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    VP Creative Services or VP On-Air Promtions or Creative Director

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    VP Creative Services, VP On-Air Promtions, Creative Director, Director of Promotions, Creative Services Director, Director of On-Air Promotions, Director of Branding and Promotions, VP of Immagination and Innovation with 15 years experience looking for a

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    VP Creative Services or VP On-Air Promtions or Creative Director

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    api-78313540
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    VP Creative Services, VP On-Air Promtions, Creative Director, Director of Promotions, Creative Services Director, Director of On-Air Promotions, Director of Branding and Promotions, VP of Immagination and Innovation with 15 years experience looking for a

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    VP Creative Services, VP On-Air Promtions, Creative Director, Director of Promotions, Creative Services Director, Director of On-Air Promotions, Director of Branding and Promotions, VP of Immagination and Innovation with 15 years experience looking for a

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as TXT, PDF, TXT or read online from Scribd
    Download as txt, pdf, or txt
    90 views3 pages

    VP Creative Services or VP On-Air Promtions or Creative Director

    Uploaded by

    api-78313540
    VP Creative Services, VP On-Air Promtions, Creative Director, Director of Promotions, Creative Services Director, Director of On-Air Promotions, Director of Branding and Promotions, VP of Immagination and Innovation with 15 years experience looking for a

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as TXT, PDF, TXT or read online from Scribd
    Download as txt, pdf, or txt
    of 3

    DARRYL P. CLIFT JR.

    6175 County Oak Road * Woodland Hills, CA 91367


    darrylclift@mac.com * 818-679-1157

    QUALIFICATIONS
    Influenced consumers for 15 years through strategic network, cable and theatrica
    l marketing and branding
    Created and supported marketing solutions for 200+ motion pictures that grossed
    $2.5+ billion
    Built a reputation as an skillful leader, inspired marketer and driven trend spo
    tter in the entertainment business
    Respected professional with a history of building brands and promotional strateg
    ies to fuel profitability in film, cable and network entertainment. Proven talen
    t for designing and executing campaigns and on-air promotions that leverage all
    media platforms to capture attention with targeted demographics. Idea-driven lea
    der with unique artistic vision and a passion for delivering tangible, financial
    growth.

    SPECIALTIES
    Creative Services, On-Air Promotions, Creative & Strategic Planning, Marketing M
    anagement, Brand Equity & Profitability, Cross-Platform Marketing, Team Building
    & Leadership, Market & Trend Research, Multi-Cultural Solutions, Promotional Br
    anding, Budgeting & Negotiations, Management, Leadership, Theatrical Marketing,
    Advertising, Market Penetration, Brand Building, Cable, Local TV, Network TV, Mo
    tion Picture Promotions, Visual Innovation, Cross-functional Leadership
    Selected Promotion and Branding Experience:
    Universal Pictures, Warner Bros., ABC Network/ Disney, 20th Century Fox, Ayzenbe
    rg Group, TLC Network, PalmTree Films, Cinamour Entertainment Films, Universal S
    ports, Anchor Bay, WB Network, Pax TV Network, Fox Television, Fox Sports, Lifet
    ime Movie Network, CBS, NBC, KCAL-TV, CNN.

    EXPERIENCE
    On-Air Promotions & Creative Consultant, Los Angeles, CA (2009 to 2010)
    Spearhead development and execution of high-impact strategies to boost visibilit
    y and profitability of top entertainment brands. Identify cross-platform opportu
    nities that yield new revenue streams. Manage relationships with all stakeholder
    s and team members. Collaborate with creative and technical professionals in spa
    rking original ideas and leading engaging projects that seize the attention of t
    argeted audiences.
    Key projects and engagements:
    ** ABC Network/Disney - Partnered in developing compelling on-air promotional s
    pots for "Ugly Betty," "Defying Gravity" and "Private Practice." Led creative pl
    anning sessions to generate ideas and synergize new spots with the overall marke
    ting strategy of each show.
    ** Lifetime Television - Captured the attention of targeted audiences by produc
    ing and editing on-air promotions for "Army Wives," "Drop Dead Diva" and "Projec
    t Runway." Also crafted original promotions for Lifetime Movie Network propertie
    s.
    ** 20th Century Fox - Provided creative vision and management in promoting Fox
    TV and Film brands. Designed original projects for TV and promotional properties
    .
    ** Dogma Studios - Researched and presented business-to-consumer (B2C) metrics
    to assist GT Channel in reaching a multi-cultural demographic.

