Chef@Home

INTRODUCTION
Sukesh  J R  Hariharanandhan B 
Chief Executive Officer  Operation
linkedin linkedin

Vishwaajith P  Muthu Ramkumar

Chief Sales Officer Operation - Product
Director ( Chef@Home)
linkedin
linkedin
Sharuq N A 
Chief Technical Officer Vyshnav K
linkedin Chief Financial Officer
linkedin
Vismay Chand 
Chief Marketing Officer Salman Bin Salahudeen
linkedin Technical R&D head
linkedin
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PROBLEM
STATEMENT
The problem that we identified as worth
solving is that there is no single source from
where customers can procure all the raw
materials and especially the exotic
ingredients that are specific to a particular
dish along with a recorded tutorial video
with full details and subtle tips of how to
cook that dish from the scratch irrespective
of their interest in cooking.

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 PROBLEM /
OPPORTUNITY Question Response

– CUSTOMER No. of customers interviewed 41 ( telephone ) + 290 ( online interviews )

SURVEY How many of them agreed that the problem

identified is a pain point and they absolutely
34 + 220 ( online interviews )

For More details on Interview:  need a solution to it?

PLEASE CLICK HERE 
How many of them said that they're managing to 7 + 70 ( online interviews )
address the problem and don’t really need
another solution?

Describe in general the demographics of the •18 to 52 years 

customers who agreed that they badly need a •Middle to Higher Income Group
solution to the problem you have identified. •Mostly housewives, young working professionals
and also some cooking passionate students.

How are these people, for whom the problem is  These people are using maids or using youtube
a pain point, coping with the problem now? for cooking and depending on swiggy and
other food delivery apps

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OUR SOLUTION

•We propose to provide an app to

customers in which various food items of
various cuisines will be listed. 

•They can choose any dish of their choice

and place an order to receive a complete
Chef@home cook it yourself  KIT which would
have raw ingredients in proper
propositions as stated by chefs to cook the
dish from the scratch.

•Also with a recorded tutorial video of how

to cook that dish from the scratch by the
top chefs of the country to solve this
problem. 

•We will also provide a customizable way

to place order. For instance, the customer
can choose to order the entire kit or only a
few ingredients and can also choose whether
they want their vegetables chopped. 
SOLUTION 
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SOLUTION
1. Currently, they are managing this
problem by ordering through various
food delivery platforms and through
YouTube channels.

2. Our solution will address the customer’s

problem better than the existing
alternatives that the customer is using in
the following way: 
a. The customer will not have to
compromise on health and hygiene
as they will be cooking in cleaner
surroundings at their home in their
desired style unlike the situation
when they order cooked food through
food delivery app.

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UNIQUE VALUE PROPOSITION

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BUSINESS
MODEL
CANVAS

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 Comments
CUSTOMER Interested if I like the first time
Variety cuisines will be interesting
RESPONSES Will be interested only if kids are at home
Ready to promote your idea
Is it possible for single person
Interested in our app/website/business plan
How costly or cheap will the rates be
Cooking takes a lot of time
Chop vegetables and deliver
Provide fresh ingredients and molds
Depends on trial and trust
Working professionals will be interested
Will order occasionally
First, I will try then depends on trust
Will it be customer customizable
Ideas is useful for occasions
Useful for new city dwellers to settle

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 Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 You
Product
Benefits
MTR ready
Swiggy Zomato Growfit Restaurants Chef @ Home
foods

Food delivery
home delivery of Packed
Restaurants listing and for
Product cooked foods of instant food Exotic food Cook it yourself KIT 
home delivery health-conscious
restaurants item
people 

COMPETITOR no  minimum order

criteria
By providing menus,
pictures, locations, ratings,
reviews it ensures that its
quality of
Focus on
Sells food items
•No compromise on taste of
exotic cooking
• Reduced efforts on cooking

ANALYSIS UVP
efficient online
payment system
users find every piece of
information about the
restaurant they are
product
nutrition for a
person
and ambience
•Quick and reliable delivery
•No compromise on quality
and hygiene also being cost
looking for. effective

Price avg 400 / 2 500 / 2 50 / 1  600 / 2 400 / 2 250 / 2

Homemade exotic food

Branding Quick delivery Review system Quick meals Health conscious Exotic food without compromise on taste
also with quick delivery

