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    Steve Antenucci Resume

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    Steve Antenucci has over 15 years of experience in entertainment and consumer brands marketing and partnerships. He has worked with Fortune 500 brands like Coachella Arts and Music Festival, Tito's Handmade Vodka, Idol99, Asahi Beer USA, and Rhino Records on event marketing, social media growth, and partnership development. As a consultant, he creates custom luxury experiences and secures branded events.

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    Steve Antenucci Resume

    Uploaded by

    api-271559058
    238 views2 pages
    Steve Antenucci has over 15 years of experience in entertainment and consumer brands marketing and partnerships. He has worked with Fortune 500 brands like Coachella Arts and Music Festival, Tito's Handmade Vodka, Idol99, Asahi Beer USA, and Rhino Records on event marketing, social media growth, and partnership development. As a consultant, he creates custom luxury experiences and secures branded events.

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    steve antenucci resume

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    Steve Antenucci has over 15 years of experience in entertainment and consumer brands marketing and partnerships. He has worked with Fortune 500 brands like Coachella Arts and Music Festival, Tito's Handmade Vodka, Idol99, Asahi Beer USA, and Rhino Records on event marketing, social media growth, and partnership development. As a consultant, he creates custom luxury experiences and secures branded events.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    238 views2 pages

    Steve Antenucci Resume

    Uploaded by

    api-271559058
    Steve Antenucci has over 15 years of experience in entertainment and consumer brands marketing and partnerships. He has worked with Fortune 500 brands like Coachella Arts and Music Festival, Tito's Handmade Vodka, Idol99, Asahi Beer USA, and Rhino Records on event marketing, social media growth, and partnership development. As a consultant, he creates custom luxury experiences and secures branded events.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Steve Antenucci

    steve@SteveAntenucci.com

    Profile
    Steve Antenucci, a seasoned executive with over 15 years of experience in entertainment and consumer brands with a focus on marketing and partnerships working with many Fortune 500 brands on
    their specific needs. Steve has a keen eye for detail, an initiate ability to bring ideas to life and many
    longstanding relationships which have formed great partnerships thru-out his career.

    Experience
    CONSULTANT, XIII XVII MEDIA + MARKETING, LOS ANGELES,CA 2008 - PRESENT
    COACHELLA ARTS AND MUSIC FESTIVAL
    Created, sold and executed VIP luxury experiences in partnership with GoldenVoice for select
    clients such as AMEX and Station Casinos, including rentals, site set up and guest experience.
    TITOS HANDMADE VODKA - MUSIC BASED EVENTS PROGRAMMING
    Responsible for securing multiple branded events at Coachella and in California while saving brand
    over $250k in event activation and placement fees. Events include: Hugo Boss, Flaunt, Nylon, Guess,
    Adidas, Blackberry, Forever XXI, Samsung and Sonos.
    Oversight of all aspects of the events including staffing, buildout, budgeting and logistics.
    IDOL99 (CHINA) - CELEBRITY NEWS AND MERCHANDISE WEBSITE
    Creation of agreements and relationships for merchandise rights in China with record labels and
    artists.
    ASAHI BEER USA - NIGHTLIFE MARKETING AND EVENTS
    Secured multiple LA based nightlife accounts along with many tastemaker events in SoCal to help
    grow brand recognition outside Japanese restaurants and retail.
    RHINO RECORDS (WARNER MUSIC GROUP) - POP-UP HOLIDAY SHOP
    Overall project management from conception to closure including; design, permitting, staffing, inventor and accounting and marketing.
    SOCIAL MEDIA MARKETING
    Social media management, growth and analysis for clients in hospitality, spirits and entertainment.
    LIVE EVENT PRODUCTION
    Clients have included; MTV, Americas Next Top Model, MAC, Marvel, Rock & Republic

    DIRECTOR OF EVENTS, GGW BRANDS; LOS ANGELES, CA - 2012


    Created new touring procedures and policies providing accurate reporting, accountability and financial management.
    Retained agencies to assist in booking, FMCSA \ USDOT compliance, vehicle maintenance and partnerships.
    Managed a touring staff of 15 along with 6 vehicles.

    Refreshed all marketing collateral, sell sheets and event marketing materials.
    VP MARKETING AND LIVE EVENTS, WORLD EXTREME FIGHTING; ORLANDO, FL 2010 -2011
    Created and executed marketing plans across multiple platforms including management of external
    PR and Media buying agencies in order to lower spend and increase impressions.
    Negotiated and developed a merchandise deal with BandMerch (AEG Live)
    Created a multi-event partnership with MetroPCS including television, on-site branding and title
    fight presenting rights.
    Responsible for venue selection and contracting and settlement with venue, vendors and partners,
    lowering venue and rental expenses (20%) while creating signature event design for broadcast.
    RETAIL MARKETING, WARNER BROS. RECORDS; BURBANK, CA 2005 - 2008
    Produced, created and managed The White Stripes Icky Thump Records release week concert and
    promotion at former Tower Records, including permitting and working with city of West Hollywood.
    Partnership development and execution with Amnesty International, LG Action Sports World Tour,
    Rock The Vote, Ed Hardy, Wal-Mart, Dub and Starbucks creating worldwide media exposure and
    promotion for various WB artists.
    Analysis and management of catalog titles ensuring the performance and profitability of a consistent revenue stream.
    MANAGER, ENTERTAINMENT DIVISION, IKM; LOS ANGELES,CA 2003 - 2005
    MasterCard - Negotiation with artists for co-branded affinity debit card.
    Journeys - Curated in-store music video program, retail CD samplers and music promotions.
    ARTIST MANAGER + MARKETING PROJECTS, LEFT BANK; LOS ANGELES, CA 2000 - 2003
    PRODUCTION ASSISTANT, SFX ENTERTAINMENT \ CLEAR CHANNEL; DETROIT, MI 1998 - 2000

    Education
    Oakland College Business Management, 2000

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