    SALT +LIGHT VISUAL MEDIA & DESIGN, Los Angeles, CA (2010 to Present)
    Creative Director
    Consulted with client decision makers to assess needs, present ideas and manage
    the conceptualization and execution of uncommon marketing initiatives that drove
    brand recognition and revenue. Directed all phases of project planning and impl
    ementation, including creative, budgeting and negotiations. Compiled research an
    d metrics. Supervised project-based teams and vendors.
    Key achievements:
    ** Produced stand-out, brand-strengthening marketing pieces that generated "buz
    z" for clients through print, Internet, TV and mobile device marketing platforms
    .
    ** Coordinated, led and motivated creative and technical teams to deliver all p
    rojects on budget, on-time and on-target.

    NBC/UNIVERSAL, Universal City, CA (2006 to 2009)


    Creative Marketer, Producer and Editor
    Demonstrated imagination, creativity and technical expertise while producing and
    editing memorable trailers and TV spots to market theatrical films and home ent
    ertainment properties. Prepared digital content for feature web sites and public
    ity campaigns.
    Key achievements:
    ** Executed marketing plans by producing TV spots, trailers and publicity mater
    ials for major motion pictures, such as "The Bourne Ultimatum," "Frost Nixon," "
    The Hulk," "I Now Pronounce You Chuck and Larry," "Evan Almighty," "Miami Vice"
    and many others.
    ** Established open lines of communication with the VP of Creative Advertising
    to propel the marketing strategy of Universal Pictures Creative Operations.

    WARNER BROS./IDEA PLACE, Los Angeles, CA (2000 to 2006)


    Head Creative Editor
    Earned a series of promotions and gained significant recognition for award-winni
    ng contributions on promotional projects for theatrical and home entertainment (
    BET, Bravo, HBO, Showtime and TNT). Presented ideas and concepts to the Warner B
    ros. marketing team. Provided behind-the-scenes marketing support for motion pic
    tures. Led editors in creating gripping theatrical trailers and TV spots. Manage
    d, tracked and reported on projects from design/budgeting proposal through roll
    out.
    Key achievements:
    ** Played integral role in marketing projects for "Batman Begins," "Syriana," "
    ATL," "House of Wax," "Must Love Dogs," "Cat Woman," "Any Given Sunday," "Scooby
    Doo," "The Perfect Storm," and "Blue Collar Comedy Tour-The Movie."
    ** Successfully implemented marketing strategy for "Juwanna Man," "Any Given Su
    nday" and "Pluto Nash" campaigns.
    ** Made a powerful and profitable impact after learning the business from the g
    round up.

    Also served as Director of Marketing and Promotions and Business Manager for Ona
    tha Productions, a creative promotion company for the film industry. Increased r
    evenue by 79% in one year.

    AWARDS AND HONORS


    Hollywood Reporter Key Art Award for "Men In Black," Editor
    Mobius Award Best In Show for "Any Given Sunday," Producer/Editor
    Omni Intermedia 1st Place Award for "Any Given Sunday," Producer/Editor
    Aurora Award for "The Matrix," (Theme Park Australia), Editor/Producer
    Telly Award Best In Show for "The Matrix," (Theme Park Australia), Editor
    The Communicator Crystal Award for "Looney Tunes Back In Action," Editor
    Telly Award, 1st Place, Best In Show for "The Big Red One," Creative Director
    Aurora Best of Show Platinum Award for "The Big Red One," Editor/Creative Direct
    or
    Aurora Gold Award for "MPAA Downloader," Creative Director/Editor

    EDUCATION
    OREGON STATE UNIVERSITY, Corvallis, OR
    Bachelor of Arts, Concentration in Television / Film Marketing and Production

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