Develop Designs For Product Packaging

WHAT IS PACKAGING DESIGN?
Packaging Design is the discipline of creating the structure (container)

and visuals (surface graphics) to carry, identify, describe, protect,
display and promote a product. It may range from a simple bottle and a
label to an elaborate system of boxes and inner packaging. The aspects
which are usually reviewed are size and shape, color, closure, outside
appearance, protection and economy, convenience, labeling, and the
packaging material’s effects on the environment.
Packaging is so much more than just protecting a product. It's an

essential marketing tool, which supports branding, emphasizes the
product's best features and creates an unforgettable experience for the
customer. It's a gateway that can elevate your product – and company –
to the next level.
FUNCTIONS OF PACKAGING DESIGN
Packaging Design has multiple functions to accomplish such as:
Contain: Hold the product in order to get it to its destination.

Identification: Serves as an identification/branding for the product.
Protect: Protect the product from the environment such as dirt, dampness etc.
Preserve: Increase the shelf life of the product.
Carry: Distribution of the product from manufacturing unit, to the store, to the
consumer.
Communicate: Product description, marketing, nutritional information, etc.
Display: Display the product at the store, attract attention and motivate sales.
Advertise: Packaging serves as a form of direct and indirect advertising.
To Create an experience for the user.
Packaging Design facilitates distribution
Effective packaging design ensures your product is adequately
protected from the wide range of mechanical, manual, and
environmental hazards it will encounter on its distribution
journey. To minimize in-transit damage, a product must be
designed to be contained within a series of ever-larger
“packages”—from its primary box, carton, can, bottle etc. to
secondary packaging like cases and pallets to its means of
conveyance, whether van, truck, plane or rail/container car.
Each of these last containers has specific space available and
potential for damage, as it moves or stops along the way.
Packaging Design facilitates distribution
ELEMENTS OF
DESIGN IN
PACKAGING
ELEMENTS IN DESIGN IN PACKAGING
There are various aspects of packaging design and so are the elements
involved in it.
1. The structure of packaging design consists of:

• Shape
• Size
• Material
• Form
• Opening and closing of the package
ELEMENTS IN DESIGN IN PACKAGING
There are various aspects of packaging design and so are the elements
involved in it.
2. The elements of visual design also known as surface graphics are:

• Brand name, product name and logo
• Ingredients and nutritional information
• Net weight, date of manufacturing, expiry date etc.
• Expirations, hazards, directions, dosage, instructions
• Bar code, patents, handling symbols, any other legal info
PROCESS OF
DESIGN IN
PACKAGING
PROCESS OF DESIGN IN PACKAGING
There are several questions to answer to before starting the designing of the
packaging:
• What is the product and which is the brand?

• What is the size of the product?
• What is the shape of the product?
• What is the weight of the product?
• What is the consistency (liquid/solid) of the product?
• What are the ingredients/materials in the product?
• What is the shelf life of the product?
• Is it a luxury product or a fast-moving consumer product?
This information will help to understand the material to be used for packaging
the product, its approximate shape and size.
packaging:
• Who’s buying the product?

• Is the product going to be used by men, women or both?
• Is it for children or adults?
• What is the age group of the people who will buy this product?
• What is their income group?
• What is their occupation?
• What is their education level?
• Is it geared towards people who need to have a special interest or ability to
use the product?
It is important to know who the consumer is before starting the design process
because the packaging design must appeal to its ideal consumer and cater to
their needs. For example, products for older adults may need larger text.
packaging:
• How are people buying the product?

• Are they purchasing it in a supermarket?
• A small store around the corner?
• Online?
• What are their purchasing characteristics?
If the product is going to be sold online and shipped then they probably
shouldn’t have a lot of extra space that could cause the product to rattle
around or the package to bend. And those that will be sold in the supermarket
or a store must have a shelf value too because it will need to stand-out from
its competitors and be able to catch the eye of a buyer.
packaging:
The designer should also gather information about:

• What is the brand positioning?
• What is the history of the brand? Has this product been sold before?
• Who are the competitors?
• What does their packaging look like?
• What is the unique point of the brand and/or the product?
Contents that will go on the packaging

• Text
• Graphics
• Required marks – such as instructions for use etc.
• Temporary marks – such as sale, special offer etc.
The designer then decides the packaging layers:
There are three “layers” of product packaging: outer packaging,
inner packaging and product packaging.
Any product may need one or all three of these.
• Outer packaging is the first thing a customer is going to see. It’s

what protects the product from the elements. This could include
the box that the product is shipped in or the shopping bag the
item is placed in at the store.
• Inner packaging is what keeps your product nestled safely in the

outer packaging. This might be packing peanuts or tissue paper
that stops something from getting jostled or scuffed. Or it might
be a sealed bag that acts to preserve freshness.
• Product packaging is what most people think of when they think

of packaging: it’s the box the toy comes in, the bottle with a
label, the tag on a garment, the wrapper of a candy bar.
This is followed by:
• Ideation – think of concepts to best represent the product

• Sketches – make rough layouts of ideas to reflect your thoughts
• Mockups – start with a 2D design of the front panel of the
package and then create 3D mockups to show the entire
package
• Refinement – make the necessary changes/modifications
• Prototype – create a final 3D prototype
• Production – prepare the flat artwork with crop/fold marks ready
to be send for printing
TO SUMMARIZE
OUR TOPIC
IS IT WORTH IT TO SPEND
MONEY ON PRODUCT
PACKAGING?
YES!
Here’s the reasons why

Develop Designs For Product Packaging

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WHAT IS PACKAGING DESIGN?

Packaging Design is the discipline of creating the structure (container)

Packaging is so much more than just protecting a product. It's an

Contain: Hold the product in order to get it to its destination.

1. The structure of packaging design consists of:

2. The elements of visual design also known as surface graphics are:

• What is the product and which is the brand?

• Who’s buying the product?

• How are people buying the product?

The designer should also gather information about:

Contents that will go on the packaging

Any product may need one or all three of these.

• Outer packaging is the first thing a customer is going to see. It’s

Any product may need one or all three of these.

• Inner packaging is what keeps your product nestled safely in the

Any product may need one or all three of these.

• Product packaging is what most people think of when they think

• Ideation – think of concepts to best represent the product

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