SUMMER TRAINING PROJECT REPORT

ON

“VOLUNTEERING TOWARDS HELPING THE NEEDY PEOPLE OF

OUR COUNTRY”

UNDER THE GUIDANCE OF:

Mr. Deepak Chhabra
Assistant Professor, RDIAS

SUBMITTED BY:
Yash Goel
Enrollment No.- 12780301718
BBA, Semester 5th
Batch 2018– 2021

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

An ISO 9001:2015 Certified Institute

NAAC Accredited:A+Grade(2nd Cycle), Category A+ Institution (by SFRC, Govt. of NCT
Delhi)
(Approved by AICTE, HRD Ministry, Govt. of India)
Affiliated to Guru Gobind Singh Indraprastha University, Delhi
2A & 2B, MadhubanChowk, Outer Ring Road, Phase-1, Delhi-110085
 TABLE OF CONTENTS

Page No.
Student Declaration ............................................................................................................. i

Certificate from Company ................................................................................................... ii

Certificate from Faculty Guide ............................................................................................ iii

Acknowledgement ................................................................................................................ iv

Executive Summary .............................................................................................................. v

Page No.
CHAPTER: 1 INTRODUCTION

1.1 About the Topic .............................................................................................................. 2

1.2 About the Industry or About the Company.....................................................................12

1.3 Literature Review ................................................................................................................20

Page No.

CHAPTER: 2 RESEARCH METHODOLOGY

2.1 Purpose of the study .......................................................................................................... 24

2.2 Research Objectives of the study ...................................................................................... 24

2.3 Research Methodology of the study ................................................................................... 24

2. 3.1 Research Design ............................................................................................................25

2.3.2 Method of Data Collection .............................................................................................. 25

2.3.3 Sample Design ................................................................................................................ 25

2.3.3.1 Sample Unit.................................................................................................................. 25

2.3.3.2 Sample Size ..................................................................................................................25

2.3.3.3 Sampling Method ........................................................................................................ 26

2.3.4 Designing Questionnaire.................................................................................................27

2.4 Limitations ........................................................................................................................ 28

Page No.

CHAPTER: 3 ANALYSIS & INTERPRETATION

3.1 Analysis &Interpretation................................................................................................. 30

Page No.

CHAPTER: 4 FINDINGS AND SUGGESTIONS

4.1 Findings ..........................................................................................................................34

4.2 Suggestions ..................................................................................................................... 35

Page No.

CHAPTER: 5 CONCLUSION

5.1 Conclusion ...................................................................................................................... 38

REFERENCES ..................................................................................................................... 39

ANNEXURES ...................................................................................................................... 40
 Student’s Declaration

This is to certify that I have completed the Project titled “VOLUNTEERING TOWARDS
HELPING THE NEEDY PEOPLE OF OUR COUNTRY” under the guidance of “MR.
DEEPAK CHHABRA” in the partial fulfillment of the requirement for the award of the
degree of “BACHELORS IN BUSINESS ADMINISTRATION” from “RUKMINI DEVI
INSTITUTE OF ADVANCED STUDIES, NEW DELHI.”

It is also certified that the project of mine is an original work and the same has not been
submitted earlier elsewhere.

Yash Goel

Enrollment No. -12780301718

BBA 5th evening B

i
Certificate from Company

ii
 Certificate from Faculty Guide

This is to certify that the project titled “VOLUNTEERING TOWARDS HELPING THE
NEEDY PEOPLE OF OUR COUNTRY” is an academic work done by “YASH GOEL”
submitted in the partial fulfillment of the requirement for the award of the degree of
“BACHELORS IN BUSINESS ADMINISTRATION” from “RUKMINI DEVI INSTITUTE
OF ADVANCEDSTUDIES, NEW DELHI.” under my guidance and direction.

To the best of my knowledge and belief the data and information presented by herin the
project has not been submitted earlier elsewhere.

Mr. Deepak Chhabra

Assistant Professor
RDIAS

iii
 ACKNOWLEDGEMENT

It gives me immense pleasure to present this project report on "VOLUNTEERING FOR

HELPING THE NEEDY PEOPLE OF OUR COUNTRY" carried out at MUSKURAHAT
FOUNDATION, INDIA in partial fulfilment of the B.B.A. Program at Rukmini Devi
Institute of Advanced Studies, Delhi.

No work can be carried out without the help and guidance of various people. I am happy to
take this opportunity to express gratitude to those who have been helpful to me in completing
this project report

At the outset I would like to thank my mentor Mr. Deepak Chhabra, who allowed me to
undertake the project and helped me at every point throughout the tenure of the project. He
played a versatile role, by being both a friend and a mentor. He patiently listened to my
difficulties. tried to sort them out and gave me valuable suggestions and remarks to make my
project a more meaningful one. His guidance has made me learn a lot about the marketing
domain. He constantly motivated me to overcome the hurdles and difficulties in the project. I
am grateful for the time he spent on this project out of his busy schedule.

Lastly I would like to thank my parents, friends, fellow interns and well-wishers who
encouraged me to do this research work and all those who contributed directly or indirectly in
completing this project to whom I am obligated to even though anonymously.

Yash Goel
Enrollment No. 12780301718
BBA 5 evening B

iv
 EXECUTIVE SUMMARY

The project directs that there are many types of NGOs in our society each NGOs play a
different role in their respective field. It mainly directs us that we should volunteer ourselves
in social causes like “fundraising” for helping these deprived societies of our country. It can
further lead to improvement and betterment for poor people, orphanages and old age homes.

The project “VOLUNTEERING TOWARDS HELPING THE NEEDY PEOPLE OF

OUR COUNTRY" with respect to the Muskuharat Foundation is a make an attempt to find
out the people’s point of view towards NGOs for fundraising to help indigent people.
The research methodology used in this project is a questionnaire in which the questionnaire
was sent to 100 people from which 84 questionnaires were returned after filling them. Out of
84, 14 questionnaires were inappropriate and data was not accurate. So the appropriate
sample size for this research was 70 in which 36 respondents were female and 34 were male
respondents. The sample design is an exploratory study of nature. This study will help to
understand the concept of fundraising in NGOs the method of data collection is a
questionnaire, textbooks, articles, journals, and primary, secondary methods. After data is
analyzed study shows that till now many people are not aware of NGOs.

