PRODUCT
& SERVICE IN HOUSE TRAINING
IN HOUSE TRAINING
BRANDING & IT SOLUTION
BRANDING & IT SOLUTION

RESEARCH RAD is Holding Company, focus in marketing

research, strategic consulting management,
training and workshop, branding and IT solutions,
RAD COMPETENCY fieldwork research, online advertising.
Beside providing premium service, we also put
BRANDING & IT SOLUTION attention to the smallest detail.

IDENTITY FIELD
NIKAHYUU

www.rad-research.com
RAD RESEARCH
ABOUT RAD RESEARCH

 
 
  
Our Company Our People Our Different 





  
 

We provide in depth Our team consist of Based on current trend,
insight as inputs to our experienced experts we develop research
clients in making that have passion, based technology that
strategic decisions. energy, spirit and made us special and
hard workers. different from others.

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OUR COVERAGE

Our field team has expanding the research JAKARTA • BANDUNG • SURABAYA • MEDAN
coverage area not only in Indonesia’s urban, PALEMBANG • MAKASSAR • DENPASAR
sub urban and rural area but also through
SEMARANG • YOGYAKARTA • BALIKPAPAN
Brunei Darussalam and Malaysia.

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RESEARCH TOPIC

MYSTERY CUSTOMER EMPLOYEE USAGE & ATTITUDE

SHOPPING SATISFACTION SATISFACTION STUDY
To provide from "Customer To find out what customers To find out what employee's To “understand a market” and
Experiences" - Mystery shopping think about your organizations expectation. Describe whether identify customer usage and
help organizations to measure and also help organizations employees are happy, contended customer attitude toward
their service level measure their customer's and fulfilling their desires products and services.
expectation. and needs at work.

COMMUNICATION BRAND RESEARCH PRODUCT RESEARCH PRICING COMPETITOR

RESEARCH To identify company brand health, To understand customer needs RESEARCH INTELLIGENCE
and to know threats and toward product. Product research To measure acceptability toward To gathering relevant information
To identify effectiveness opportunities from customer insight. useful for New product development, product price and to determine from the market, to analyzed, and for
communication organization, Brand research assists with the product improvement, test new the maximum price for new decision making in determining
also to know patterns of creation, development and features, test marketing, revitalizing products. market opportunity, market
customer toward strengthening a declining penetration strategy &
communication of brands. product etc. market development.

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RESEARCH PRODUCT

HYBRID Mystery
Quantitative (F2F interview online data entry)
Shopping
PAPI
(Pen & Paper Interview) & Mystery Calling
Gang Survey FGD
Telephone (Focus Group Discussion)

Ethnography
Interview
Observation
Online survey
Recruiting
CAPI Qualitative
(Computer Assisted Personal IDI
Interview) (In-Depth Interview)

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RESEARCH TECHNOLOGY

Web reporting (dashboard report) Application

(mobile video record) for Mystery Shopping

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INDUSTRY COVERAGE

Financial service Cosmetics

Telecommunication Health/ Pharmaceutical
Media IT
FMCG Logistic
Retail Transportation
Automotive Fashion
Hospitality Travel/ tourism
Agriculture etc.

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RAD
COMPETENCY

We Provide premium services for

In House Training.
We also put attention to the
smallest details.
 

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OUR TRAINING STEP

What are the key

organization goal/ What skills and
objectives? competencies are
required to meet the
What skills does the business objectives ?
organization need to have
01. the future?
TRAINING
Training Need Analysis NEEDS
ANALYSIS
as the first step Who courses are
What are current
available to close the
Before determine the kind of capabilities of
training gaps ?
Training (FGD / IDI , with employees ?
Leader or Management, How are we going to
Questionnaire) know we have Formulate company
successfully closed and individual training
training gaps? plans?

