A Business Plan of Achia’s Coffee Shop

at Kalawag 1, Lacorte St.,

Isulan, Sultan Kudarat

Grade XII- Senior High School

Accountancy, Business and Management

Presented to:

Mrs. Rosa Layes

Isulan National High School

Presented by:
Angelica Campua

May 2021
 Achia’s Coffee Shoppe
Located at Kalawag 1, Lacorte St., Isulan, Sultan Kudarat
Email: angelicapolmocampua@gmail.com
Table of Contents

I. Executive Summary (Overview)

II. Company Description

-General Description of the business.
-Company’s Mission, Vision and Values

III. Products and services

-Product Offering
-Product Description

IV. Marketing plan

-Target Market
-Market size, needs and trends
-Competitors
-Marketing Strategy
V. Operational Plan
-Operational Process
-How do you operate your business

VI. Organizational and Management Plan

-Organizational Structure
-List of employees, job qualifications, job description

VII. Start-up Expenses and Capitalization

-Capital and It’s sources
-Expenses incurred business operates

VIII. Financial Plan

-Sales Projection
-Projected Statement of financial performance/profit and loss
-Projected Cash flows

IX. Appendices
I. Executive Summary (Overview)

Achia’s Coffee Shop will serve high-quality coffee to office workers and business
people who work nearby. We will sell espresso-based drinks with a focus on providing
quality at speed. We will sell coffee to take away as well as to eat in, with an indoor
seating area with space for 40 customers in our coffee shop.

While there are other coffee shops in the area, we believe that there is demand
for more—especially ones that focus on a high-quality product. We will also provide a
light lunch menu and pastries that we believe will differentiate us from other coffee
shops in the area. 
II. Company Design

Business Name: Achia’s Coffee Shoppee

Location: Kalawag 1, Lacorte St., Isulan, Sultan Kudarat

Structure:

Contact Information:

 Email: angelicapolmocampua@gmail.com
 Phone Number: 09058963726

Owner: Angelica P. Campua

Company’s Mission: Our mission is to provide our customers with the best tasting in
Achia’s Coffee Shoppe with all natural ingredients and to always providing the beat
quality experience, customer service, and coffee.

Company’s Vision: Our goal is to provide the best quality coffee experience for our
customers. Achia’s Coffee Shoppe wants to continue the trend of providing healthy
beverage options and by combining drinking excellent coffees with their daily lifestyle.

Values:

-Respecting one another and creating a harmonious Achia’s Coffee Shoppe

environment

-Delivering our uncompromising Integrity, Quality, and Service with a Smile.

-Providing the best in everything in Achia’s Coffee Shoppe

III. Products and Services

Product Offering:

1. Coffee Cup Sleeves

Coffee cup sleeves are a great way to advertise by allowing you to put your company
name in the hands of your customers. If you are looking for a great way to distribute the
coffee sleeves, you can do so by passing them out at a local sporting event or
community event. This is especially great during colder weather when people are
ordering coffee and other hot drinks. Coffee cup sleeves are both affordable and unique
making your advertisement stick out among potential customers.

2. Appealing Store fronts Attract Customers

For many coffee shops, foot traffic is key. You can draw in more of that traffic by
creating an attractive store front. Here are some things you can do to create a
welcoming store front.

3. Offer Buy-One-Get-One-Free Deals

This one is fairly common, and easy to understand. Customers buy something, and then
receive another item for free. Customers love getting something for free, but there are
benefits for your shop as well.

4. Use Loyalty Cards

This is another simple option for rewarding customers who visit your coffee shop on a
regular basis. You can offer this quite easily by having cards printed out that you can
stamp, and coming up with an offer. The most common would be, buy X number of
coffees and get a coffee for free. To make this a bit more attractive to customers, you
could offer different incentives such as receiving two stamps for bringing in a friend.

5.Offer a Bottomless Mug

The bottomless mug is an idea that late night diners and cafes have used for years.
They charge just a bit more for the first cup of coffee, and then enjoy free refills for the
remainder of their visit. This keeps customers in your shop longer. Your bottomless mug
offer will also attract first time customers.

6. Give Half-Priced Refills

If your coffee shop specializes in more expensive, higher quality coffees and other
goods, the idea of a bottomless cup or unlimited refills may not be for you. In that case,
you might consider a half-price refill promotion. This is a great way to reward your
customers while also taking your costs into consideration.

7. Make it a Combo
There’s a good reason that fast food restaurants feature combo deals on their menus. It
turns out that offering a small discount for combining a drink and food item works out
very well. That small savings really pulls customers in.
8. Offer Bounce Back Receipt Treats
Bounce back receipt promotions get customers to visit your shop a second time in the
same day. This is wonderful for coffee shops where this rarely happens naturally.

9. Seasonal Drink Specials

If you have the right staff on hand, use their creativity to concoct delicious seasonal
drinks. By allowing them to be creative with seasonal flavour combinations, you’ll have
great seasonal drink specials to promote to your customers. You’ll draw customers in
who are willing to spend just a bit more to enjoy a treat, and to taste your new offering.

11. Feedback Cards

Feedback cards are usually offered in store to customers who have made a purchase,
sent through email, or posted on your website. They request feedback so that you can
identify what customers love about their experience, and what bothers them.

How is this a promotion? First, the act of providing comment cards is an important step

12. Create a Search Engine Savvy Internet Presence

You must be searchable for your promotions to work. Take the time to complete your
social media profiles, and maintain an active online presence. Use Google my Business
to ensure that your business is properly listed in search engine results. Add your
location and hours of operation to your website.