The finding of reports tells us that male and female both are part of this survey and it
determined that many people are not aware of the Muskurahat Foundation and many people
are planning to join NGOs where as some people have donated books money food clothes to
needy people. Accordingly we also got to know that poverty, violence against women and
Illiteracy are the biggest social cause nowadays.

The whole project concludes that less people are contributing to NGOs and fewer are aware
of NGOs that work for the social cause. We have to increase people's contribution to
collective works as like one is NGOs.
People should start engaging themselves in this type of work this leads to social welfare and
the betterment of our society as well as our country. So the issues arousing due to poverty,
illiteracy will get reduced and needy people will get help by us, who are capable to.

v
 CHAPTER 1
INTRODUCTION
1.1 ABOUT THE TITLE
NGOs

Non-governmental organizations, or NGOs, are commonly accepted to be organizations that

have not been created or established by governments or agreements among governments.
According to Harold Jacobson, author of one of the famous texts in an international
organization, NGOs, like inter-governmental organizations (IGOs), have regularly organized
meetings of their members' spokesperson, described decision-making procedures, and
indefinite staff. Their members are mostly individuals and private associations, slightly than
states, and they may be conventionally created networks of other organizations. A large
variety of NGOs function in unmanageable conflicts. These include dispute resolution NGOs,
as well as those in humanitarian assistance, development, human rights, peace building, and
other areas.

While the term "NGOs" is sometimes used mutually with "grassroots organizations," "social
movements," "major groups," and "civil society," NGOs are not the same as any of these.
Grassroots organizations are commonly locally organized groups of individuals which have
leap up to empower their members and take action on particular issues of examine to them.
Some NGOs are grassroots organizations. But many are not. Social movements are larger and
more spread than organizations; a social movement surround a broad segment of society
which is interested in instigate or endure social change in some particular issue--areas, such
as de-escalation, environmental, civil rights, or women's movements. A social move may
include NGOs and grassroots organizations. "Major groups" is a term stamp at the time of the
United Nations 1992 Rio "Earth Summit" as a part of Agenda 21 to surround the societal
sectors which were anticipate to play roles, in addition of nation-states and intergovernmental
organizations, in environment and development. NGOs are known as one of these sectors, but
NGOs protrude with many of the other sectors; there are women's NGOs, farmers' NGOs,
labor NGOs, and business NGOs, among others. Finally "civil society" is a term that became
famous at the end of the Cold War to define what appeared to have been missed in state-
dominated societies, wide societal participation in and issue to notice for governance, but not
necessarily government. Civil society is thought to be the important part for democratic
governance to develop. NGOs are one part of civil society.

2
While it is frequently argued that NGOs are the view of the people, constitute grassroots
democracy, a counter-disagreement is made that NGOs have tried to strengthen, rather than
counter, older power structures, having members and headquarters that are commonly in the
rich northern countries. Some also believe that NGO decision-making is not responsible,
democratic representation or accountability.
NGOs can be local, national, or international. Sometimes international NGOs are called to be
as INGOs. Historically, most NGOs recognized to the UN Economic and Social Council have
been international, but contrary to the famous insight, even the starting group of NGOs
attribute to ECOSOC in the 1940s included some national NGOs.
Nongovernmental organizations are not a homogenous group. The long list of phrase that
have calculated around NGOs can be used to illustrate this. People speak of NGOs, INGOs -
international NGOs, BINGOs - business international NGOs, RINGOs - religious
international NGOs, ENGOs -environmental NGOs, and GONGOs - government-operated
NGOs
-- which may have been fixed up by governments to look alike to NGOs in order to qualify
for outside aid), QUANGOs - quasi-nongovernmental organizations -- i.e. those that are at
minimum partially made or supported by states, and many others.
While many other groups are non-governmental, they are not commonly included under the
term NGO. The term commonly explicitly excludes for-profit corporations, and private
contractors, and multinational corporations - MNCs, even though associations formed by
MNCs, such as the International Chamber of Commerce, are considered NGOs. Similarly,
political parties, liberation movements, and terrorist organizations are not usually come under
NGOs. Recently, however, some from outside the field of INGOs, especially military writers,
have started to refer to terrorist movements as NGOs, some would state in order to disgrace
NGOs. Peter Willetts, an authority on NGOs, fights in defining NGOs that "a commitment to
non-violence is the best-respected of the principles defining an NGO”.

3
 Role of NGOs:

NGOs are playing a crucial role in the present scenario. They are trying to suffuse the gaps
created by the government. Their present is significant, particularly in the following fields.

i. Education of Children:
Some NGOs have are an important role in the education of children, eg. : Infosys
foundation provides free textbooks and computers to rural schools. "Voice" an NGO
at Mumbai teaches deprived children at Mumbai.

ii. Development of Youth:

NGOs are supervising various programs to develop youth and notify out their talents.
E.g.: “Muskurahat Foundation”.

iii. Protection of animals:

NGOs are taking sufficient care in preventing savagery and protecting animals. Eg:
"Prani Daya Sangha".

iv. Betterment of the disabled:

Spastic Society of India, Alert operational for leprosy patients.

v. Development and operation of infrastructure:

NGOs can search and develop the land, construct housing. They provide basic
requirements like wells, public toilets, and waste collection services. Eg: Infosys
constructed Public toilets known as “Nirmal” at many places in Bangalore city.

vi. Technical assistance and training:

NGOs provide technical assistance and training in many fields. E.g.: “Awake” an
NGO which is providing development programs for women entrepreneurs.

vii. Facilitating communication:

NGOs ease communication from people to the government and government to people.
They also facilitate communication between organizations with use of networking.

