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Porter's 5 Forces in Food Retail

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Porter’s 5 Forces in Food Retail

JDCC Knowledge Sharing

Thomas Dixon

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Porter’s 5 Forces
Industry Rivalry
▪ Fierce due to limited
product differentiation &
New Entrants negligible switching costs

▪ Frequent new entrants Supplier Power


due to demand for food ▪ High with large food
innovation and manufacturers
emergence of niches ▪ Low with local
▪Threat
Low entry
of New & exit costs farmers and small
▪ Many fail to due lack of
Entrants food manufactures
economies of scale

Substitutes Buyer Power


▪ Food service only real ▪ Higher buyer power
substitute due to lack of
▪ Not a full alternative – switching costs and
more an occasional limitations in product
option differentiation

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Key Force: Supplier Power

Degree of supplier power is driven by consumer demand

Consumer demand a product = Forces retailer to offer it in store

Examples:

Suppliers with strong brands have more power

Suppliers with differentiated products consumers love have more power

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Key Force: Supplier Power Impact
Why is this an Important Force?

Suppliers impact price inflation for food products


Impact: Pricing and margins

Suppliers drive new product development for grocers


Impact: Sales and market share growth

Supply chain efficiency and integration with distribution impacts market


expansion
Impact: Sales, market share growth and margins

Suppliers are an integral component of the grocery store business model

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Sources
Resources to Reference:
• MarketLine Industry Profile: Food & Grocery Retail in the United States
• IBIS World: Supermarkets & Grocery Stores in the US
• IBIS World: Fruit & Vegetable Markets in the US
• McKinsey Retail Insights

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