Event Management: Compiled by Ma. Paula E. Balbona Part-Time Instructor, CM
Event Management: Compiled by Ma. Paula E. Balbona Part-Time Instructor, CM
Event Management: Compiled by Ma. Paula E. Balbona Part-Time Instructor, CM
EVENT
MANAGEMENT
CHAPTER OBJECTIVES
After studying this chapter, you will be able to:
Define Event Management;
Discuss how to get into Event Management business;
Enumerate the requirements of an event team member; and
Explain the tips in Event Management.
Festivals and events as an industry around the world continue to grow that the
tourism and hospitality professionals must take advantage since this offers a big
market. Like the Asian Games, this event has a large impact on the industry
because it will require services to make it successful.
As anyone can notice, the events management industry now includes those of all
sizes from the Olympics down to a breakfast meeting for ten business people.
Many will hold events of some size in order to market themselves, raise money,
build business relationships and others of a lot of industries, charitable
organizations and interest groups.
This will help you to get into event management especially if you are opening
your own business. Since many people who want to become an event manager
obtain a degree in business management, tourism management, or hotel and
restaurant management, it is again an advantage that you are a member of the
tourism and hospitality management program since this will expose you on
event planning, organizing, presenting, and evaluating.
Delegating Tasks - this is the key for successful event management because it
helps ensure that all aspects of the event are covered. Because of this, an event
manager should have a trained team in place that will verify that everything has
been accounted for and be available to handle potential problems. However the
smaller events, an assistant instead of an event management team may be more
practical to avoid too many expenses yet helps to decrease the likelihood of
mistakes depending on the size of the event.
Selecting the right venue – this is highly important because some of the biggest
problems that can be avoided are related to the venue. It is a decision that can
either make or break an event. Should a client does not have a venue in mind,
the event manager will need to find out exactly what the client is expecting,
know how many people the venue should hold and check if there are special
considerations that need to be made. For example, a workshop may require
more space because table and chairs are necessary, while in a speaking event, a
smaller area will do. With regard to special considerations that may need to be
accounted for, these refers to areas where to serve food, the handicap access,
the dedicated dancing space, even areas for entertainers, and safety features
should there be special effects such as fireworks.
Planning for the unexpected – this is also called as Contingency Plan that
should be in place. This should be made everything that could go wrong, such as
a bad weather, equipment failures and late speakers. Developing a plan for each
possible failure can help the event manager remain calm should a problem is
encountered. Backups will already be in place and options will be readily
available in case of crisis.
-End of Chapter 2-