4
viii. Providing service:
NGOs take up activities such as provision of health, family planning, or education
services. E.g.: "Hindu Kusht Nivaran Sangh" offering services for people suffering
from the infection and providing rehabilitation programs. E.g.: Society for integrated
development in rural and urban areas.

ix. Liberation of women:

Some NGOs have engaged in activities proving the upliftment of women. E.g.:
Chaitanya, Yuvatiyara Sangha is helping the women in unfetter.

x. Helping in distress:
Some NGOs take up general welfare programs in natural calamity such as floods,
earthquakes, etc. E.g.: “Medhavi”. NGO established at Ahmedabad has provided
active assistance to 2, 50,000 homeless in Gujarat after the major earthquake. Many
NGOs have provided financial assistance for Suhami victims.

xi. Protection of the environment:

Some NGOs are a key role in protecting the environment. They are doing activities
like afforestation, prevention of water and air pollution, etc. E.g.: Nasa Foundation,
Ahmadabad, India.

xii. Preventing the exploitation of unorganized labor:

Some NGOs carried out such activities to stop bonded labor. E.g.: “Bandhu Mukti
Morcha” an NGO played an important role in filing public interest action to prevent
the exploitation of laborers at stone quarries.

HISTORY OF NGOs IN INDIA

Venturing cautiously around the pits and hills, four men moved toward the main wellspring
of light to be seen – a little lamp fuel light consuming inside a mud and grass hovel. There
were four occupants inside – a couple and their two kids, 10 and eight. They burrowed the
pits, cut the stone, and pulled it to the trucks, all without pay. They were fortified workers,
reinforced forever and for ages to the proprietor of the pit since some precursor at some point

5
had obtained cash and had been not able to repay it. Two of the four men who visited the
cabin that night in 1985 were from a nongovernmental association called
BandhuaMuktiMorcha (Bonded Labor Liberation Front). The other two were columnists
brought by the NGO to demonstrate that reinforced work – a type of servitude – existed
directly in the country's capital. After the visit, the men from the NGO went to the police
headquarters to stop a grievance, in light of the fact that fortified work is illicit in India, as is
youngster work in a calling as perilous as this. The objections, and the articles composed by
the writers after the visit, were essential for the NGO lobby to make the administration
execute the law. Consistently, various NGOs all over India are doing things like this. At some
point it could be taking an example of water from a well that has been contaminated by a
close by processing plant, getting the water investigated, and afterward recording a "public
premium appeal" in a court to drive the manufacturing plant to keep against contamination
laws. Some other time, it very well might be a warmed discussion with an official on why all
residents ought to reserve the option to be educated pretty much all administration choices
that influence their lives. Despite the fact that the term NGO got well known in India just
during the 1980s, the willful area has a more seasoned custom. Since autonomy from the
British in 1947, the intentional area had a ton of regard in the psyches of individuals – first, in
light of the fact that the dad of the country Mahatma Gandhi was a functioning member; and
second, since India has consistently had the custom of respecting the individuals who have
made some penance to help other people. In free India, the underlying pretended by the
deliberate associations began by Gandhi and his devotees was to fill in the holes left by the
administration in the advancement cycle. The volunteers coordinated handloom weavers in
towns to shape cooperatives through which they could advertise their items straightforwardly
in the urban communities, and accordingly improve cost. Comparative cooperatives were
later set up in zones like the advertising of dairy items and fish. In practically every one of
these cases, the volunteers helped in different territories of improvement – running
proficiency classes for grown-ups around evening time, for instance. During the 1980s, be
that as it may, the gatherings who were currently known as NGOs turned out to be more
particular, and the intentional development was, as it were, divided into three significant
gatherings. There were those viewed as the conventional improvement NGOs, who went into
a town or a gathering of towns and ran proficiency programs, creches for kids and facilities,
urged ranchers to explore different avenues regarding new yields and domesticated animals
breeds that would bring more cash, helped the weavers and other town craftsmans market
their items, etc – so, turned out to be just about a piece of the network in their picked territory

6
(normally in rustic India) and attempted to fill all the holes left in the advancement cycle by
the legislature. There are numerous instances of willful associations of this sort running
effectively in India throughout the previous fifty years. Maybe the most praised model would
be the treatment community for sickness patients run by Baba Amte in focal India.

The second gathering of NGOs was the individuals who investigated a specific subject top to
bottom, and afterward campaigned with the legislature or with industry or appealed to the
courts for enhancements in the lives of the residents, taking everything into account. A
notable case of a NGO of this sort is the Center for Science and Environment. It was a CSE
who got that example of well water and afterward presented the aftereffects of the synthetic
examination to a court in light of the fact that the association had not had the option to get the
production line to change its contaminating practices in some other manner. In the third
gathering were those volunteers who saw themselves more like activists than different NGOs.
Obviously, all NGOs attempted a specific measure of activism to express what is on their
mind – they appealed to the civil servants, they alarmed the media at whatever point they
discovered something incorrectly, etc. Be that as it may, this third gathering of NGOs
considered activism to be their essential methods for arriving at their objectives since they
didn't really accept that they could get the specialists to move in some other manner. Maybe
the most popular case of a NGO in this class is the Narmada BachaoAndolan (Save Narmada
Campaign), an association that restricted the development of a progression of enormous dams
in a huge waterway valley of focal India. The individuals from this NGO accept that huge
dams compound water shortage for most of the individuals over the long haul instead of take
care of the issue, and they restrict the dislodging it involves upstream of the dam. At the point
when the NBA found that it couldn't convince the organizers in India to consent to its
perspective, the NBA individuals set up pickets, held exhibitions, and attempted each other
way they could consider to restrict the development of the first of the enormous dams. The
majority of the NBA individuals went to prison various occasions subsequently. At this
moment, some of them – including commended author Arundhati Roy – face the possibility
of being imprisoned once more, since they reprimanded the Supreme Court of India when the
court's choice on dam development didn't go in support of themselves. There is no severe
limit between these three gatherings of NGOs – actually, Baba Amte is currently a significant
individual from the Narmada BachaoAndolan. Also, whatever be the class a specific NGO
falls into, every one of them assume a significant part in present day India – they consider the
government officials responsible to the individuals. India is an agent instead of a participatory

7
popular government. When the races are finished, the lawmakers who run the administrative
and state governments don't generally need to return to the electorate for each significant
choice – there is no custom of submissions in India, as there is in Switzerland or Denmark.
Thus, in the five years between on political race and another, the NGOs – and parts of the
media, somewhat – are regularly the simply implies accessible to the residents to voice their
conclusions on any choice taken by an administration. In a huge agricultural nation like India,
there are various holes left by the legislature in the advancement cycle – once in a while by
expectation, in some cases because of absence of assets, now and then because of absence of
mindfulness. These are the holes that numerous NGOs attempt to fill in current India. Some
of them may work in zones that the administration would not like to get into – like battling
separation based on rank.

