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A CRITICAL GUIDE

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� FOR DESIGNERS,
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loo tA.tile., "-D oocar.font1l ditto, Oft., chUfonier, wUJi tll\t.4-,;-lua l11,0� COl'fGUllPTIOl'I', cuno.s-10 nttOXOUI.Tll!. Ai:TIDU, oounu.a,
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 BASKERVILLE FILOSOFIA
Designed byJolm Baslcerkville, 17� 7 Designed by ZiizanaLicko, 1996,
a 1·evival of the types of Bodor1i

BODONI FRUTIGER
Designed hy Giambattista Bo&mi, 1790s
Designed by Adrian Frutiger, 1976

ADOBE CASLON FRANKLIN GOTHIC

Designed by Carol 7:Z.vombly, 1990, based on pages Designed by Morris Fuller Benton, 1904
printed by Wi!!iam.Caslon, 1734-70

CENTAUR FUTURA
Designed by Paul Renner, 1927, who sought an
Designed by Bmu Rogm, 1912-14. "honest expression of tech_nical processes."
The italic. by foJrrir M1arde, is based on the fifcccnrh-ccnrmy
hand of Ludoi•i<o d,gli Amgbi.
GEORGIA
Designed by Matthew Carter, 1996,
CENTURY EXPANDED for displ:iy on screen
Designed by lvfo-rris Fuller Benton, 1900

GILL SANS
CLARENDON Designed by Eric Gill, 1928.
le has been described as Britain's Helvetica.
Named for the Clarendon Press, Oxford,
who cqmmissioned it in 1845

Al)OU, GARAMOND
urrDIDOT Designed by Robert Slimbach, 1989,
based on pages printed by Clnttde Grmimond
in the sixteenth century
Designed by Jonathan fiocflc1; 1!)!)2, inspired by
the types or Fram;ois A m.broise Dido/, 178/4

GOTHAM
FEDRA
. . .. SANS Designed by Tobias Frere-Jones. 2000,
Designed by Peter Bilak, 2001, who was asked inspired by lettering _found at
to create a "de-Prostestantized Univers" Port Authority Bus Terminal, New Yor·k City
j HELVETICA NEWS GOTHIC
Designed by Max Miedinger, 1957 Designed by Morris Fuller Benton, 1908

HOEFLE·R TEXT QUADRAAT

Designec..l by Jonathan Hoefler; c. 1995 Designed by Fred Smeijers, 1992

INTERSTATE SABON
Designed by Tobias Frere-Jones, 1993, Designed by Ja11 Tschichold, 1966,
inspired. by U.S. highway signs inspired by the sixreenth-cenrnry t)•pes of
Cla11de Garamond

JENSON
SCALA
ADOBE

Designed by Robert Slimbncl,, 1995

Designed by Martin Majoor, 1991

META THESIS SERIF

Designed by Erik Spiekermann, 1991
Designed by Lucas de Groot, 1994

MRS EAVES
Designed by ,<µ.{ana licka, 1996, TRADE GOTHIC
inspired by pages printed by joh n Bask,ruille Designed by Jackson Burke, 1948-60,
inspired by nineteenth-century grotesques

NJ;:UTRA�ACJ;:
":

Designed by Chrislian Schwarb, 1--jouse Industries.

UNIVERS
2002. based on leltering created by the archilecl Designed by Adrian Frutiger, 1957

Richard Neulra in the 1940s and 1950s

VERDANA
NOBEL Designed by Matthew Carter, 1996,
for display on screen
Designed by Tobias Frere-Jones, 1993,
based on 1929 types by the Dutch typographer
Sjoerd Henrik de Roos.
Frere-Jones describes Nobel as WALBAUM
"Futura cooked in a dirty pan." Designed by Justus Erich Walbaum, 1800
 Pu blishe<l by UOOK DESIGNER
Prince-ton Architccltlral Press Ellen Lupton
37 East Sc"cnlh Stred
EDITOR
New York, New York 10003
Mark Lamsler, Prlnccton Architectural Press
for a free catalog of books, call 1,800.722.6657. l1 JtOOJlJtE.AJ)ER
Visit om web site at www.pnrress.com. Elizabeth Johnson

©2004 Princeton Architectural Press COVER DESIGNERS

All riJ:hts rcser"ed Jennifer Tobias and Ellen L11pton

Printed in China lJESIC,N ASSISTANTS
07 06 05 5 4 J 2 First edition Eric Km,es and Elke Gasselscder

No part of lhis book ma}' be used or reproduced i11 l'IJOTOGRAPIIER

any manner without written permission from the Dan Mc;·ers
publisher, except in the context of (eviews.
l'RIMARY TYPEr-ACES
Scala, designed by Martin Majoor
Every reasonable attempt has been made to identify
Thesis, designed by Lucas de Grool
ownrrs of copyright. Errors or omissions will be
corrected in subsequent editions.
Sl'ECIAL THANKS TO
1.ibral)' of Congress Cataloging-in-l'ublication Data Nettie Al j ian, Nicola Bednarek. Ja11ct 1Jcl111i11g,
Megan Carey, Penny (Yuen Pik) Chu, Russell
Lupton. fllcn. l'cmandez, Jan I !aux. Clare J�cobson. Nancy Eklund
Thinking with type: a critical guide for L:iter, Linda lee, Kalh:irinc Myers, Jane Sheinrnan,
designers. writers, editors, & students / Scott Tennent. Jennifer l110mpson, Joe Weston.
Ellen Lupton. - 1st ed. and Deb Wood of Pri11cetor1 Architectur:1I l'rcss
p. cm. - (Design briefs) -Kevin C. Li ppal. p11blisha ,
Includes bibliographical references.
IS13N t,56898-448-0 (alk. parer)
,. Graphic design P>•pography)

ATENEO DE MANILA LIBRARIES

.1.. Type and type-founding.
I. TItic. I l. Series.

2246.1.117 2004
686.2'2-dc2z