An Internship Report ON " "
An Internship Report ON " "
An Internship Report ON " "
ON
SUBMITTED BY
KAVYA M
REG NO:203431361138
2021-2022
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DECLARATION
Date:
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SDM COLLEGE OF BUSINESS MANAGEMENT
POST GRADUATE CENTRE FOR MANAGEMENT
STUDIES AND RESEARCH, MANGALURU-575003
CERTIFICATE
___________________________________________________________________________
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ACKNOWLEDGEMENT
“Feeling gratitude and not expressing it is like wrapping a gift and not
giving it”.
With regard to the Internship Report titled “AMANA TOYOTA” I would like
to thank each and everyone who have helped me by offering their guidance and
all the required help provided to me in the process of my study.
Last but not the least I would like to express my gratitude to all the people who
have directly or indirectly helped in completion of my Internship.
KAVYA M
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LIST OF CONTENTS
DECLARATION
COMPANY CERTIFICATE
COLLEGE CERTIFICATE
ACKNOWLEDGMENT
1 CHAPTER 1- INTRODUCTION
BIBLIOGRAPHY
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CHAPTER-1
INTRODUCTION
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INTRODUCTION
Organizational study refers to the study of organization as a whole and getting adequate
knowledge with various departments in the organization.
SCOPE OF STUDY
This study was conducted during the month of October and November a period of 3
weeks.
SOURCES OF STUDY
Primary data are those data which are collected fresh for the first time. These data are
collected through personal interview with manager, salesman, cashier, serviceman etc.
of this showroom.
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(b) Secondary data
Secondary data are second hand data. These are collected from the registers,
reports, internet, records etc.
• An in-depth study of the company could not be carried out due to shortage of
time.
• There were difficulties in obtaining data from executives and managers due to
their busy work schedule.
• Conditions prevailing in the country due to pandemic was a major challenge.
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CHAPTER 2
INDUSTRY PROFILE
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The Indian automobile industry is the 10th largest in the world with an annual production
of approximately 2 million units, Indian automobile industry promises to become the
major automative industry in the industry experts are hopeful it will touch 10 million unit
mark.
The major car manufactures in India are Maruthi udyog, Hundai motors India ltd, General
motor India ltd, Honda seed car ltd, Toyota kiloskar, Hindusthan motors etc.
The two wheeler manufactures in India are Honda motors cycle and Scooter India private
ltd, TVS, Hero Honda, Yamaha, Bajaj etc. The heavy motors including buses, trucks, auto
rickshaw and multi utility vehicles are manufactured by Tata Talco eicher motors, Bajaj
Mahindra and Mahindra.
Quick facts;
HISTORY
The Toyota motor company was first established in 1939.As a spin of Toyota Automatic
loom World‟s one of the leading manufacturers of weaving machinery. The Toyota
Automatic loom World‟s was headed by the japans „king of inventors‟ Sakhi-Chi Toyota.
The pattend right of one of his machine had been sold to Plate Brothers and also provided
the seed money for the development and trust building of the Toyota first automobiles
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August 1997 marked 60th anniversary of TMC. The fledging company founded by
Kichro, Sakhi-Chi son, has since blossomed into the leader that is today.
In 1950 the company experienced its one and only strike, labour and management emerged
from this stoppage firmly committed to the principles of mutual trust and dependence, and
the corporate philosophy still guides our growth today.
Production system were improved in the late 1950‟s , became known as TPS in 1970 but
was established must earlier by TAICHI OHNO. Based on the principles JIDOKO, just in
time and kaizen, the system is a major factor in the reduction of inventories and defects in
the plans of Toyota believes in localizing its operations to provide customers with the
products they need were they need them. This philosophy builds mutually beneficial
relationship with local suppliers and helps the company fulfill its commitments to local
labour. Over and above manufacturing, Toyota also has a global network of design and
„Research and Development‟ facilities, embracing the three major car markets of Japan,
North America and Europe.
CHALLENGES
Some of the key challenges that Toyota is likely to face going forward are as: Toyota's
Sales in its home market are going through a phase of stagnation. Any weakness in the
Japanese yen provides a competitive advantage to Toyota's overseas business.