NGOs and FUNDRAISING

Numerous NGOs have started their own raising support programs in India and there is an
overall mindfulness that gathering pledges must turn into an essential piece of a NGO's
business exercises.

It is perceived that raising support is no simple undertaking, and requires ability, however
some funding to build up as a going concern. At Intervention, we have built up an
unobtrusive capacity in function advertising, taking things down a notch. In the event that it
is to be done for a bigger scope, the extra venture would be required. In reality, to be the
place where we are, with a little raising support division run at the least cost conceivable, we
have acquired money misfortunes over a long term period. Even after this, we can't acquire
any excess, as we are raising assets for NGOs, not for our exercises. Numerous NGOs would
prefer to pay a charge to any expert association which will raise assets for them instead of
deals with the capacity in-house. On ongoing venture visits and early on workshops, we ran
over the accompanying assertions and inferred mentalities:
"Such a lot of promoting and publicizing action is… business! We are accomplishing social
work. We don't have the foggiest idea how to work together. In the event that we knew, we'd
be caught up with bringing in cash. On the off chance that you train NGOs to work together,
they may forsake social work out and out!"

8
"We are not acclimated with all these metropolitan strategic approaches. We would much
rather accomplish some rustic work like dairying or poultry keeping in the event that we need
to raise reserves. We would much preferably keep goats and increase our cash rather over
appeal to people in general for reserves!"

"It is dishonorable to proceed to approach individuals for cash for NGO ventures. We may
ask on more than one occasion. How might we ask consistently?"

"We have managed our 'Northern Partners' for quite a while. They comprehend our issues.
We like to keep on working with them."

Nonetheless, there are a modest bunch of NGOs some of them little, which have had the
option to recognize what would be inevitable. They have begun collecting unassuming
measures of cash and including general society in their work.

NGOs have the issue of pulling in reasonably prepared and propelled staff for gathering
pledges. When chosen, these staffs must have the option to find a place with the ethos of the
association and it is the key staff. Low maintenance raising support staff gives off an
impression of being one of the answers for this issue.

9
SWOT Analysis of an NGO

Strength:

NGOs have a few qualities that business organizations don't. For one, NGOs as a rule are
charge excluded. They can offer items at a rebate since they don't have the cost of expenses,
and in some cases they can offer items to purchasers who pay no business charge on the buy.
NGOs frequently have a volunteer staff in numerous jobs; craftsmen, pollsters, lawyers.
Volunteers can mean a tremendous sparing to the business, which is especially critical to a
little philanthropic. The governing body mustby law be made out of volunteers, which can be
a preferred position to the organization.

Weakness:

Most little philanthropies scarcely cover their costs with income. They can't coordinate the
pay rates of their revenue driven rivals. Philanthropic experts regularly are more centered

10
around work fulfillment as pay, especially in little organizations. A business visionary will
have no open door for quantifiable profit and regularly can anticipate an insignificant
compensation. The spending issue additionally might be apparent in buying from providers.
Little NGOs are particularly powerless against budgetary deficiencies and need to spouse
their enrichments.

Opportunity:

Any award that a foundation might be qualified for is a chance. An award might be from an
administration or private office or gathering. There are numerous awards being offered in any
event, during a downturn. Discovering them and applying for them is an impressive
undertaking. Charities frequently appreciate collusions with different associations; business
organizations or different NGOs. Cause promoting, for instance, is a framework wherein a bit
of the price tag charged by a business is given to a particular foundation. In a perfect world, it
offers advantages to the two associations, just as to the purchaser, whose beneficent giving is
encouraged.

Threat:

Charities are truly defenseless against financial emergencies. Lamentably, magnanimous

giving is one of the main money surges that shoppers cut back on when cash is tight. Public
causes are held to a better quality than for-benefits. Since they rely upon commitments, not-
for-profits need to evade the impression of inappropriateness. Indeed, even a little outrage
can be harming.

11
1.2 ABOUT THE INDUSTRY OR COMPANY

Story of the organization

Everything began with a birthday being praised at a halfway house in Nalasopara on June
tenth, 2014. What followed offered ascend to one of 'India's Coolest Youth Organizations'
working for a social change. The rest, as is commonly said, is history. Very few youngsters
would choose to set up their seventeenth birthday celebration party at a halfway house. What
sets HimanshuGoenka – the Founder of The Muskurahat, aside from the normal youngster, is
his remarkable vision. It was after the festivals were finished, that the seeds of this tree
named The Muskurahat were first planted. After that birthday celebration festivity, he out of
nowhere became mindful that these children with whom he had gone through a whole day
were vagrants as well as adolescents. He would need to take care of business and do it now.

The vast majority of his companions kept going with him to these safe house homes for a
brief timeframe, yet after a concise period, they'd all left to seek after expert vocations. Since
till this day, social work is something individuals consider to be a side business, not to be
sought after full time. Himanshu who was getting overwhelmed with emotion to give back
was the just a single left.

So he decided to pursue it by himself and find like-minded people to join his journey. It was
essential that this be a youth-driven Endeavour mainly because he wished to dispel the myths
associated with social work that usually derogate the ability of the not-so-rich youth to
mobilize for change. He soon found a zealous young team and their
unbending faith is what helped The Muskurahat become an
established independent entity.

Joy Ride was The Muskurahat’s first event where their dream

12
wasfirst transformed into reality. As the name suggests the idea
was to take Street children on a luxurious car and bike ride along with the Queen’s necklace
at Marine Drive.

Theory of change
Muskurahat has developed a two-overlay hypothesis of progress. The association's principle
point is to open our youngsters to those aptitudes of character building and quality reasoning
that are overlooked in schools. For this, Muskurahat has advanced its own hypothesis of
Social Change. They consider it the Special Model of Social Difference (SMSD) in light of
(their) environmental factors and childhood. A survey of the climate that the association's key
partners work in, recognized certain basic factors that unfavorably sway in danger kids
(Muskurahat's key partners), key among them are absence of appropriate childhood, absence
of 21st-century aptitudes, and poor emotional well-being. Different components incorporate
helpless scholastic execution, feeble community commitment, social responsibility, reliance
condition, absence of center towards building a solid profession. The drivers of progress
towards giving a protected space to these youngsters were seen to incorporate a few elements
a considerable lot of which pivoted around reinforcing measures which incorporate
foundation building, all encompassing limit working of sanctuary homes, offering solid
deliberate help, and building up an individual association with every kid through an
educational program supported by mental hypotheses and experiential learning exercises.
Different drivers of progress incorporate a multi-partner approach in advancing the young's
cooperation in the advancement cycle, access, proprietorship, and control of assets just as
advancing and supporting solid qualities.

In endeavors focused on the comprehensive advancement of in danger youngsters,

Muskurahat plans to achieve the accompanying objectives:

• Build solid projects focussed on childhood, 21st-century aptitudes, and psychological

well-being.

• Cater to all segments of the general public including shelters, underestimated schools,
in danger networks, and so on

13
• Position Muskurahat as the Center of Excellence that supports/advances experiential
learning and comprehensive improvement exercises through the reception of sound
advancement arrangements and practices

• Strengthen and upgrade Muskurahat's manageability.

The underlying two goals base on the sustaining of the affiliation's key accomplices and
target organization while the rest would like to fortifying Muskurahat, similarly as propelling
data the heads reliant on exhibited powerful headway experiences of organizations.

Program building will continue being a fundamental imperative technique that underlies the
strengthening of the impact made by Muskurahat. The affiliation sees that increasing the
reasonability of organization programs is a main issue that will influence their acceptability.
Definitive new development (OD) as another methodology plans to appreciate and manage
progressive change such that enlarges their feasibility.

Muskurahat will sharpen it's Organisational Capacity

Assessment device just as plan going with limit

improvement in exhibiting Muskurahat as a focal

point of greatness as well as advancing information sharing among improvement areas,

Muskurahat will record advancements, encounters, and exercises learned by the association,
its accomplices, and networks it works in.

In pursuing the above-defined strategic approaches, Muskurahat plans to implement

programs along with the following strategic themes over the next five years:
• Education, Children, and Youth (EYC)
• Policy, Research & Advocacy (PRA)
• Partnerships and Resource Development (PRD)
• Capacity and Organisational Development

14
The vision of the organization:
Envisioning a world where children become socially responsible citizens.

The mission of the organization:

To educate and sensitize the children and other stakeholders living in slums, orphanages, and
shelter homes by enhancing their upbringing and surrounding to make a better decision.

15
Registration of the organization
Registration as society

16
Registration as trust

17
ROLE OF MUSKURAHAT FOUNDATION IN SOCIAL DEVELOPMENT
SECTOR

Muskurahat Foundation assumes a significant part in worldwide social turn of events—work

that has encouraged accomplishments in human improvement as estimated by the Human
Development Index (HDI). One of the significant qualities of NGOs is their capacity to keep
up institutional autonomy and political lack of bias. Despite the fact that NGOs need to work
together with governments in various examples, inability to keep up lack of bias and self-
governance may seriously bargain the NGOs' authenticity. Sadly, if an administration
demands political faithfulness, the NGOs experience the difficulty of either abusing the lack
of bias position or neglecting to offer required types of assistance to the populace. For sure, a
few NGOs have been approached to leave in grieved nations because of political reasons. The
significant points of interest that NGOs bring to this job incorporate "adaptability, capacity to
develop, grass-roots direction, helpful versus business objective direction, non-benefit status,
devotion and responsibility, and enrollment theory".

In India, the non-benefit area is seeing a flood of strong novel thoughts from developing
social business people. Notwithstanding, they battle without an energetic climate and once in
a while fizzle in their endeavors to develop their idea and make an adaptable organization
around it.

NGOs for Career advancement are known for having given laborers ready to abandon a doubt
past the obligation at hand. They additionally work extended periods of time, nights, and ends
of the week, and make a comparable showing in the private area, which will acquire more.
Individuals who work inside the NGO for Career hatching have by and large decided to be
there and appreciate work fulfillment and work for the great instead of returning home right
on time with a greater check. While the specific number of NGOs in India is hard to know, an
activity by the Indian Government found that at any rate 31 lakh NGOs are working in our
thickly populated place where there is variety in solidarity. We have numerous volunteers
dealing with social issues like training, basic entitlements, calamity alleviation, and so on It
shows that social assistance and offering back to the network are quills in our cap, which are
very in-fabricated.

Small children resemble wipes as they learn. Those early stages are additionally very huge. A
major job is played, in guaranteeing that a NGO for Holistic Development advances learning

18
and gets the best out of everybody. A way to deal with making a strong base for the
enthusiastic, social, physical, and mental development of a youngster can be utilized during
tutoring to set them up for a lifetime. Associating in a solid air with people other than one's
family is a major angle, and NGOs for schooling in India offers the correct climate.

The NGOs for kid work has assumed a vital part in the psychological, social, and actual
development of small kids who go to class. Actually, whenever they are grown up, these
affect their general development. Subsequently the need to put resources into small kids'
childhood is a significant angle to consider.

NGOs for Career hatching may give a wide scope of temporary job positions and openings in
fields like advancing inventive merchandise, supporting activities, unfamiliar help, keeping
up outside path and frameworks, for a NGO for Experiential learning offers positions in a
wide scope of zones. In this way, it is conceivable that the sort of work an individual is
searching for would be dependent upon a suitable NGO entry level position. Today is critical
to take note of that the youngster is the chief of tomorrow. Governments, organizations, and
the network need to cooperate to make the all encompassing production of a favorable
climate conceivable, especially in their early stages. The move that makes NGO for Critical
intuition in our nation's lives is clear. Fortifying the reason for a kid's development would be
extremely basic for making sure about a noble life and guaranteeing that fine individuals are
protected.

19
1.3 LITERATURE REVIEW

1. R. Sooryamoorthy and K.D. Gangrade (2001) informs that, “The NGO sector today
is subject to a number of issues that emanate from both within and outside the
individual organizations that, jointly or individually control the existence, survival, or
decline of the organizations. Internally, NGOs confront problems relating to objectives,
ideology, perceptions on the concerns of the organization, organizational matters,
management, volunteers, paid workers, staff programs, resources, and the like.

