Principles of Marketing (Q-1 M-1) - Lolo - Gates
Principles of Marketing (Q-1 M-1) - Lolo - Gates
Principles of Marketing (Q-1 M-1) - Lolo - Gates
PRINCIPLES OF MARKETING
Quarter1 -Module 1
Principles of Marketing
PRE TEST
1. B 6. C 11. C
2. A 7. D 12. D
3. B 8. A 13. D
4. C 9. A 14. C
5. D 10. A 15. B
ACTIVITY
1. CLOTHES - They etablish an online presence so that customers can find thier
business by name or by type or They use visible signs and print advertising to get
the attention of customers.
2.CELLPHONE – They marketed it by saying the use of the products or good in.
They market it by showing what the phone can do examples the phone have
63GB.
3. FOODS -they marketed foods by showing its nutrients when you eat it. They
also use some tv commercial to attract people to buy the product
ANALYSIS
2. Its important because it has a big impact not just to your own products but also
to your target audience to gain interest to your product or sold to by the
customer or resale
3. Marketing research can identify how the customers and potential customers
might vies your business and identify graph in customer expectation. This is a
powerful information to have when completing your marketing strategy .Having a
good intelligence helps to minimize risks when making key business.
EXERCISE # 1 .
PRODUCT BRAND CORPORATION
1.CHOCOLATE GOYA Food &Beverage
company/Delfi
marketing INC.
2.JUNKFOOD NOVA Jack’ n jill-Universal
Robina corporation
3.SOFTDRINKS Delwares General
COCA-COLA Corporation Law and
SALES
headquartered in
Atlanta, George
4.BREAD DUNKIN’ Multinational Coffee
DONUTS and doughnut
company
5.PASTRY PIZZA Greenwich
6. COFFEE NESCAFE Nestle
7.COFFEE/TEA MILKTEA Starbucks
8.SAUGAGE HOTDOG Virginia Hotdog
station INC.
9.FROZENFOOD LONGGANISA Phil-union frozen
food ,Inc.
10.FASTFOOD MCDONALD ’S McDonald ’s
Corporation
EXERCISE # 2.
PRODUCT
STRATEGY
MARKETING
PROCESS
CONCEPT
APPLICATION
ADVERTISING
PROMOTION
ENRICHMENT