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OUR TRAINING STEP

02.
Pre-Training
Before training, we conduct measurement to know
what skills/ attitudes should be improved

Example of Pre-Training :
Mystery Shopping/ Mystery Caller
Phone Interview to Customer
Questioner/ FGD with candidates of trainee

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OUR TRAINING STEP

03.
Training Implementation

We provide design of curriculum
based on TNA and Pre-Training.
eq. weakness of knowledge or attitude that found
at Mystery Shopping

Training method :
Interactive and Experiential learning
(combined with music, movie, games, simulation
and Role Play)

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OUR TRAINING STEP

04.
Post Training
Observations / measurements after training
to ensure that knowledge / skills in training
can be implemented at the workplace.
example : consulting/ sit in observation

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TRAINING TOPIC

Understanding Quality Service & Service Culture

Handling Complaint with care
Be a Great Service Leader
First Impression & Personal Grooming
Selling with EQ
Great Presentation
Effective Communication Skill
Marketing Communication
Marketing Research
Digital Marketing
Team Building

www.rad-research.com
RAD
BRAND &
IT SOLUTION
As a continuation of the research results,
We provide brand identity design services,
marketing tools or promotional media to
help realize a marketing strategy.
As the times progressed, we also use the
technology industry as a business
solution.

The design results that we provide not only

in terms of aesthetic value, but also
tailored to the concept of your company's
marketing strategy.

www.rad-research.com
PROJECT PROCESS

Let’s agree that Visual is a very subjective matter

to every eyes. “Good” designs are ones that are able to be
measured, so having a good rational visual strategy always
functional
comes first. Both from functional & emotional side.
This is how we do it:
emotional

Data. Strategized. execution

We gather and proceed data, not We brainstorm the mind map for After spending good amount
only about your brand and your the problem solving. of time building strategy,
business. The general reviews We then move along to the we execute the visual that
industry and the behavior of your creation of visual draft which is answer the project objectives and
diverse audience. commonly known as design deliverable
routes.
Align the brief and project
objective. Evaluate your brand DNA, making
Confirming our two teams are on sure everything is strongly
the same boat. connected.

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TRAINING TOPIC

Company Logo Leaflet/ Flyer/ Website

Product logo Brochure Apps
Name Poster Digital Ad.
Stationery Ballyhoo
Annual report Hanging mobile
Newsletter Flag chain
Internal Magazine Wobbler
Agenda Banner
Calendar Vertical banner
Merchandise Horizontal banner
Video presentation Standing display
Shopping bag
Sticker
Tent Card
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IDENTITY FIELD
FIELD SERVICE SOLUTION FROM RAD HOLDING COMPANY.

Identity Field (IF) is a Specialist Field Service Solution, which is not only specialized in
market research project, but also other kinds of fieldwork that our client needs. Our
work includes retail outlet checking, company attribute promotion and publication,
brochure/flyer distribution, product sampling, up to product selling. As a field service
solution, we are committed to give great insight to fulfil the needs and desires of our
client.

www.rad-research.com
OUR
SERVICES

FIELDWORK QUALITY PUBLICATION

SERVICES CONTROL SERVICES

WORK
Fieldwork for market research. Publication, promotion, brochure/
Fieldwork for verification and
observation.
SERVICES flyer distribution, product sample
for companies or selling.
Profiling data collecting or
Data checking for fieldwork (quality questionnaire distribution.
control).
Operational standard checking for
retail and business license.

www.rad-research.com
FIELD TEAM SKILLS

F2F FGD Mall Intercept: IDI

Face to face interview (F2F/ Focus Group Discussion: We are able to perform data In-Depth Interview:
H2H): We are familiar with various collecting in malls, department Our highly skilled IDI team
Our field team very excellent in participants, from students, stores or other public areas. ensure that implicit statements
conducting face to face housewives, teenagers, are probed.
interview, with respondents in businessmen, to company
housing area, public area and manager. We make sure to
corporation area. exploring respondents opinion in
depth.

CLT CATI MS Publication

Central Location Test: Computer Assisted Telephone Mystery Shopping: Promotion product
We invite people for a product Interview: We are familiar in doing MS for Our SPG and SPB teams are
test, such as gang survey and Our CATI Facility is equipped every industrial segment. Our ready to distribute flyer/brochure,
Car/Bike Clinic. Our team is with 100 stations with highly sophisticated hidden cameras product sample, or
ready to adjust to client’s needs. skilled Callers. We always update are equipped with advanced questionnaires for product
our operating standard to ensure technology so that the subject/ development. They are well-
all of our Caller’s skill are up to object of the research is trained and mastered client’s
our standard. Our Callers are unaware. product knowledge. Our SPG and
used to work based on target. SPB teams are used to work
based on target.

www.rad-research.com
PROJECT
PROCESS
Working process to assure the quality
of the data:

Proposal Project Proposal All involved teams will be briefed
Briefing specifically.
Preparation Preparation Material test

Supervision by team leader and
supervisor to field team will be done in
initial, mid and final stage of the project.
Evaluation will be done in the end of
Coordination with client every project.