• Car manufacturers are facing growing political and consumer group pressure to produce
cars that are more fuel-efficient and reduce emissions.
• Saturation, over supply in the developed world, has led manufacturers to look to China,
India and emerging markets where population, income and demand is growing. However,
these countries have national brands which are growing in popularity.
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• Oil prices - affecting the price of fuel. Fluctuating economic and political conditions
those markets.
• Consumer‟s usage of cars is decreasing. Faced with increased running costs, consumers
are reported to be using their vehicles less to save on household costs. Businesses are
utilizing technology more than ever before, with less face to face meetings. Governments
across Europe are encouraging carshare and alternative forms of transport. These factors
are affecting the demand for new cars.
• Changing demographics. The size of families has been decreasing. This has reduced the
demand for larger cars, and an upswing in demand for fuel efficient smaller cars. Will
Toyota recover from this crisis? Time will tell, but a betting person would take the bet
with the understanding that the culture of Toyota is what made them one of the best global
companies in the world and will likely be what returns them to good standing with
consumers in the future.
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CHAPTER THREE
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AN INTRODUCTION TO THE ORGANISATION
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MISSION AND VISION
Vision, mission and values form the ground for building the strategic foundation of the
organization. Successful organizations ensure that their goals and objectives are always in
synergy with their vision and mission and consider this as the basis for all strategic
planning and decision making.
MISSION STATEMENT
VISION
•Become the most admired and respected company in India by following the Toyota Way
•Ensure growth to be a major player in the Indian auto industry and contribute to the
Indian economy by evolving all stakeholders.
•Delight our customer through innovative products by utilizing advanced technologies and
services.
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Fig 3.2 Symbol of Toyota
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Business performance award for sales, in 2006 on achieving Nenkei targets.
Sales satisfaction award for the year 2006.
Mr.Shaji (paint technician) emerged champion in the south zone skill contest.
Won vice chairman‟s Award for becoming 2nd best Toyota Dealer in India for
performance in 2007.
3 star Award for Calicut and Kannur dealership, for customer service performance
in 2007.
Best sales infrastructure award for 2007.
Triple crown Award 2008(Calicut).
Triple crown Award 2008(Kannur).
Consistent performance Award 2008.
Gold award for the 2nd best Toyota Dealer in India 2008.
Customer satisfaction achievement award B category runner up (Calicut) 2008.
Sales target achievement (B category) winner 2008 (Calicut).
Sales target achievement (C category) runner up 2008(Kannur).
Toyota Kirloskar Motor Quality month Best Dealer (2008 09).
Distinction in sales award for the year 2009(Calicut).
Double crown Award for Distinction in sales, customer service and customer
relations for the year 2009 (Calicut).
Triple crown award (Calicut), best dealer gold award (Calicut), and All India
Winner in Customer Service activities (A Category) and we will make strides
together for more achievements.
Strengths
Global organisation, with a strong international position in 170 countries
worldwide.
Strong brand image based on quality, environment friendly, customized
range.
Industry in manufacturing and production. Maximizes profit through
efficient lean manufacturing approaches and IT manufacturing and first
mover in car research and development.
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Excellent penetration in key markers (US, China, EMEA) and now the
second largest car manufacture in the world, surpassing ford.
Weakness
Japanese car manufacture seen as a foreign importer.
Production capacity. Toyota produces most of its cars in US and Japan
whereas competitors may be more strategically located worldwide to take
advantage of global efficiency gains.
Some criticism has been made due to large-scale re-call made in 2005,
quality issues.
Opportunities
Innovation-first to develop commercial mass-produced hybrid gas-electric
vehicles e.g., Prius model. Based on advanced technologies and R&D
activity. With oil price a an all-time high-this investment and widening of
product portfolio fits consumers looking to alternative source of fuels away
from gas guzzling cars.
To expand more aggressively into new segments of the market. The launch
of Aygo model by Toyota is intended to take market share in your market.
To produce car which are more fuel efficient, have greater performance
and less impact on the environment.
Continued global expansion especially in the emerging markets e.g., China
and India, Russia, where population and demand is accelerating.
Threats
Saturation and increased completion, institution, intense marketing
campaigns increasing competitive pressure.
Shifts in exchange rates affecting profits and costs of raw materials.
