Basic Concepts in Cultural Globalization
Basic Concepts in Cultural Globalization
Basic Concepts in Cultural Globalization
CULTURAL IMPERIALISM
Imperialism is primarily defined as the extension of power of a state through direct
territorial acquisition or imposing political and economic control of other areas.
Cultural Imperialism refers to the act of dominating cultural relationships in which the
cultural habits and customs of a superior foreign culture are stipulated upon one or more
native cultures of a country or an institution (Tomlinson, 2012)
It is a phenomenon wherein the customs, religion, traditions, and language of a dominant
country is passed by a non-dominant country
In this sense, it can be concluded that the concept of cultural imperialism greatly signifies
“domination” and “influence”
EXAMPLE:
For instance, whenever people view the advertisements of fast foods and beverages, it
does not only promote the product itself but rather, it promotes an “American Way of
Living” in other nations (Güldaş,2011)
One of major influences imposed by the Spaniards on us Filipinos is Christianity which is
leading religion in our country up until today.
REFERENCE/S:
CULTURAL HYBRIDITY
EXAMPLE:
An example of Cultural Hybridity includes global restaurant chains like KFC and
McDonald wherein they modify their menus to suit the tastes of different cultures. For
instance, due to the religious restrictions on eating beef, the McDonald’s Big Mac in
India is made with chicken or vegetable patty.
REFERENCE/S:
Albert, L., & Páez, M. (2012). Cultural hybridity. In J. A. Banks (Ed.), Encyclopedia of diversity
in education (Vol. 1, pp. 523-524). SAGE Publications, Inc. Retrieved
from http://sk.sagepub.com/reference/diversityineducation/n166.xml
CULTURAL GLOBALIZATION
refers to the transmission of ideas, meanings, and values around the world in such a way
as to extend and intensify social relations (Bihag 2020).
One of the characteristics of Cultural Globalization are shared, learned and integrated,
and one of the significant mediums in achieving Cultural Globalization is Education.
EXAMPLE:
REFERENCE/S:
Enz, C. A. (1986). New directions for cross-cultural studies: linking organizational and
societal culturesv[Electronic version]. Retrieved from Cornell University, School of Hotel
Administration site: http://scholarship.sha.cornell.edu/articles/624
EXAMPLE:
REFERENCE/S: