BSBOPS505 - Assessment Task 2
BSBOPS505 - Assessment Task 2
BSBOPS505 - Assessment Task 2
Task 2
Manage organisational
customer service
BSBOPS505
Student Declaration
To be filled out and submitted with assessment responses
◻ I declare that this task and any attached document related to the task is all my own work and I have not
cheated or plagiarised the work or colluded with any other student(s)
◻ I understand that if I am found to have plagiarised, cheated or colluded, action will be taken against me
according to the process explained to me
◻ I have correctly referenced all resources and reference texts throughout these assessment tasks.
◻ I have read and understood the assessment requirements for this unit
◻ I understand the rights to re-assessment
◻ I understand the right to appeal the decisions made in the assessment
Unit Title
Unit Code
Student name
Student ID
number
Student Date
signature
Task Number
Marking Comments
DNS
Completed successfully
The student has satisfactorily completed and ☐ ☐ ☐
submitted the following:
Feedback in comments.
Demonstrated ability to: ☐ ☐ ☐
Consult with customers to identify customer
service requirements
Use strategies for obtaining customer
feedback on the provision of product and
DNS
Completed successfully
service
DNS
Completed successfully
in Task 2.1A
Selection of three ideas with justification in
Task 2.1B
Customer service charter and plan in Task
2.1C
Customer support policy in Task 2.1C
Record keeping policy in Task 2.1C
Email to address the Yore Mine Co’
complaint in Task 2.2B
Student Name:
Assessor Name:
Assessor Signature:
Date:
Task 2 – Establish customer service requirements and ensure the delivery of quality
products and services.......................................................................................................7
Task 2.1 Plan to meet internal and external customer requirements.......................................10
Task 2.2 Ensure delivery of quality products and services.........................................................15
Appendix 1 –Innovative Widgets Scenario...................................................................17
Appendix 2 –Innovative Widgets Customer Service Delivery......................................19
Appendix 3 –Innovative Widgets Complaints policy and procedures.........................22
You will develop a customer service plan for the simulated business
Innovative Widgets.
In week 2 of class, attend a meeting (focus group) in a simulated work environment where:
Some students will play the role of Innovative Widget's customers invited to attend a focus
group on customer service
Some students will play the role of customer service personnel working at Innovative Widgets
The trainer and assessor will play the role of the CEO of Innovative Widgets
Together:
Brainstorm and agree on five customer service standards for Innovative Widgets
Determine and agree on how long it will take Innovative Widgets to achieve those standards
Considering that the budget to develop and implement the customer service plan is $ 85,000,
discuss and decide if the budget is adequate to implement the plan.
Brainstorm ideas to develop a customer service charter and plan to include:
o A vision and mission statement for customer service
o A list of internal and external customers types
o An outline of customer needs (by customer type)
o An outline of product standards
o An outline of training needs for the customer service team
o A budget for the plan to consider technology, training, staffing needs and equipment
needed to implement the plan
o A brand-new customer support policy and procedures
o A brand-new record keeping policy and procedures
If you are absent from class, you are responsible for making alternative arrangements with the
trainer and assessor to perform the Role-Play.
The trainer and assessor will validate your active participation in the session and provide feedback
on the Marking Sheet.
Record the agreed five customer service standards, the agreed timelines to implement the
customer service plan and the agreed budget in the table below.
c) Develop a customer service charter and plan for innovative widgets. Include two high-level
policy and procedures as instructed.
Our vision: Vision for innovation widgets is to develop the lead in customer service satisfaction,
and satisfaction service on time is vision and providing excellence in service within the expectations
of the customers. This will be achieved in 3-5 months.
Our mission: To deliver the best service experience. Mission is to lead the customer service by
providing them the best experience and the ability to realise the customer value.
Delivery in time
We'll give you what you need … and more!
Delivery can be done via courier or pick up 24 hours. Delivery is guaranteed within 3 days
Pricing can be determined by the material of widgets.
