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    Basic Organizational Plans

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    unsa soomro
    The document discusses direct (deductive) and indirect (inductive) organizational approaches for business communication. The direct approach begins with the main idea or best news in the opening paragraph, followed by explanatory details in the body, and a courteous closing. It is used for routine or good news messages when the reaction is expected to be accepting. The indirect approach does not begin with the main idea or bad news. It starts with a buffer statement and includes explanatory details before stating the main idea or bad news. It is used for persuasive requests or bad news messages when resistance is anticipated. Both approaches provide guidelines for an effective opening, body, and closing.

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    © All Rights Reserved
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    Basic Organizational Plans

    Uploaded by

    unsa soomro
    81 views1 page
    The document discusses direct (deductive) and indirect (inductive) organizational approaches for business communication. The direct approach begins with the main idea or best news in the opening paragraph, followed by explanatory details in the body, and a courteous closing. It is used for routine or good news messages when the reaction is expected to be accepting. The indirect approach does not begin with the main idea or bad news. It starts with a buffer statement and includes explanatory details before stating the main idea or bad news. It is used for persuasive requests or bad news messages when resistance is anticipated. Both approaches provide guidelines for an effective opening, body, and closing.

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    The document discusses direct (deductive) and indirect (inductive) organizational approaches for business communication. The direct approach begins with the main idea or best news in the opening paragraph, followed by explanatory details in the body, and a courteous closing. It is used for routine or good news messages when the reaction is expected to be accepting. The indirect approach does not begin with the main idea or bad news. It starts with a buffer statement and includes explanatory details before stating the main idea or bad news. It is used for persuasive requests or bad news messages when resistance is anticipated. Both approaches provide guidelines for an effective opening, body, and closing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    81 views1 page

    Basic Organizational Plans

    Uploaded by

    unsa soomro
    The document discusses direct (deductive) and indirect (inductive) organizational approaches for business communication. The direct approach begins with the main idea or best news in the opening paragraph, followed by explanatory details in the body, and a courteous closing. It is used for routine or good news messages when the reaction is expected to be accepting. The indirect approach does not begin with the main idea or bad news. It starts with a buffer statement and includes explanatory details before stating the main idea or bad news. It is used for persuasive requests or bad news messages when resistance is anticipated. Both approaches provide guidelines for an effective opening, body, and closing.

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    © All Rights Reserved
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    Business Communication B.Com.

    – Part II

    Basic Organizational Plans


    How you expect your listener or reader to react to your message? How much this person knows about the topic or situation
    you wrote? What his or her cultural conventions are? These are the factors upon which your choice of organizational plan
    depends.

    Direct (Deductive) Approach

    Many direct-request plans (routine messages) or good-news plans (positive messages) use the direct approach. When you think your
    listener or reader will have an accepting (favorable) or neutral reaction to your message, you should use the deductive
    approach.

    In this way:
    • you should begin with the main idea or best-news in the first paragraph,
    • next after the beginning (opening), you include in the body all necessary explanatory details in one paragraph
    or several, and
    • finally, end with an appropriate, friendly closing

    DIRECT (DEDUCTIVE) APPROACH


    Style Direct-Request plan (routine messages) Good-News plan (positive messages)
    Opening i. Main Idea: i. Best-News
    a. Request, Main Statement, Assertion,
    Recommendation, Question
    b. Reasons, if desirable
    Body ii. Explanation: ii. Explanation:
    a. All necessary and desirable details and data a. All necessary and desirable details and data
    b. Numbered questions, if helpful b. Resale material
    c. Easy reading devices c. Education material
    d. Sales Promotion material
    Closing iii. Courteous close, with motivation to action: iii. Positive, friendly close, including, if appropriate:
    a. Clear statement of action desired a. Appreciation
    b. Easy action, dated when desirable b. Clear statement of action
    c. Appreciation and goodwill c. Appreciation and desired, if any
    d. Easy action, dated when desirable
    e. Offer of further help, reader benefits

    Indirect (Inductive) Approach

    Many persuasive-request plans (may face resistance) or bad-news plans (may face negative reaction) use the indirect approach.
    When you think your listener or reader will have a resistance (unfavorable) or negative reaction to your message, you should
    use the inductive approach.

    In this way:
    • you should NOT begin with the main idea or best-news in the first paragraph. Instead consider beginning
    (opening) with:
    - a buffer,
    - a relevant pleasant,
    - neutral, or
    - receiver-benefit statement
    • next, you include in the body all necessary explanatory details in one paragraph or several,
    • then, putting the main idea or bad-news after the explanation, and
    • finally, end with an appropriate, friendly closing

    INDIRECT (INDUCTIVE) APPROACH


    Style Bad-News plan Persuasive-Request plan (AIDA)
    Opening i. Buffer: i. Attention:
    (pleasant or neutral statements, reader-oriented) a. Reader benefit
    b. Reader-interest theme
    Body ii. Explanation: ii. Interest:
    a. Necessary data, tactfully stated a. Descriptive details and data
    b. Pertinent favorable, then unfavorable acts b. Psychological appeals
    c. Reader benefit reasons c. Reader benefits
    iii. Decision (implied or expressed) along with offer of iii. Desire:
    additional help or suggestions a. Statement of request
    b. Supporting data to help create reader’s
    desire to grant request
    Closing iv. Positive, friendly close: iv. Action:
    a. Appreciation a. Clear statement of action
    b. Invitation to future action desired b. Easy action, dated when desirable
    c. Easy action, dated when desirable c. Special inducement
    d. Willingness to help further d. Reader benefit
    e. Reader benefit and goodwill

    Basic Organizational Plans Compiled by: NOOR UL HUDA Page 1 of 1

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