2. Vasan (2004) talks about the working conditions of scattered employees of NGOs in
India. A significant number of people who work at the field level in NGOs come from
poor and low-income family backgrounds. The job profile, working conditions, and
timings are often open-ended in this sector. They are required to travel and work with
flexible hours. All of these have special implications for the women workers since most
of the workers are labeled as contract staff, volunteers, part-time workers, consultants,
and their payments are also labeled as “honorarium” instead of wages and salary

3. D Rajasekhar& R R Biradar (2004) states that most of the small NGOs face a
shortage of funds to meet the salaries of their permanent staff. Such a resource crunch
often forces them to participate in any on-going government programs to obtain
resources, and thereby reduce the tension of seeking funds elsewhere. However, this
problem is not acute among large NGOs as they have a greater organizational capacity
to mobilize funds from international donors.

4. Ashok Kumar Sarkar (2008), like SL Goel and R Kumar (2004) notified about the
unlighted side of NGOs, “NGOs are denounce and termed as contractors in the
development business. NGOs are blamed for their immoral activities, i.e. they change
the preference of work every year as per the availability of funds. It is also heard that
staff members in NGOs are also discontented because of inherent contradictions as well
as conflicts; lack of health care benefits and provident fund; absence of job security and
career advancement scheme; incidents of corruption, exploitation, and sexual
harassment; poor salary and long working hours; etc.

20
5. Rajesh Kumar Shastri (2008) states that: Nature and quality of individual NGOs vary
greatly, it is extremely difficult to make generalizations about the sector as a whole.
Some specific weaknesses generally associated with the NGO sector include; lack of
experienced manpower, limited financial assistance, focus on short-range objective,
political Influence legal obligations, high rate of growth in the number of NGOs, high
corruption rate.

6. David Lewis, Nazneen Kanji (2008) states that: NGOs are no longer, the flavor of the
month‟ in either mainstream or alternative development circles, as once perhaps they
were during the 1990s. The idea of NGOs as a straightforward „magic bullet‟ that would
help to readjust development attempt and make them more successful has now passed
(Hulme and Edwards 1997). In the media, NGOs no longer have the relatively easy ride
they once did, and it is not unusual to find them criticized as ineffectual do- gooders,
over-professionalized large humanitarian business corporations, or self-serving interest
groups.

7. Raj Kumar Siwach (2013) concluded that conclude that neither the entire NGO sector
nor all the governmental officials, are to be blamed for this but vested interests as
parasitic living with both sides earned the bad name. Therefore, both partners should go
for introspection. The officials should change their outlook, behavior, approach, and
mindset while interacting with the community-based groups working in rural, urban,
and remote areas. The NGOs, on the other hand, should put their own house in order to
inculcate the ethos of responsiveness, integrity, transparency, code of ethics, audited
financial statement, public reporting, and professional standards. Public scrutiny and
social audit should be accentuated further for holding both the government and NGOs
more accountable and responsible for their actions, performance, outcomes, and
behavior.

8. Dr. Suresh Kumar Bhaker (2014) stated that there is a casual relationship between
NGOs and rural development. Although there is not much change in the health
indicators as a result of NGOs' efforts. But the health signal are not only instruments to
calculate the work of NGOs. What the knowledge and views of villagers have been
broadened towards health, hygiene, and sanitation that can’t be described in words.
Moreover, the positive efforts of these activities cannot be measured in a short span of

21
 time, but a lifelong effect on the human body and the personal life of the villagers. If the
knowledge of health, hygiene, and sanitation are strong and wide that will certainly
develop the social and economic life of the villagers. If the rural areas are well
progressed that will make the country more advance and developed. Thus the part of
these NGOs cannot be evaluated only through impact indicators or the services they
provide but should be evaluated in a long and wide view for overall progress.

9. Abhishek Bhati and Angela M. Eikenberry (2016) sought to bring in the voices of
some of the most under-represented groups in the NGO sector and literature, that is,
children from countries such as India. The findings from the study show children in the
focus groups appreciated photos where children were portrayed as happy, with clean
clothes, and in a good light. This runs counter to what studies show typically increase
charitable donations: images of sad and suffering children (Fisher & Ma, 2014; Small
&Verrochi, 2009). Children’s preferences to be portrayed as happy, clean, and in good
light were also in tension with showcasing their daily hardships and lack of basic needs
being met, such as the opportunity to go to school like other children. The findings
show that campaign managers and photographers of the participating NGOs
acknowledge the presence of this tension, where they do want to portray children with
“dignity in their normal setting” but at that time want to send a message to donors
through the images about the impact of their donations on the lives of the beneficiary
children.

10. Dita Hommerov and Lucie Severova (2018): Fundraising as a set of methods aimed at
increasing the funds important for the implementation of activities of a nonprofit
organization is only an important means to an end. It must not become the aim of the
organization’s nonprofit activities, as this would notably threaten its sustainability.
Fundraising can be successful only on the circumstance that the activities the nonprofit
organization offers are help for the community and thus donate to society’s sustainable
development. Marketing management, taking into account the current growth trends in
both marketing and society, offers a large range of possibilities for building competition
and a strong position and development of nonprofit organizations in the market. What
continues to be an issue in the Czech Republic is the substantial inability of nonprofit
organizations to use and efficiently implement these tools in their marketing aim and
strategic approach.

22
 CHAPTER 2
RESEARCH METHODOLOGY
2.1 PURPOSE OF THE STUDY

The main purpose of the study is:

• To see the citizen’s involvement and insight towards an NGO.

• To make citizens mindful for NGOs to they come in front and start volunteering in
NGOs for the welfare and development of our society.
• To implicate the theoretical knowledge about fundraising for social work.

• To get people to know about the NGOs which they take a number of steps to promote
issues or debate about the problem they face for raising funds.
• To develop a network and build a relationship between government and NGOs.

2.2 OBJECTIVES OF THE STUDY

The objective of the study are:

• To examine the external and internal affairs affecting Fundraising activities and
determining dominant factors that affect the role of NGOs in India.

• To increase the sustainable development of our society so that people get aware of
social issues.