Providing a clear description of the product feature and specifications
The delivery is guaranteed within 3 days if the courier is to be delivered. The pickup will be
available in 24 hours of order taken.
To sell the widgets with a fair price to keep your projects within your budget.
Whatever problems you have after receiving your purchase, we want to help you ensuring you are
happy and well looked after.
We support our people to support you!
Innovative Widgets' policies and procedures that support customer service include:
List relevant policies and procedures (3)
Budget
Develop a budget (4-6 items to implement the customer service charter and plan). Note, the total budget must not exceed the agreed
budget for implementation. The budget must include the resources required to address customer service requirements.
Procurement
Outline how the resources needed to address customer service requirements will be procured.
(50-100 words)
1. greet the customers and introduce yourself.
2. listen effectively to the customer complaints and note it in a notepad properly.
3. ask questions to clear the doubts and capture the information.
4. do not argue with your customers.
5. ask the customer about how will they like this to be resolved in a particular manner.
Purpose The purpose of this policy is to set up best practices for helping
customers with their inquires regarding to our service or products.
Scope The scope of this policy applies to any inquires/problems that
customers may have regarding to our service or products to be
handeled by our team members.
Customer support process/es
2. effective listening and communication skills are used by the employees to provide updated
information correctly
3. the RATER survey method provide- reliability, assurance, tangibleness, empathy, and response.
4. answer the question has been resolved and the customer is satisfied
5. ask customer to complete a feedback survey and enrol for any updates.
Purpose Innovative widgets will handle information in a way that meets its
legislative obligations and minimisespotential risks relating to
privacy, data security, confidentiality and records management.
Hnadling information in a wy that protects privacy and
confidentiality is part of the commitment to being responsible.
Scope All management , staff, contractors, suppliers must be responsible
for their recordkeeping.
Recordkeeping process/es
Write any processes that support this policy. Write processes in steps where possible, e.g. step 1: greet the customer; step 2 ask the
customer what you can help them with, etc.
1. Innovate widgets records are meaningful, accurate, reliable, and reussble records and information
is available whwnever required.
Innovation and Business Industry Skills Council Ltd, 1 st Edition Page 14 of 32
BSBCUS501 V4-2015
RTO Provider: 91153 - CRICOS Code: 02672K
greenwichcollege.edu.au
2. they provide stakeholders with transparency and accounatbility
3. records are to be kept confident and in accordance tpo the privacy and personal information
protection Act.
4. records and information are managed across all operating environments, systems and kept up to
date.
5. Records and information are kept for as long as they are needed for business, legal and
accounatability requirements.
Review the information about Innovative Widgets that you gathered in Assessment Task 2.1.
Read the scenario provided in Appendix 1 of this task.
Review the customer service call data in Appendix 2 and analyse the data to identify possible
causes of customer service shortfalls.
Write a brief email report (Template 5)to the board of Innovative Widgets to:
o summarise customer service team performance
o identify possible causes of customer service shortfalls (2-3)
o identify options to address the problem/s. (2-3)
The email text should be in grammatically correct English, written in an appropriate (polite,
business-like) style.
(50-100 words)
Template 5 -Email
Email to the Board
To: Innovation widgets board
Cc:
Bcc:
Subject: customer service team performance
Date email is sent:
Attachments:
Dear all,
From the last few years our customer service team performance has lowered down as the
customers are complain about the behaviours of the employees. The customer service department
are not working in line with the company’s policy. The customer dissatisfaction is influencing their
loyality and they are facing problems in maintain relations with the company. According to the
Innovation and Business Industry Skills Council Ltd, 1 st Edition Page 15 of 32
BSBCUS501 V4-2015
RTO Provider: 91153 - CRICOS Code: 02672K
greenwichcollege.edu.au
customers our service has been delayed and not prompt. This provides the problem to the company
in remaing on the policy of being prompt on the services. Below are some of the causes identified
Finally, as a first step to solve the causes we can provide training for all of our employeesin all
customer service areas and create a plan to improve our services custumer.
