Fashion Forecasting Trends

FORECASTING
TRENDS
B.TECH TEXTILE TECHNOLOGY
2ND YEAR 2ND SEM
MARKET SEGMENTATION NOT

SUFFICIENT
To cope with the ever-changing world, the

marketing segmentation and targeting
techniques are rapidly evolving from
traditional,
static,
demographic-based
criteria towards dynamic, mood, lifestyle
and psycho graphic influences.
2ND YEAR 2ND SEM
PSYCHOLOGY OF BUYING
Fashion forecasting is the prediction of

mood, behavior and buying habits of the
consumer.
It is no longer a question of identifying your
customers by age, geography or income, but
looking into how and why they buy, based on
their mood, beliefs and the occasion.
2ND YEAR 2ND SEM
PURPOSE OF FORECASTING
Fashion is a complex phenomenon from

psychological, sociological, cultural or
commercial point of view.
Fashion forecasters look for styles they think

are prophetic, ideas that capture the mood
of the times and signal a new fashion trend.
2ND YEAR 2ND SEM
PURPOSE OF FORECASTING
The fashion system has spread across all

other sectors, from cosmetics to cars via
politics and sports.
All sectors observe fashion as an endless
source of inspiration.
2ND YEAR 2ND SEM
HOW
Forecasting the future demand for particular

styles, fabrics and colors is an important
aspect of the fashion industry.
Textile specialists work two years ahead to
determine the general guidelines for each
fashion season.
Fashion forecasting is an important activity
to ensure that the process of observation
related to short and long term planning.
2ND YEAR 2ND SEM
HOW TO USE FORECASTING !
Forecasting can bridge the gap between

ambiguous, conflicting signs and the action
taken by the design team.
2ND YEAR 2ND SEM
WHAT IS FASHION
FORECASTING?
Fashion forecasting combines theories of

fashion changes with the process of
organizing and analyzing the information and
synthesizing the data into actionable
forecasts.
--(Brannon
2000)
2ND YEAR 2ND SEM
WHAT IS FASHION
FORECASTING?
Forecasting is a creative process that can be

understood, practiced and applied.
Forecasting provides a way for executives to
expand their thinking about changes, through
anticipating the future, and projecting the
likely outcomes.
--(Lavenback
and Cleary 1981)
2ND YEAR 2ND SEM
LONG TERM FORECASTING
Long term forecasting (over 2 years ahead) is

used by executives for corporate planning
purposes.
It is also used for marketing managers to

position products in the marketplace in
relationship to competition.
2ND YEAR 2ND SEM
10
SHORT TERM FORECASTING
Short term forecasting is used by product

developers, merchandisers and production
managers to give style direction and shape
collections.
For short term forecasting most apparel
companies subscribe to one or more services,
whose job is to scan the market and report
on the developments in color, textiles and
style directions.
2ND YEAR 2ND SEM
11
FORECASTING EFFECT
TEXTILE MILLS
Forecasters reflect the earliest views on

trends some eighteen months in advance of
the season.
At this stage, color is a crucial consideration

of yarn mills.
It is also the focus of discussion among others

who are interested in very early trend
decision-making.
2ND YEAR 2ND SEM
12
TRADE SHOWS,
Fashion forecasters combine the views

emerging about color and fabric from the
early yarn and fabric trade shows with their
socio-economic and cultural analysis.
2ND YEAR 2ND SEM
13
LIFE STYLE - FASHION
Major trends in lifestyles, attitude and

culture in particular music, sport, cinema
and television are used to predict changing
consumer demands.
2ND YEAR 2ND SEM
14
POINT TO NOTE
Fashion forecasting involves the following

activities such as studying market conditions,
noting the life style of the people,
researching sales statistics, evaluating
popular designer collections, surveying
fashion
publications,
observing
street
fashions etc.
2ND YEAR 2ND SEM
15
FTAMU
UNIT-3
Retailng &
Fashion information services,
Forecasting trends
2ND YEAR 2ND SEM
16
FASHION INFORMATION
SERVICES:
Trend forecasting and auxiliary services.
Many services are available today to

understand better about consumer behavior.
Trend forecasting is all

inspirational and innovative.
2ND YEAR 2ND SEM
about
being
17
TREND FORECASTING:
Research is
done into
tracking
trends
These are
all
translated
into future
concepts.
2ND YEAR 2ND SEM
18
TREND FORECASTERS
These are a small group of people from a

variety of creative backgrounds.
They are conceptual thinkers, fine artists,
philosophers, product designers, textile
artists,
photographers,
researchers,
anthropologists, art historians, architects,
marketers, specialists in technology and
people with a holistic and intuitive
approach to the future.
2ND YEAR 2ND SEM
19
FORECASTING ?
Forecasting is a highly intricate & complex

process.
The idea is to interpret information and
communicate it clearly through a combining
of text and visuals.
2ND YEAR 2ND SEM
20
FORECASTING ?
To express thoughts and

philosophies in strong
visuals
with
colours,
materials, surfaces and
shapes.
2ND YEAR 2ND SEM
21
FASHION FABRIC INFORMATION