2.3 RESEARCH METHODOLOGY

A research method is a precise arrangement for conducting research. Sociologists draw on a
assortment of both qualitative and quantitative research methods, including experiments,
survey research, participant observation, and secondary data. Quantitative strategies mean to
arrange highlights, check them, and make factual models to test speculations and clarify
perceptions. Quantitative techniques focus on a total, itemized depiction of perceptions,
including the setting of functions and conditions.

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2.3.1 RESEARCH DESIGN
Research design is the arrangement, structure, and methodology of examination considered in
order to acquire answers to the exploration question. It is a diagram plan for the investigation,
utilized a guide in gathering and breaking down the information. The research design that
would be applied for this study is Descriptive research which involves gathering data that
describe events and then organizes, tabulates, depicts, and describes the data.

2.3.2 METHOD OF DATA COLLECTION

The data collected for the study includes both primary and secondary data.
1. Primary Data:Primary data are those, which were gathered afresh and for the first
time and thus happen to be unique in character. However, there are numerous
techniques of collecting the primary data; all have not been utilized for the purpose of
this project. The one that has been used is :
• Questionnaire
2. Secondary Data: Secondary data is collected from past researches and literature to
fill in the individual project. The secondary data was collected through:
➢ Text Books
➢ Articles
➢ Journals
➢ Websites

2.3.3 SAMPLE DESIGN

The sample design is an exploratory study in nature. This study will help to understand the
concept of fundraising in NGOs.

2.3.3.1 SAMPLE UNIT

The sample unit for this study is targeted individuals around Delhi NCR.

2.3.3.2 SAMPLE SIZE

A total of 100 questionnaires were distributed among the individuals in which 84

questionnaires were returned after filling up the questionnaire. Out of 84, 14 questionnaires

25
were inappropriate and data was not accurate. So the appropriate sample size for this research
was 70 in which 36 respondents were female and 34 were male respondents.

2.3.3.3 SAMPLING METHODS

The sampling method used to collect the sample is a convenience sampling method because it
is a type of non-probability sampling method where the sample is taken from a group of
people easy to contact or to reach.

26
2.3.4 DESIGNING QUESTIONNAIRE

Designing a questionnaire involves 8 main steps:

• Deciding the Purpose

The initial step in developing a questionnaire is to ask yourself what you want to
know. For instance, you might need to realize how fulfilled your clients are, what
administrations they might want you to offer, or which contenders they use. Start by
making a rundown of the apparent multitude of inquiries you need to be replied.

• Understanding the Use

Before you start a survey, you need to understand how you will use the data. For
instance, on the off chance that you need to contrast neighborhood customers with
away customers, you should ask individuals who complete the poll where they live.

• Selecting Your Target

A key component of survey design is deciding whom to survey. You have to choose,
for example, regardless of whether you need to focus on a particular segment or on
the off chance that you need answers from an expansive cross-segment of people in
general.

• Choosing a Method
Surveys can be regulated in a variety of ways — for example, in person, by phone, or
online. Pick a technique that you think will be generally helpful for your clients or
different respondents.

• Selecting Question Types

Survey questions take one of two forms — they are either quantitative or subjective.
Quantitative inquiries are utilized to get solid reactions, for example, the occasions a
client visits your store. Subjective inquiries pose for conclusions, for example, how
fulfilled they are.

27
 • Writing Questions
Questions should be composed as briefly as could reasonably be expected. Express
your inquiries in plain, straightforward language. Try not to utilize muddled sentence
structure or remarkable words.

• Arranging Questions
The placement of survey questions needs to be painstakingly considered. To slide
your respondents into the poll, start with straightforward inquiries that don't pose for
much close to home data. In longer studies, it assists with stirring up question types
— for example, changing from yes-or-no inquiries to open-reaction questions — to
keep the respondent intrigued.

• Testing
Test your questionnaire on friends, family, and employees. This encourages you to
distinguish muddled inquiries, off-kilter phrasing, or different missteps that you may
not see all alone. Rewrite any difficult inquiries prior to regulating the survey to
genuine respondents.

2.4 LIMITATIONS
The central limitations that I faced during the internship and during the preparation of this
report are listed as:
❖ The major constraint was the time constraint. So learning and knowing all the
fundraising procedures within the internship period i.e., five weeks is almost
impossible.
❖ Limited admittance to and the utilization of data, as I was an understudy which kept
me from getting familiar with the genuine exchanges and passages in the framework.
❖ Limited information on my part which created hindrance to comprehend the system of
fundraising under non-profit organizations.
❖ There were a ton of problems faced while collecting the information through
questionnaires. A large number of the respondents may have not paid attention to the
poll excessively because of which it is hard to reach up ton an exact resolution.
❖ Being a student's lack of specialized knowledge in the respective was another factor
that limits the report.

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❖

CHAPTER 3
ANALYSIS &
INTERPRETATION
3.1 ANANLYSIS & INTERPRETATION

Fig.1 Analysis of the gender of respondents.

Fig.2 Analysis of the age of respondents.

Fig.3 Analysis of respondents who know about The Muskurahat Foundation.

30
Fig.4 Analysis of respondents who visited an NGO.

Fig.5 Analysis of respondents who are planning to volunteer with an NGO.

Fig.6 Analysis of respondents who have been a part of fundraising for an NGO.

31
Fig.7 Analysis of respondents who have donated to an NGO.

Fig.8 Analysis of the source of donation respondents did.

Fig.9 Analysis of the biggest social issue in India according to respondents.

32
 CHAPTER 4
FINDINGS AND
SUGGESTIONS
4.1 FINDINGS
1. 51.4% of males and 48.6% of females were part of the survey.
2. 41.3% of respondents were of age between 20 to 35, 35.7% were
below the age of 20 and, 20% were between 35-50%.
3. 58.6% of respondents didn’t know about the Muskurahat Foundation
whereas 41.4% knew.
4. 54.3% of respondents have visited an NGO whereas 45.7% haven’t.
5. 24.3% of respondents are ready to join an NGO and 21.4% denied to
join whereas 54.3% are planning to join.
6. 52.9% of respondents have been a part of the fundraising campaign
and 47.1% have not.
7. 82.9% of respondents have donated for an NGO and 17.1% have not.
8. 62.7% of respondents have donated in the form of money, 55.9% have
donated in the form of food, 54.2% have donated in the form of clothes
and 3.4% have donated books.
9. According to 34.3% of respondents, poverty is the biggest social cause,
32.9% says illiteracy is the biggest social cause and another 32.9%
says violence against women is the biggest social cause.