Charging demographics e.g., number of large families is declining.
Undermining the demand for large family cars.
Changing usage-families using the cars less for taking children to schools,
home deliveries and Business-restricting business level.
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CHAPTER FOUR
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MCKINSEY 7S MODEL OF AMANA TOYOTA
The 7s frame work for management analysis was developed by McKinsey‟s and company,
7s model provides an effective way of analysing an organization in terms of dynamic
relationships among 7 key elements namely structure, system, strategy, style, staff, shared
values and skills.
Structure
Systems
Every organization has some systems or internal processes to support and implement the
strategy and run day-to-day affairs. This company follows a particular process for
recruitment. These processes are normally strictly followed and are designed to achieve
maximum effectiveness. One of the organization systems which is followed in the
dealership company, the orders or the rules come from the top level to managers and
managers to the staff.
Shared values
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All members of the organization share some common fundamental ideas or guiding
concepts around which the business is built. This may be to make money or to achieve
excellence in a particular field. These values and common goals keep the employees
working towards a common destination as a coherent team and are important to keep the
team spirit alive. The organizations with weak values and common goals often find their
employees following their own personal goals that may be different or even in conflict
with those of the organization or their fellow colleagues. The company values enhance the
customers as well as staffs performance, while utilizing best suggestions from customers.
Style
All organizations have their own distinct culture and management style. It includes the
dominant values, beliefs and norms which develop over time and become relatively enduring
features of the organizational life. The company has democratic style of leadership, unlike
autocratic leadership. It allows its employees in decision making and they are free to given
suggestions in interest of company. One of the style followed by the company is providing
training for staff in a regular basis to update the knowledge of staffs.
Staff
Organizations are made up of humans and it's the people who make the real difference to
the success of the organization in the increasingly knowledge-based society. The
importance of human resources has thus got the central position in the strategy of the
organization, away from the traditional model of capital and land. At Amana Toyota, the
manpower planning is done according to the department need and the staffs are trained,
motivated and rewarded according to their performance.
Skills
The strongest skills represented within the team are unity. At Amana Toyota, every
employees of the company is ready to do any task. The company required the skills for
differant levels like sales department,financial department,service department,marketing
department and customer relation skill. State-of the-art equipment manned with skilled
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personnel, a pool of experienced sales executives, trained management team and
technicians etc fall under this.
ORGANIZATION STRUCTURE
ORGANISATION FUNCTIONS
1. Sales department
2. Customer service department
3. HR & Admin department
4. Customer relation department
5. Accounts department
6. General maintenance departments
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Sales department
Sales department of any corporation or business is the catalyst of how well the products
are introduced in the market place. A business cannot last long without sales of its goods
and service. This makes the sales department the most important part of supply and
demand of a product. Because of this sales department has several duties and
responsibilities within the company. In Amana Toyota have a good team to carry out the
sales activities.
Sales Manager
( Biju P K )
Assistant Sales
Manager
Roles
Client identification
Communication duties
Develop new business
Value creation of product
The automative industry has undergone tremendous modification and development in the
20th century and so far there is no stopping to it since the rolling out of the very first
automobile, the automobile industry news report a steep rise in sales, as far more and a lot
more cars are becoming produced in a recent time with so significant economic
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liberalization. Attractive finance schemes and tax benefit laws and with enhance in the
income in nearby folks, car sales have been hitting in new highs.
Amana Toyota provides a better quality service to their customers. They arrange pick and
draw facilities as per customer need in order to produce customer difficulties. The main
service feature of Amana Toyota is EM60 (Express maintenance). EM means service
activities which completed during the period of 1 hour.
24 hour road assistant another services provided for customer who fae an accident or
emergency while running the car. Best washing service also being provided to the
customers.
CGT
GT
Stipend Train
Accounts department
General maintenance department headed by Sreejith and two assistant named Arjun and
Anoop. General Service department helped other departments to carry out functions very
smooth precisely.
Recruitment of employees
Compensation package
Planning in the organisation
Training and internship
Improving organisation culture
1. Recruitment of employees
This is one of the fundamental roles of HR department. This is because this function
ensures that the company under consideration selects the most skillful competent person
from a sea of applicants at the time. In Amana Toyota the recruitment starts with
manpower requisition form. It should be filled by departments and signed by departmental
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heads. It tells the vacancy, the qualification, experience required for a particular job. After
receipt manpower requisition form the HR department communicate with the departmental
heads and management. After that recruitment activities are started.