Sincerely,
Follow the customer complaints policy and procedures provided in Appendix 3 of this task to draft
an email (Template 5) to Yore Mine Co. to clear up the misunderstanding and address their
concerns.
Ensure that your support of the customer provided is consistent with principles of customer service
set out in the Innovative Widgets business plan and the customer service plan you develop in
Assessment Task 2.1.
The email text should be in grammatically correct English, written in an appropriate (polite,
business-like) style.
(50-100 words)
Template 5 -Email
Email to Yore Mine Co.
To: yore mine co
Cc: Innovativewidgets.com
Bcc:
Subject: innovate widgets- complaint
Date email is sent:
Attachments:
Dear sir Mine
We are very sorry about the difficult you encountered recently before receiving yyour last order
from us. I understand that those products were required for urgent purposes.
We are very sorry for truncating your plans for these products, and we will do our best to ensure
this never happens again.
We promise toimpress you when you make your next next order. If you have any other questions or
need further assistance from us, contact to our customer support team anytime
Sincerely,
Innovative widget customer service team.
This is an assessable task and the trainer and assessor will evaluate your performance during
the meeting using an observation checklist.
If you are absent from class, it is your responsibility to make alternative arrangements with the
trainer and assessor. You may only reschedule once.
'Innovative widgets' is the largest producer of widget in Australia. Established in 1952, its widgets are
used as components in a broad range of machinery, from domestic appliances to industrial
equipment. The company is family-owned and run by the children and one grandchild of the founder,
who collectively form the board of directors. Until recently, the grandchild had acted as a managing
director of Innovative widgets.
Innovative widgets operate from one location. There is a store area in the warehouse (for the raw
materials used to make the widgets), a machine workshop (where the widgets are produced) and
dispatch and deliveries area. The office block houses the following operational departments:
Purchasing
Sales
Accounts
Human resources
Innovative Widgets has a diverse customer base. Their largest customer is a major mining equipment
manufacturer. This customer accounts for approximately 40% of total widget sales. The other 60% of
sales are medium and small businesses and to individuals and sole traders.
Vision statement
To keep every Australian business running smoothly using safe, quality widgets.
Mission statement
Keep Australian businesses buying Australian widgets through quality products and second-to-
none customer service
You are a customer service manager. It is currently December, and over the last few months, you
have been receiving feedback from customers that customer service is just 'not what it used to be'.
The board of Innovative Widgets has been made aware of the decrease in customer service quality
and wants to know what you're going to do to fix the problem.
Mary is a member of your customer service team at Innovative Widgets. Her role is to receive
telephone enquiries and complaints.
● Mary has been rude to customers on several occasions. This behaviour contravenes company
policy on knowing the importance of friendly service to customers of Innovative Widgets.
● Mary has recently developed a habit of letting the phone ring and then placing customers on
hold. This behaviour contravenes company policy on the knowledge of the importance of prompt
service to customers of Innovative Widgets.
'I work as a buyer for the state's largest supplier of mining equipment, Yore Mine Co. We
provide a lot of business to Innovative Widgets.
I ordered 1,000 x 7mm widgets for delivery last Friday. I was promised that the delivery would
arrive within three days. It's now a week later, and they still haven't arrived. My production
manager just telephoned me to say he might fail to deliver a major order unless the widgets
arrive in the next four days.
A few weeks ago, a consignment of widgets arrived from Innovative Widgets, but they were
6mm widgets rather than the 7mm I had ordered on that occasion.
I am considering going to another supplier for your widgets even though Innovative Widgets
are the only Australian supplier. I could get them cheaper from China, but the saving isn't great
when you add in the extra shipping costs. I'm going to begin legal action if the widgets don't
arrive today. I might order the widgets from China from now on.'
● Mary misunderstood and thought that the customer had ordered the products yesterday and
argued with him. She accused the customer of being unreasonable as Innovative Widgets is an
industry leader in guaranteeing three-day delivery.