34
4.2 SUGGESTIONS
As we know the expanding rivalry for a restricted pool of NGO subsidizing offices, building
up a successful raising money procedure has gotten essential in the present improvement
zones. I would propose a few hints that can enable an association to build up a procedure to
set up a drawn out organization with its contributors.

❖ Set realistic, long term targets.

It is important to remember that the process of raising funds can take a long time. Your
objectives ought to be practical, long haul, and centered. Drawing in confided in customers
and clients to support you, over the long haul, will require long haul intending to set up a
positive impression for your image.

While setting your target, determining the right amount can be difficult but is essential.
Aiming too low brings little reward, and aiming too high can demoralize staff if goals are
not achieved. Raising support methodologies ought to incorporate approaches to keep up
inside inspiration to keep gathering pledges endeavors, particularly as it very well may be
hard for associations to arrive at maintainability for the initial not many years

❖ Specialize in your group.

There are numerous roles in fundraising, and it is essential to consider individuals’

strengths and suitability while assigning every part to maximize effectiveness.
These roles include:

• Connectors: Individuals who can move sysytems to make valuable introductions.

• Askers: Individuals who have the skills and a comprehension of the right timing
expected to ask for donations successfully.

• Engagers: Individuals who will cooperate and speak with donors to nurture and
promote these relationships.

❖ Digitalize.
As people spend more and more time online you will have the option to contact a more
extensive crowd by digitizing your publicizing and showcasing. Utilizing channels, for

35
 example, Search Engine Optimization (SEO) to connect with a more extensive crowd is
the route forward. Moreover, utilizing cloud-based innovations, for example, messages,
CRM, google suite for archives, and conferencing stages will expand the efficiency and
ROI for any entertainer inside the advancement area.

❖ Cultivate donor maintenance.

A good raising money plan will include information on donor retention, which is eemingly
similarly as significant as benefactor enrollment. Make an effort to constantly keep allies
drew in by keeping them refreshed on advancements and where their money has gone.A
well-devised CRM plan will include:

• Updating the website and online media accounts.

• Delivering email newsletters regularly.
• Providing an connecting with story of a particular venture a gift has added to.

36
CHAPTER 5
CONCLUSION
5.1 CONCLUSION
The internship at Muskurahat Foundation, Mumbai has been a very good learning experience
for me. The knowledge of the theoretical subject is not enough for my commerce stream. One
has to have the practical knowledge to remove the actual and expected performance.

The internship helped me to know and develop technical and communicational skills. It also
gave me a lot of knowledge about the process, its equipment, and operational phases. The
most important lesson that I have learned is discipline, management, and co-operation. With
the immense co-operation of Muskurahat Foundation’s family not only did I grasp
fundraising knowledge under non-profit organizations but also filled in the gap that always
existed in real while studying a theoretical subject with the same being put into practical use.

Because of the things I’ve learned during this internship, I now look forward to a period of
intense competition, change, and opportunity in this industry. I am grateful to my supervisor,
SamayGada, and the department of Muskurahat Foundation for the experiences and tutoring.
They also help me to handle some of my weaknesses and provided guidance to me whenever
I am in need.

38
 REFERENCES

1. R.Sooryamoorthy, K.D. Gangrade, NGOs in India: A Cross-Sectional Study, First

published in 2001, Greenwood Publishing Group, USA, ISBN: 0-313- 31954-5,
ISSN: 0084-9278.
2. SudhaVasan, NGOs as Employers Need for Accountability, Economic and Political
Weekly, Vol. 39, No. 22 (May 29 - Jun. 4, 2004).
3. D Rajasekhar& R RBiradar (2004), People, Government, and the NGOs, Reduction
Partners Coming Together, ISBN: 81-8069-108-X.
4. Asok Kumar Sarkar, NGOs, and Globalization: Developmental & Organizational
Facets, Rawat Publications, 2008, Jaipur-302004, ISBN 81-316- 0201-X.
5. Rajesh Kumar Shastri. A strategic action plan for managing non-government with
special reference of India definition of NGOs: International NGO Journal Vol. 3 (3),
pp. 074-076, April 2008, ISSN 1993–8225.
6. David Lewis, N. Ravichandran, NGOs, and Social Welfare: New Research
Approaches, Rawat Publications, Jaipur 302004, India, 2008, ISBN 81-316-0200-1.
7. Raj Kumar Siwach (2013), government - NGOs relations in India: an analysis VOL
UX, no. 2, April-June 2013.
8. Dr. Suresh Kumar Bhaker, Role of NGOs in Rural Development in India, Vol. 1, No.
1; June 2014.
9. AbhishekBhati and Angela M. Eikenberry, Faces of the needy: the portrayal of
destitute children in the fundraising campaigns of NGOs in India, Int. J. Nonprofit
Volunt. Sect. Mark, February 2016.
10. DitaHommerová& Lucie Severová (2018): Fundraising of Nonprofit Organizations:
Specifics and New Possibilities, Journal of Social Service Research, ISSN: 0148-
8376.
ONLINE LINKS:
• https://en.wikipedia.org/wiki/Non-governmental_organization
• https://ngosindia.com/
• https://muskurahat.org.in/
• https://www.researchgate.net/
• https://muskurahat.org.in/blog/

39
 ANNEXURES

Helping the needy people of our society.

*Required

1. Name- *

2. What is your gender? *

• Male
• Female
• Other:

3. What is your age? *

• Below 20
• 20-35
• 35-50
• Above 50

4. Have you ever heard about Muskurahat Foundation? *

• Yes
• No

5. Have you ever visited an NGO? *

• Yes
• No

6. Are you planning to volunteer with an NGO? *

• Yes
• No
• Maybe
7. Have you ever been a part of any campaign regarding raising funds for social work? *

40
 • Yes
• No

8. If yes then for what cause?

9. Have you ever became a smile soldier by donating to an NGO? *

• Yes
• No
10. If yes then in what source?
• Money
• Clothes
• Food
• Other:

11. If you ever get a chance to start an NGO what issue will you address? *

12. According to you which is the biggest social issues in India? *

• Poverty
• Illiteracy
• Violence against women
• Other:

41