Introduction:

Papad making business is very profitable in the food industry considering the investment of
low start-up capital. Papad is often served as an appetizer; it is consumed in most countries
in Asia, predominantly in India. It’s a thin wafer-like product. Variety and proportion of
pulses and spices vary from region to region depending upon the preferences of local
people whereas certain varieties are popular on a larger scale.
Today, Lajawaab Papad is more than just a household name for 'papad' (India's most
popular crispy bread). Our company was incorporated in the year 2017 with the mission of
spreading homemade taste of recipe to the people. We have successfully launched our
product in the market and it has got immense popularity in those 5 years because of its
unique taste and recipe ideas.
We started our company focusing on entrepreneurship. We were more indulged in making
homemade papad and other food products of our company by the help of women who
works in our manufacturing unit of lajawaab. We are here to share our homemade recipes
to all over India and stand out in the market for our quality and brand uniqueness.
Lajawaab papad has gained the name in the market. We have collaborated and have tie ups
with many food companies and food distributors. Also we are sorted with great ideas for
marketing of our product. Lajawaab papad is made with finest spices and good quality. Our
tagline’ swadisht bhi, masaledar bhi’ itself shares the message and describes our company
product.

TYPES OF PAPAD AVAILABLE WITH LAJAWAB PAPAD:

 Aloo papad
 Garlic papad
 Urad papad
 Masala papad
 Moong papad
 Methi papad
Marketing strategies – 4P’S the marketing mix

1.Product
2. Price
3. Place
4.Promotion
 1. Product- product is an important mix of marketing. Our lajawaab papad is known
for its brand logo and packaging. It presents our product for the customers. We
use a hygienic packaging naming lajawaab papad with red maroon and mustard
yellow font. Also, we have varieties of papad. Apart from papad, our company
also has various products such as khakhra, pickle and also different masalas used
for cooking. Our product highlights its quality and unique taste of homemade
spice and so it stands out in the market among the competitors.

2. Price- pricing our product makes an impact on buying habits of our consumers.
Lajawaab papad takes care while pricing the product. We put the customers’
needs and their buying habit first. We offer a price of our lajawab papad for half
kg Rs 70 and one kg rs.85. apart from that we offer discounts to customers on
special occasions. We always make sure that pricing of our product never goes
wrong because it just not impacts customers’ needs and buying habits but also our
sales.

3. Place- our brand maintains high control in its distribution strategies – especially
through direct distribution strategy. our brand has a presence in leading
supermarkets. Lajawab papad also has company operated stores in malls, and
otherwise to make products accessible to consumers easily. We also make use of
e-commerce to increase pentration and sales.

4. Promotion- Our brand uses various modes of promotion that is traditional and
online platforms. We promote our product and reach out to customers through
television and Ott platform advertising. Apart from that we also promote through
hoardings and newspaper ads. we also use radio to reach out our customers.
Introduction
Lajawaab Papad, when here it what do think and what comes to your mind. Image of papad
and different varieties. The papad has the best taste, quality, and the papad is made by our
lovely employee.
Types
We have different types of papad
1. Regular Papad
2. Rice Papad. Every South Indian's favourite rice papad needs no introduction.
3. Ragi Papad. Ragi papad is also known as Nachni papad or Nagli papad.
4. Kali Mirch Papad
5. Garlic Papad.
6. Sabudana Papad.
7. Aloo Papad
 8. Hing Papad
9. Chakana Papad

Quality focus

we know quality is the important factor in our product. And we set high-quality standards
and strive for continuous improvement and quality assurance .
So how do we make papad? The preparation of papad consists of dough making using pulse
flour (preferably urad dhal), salt, carbonates, farinaceous material, and water. The dough is
kneaded made into small balls and pressed into 1 mm thickness using the above papad
press. The pressed circular-shaped papad is dried to a 14-15% moisture level .

Question Does papad expire?

The company has done extensive study on expiry of our products and the studies
showed that Storage studies showed that chickpea flour and pea flour supplemented
papad can be stored safely for 60 days and wheat flour supplemented papad for 30
days both at room and refrigeration temperatures.
But we inc. our production depends upon the need in demand and supply so if there
is inc. in the market for our product and we go for analysis and get proper input for
the demand the inc. the production. And more

Target audience
The target audience is small children to senior citizens. And fundamentally, the hotels,
resorts, restaurants, General stories, and malls are the routine buyers of papad.

Opportunity
The papad-making business in India is a small-scale opportunity for highly motivated young
entrepreneurs. We can conclude that the two crucial areas of papad making are the recipe
of papad and the marketing of your papad business or brand. We start this business with an
investment of Rs. 200000 each.
We also identify that there is a need for market and in metro-polytan cities, people are so
busy and we decide to start to supply our product name as Lajawaab Papad door to door.
And we tie up with Saraswati Mahila Bachat Gat. It helps us and also gives job employments
for bachat gat.

Data analysis
when we start our product from door-to-door supply at some of the time, why we should
not collect review from people and other need for the different product as like mango
pickle, sev bhujia, dry lasun chutney and collect those data and what is the order from the
specific area so we should go with an outlet for those people who love our product.
 International supply
when inc. in our product we make a decision go for international supply. It is really
important to identify where we start and after analysing the data we have and decide to go
with 1st is Canada and we get a good response from them but we want to expand our
business international so we need funds for it.

SOCIAL media plan:

Facebook
YouTube
Ott platforms

Digital has played a big role for us in the last 5 years and it’s going to do so. We are
using Facebook, YouTube and Ott platforms to reach out your customers. We are
using Ott platforms like hot star and voot for our ads and campaigns, especially #gift
of time.

E-commerce has done wonders for our brand and helped us reach out to consumers
when they want us. Big basket is a big support of ours. We do constant marketing
initiatives with them whether its offers or new products.

WHY TO INVEST IN OUR PRODUCT:

1) Taste reflects the quality-

This is the most important reason why you should invest in our business because of the quality of
our product. When we started our business, the main motive was quality of food and which basically
makes you feel the good taste when you consume it. The papad and also other products which our
company makes assures you about the quality. This is the promising element and foremost reason
that why and how our lajawaab papad has made the high reach. So, investing and funding our
business on the basis of quality is valid.

2) Better Returns on your investment-

Even though our company have made 4-5 years in the market, still we are the promising ones when
it comes to return on your investment. We attract funding because of our proper business model
which is why we have maintained the transparency on getting better returns. Also, it assures you the
complete safety of your funding because we are here to use it properly for the profits and growth in
the market. We can completely understand about risk factor but you can check our lajawaab papad
company profile and you will get to know more benefits about investing in our FMCG business.

3) Focusing more on the reach of our product-

Lajawaab papad stands out different when it comes to the reach and throwing light on our product
to make it successful for more funding. Our company targets more on the different needs of people
which directly impacts on our sales. Since from last 2years in the covid times, it was quite difficult
but we never shifted our focus of growing the business. Our unique strategy of joining hands with
Digital Platforms has made our business help to get funding and reaching on heights which is why
many Social platforms have invested in our product only on the basis of looking at our succession
period and their profit.

4) Popularity of our product-

As I have said earlier, that our product has got more reach when we collaborated with digital
platforms and this strategy has led our business gain more popularity. Apart from that, ‘papad’ is
one of the tasty and everyone’s favorite food to eat anytime and that’s why it made easier for us to
gain the popularity. So there is no doubt to invest in our lajawaab’s papad because we can assure
you the trust on the basis of our popularity in the market.