When the misunderstanding was eventually cleared up, Mary wasn't sure how to track orders or
reorder the products. She said there was nothing she could do as Innovative Widgets' procedures
didn't seem to cover this issue.
As the customer service manager, you will need to email Yore Mine Co. to clear up the
misunderstanding and address their concerns.
Use the Innovative Widgets Complaints policy and procedures document in Appendix 3 of this task to
assist you.
Vision statement
To keep every Australian business running smoothly using safe, quality widgets.
Mission statement
Keep Australian businesses buying Australian widgets through quality products and second-to-
none customer service
June
Nov
Feb
May
July
March
Aug
Sep
Oct
Dec
-
Number
1200
1150
1320
1300
1260
1320
1380
1350
1400
1480
1560
of calls
Variation
–2%
–2%
–1.5%
–0.5%
+4%
+7%
+3.5%
+4.5%
+3.5%
+10%
+12%
in
number
of calls
from
previous
June
Employee
Nov
Feb
May
July
Jan
March
Aug
Sep
Oct
Dec
John
John
John
Supervisor
John
John
John
John
John
John
John
Mialeave)(Annual
Mialeave)(Annual
Mia
Mia
Mia
Mia
Mia
Mia
Mia
Mia
Mia
Mia
Customer
service
officer
Nitin
Nitin
Nitin
Nitin
Nitin (quit)
Nitin
Nitin
Nitin
Nitin
Nitin
Customer
service
officer
Customer
Jonas
Jonas
Jonas
Jonas
Jonas
Jonas
Jonas
Jonas
Jonas
Jonas
Jonas
Jonas
service
officer
Taya
Taya
Customer
Taya (new)
service
officer
Customer
Mary (new)
Mary
Mary
service
officer
o Nitin quit because he did not feel supported by the supervisor (John). Nitin was exhausted
because he had to work overtime most days.
o John has an authoritarian leadership style; he is knowledgeable, but he lacks coaching and
mentoring skills.
o Taya is a good customer service officer, but she was not properly inducted in the team. She
finds it hard to work with her colleagues and she makes data entry errors due to lack of
training on the CRM system in use.
o Jonas has been with the company for years and he could be a good supervisor, however he
fears to clash with John, and he flies under the radar at work.
o The CRM system is use needs updating.
o Complaints have increase by 25% from previous years.
o The team works overtime most days to return calls. This is increasing operational costs in the
customer service team.
Innovative Widgets
Complaints Policy and Procedure
https://www.iso-9001-checklist.co.uk/tutorial/8.2.1-customer-
satisfaction.htm
2. Listen fully to what the customer is saying. Try to gather all the facts about the complaint and
jot them down. Then, ask questions and summarise what they are saying.
4. Apologise for any product fault or poor service. Be sympathetic. Ask if the customer will allow us
to send the faulty item to our quality department for testing.
5. When you have all the details about the complaint, ask the customer how they would like it to
be resolved.
7. All staff members can use their professional judgement and refund an additional 10% of the
value of the faulty product up to a maximum value of $25.
8. Complaints involving damage to other property are covered by our insurance. Help the customer
to complete the Claims Form and ask if the customer can obtain quotes for repairs.
9. All complaints involving injury must be referred to the Customer Service Manager. Agree a
suitable time for the Customer Service Manager to call the customer.
10. Any complaint that is not covered in the above procedures must be directed to the Customer
Service Manager. Agree on a time for the Customer Service Manager to call the customer.
2. Before contacting the customer, decide on what actions need to be taken to address the
problem:
3. Once you have identified actions to be taken, contact the customer as soon as possible.
a. summarise the facts and the problem as you understand it and make an apology for the
mistakes Innovative Widgets is responsible for.
d. Describe when you will follow up with the customer to see if their problem has been
resolved
e. Ask if there is anything else the customer needs to resolve the situation or repair the
relationship.