Data checking will be done 100% by
team leader and will be rechecked
randomly by supervisor .
Data reporting Quality Data Project
To client Checking Collecting Start Quality checking to respondent or any
other information source will be
conducted up to 30% from the quota.

Client can also witness the fieldworkvv
RESEARCH
PROCESS

STEP 1 STEP 2 STEP 3

preparation
data collection

Initial survey reporting

survey

Final stage of survey

Kik-off Meeting Briefing Trial & logistics Reporting Reporting Reporting

Stage 1 Stage 2 Stage 3

• Field survey • Data Processing Team entered

• Team leader witnessed at least 5% from target
• Forming and selecting team respondent in each field team
the raw data
• Team briefing and training • Quality control team checked minimum 30% from target • Cleaned data reported to client
• Complete project logistics respondent (by phone and visit) gradually
• Supervisor and team leader checked the data received • Final data reported based on
from the field team final report

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OUR NETWORK
COVERAGE
Our network in local area, cities and
provinces in Indonesia are our
valuable assets which we always
continue to maintain

01.
Supervisor West Area :
Sumatera Island, Jawa and
Bali Nusra

02.
Supervisor East Area:
Kalimantan Isalnd, Sulawesi,
Ambon and Papua
OUR NETWORK
COVERAGE
We are supported by more than 1.100 field teams of researcher
for various research methods in 8 big cities and approximately
2.750 field teams of researcher across Indonesia.


MANPOWER &
EQUIPMENT
We are supported by more than 500 field teams of researcher in 8
big cities and approximately 2.750 teams of researcher, which
spread out across Indonesia, with various research methods.
Logistics for operational needs and purposes are always be
developed and refined.

MANPOWER EQUIPMENT
1 Head Of Identity Field 90 Team Leaders Area 100 Cubicles (CATI Stations)
1 Field Manager 750 Interviewers 2 FGD Rooms
1 CATI Manager 250 Recruiters 50 Unit SpyCam
1 QC Manager 200 CATI Callers 100 Unit Android Tablet
1 R&D Manager 100 Observers 25 Unit MP4 Voice Recorder
1 Supervisor West Area 50 Transcriptor/Note taker 2 Unit Handycams
1 Supervisor East Area 12 Simtrans 2 Unit Digital Cameras
34 Provincial Coordinator 300 SPG/SPB
NIKAHYUU

NikahYuu are on of media that provide

information about wedding vendors, our
website (www.nikahyu.com)






The purpose is to help, make it easier for bride and groom
in a process of search, choose and decide the best
vendor to help them preparing the wedding ceremony.

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VENDOR CATEGORY:

•  Decora(on   •  Extra  Service   •  Tradi(onal  make  up  

•  Venue   •  Entertainment   •  Invita(on  &  Souvenir  
•  Bridal  &  Wedding   •  Hairdo  &  Make  Up   •  Tradi(onal  Wedding  
Gallery   Ceremony  
•  MC  
•  Catering  &  Pastry   •  Wedding  Planer  
•  Rental  &  Equipment  
•  Documenta(on  

www.rad-research.com
We display 14 wedding vendor
Easier to search wedding vendors
categories.

Album photo from our vendor Complete  informa.on,  making  it  easier  for  
projects. consumers  to  contact  vendors.

www.rad-research.com
03.
For over 5 years, companies from many industries have relied on RAD research survey tools.
Clients include market research firm, automotive, finance service, telecommunication, retail,
FMCG, etc. We provide tailored business solutions for our clients which facilitate their resulting
insight and strategy development.

OUR
CLIENTS
And Many Other …
Phone : +62 21 - 798 2020
Thank  You  …  
 

www.rad-­‐research.com  
“Smart Strategy for The Best Solution”  

 
 

Head Office & CATI Centre : Representative & Field Operation Office :
Hexagon Building RAD Research Gedung Ganeca
Jl. Cijagra No. 76-78 Buah Batu Jl. Raya Pasar Minggu No. 234 G 3rd Floor
Bandung - Indonesia Jakarta Selatan 12760
Phone : +62 22 - 733 1676 Phone : +62 21 - 798 2020