Lesson 4 Market Integration and Activity
Lesson 4 Market Integration and Activity
Lesson 4 Market Integration and Activity
Directions: Watch Mark Achbar and Jennifer Abbott’s “The Corporation” and let’s discover the
facts behind it! Fill in the following chart to find out.
Activity 3: Essay
Answer the question in exactly 140 words:
(1) How can a small local business enterprise compete against a global corporation?
Smaller businesses can fill in the gap by offering customized products or services that
aren't filled by larger companies. Local companies can capture market share through
offering: Service or product variety. And also the smaller can beat large competitors by
staying connected to customers, building strategic partnerships and being nimble they
can even up the playing field and continue to dominate their local market. The smaller
businesses should know the basis target consumers to make the product more known
and patronize by people. And also build your business reputation, deliver excellent
customer service, segment & refine your target consumer, and make improvements
based on the customer feedback. There’s a lot of way on how your small business
make known just believe in yourself and also work hard to make your dream came true.
Support and patronize the local/ small businesses.