Sorting the received application which meets with manpower requisition form
Calling for interview:- First round interview with HR and second round is
technical interview
In HR round interview, HR ask about personal details, family, previous working
company, salary details etc. after finishes the HR interview the candidate move to
technical round. In technical round the department heads ask technical questions
that include written test, practical and other technical questions. Cleared candidates
are move to director round in Amana Toyota. After that takeover by HR and moves
to selection.
One of the major function of HR department is to motivate employees. This can be done
through rewards especially for those who have done well. The HR department needs to
evaluate performance of employees and those who have exceeded expectations should be
compensated for their action.
Holiday office, yearly bonus, incentives, transparent promotion scheme and carrier
development etc. If the HR department includes these incentives then it will ensure that
employees are satisfied with the company. It will also contribute towards good staff
retention rates. This will also crucial in increasing stability within the organisation. It also
makes employees identifies within the firm and install essence of loyalty.
HR department is placed with the responsibility of ensuring that it plans adequately for all
the organisation future engagements that will involve people. One important aspect is
planning the employees in the organisation. It is important in the organisation ensures that
the all employees under its wings are just enough to increase value of the organisation.
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4. Training and internship
Provide training and development to the employees as per the requirements. Two type of
training are as follows;
In house training
TKM training
In house training;
TKM training;
Training carryout by Toyota at their office the training programs are carried as per the
training calendar.
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CHAPTER FIVE
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LEARNING EXPERIENCE
The 3 week of my internship experience in Amana Toyota, provide me with the soft
skills needed in the workplace and in leadership positions. I understood that soft skills
being more important than technical skills, such as communication, leadership problem
solving and teamwork can all be learned from an internship. This internship has allowed
me to understand the overall working in the human resource department. Amana Toyota
aims to develop highly skilled staff that can work and can achieve Toyota standards
through continuous training which intern will ensure Toyota brand image and become
NO.1 in customer service and sales.
First I introduced myself and the Hr give brief introduction about the company.HR
Manager taught me about the attendance, maintenance and leaves calculations. Amana
Toyota maintains attendance in the punching facility and in register also. Hr Manager
given the attendance register for calculating the attendance and it is a very interesting task
I got at the beginning of the internship. There are two types of leave provided by the
company. For ESI leave it is marked as “E” .Some of the staff failed to submit the leave
letter I found as absent.
Some of the important things that I have learned from my Internship are:
• Salary Calculation
Salary statements are prepared every 25th of the month. The salary is distributed on the
last day of the month. Salaries can be divided into four sections. That is
Basic,DA,HRA,and Conveyancs.As per Kerala Labour Law minimum Basic + DA should
be 9500.
EPF is a statutory benefit in every organization. In EPF 12% amount collected from the
staff salary and 12% amount added by the company.The minimum 6 month period said by
employee provident fund to make the withdraws.The EPF payment made on every 15th of
the next month.The man aim of EPF of making the employee financially stronger, keeping
reserve for future. The employee can withdraw the advance while the working time. The
final withdrawal permitted only after the resignation ,the period of 60 days.
• Bonus
Bonus of festival allowance that will be paid in a year in Amana Toyota the bonus
disbursement at the period of Onam. The ratio of bonus fixed by annual general meeting
of the company. The bonus period starts from last year April to current march. It
calculated on the basis of BASIC+DA
• Gratuity
Gratuity is a statutory payment which is given to the employee at resignation time who
completed a minimum 5 years in the organisation.The gratuity calculation is on the basis
of BASIC+DA and number of years.
• Fringe benefits
Fringe benefits are non monetary benefits given to the employee apart from statutory and
non statutory benefits. Amana Toyota providing yearly tour packages, medical checkup,
canteen, Tea and snacks, birthday function ,family get together etc. This makes employees
feel happy and motivated.
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CONCLUSION
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BIBLIOGRAPHY
www.wikipedia.com
https://www.amanatoyota.com
https://global.toyota/
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