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Restaurant Branding Proposal Template

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Pisani’s Grill

RESTAURANT
BRANDING
PROPOSAL
Prepared for
Marketing Department

Prepared by
Mr. James McAdams
james@pisanimarketing.com
December 01, 2030

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Executive Summary

This proposal shall provide a better impact on the restaurant’s customers, making it
distinguishable from its competitors, detailing the strategies and processes in
performing the brand creation, design, and promotion to enhance the restaurant’s
brand position in the market.

The entire branding project is expected to be completed on or before January 28, 2031,
costing a total amount of $17,482.50 as compensation for the branding services
rendered by the marketing team.

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About Us

Pisani’s Grill is a pioneering restaurant in Alhambra, California. Founded by Chef Pisani


Brown in 2019, we pride ourselves in offering you the best and most delicious breakfast,
lunch, and dinner menu to satisfy your craving all day.

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Scope of Work

This Restaurant Branding Proposal includes the following branding solutions and
services:

Discovery and Strategy


Determine and integrate the restaurant’s mission and vision with the group’s brand
and understand its target market’s perspective and priorities.

Brand Creation
Create a logo design and slogan that matches the restaurant’s objectives, which
resonates with the customers through excellent messaging strategies.

Brand Promotion
Creating social media accounts for the restaurants, print advertisements (banners,
posters, etc.), discounts, newsletters, and giveaways will serve as its brand
promotion.

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Timeline

PHASE DESCRIPTION END DATE


Phase 1 Brand Research and Design December 16, 2030

Phase 2 Brand Creation January 12, 2031

Phase 3 Brand  Promotion January 28, 2031

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Pricing

Description Quantity Price Total

Brand Research and Design Services 1 USD 7,500 Fee USD 7,500

Brand Creation Services 1 USD 3,650 Fee USD 3,650

Brand Promotion Services 1 USD 5,500 Fee USD 5,500

TAXES 5 %

Discount (%) 0 %

Total USD 17,482.50

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Team

The restaurant’s branding will be managed by the following experienced and


competent marketing team members:

Jose Smith
Brand Manager

He will head the entire project and is responsible for creating the brand strategy for the
restaurant’s target market.

Jessica Mowery
Branding and Graphic Design

She will design and create visual materials required to represent the restaurant.

Stephen Gross
Brand Strategist

He will ensure the restaurant’s brand message's consistency and effectiveness during
the brand research and design phase.

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Terms & Conditions

1. Terms & Services


This project proposal is contingent upon the approval of the management and the marketing department head.
All provisions under this proposal will not be considered and counted as of cial services rendered without the
manegement's of cial approval.

2. Amount
The managemet is required to forward an initial fundung equal to 30% of the total project costs, no later than
December 10, 2030, and must pay the remaining balance within ve (5) days after completing the Project.

3. Con dentiality
All parties acknowledge that the disclosure of any crucial information to any third party not connected with this
Proposal may damage the business. Thus, the team members are restricted from using or disclosing any or all
information and materials used to perform this Proposal with the written authority.

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