SERVICES
Designers
and
merchandisers take
the help of fashion
service for fashion
reporting,
forecasting
and
consulting.
2ND YEAR 2ND SEM
22
FASHION FABRIC INFORMATION

SERVICES
These services are available on a subscription or

free basis. Some of the major fashion services from
Paris, London, Milan and New York are Bureau
De Style
Carlin International
Dominique Peclers
Esp/Ellen Sideri Partnership, Inc.,
Here & There
Promostyl ( Commonly used in india)
The Fashion Service Tfs
Trend Union
Actuastyl, Etc
WGSN (Commonly used in india)
2ND YEAR 2ND SEM
23
2ND YEAR 2ND SEM
24
COLLECTION REPORTS
Fashion Collection reports provide the most

immediate in-depth information about the
collections.
These reports include fashion information,
photographs, sketches, slides fabric swatches
and descriptions.
2ND YEAR 2ND SEM
25
COMMUNICATION
Trend books are sent to the clients which

may include descriptions, sketches, fabric
swatches and colour samples of garments.
E.g.
Fashion
News,
Style
Masters
International, Insights, Vogue, etc.
Consultancy services are provided by private

companys which offer personalized help to
their clients.
2ND YEAR 2ND SEM
26
DIFFERENT SERVICES ??
COLOUR services
FASHION services
Video services
Loose leaf and News Letter services
Websites
Directories and reference books
Fashion magazines
Catalogues by fabric manufacturers
2ND YEAR 2ND SEM
27
COLOUR SERVICES
Some
services
specialize
in
colour
forecasting. Fashion professionals and
colourists meet at least twice a year to
analyze the colour cycles and colour
preferences.
Forecasts including yarn colours or swatches

are usually sent out by colour services to
plan their colour stories and purchase
fabrics.
2ND YEAR 2ND SEM
28
COLOUR SERVICES
International Colour Authority (ICA) recognizes

two colour services to continue with the
increasing global appeal of the fashion industry.
PANTONE has colour fan comprising 1701 hues.

SCOTDIC (Standard colour of textile Dictionaire
Internationaleda la Couleur) is another colour
company having a library of 6000 colours.
All the colours in the color palette are indicated

with Pantone numbers that act as universal code.
2ND YEAR 2ND SEM
29
COLOUR SERVICES
International Colour Authority (ICA) recognizes

two colour services to continue with the
increasing global appeal of the fashion industry.
PANTONE has colour fan comprising 1701 hues.

SCOTDIC (Standard colour of textile Dictionaire
Internationaleda la Couleur) is another colour
company having a library of 6000 colours.
All the colours in the color palette are indicated

with Pantone numbers that act as universal code.
2ND YEAR 2ND SEM
30
PANTONE NUMBERS THAT ACT

AS UNIVERSAL CODE.
2ND YEAR 2ND SEM
31
COLOUR PROJECTION SERVICES
Other Colour projection services include:

The
color association of the United States

Promostyl
The color box
The color marketing group
Colorplay
Huepoint and
Pat tunsky Inc.
2ND YEAR 2ND SEM
32
FASHION SERVICES
There are organizations that work as center

for fashion services.
Designers and merchandisers rely on these

services for fashion reporting, forecasting
and consultation.
These organizations provide consultation for

Garments Collections, market reports and
designs to predict future fashions.
2ND YEAR 2ND SEM
33
FASHION SERVICES
The popular fashion services from Paris,

London, Milan, and/or New York are:
Bureau
de Style
Carlin International Dominique Peclers
ESP/Ellen Sideri Partnership Inc.
Here& There
Promostyl
The Fashion Service (TFS)
Trend Union
The Tobe Report.
2ND YEAR 2ND SEM
34
FASHION VIDEO SERVICES
Video is an ideal medium for fashion

reporting. Fashion channels FTV, and other
channels provide programs on designers work
and their collections.
2ND YEAR 2ND SEM
35
LOOSE LEAF AND NEWSLETTER