13. Bathroom Walls

If you are looking for a unique way to get your name out, bathroom walls provide plenty
of space for advertising. Many restaurants have started utilizing this space for local
advertising as it allows them to earn additional revenue for the business.

14. Balloons
All kids enjoy balloons. When it comes to advertising, you want to catch people’s
attention. By passing out balloons with your company name on them, you are getting
extra advertisement. Kids will be carrying your advertisement around gaining attention
from numerous potential customers.

Product Description:

Skill fully roasted. Artfully blended. Coffee that floats the arts. Best roast on the coast.
Achia’s Coffee Shoppe is on a mission to save lives one cup at a time. We are the place
for your morning coffee, afternoon tea, or evening dessert. Our Coffee is pure. You can
add anything you want on it.
IV. Marketing Plan

Target Market:
 Workers
 Students
 Residence in a community

Market size, needs and trends:

We will market our coffee shop to customers in the nearby area through display
marketing in relevant locations. We will also use social media marketing to target people
nearby, and we will connect with people through our social media accounts. We will use
these accounts to keep customers updated with new menu items as well as offers and
discounts.

We will also create a website and an app, which we will use to run a customer loyalty
scheme. We will provide the option to order coffee through the app and pick it up at the
shop. We think this will appeal to busy professionals.

Our marketing will focus on the quality of the coffee we sell, as well as the benefits of
our shop to office workers (in-app ordering). During the week after we open, we will
offer substantial discounts on coffee to attract people to our business. This offer will be
central to our marketing during this period.

We will encourage repeat customers using a loyalty scheme that will give them a free
cup of coffee when they buy eight drinks.

Competitors:
Other coffee shop beside us

Marketing Strategy:
 Pricing Strategy: Affordable and buyable coffee
 Distribution Strategy: First Come, First serve in our shop
 Advertising and Promotion Strategy: I will advertise it through posting in
facebook since many people are using facebook every day.
 Implementation Plan: - I will promote my coffee
 Feedback and Control: I will allow everyone to drop their feedbacks and
suggestions through my facebook page.
V. Operational Plan

Operational processes:

 For Achia’s Coffee Shop, we looked at suppliers, production, facilities,

equipment, shipping and fulfillment, and inventory.
 VI. Organizational and Management Plan

OWNER

Accounting/ Finance Sales Administration

Accounting Manager Sales Manager Administrative Manager

Accountant Accountant Sales Executive Sales Executive Admin/ Staff

 FUNCTIONS OF EVERY POSITION

Angelica Campua (Manager/Owner)- The role of a Business Manager is to supervise

and lead a company's operations and employees
Marc Wesley Sarigumba (Sale)- An operating cycle refers to the time it takes a
company to buy goods, sell them and receive cash from the sale of said goods. In other
words, it's how long it takes a company to turn its inventories into cash. The length of an
operating cycle is dependent upon the industry.
Arria Micaella Sarmiento (Sales Manager)- Sales managers lead a sales team by
providing guidance, training and mentorship, setting sales quotas and goals, creating
sales plans, analyzing data, assigning sales territories and building their team.
Matt Lester Soriano & Joshua Kent Manahan (Sales Executive)- Sales executives
promote products and services to clients and negotiate contracts with the aim of
maximising profits.
Kyla Baltero (Accounting/Finance)- Financial accountants keep track of their
organization's financial operations.
Charlene Duran (Accounting Manager)- Oversees preparation of business activity
reports, financial forecasts, and annual budgets
Olive Joy Pulido & Jessa Mae Dadivas (Accountant)- Can expect to assist the
Accounting department with data entry, processing, and recording transactions,
updating the ledger, assisting with audits or fact-checking, and preparing budgets and
reports.
Benedicto Casten II (Administration)- Performs clerical duties to help an office run
smoothly and efficiently.
Janna Rose Soberano (Administrative Manager)- Administrative Managers help
organize schedules and manage payroll and personnel databases.
Enzo Reyes (Staff)- An office staff is an individual employed as a clerical worker in an
office. His/her job description entails providing assistance to his/her superior officers on
assigned duties.
VII. Start-up Expenses and Capitalization
20,000 from my savings account and 50,000 bank loan will be the capital of this
business.
Expenses:
Materials Quantity Cost Total Cost
Coffee 25kg P5,486.4 P5,486.4
Sugar 25kg P5,394.96 P5,394.96
Cups 1,000 pieces P2,000 P2,000
Coffee Machine 1 pieces P10,000 P10,000
Chairs 15 pieces P280 P4,200
VIII. Financial Plan
Revenue Year 1 Year 2 Year 3
Gross Sales 4,000,000 2,500,000 2,000,000
(Less Sales Return) 500,000 700,000 500,000
Net Sales 3,500,000 1,800,000 1,500,000

Cost of Goods Sold

Materials 68,581.8 80,000 75,000
Sales Labor 400,000 500,000 550,000
Total Cost of Goods Sold 468,581.8 580,000 625,000

Gross profit (loss) 3,031,418 1,220,000 875,000

Expenses
Advertising Expense 500,000 350,000 275,000
Commissions Expense 380,000 240,000 150,000
Equipments 775,000 460,000 355,000
Professional Fees 690,000 365,000 270,000
Insurance 850,000 485,000 100,000
Total Operating Expenses 3,195,000 1,900,000 1,150,000

Income loss 163,582 680,000 275,000

IX. Appendices