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    Business Plan

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    MARICEL ADRIATICO
    The document outlines a business plan for a milk tea shop called TEA TIME in Dipolog City, Philippines. Milk tea is popular among teenagers and professionals due to its taste and perceived health benefits. The plan aims to offer high quality tea products at competitive prices. Key objectives include unique shop design for efficiency, employee training, and marketing strategies to build loyalty. The target market is ages 18+ of all genders among the working class. Major competitors are listed. The marketing plan details customer attraction and promotion tactics. SWOT analysis, costing projections, and financial aspects are provided.

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    © All Rights Reserved
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    Business Plan

    Uploaded by

    MARICEL ADRIATICO
    206 views5 pages
    The document outlines a business plan for a milk tea shop called TEA TIME in Dipolog City, Philippines. Milk tea is popular among teenagers and professionals due to its taste and perceived health benefits. The plan aims to offer high quality tea products at competitive prices. Key objectives include unique shop design for efficiency, employee training, and marketing strategies to build loyalty. The target market is ages 18+ of all genders among the working class. Major competitors are listed. The marketing plan details customer attraction and promotion tactics. SWOT analysis, costing projections, and financial aspects are provided.

    Original Description:

    PIZZA BUSINESS PLAN

    Original Title

    business-plan

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    The document outlines a business plan for a milk tea shop called TEA TIME in Dipolog City, Philippines. Milk tea is popular among teenagers and professionals due to its taste and perceived health benefits. The plan aims to offer high quality tea products at competitive prices. Key objectives include unique shop design for efficiency, employee training, and marketing strategies to build loyalty. The target market is ages 18+ of all genders among the working class. Major competitors are listed. The marketing plan details customer attraction and promotion tactics. SWOT analysis, costing projections, and financial aspects are provided.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    206 views5 pages

    Business Plan

    Uploaded by

    MARICEL ADRIATICO
    The document outlines a business plan for a milk tea shop called TEA TIME in Dipolog City, Philippines. Milk tea is popular among teenagers and professionals due to its taste and perceived health benefits. The plan aims to offer high quality tea products at competitive prices. Key objectives include unique shop design for efficiency, employee training, and marketing strategies to build loyalty. The target market is ages 18+ of all genders among the working class. Major competitors are listed. The marketing plan details customer attraction and promotion tactics. SWOT analysis, costing projections, and financial aspects are provided.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    Business Plan

    INTRODUCTION

     Milk tea is a beverage which contains a combination of tea and milk not to
    mention its health benefits which makes this type of beverage click to most teen
    agers and young professionals
     The milk tea craze has been going on in the Philippines in recent years, but it’s
    far from over.
    In fact, milk tea shops are strongly driving the franchising sector today, said
    Rudolf Kotik, chief executive officer of RK Franchise Consultancy.

    “Filipinos love the taste of milk tea and its popularity has never diminished,” the
    franchising guru told SunStar Cebu in an interview Friday, Sept. 27, 2019, at the
    opening of the 20th Franchise Expo in Cebu City.
    According to Kotik, food has remained the biggest industry in the franchising
    business, with milk tea concepts leading the trend.

    “Milk teas continue to grow. We already surpassed the ‘fad’ stage and we
    continue to see Filipinos patronizing them,” Kotik explained.

    MISSION

    TEA TIME aims to offer high quality and a wide range of tea products at a
    competitive price to meet the demand of the middle- to higher-income local market area
    residents and tourists.

    OBJECTIVES

     A unique design of our TEA TIME that will be both visually attractive to
    customers & designed for fast and efficient operations.
     Employees training to ensure the best Tea preparation techniques.
     Marketing strategies aimed to build a solid base of loyal customers, as well as
    maximizing the sales of our products.

    TAG LINE

    You can’t buy happiness but you can by MILK TEA and that’s kind of the same
    thing.
    PRODUCTS
    LOCATION

    Dipolog City Boulevard

    MARKET ANALYSIS

     Target Market: My target market will be to anyone who enjoys milk tea, but I will
    mainly target people age 18 and older, both male and female, and who are of the
    working class. The total population of Dipolog is more or less 160,000 and the
    number of males and females are about the same
     Competition: My major competitors would be Infinitea, Bubble Tea, I love Milk
    Tea and Cath Tea.

    MARKETING PLAN

    Customer Attraction:

     Good Environment
     Decoration
     Loyalty Card
     Discount

    Market promotion:

     Posters: Posters can help us attract attention of customer in an unconscious


    state while are travelling on road or walking. Pamphlets, flyers put inside
    newspaper or supplied at door step can be of great help
     Online Advertising: Photo and video promotion on Facebook and YouTube can
    give extra mileage to viral marketing.
    SWOT

    Strength

     Economic Price
     Customer Based Loyalty
     Attractive Decoration
     Growing demand for milk tea

    Weakness

     Lack of awareness
     New management staffs
     Risk of new market

    Opportunity

     Expansion in other municipality


     Product line expansion

    Threats

     Local Milk Tea Shops

    Costing Per Cup:

    1 kg inJoy Shang Tea Taro Powder Mix


    ₱151.00

    5 L Water (P25 per 20 liters)


    ₱6.25

    500g Sago Pearl


    ₱37.50

    Plastic Cups 16 oz (20 pcs)


    ₱15.00

    Straws (20 pcs)


    ₱8.00

    8 hrs Energy use of machine


    ₱5.76
    =₱223.51/20 cups

    Cost per Cup


    ₱11.18

    FINANCIAL ASPECTS

    1 Fixed Cost:

    Decoration: 30,000

    Equipment: 150,000

    Total Fixed Cost: 180,000

    2. Variable Cost:

    Rent: 5,000

    Waiter: 10,000

    Raw material = 30,000

    Electricity bill: 3,000

    Total cost = 48,000 (per month)

    Income Projection

    35.00 – lowest cost of milk tea/cup

    75 cups/day

    30 days/month

     35*75*30

    =78,750/income per month

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