Design Brief
Design Brief
Design Brief
The project aims to cater the significance of Sustainability . Focused Client is our
Young Generation who are not aware about the damage caused by Fashion industry
to the environment . As a part of the youth I myself know the crazy shopping for fad
but youth needs to aware about the harm that is being caused by our once a week
shopping experience .
The final outcome is a garment , the garment will be a self explanation of
sustainability . Which will give a bridge to connect to our Mother Nature
The nature of the design is soul-searchings
The purpose will be achieved via techniques like organic tie and dye , Upcycling ,
recycling , reusing , hand painting etc
ABSTRACT
The project cater the significance of Sustainability . Focused Client is our Young
Generation who are not aware about the damage caused by Fashion industry to the
environment is the target clientele.
This project focuses on awareness is to understand the fragility of our environment
and the importance of its protection Sustainability is an ideology that evokes the
necessity and responsibility of humans to respect, protect, and preserve the natural
world from its anthropogenic (caused by humans) afflictions.
In the final design this form of expression is achieved by various techniques like:
organic natural, biodegradable fabrics , thrifting and buying second hand ,
Traditional or community craftsmanship techniques , recycled clothing or repurposed
materials , Non-toxic dyes
Its tactile manifestation in the design is done by using a bold colour palette, a free
play of lines, stroke and colour, rapid and crude brushwork and intricate graphics
reflecting the phenomenon’s eccentricity and dynamism.
Tentative materials include-
• Fabrics which are rich, self-finished, sheer and pile.
• Textile waste
• Fabric paints
• Basic trims
REVIEW OF LITERATURE
Sustainable fashion is the opposite of ‘fast fashion’. What this means is that, instead
of the wasteful ‘take-make-buy-discard’ cycle of mass-produced, disposable clothing
from retailers and brands that value profit over people and the planet – the
sustainable alternative aims to minimise impact on the environment, and perhaps
even regenerate it.
The fast fashion model is not environmentally sustainable because it creates
damaging ecological effects at every stage of its supply chain. From growing cotton
with vast amounts of water and pesticides and creating polyester fibre from crude oil
(polyester is plastic just like water bottles and straws), to dying and treating fabrics
with toxic chemicals that pollute water sources, to constructing garments with
shocking amounts of unrecyclable textile waste.
Then there’s the carbon cost – transporting products across the world in ships,
planes and trucks with no option to offset. Not to mention the singe-use plastic
packaging produced by the fashion industry.
Plus, it doesn’t end on the shop floor – once in the hands of a consumer, the
laundering process of a garment actually has a larger impact than its production, with
all the water and energy it uses and the microfibres it releases. Then, once the
garment is no longer wanted, the majority of people simply throw it away into landfill.
Sustainable fashion is a term that incorporates brands and designers who are
creating clothing that could include the following characteristics:
• Organic, natural, biodegradable fabrics
• Recycled clothing or repurposed materials
• Non-toxic dyes
• Zero waste pattern cutting methods
• Plastic-free packaging
• Traditional or community craftsmanship techniques
• Slow fashion models – seasonless, timeless pieces and limited collections
• Circular economy models like rental or closed-loop recycling
• Vintage / thrifting and buying second hand
INSPIRATION
My inspiration came from my mother working in a kitchen one day and while cooking
a stain from spices ( haldi ) cling on her garment which have a very beautiful effect .
Later when I say that free flowing effect I was so fond of that texture and design
moving unconfined in any direction . After that I tried various swatches with different
kitchen material : haldi , onion peel , Orange etc . Also studied about natural dyes
which also let to gain my interest in natural colours used in block printing , which
later I studies is a hand done technique Block printing is the process of printing
patterns by means of engraved wooden blocks.
It is the earliest, simplest and slowest of all methods of textile printing. Block printing
by hand is a slow process. It is, however, capable of yielding highly artistic results,
some of which are unobtainable by any other method.
Product Costing
Cost Centre Amount (in INR)
FIXED COST
Equipment / Tools
Tailoring Machine 10,000
Tables 500
Needles 100
Studio Purchase Payment
Work Place
Salaries
Consultation Fees 10,000 p/m
Security
License to open business 15,000
Copyright 2,000
Interest Payments on Loan 60,000 p/m
Utilities
Electricity 5,000 p/m
Tele Calls 1,000 p/m
VARIABLE COST
Exploration / Conceptualisation
Traveling 1,000
Internet Charges 500 p/m
Labour
Tailoring 2,000
Embroidery 1,000
Print 1,000
Painting 1,500
Cost of Raw Material
Fabric 8,000
Trims 300
Packaging
Covers 200
Labels 200
EXPECTED RESULTS
The final expected outcome is a garment in the smart-casual category which is appropriate to
be worn in a social gathering of celebratory nature. It is expected to be highly expressive in
terms of fabric treatment, colours and graphics; bold and jarring. It shall be reflective of
intricacy and attention to detail.
The garment is expected to create the following impact-
Act as a conversation starter owing to its expressive, eccentric and energetic aura- the
graphics being the main driving force for it, as people might want to know what those
graphics mean.
It is also expected that this attempt at focusing on emotional fashion shall trigger a thoughtful
change in people’s purchasing attitudes and the way they look at fashion. This thought
evoking could happen when a conversation strikes with the wearer and they bring forth the
concept of owning personal and emotional pieces over merely wanting to be trendy;
preferring quality over quantity.
BIBLIOGRAPHY
https://latana.com/post/audience-sustainable-brands/
https://www.unnatisilks.com/block-printing-introduction-indian-crafts.html
https://www.sustainablejungle.com/sustainable-fashion/sustainable-fabrics/
https://www.pinterest.com/pin/21884748163442610/
https://www.pinterest.com/pin/1266706126008448/
https://www.pinterest.com/search/pins/?q=sustainable%20client
%20board&rs=typed&term_meta[]=sustainable%7Ctyped&term_meta[]=client
%7Ctyped&term_meta[]=board%7Ctyped
Philippe Dagen. Die Brücke: Origins of Expressionism – review. The Guardian. [Online]
Available at: https://www.theguardian.com/culture/2012/may/08/die-bruke-german-
expressionist-review
Maximalist fashion: What is it?. Be Asia: fashion, beauty, lifestyle & celebrity news.
[Online] Available at: http://asia.be.com/fashion/fashion-news/designers/heard-maximalist-
fashion-85732.html#item=1
How to Master The Maximalist Approach to Fashion. Fashionisers©. [Online] Available at:
https://fashionisers.com/2018/01/05/how-to-master-the-maximalist-approach-to-fashion/
Truths And Power Undersong: Secrets. Chen Haiyan | Art Auction Results. Mutualart.com.
[Online] Available at: https://www.mutualart.com/Artist/Chen-
Haiyan/7BDBDA1CDADCF333#more