SERVICES
Newsletters and industry

survey
can
aid
the
designer or buyer in
forecasting or in finding
ideas.
Some major services are

Fashion Calender, FGI
(Fashion Group International),
RTW (ready-towear) Review
and Inside Retailing, etc.
2ND YEAR 2ND SEM
36
WEBSITES
Thousands of web sites offer information on

fashion.
International
Fashion Groupss Fashion Access

Network (FAN)
www.fashioncenter.com,
www.first view.com,
www.vogue.com, etc
2ND YEAR 2ND SEM
37
DIRECTORIES AND REFERENCE

BOOKS
Many
directories
and
references
can
help
designers and retailers to
get
information
they
need.
Fabric Source book, is a

directory for resources
and fabrics available and
supplies index.
2ND YEAR 2ND SEM
38
FASHION MAGAZINES AND

NEWSPAPER
Fashion trend research

also depends on a variety
of trade and consumer
publications.
Trade
magazines
and
newspapers are for people
working in the fashion
industry and Consumer
publications are created
for the general public.
2ND YEAR 2ND SEM
39
FASHION MAGAZINES AND

NEWSPAPER
Each fashion journalists

edits fashion trends from a
different perspective.
Their collective editing can

make or break a designers
collection and reinforce
trends.
2ND YEAR 2ND SEM
40
CATALOGUES
Designers also use catalogs

as resources for ideas.
Catalogues are essentially

free magazines.
Catalogue prepared by
fabric manufacturers for
latest prints and colours
may be collected by
designers before designing
2ND YEAR 2ND SEM
41
OTHER SOURCES AT HAND
Consumer research
Manufacturers and retailers may ask
consumers directly about their buying
preferences.
Consumer
reactions
are
compiled and tabulated to find preferences
for certain garments or accessories, colors or
sizes and so on ,or products to fit specific
consumer tastes.
2ND YEAR 2ND SEM
42
2ND YEAR 2ND SEM
43
2ND YEAR 2ND SEM
44

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What are some methods used for fashion forecasting?

What are some methods used for fashion forecasting?

What factors influence fashion trends?

What factors influence fashion trends?

FORECASTING

B.TECH TEXTILE TECHNOLOGY

2ND YEAR 2ND SEM

MARKET SEGMENTATION NOT

To cope with the ever-changing world, the

B.TECH TEXTILE TECHNOLOGY

2ND YEAR 2ND SEM

Fashion forecasting is the prediction of

B.TECH TEXTILE TECHNOLOGY

2ND YEAR 2ND SEM

Fashion is a complex phenomenon from

Fashion forecasters look for styles they think

B.TECH TEXTILE TECHNOLOGY

2ND YEAR 2ND SEM

The fashion system has spread across all

B.TECH TEXTILE TECHNOLOGY

2ND YEAR 2ND SEM

Forecasting the future demand for particular

B.TECH TEXTILE TECHNOLOGY

2ND YEAR 2ND SEM

HOW TO USE FORECASTING !

Forecasting can bridge the gap between

B.TECH TEXTILE TECHNOLOGY

2ND YEAR 2ND SEM

Fashion forecasting combines theories of

B.TECH TEXTILE TECHNOLOGY

2ND YEAR 2ND SEM

Forecasting is a creative process that can be

and Cleary 1981)

B.TECH TEXTILE TECHNOLOGY

2ND YEAR 2ND SEM

LONG TERM FORECASTING

Long term forecasting (over 2 years ahead) is

It is also used for marketing managers to

B.TECH TEXTILE TECHNOLOGY

2ND YEAR 2ND SEM

SHORT TERM FORECASTING

Short term forecasting is used by product

B.TECH TEXTILE TECHNOLOGY

2ND YEAR 2ND SEM

Forecasters reflect the earliest views on

At this stage, color is a crucial consideration

It is also the focus of discussion among others

2ND YEAR 2ND SEM

Fashion forecasters combine the views

B.TECH TEXTILE TECHNOLOGY

2ND YEAR 2ND SEM

LIFE STYLE - FASHION

Major trends in lifestyles, attitude and

B.TECH TEXTILE TECHNOLOGY

2ND YEAR 2ND SEM

Fashion forecasting involves the following

B.TECH TEXTILE TECHNOLOGY

2ND YEAR 2ND SEM

B.TECH TEXTILE TECHNOLOGY