Great ambience
The food is always
Easy to make and great taste Healthy and hygienic
Market delivered hot and at Too costly for 2
Poor services but doubts on but concern on good customizable delivery
Review time but concern is on but easy to cook
health quality and options at a lower cost.
quality and health
health. 10
 LEARNINGS

From the solution interview, we have received the

following comments
Housewives - great idea to serve delicious meal to the
family without compromising on health, hygiene and
SOLUTION quality

DEMO Working professionals - reduces burden and time in

gathering all ingredients and learning how to cook.

Solution DEMO

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MVP

Learnings From the customer validation, we

have received the following suggestions -
1. Provide a glossary in our app
2. A brief description of health benefits of
certain ingredients
3. Food carving videos as an  additional
benefit so that the customers can garnish the
food items and serve to their family members
like how they serve in hotels

Website

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13
Package

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 Warehouse contains inventory ->
Employee packs based on instructions->
Operations Delivery Agent picks up products from
warehouse!

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Finances
https://docs.google.com/spreadsheets/d/1wz
EAY03IhTUTsk6Fbi_Xp1ByRcG440qw/edit?rtp
of=true

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17
POSITIONING
STATEMENT
For housewives and working
professionals alike, Chef @ Home is the
one solution for easy cooking through
guided tutorial videos and provide
delivery of a cook-it-yourself-kit for
healthy chef-curated recipes to cook at
home unlike online food delivery apps.

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CHANNELS
SELECTED
•Search Engine Marketing - through google, yahoo etc.
•Advertisements
• Social ads - YouTube, Instagram, Facebook, twitter etc.
• Display ads - banner ads on internet
•Offline ads - local campaigns 
• Leaflets/ Flyers/ Pamphlets

•Website and app

Our Ads: 
link 1  link 2   

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 We had made 20 sales of 31
combo packs worth Rs.10000 in the
week. 

The photos are our first 10

customers. 

https://drive.google.com/drive/folders/18Me
DbIJbQy3b6sttcSLXkNN2thDnN_Mx?usp=shari
ng - INVOICES

https://docs.google.com/spreadsheets/d/1eR
1gHq87C8yGURigwybfo797TNr0T-u4fph5PIK
bzvg/edit?usp=sharing - COSTS

NO. OF SALES 
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SALES PITCH

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 Launched in 20
Launch of app Launch at 2 Launch at 3
cities all over
and website new cities, new cities –
South India at
and entering operational at operational at
the end of year
the first city 4 cities 10 cities
1.

Apr.–2021 Aug.–2021 Dec.–2021

TIMELINE Feb. -2021 June.–2021 Oct.–2021 Feb.–2022

Launch at 3 Launch at 5

Launch at a
new cities – new cities – a
new city –
operational at total of 15
second city
7 cities cities 

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 Background/

TEAM
Team Member
Strength Rationale behind taking up this role
Name
/Passion

COMMITMENT Sukesh J R
Loves cooking and eating food of various kinds, a
risk taking and calculative person
Understanding, resilient and strives to
reach audacious goals

Loves trying out various cuisines, basically a Good at talking to people and
Vishwaajith P
foodaholic negotiating

Sharuq N A Good Coding Skills on web and app development A well intense web and app developer
oWe have an awesome team where our
teammates are passionate about business A very good designer, designs anything within a A great designer, who wants to create
development, operations, technology and Vismay Chand
go and like to create good products. sustainable products for the country.

development thus each person fits

properly into the jigsaw puzzle of our Vyshnav K
Can learn many things and adapt to situations/
into engineering technology
Loves to gain more experience in the
field
product.
R&D Technical,he analysis stuff better than
oAll the team members are ready to take Salman
anyone.
solves big complex problems easy

it forward and scale up and everyone is

very much interested to do so. Hariharanandhan
Has background experience in handling
Loves to work on field.
operations at distribution.

Experienced in similar field - in marketing &

Muthu Gather further experience.
operations. Hard worker.

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 THANK YOU

Contact:

1. muthu - muthu.kehtech@gmail.com
2. sukesh - sukesh.kehtech@gmail.com

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