LIP 2037

INDUSTRIAL TRAINING
REPORT

INFLUASIA SDN. BHD.

By
1181101506
Jaayne Jeevita a/p Ronald Alfred
Bachelor in Communication (Strategic Communication)
Trimester 3 2020/2021
 TABLE OF CONTENTS

ABSTRACT………………………………………………………………………………… 3

ACKNOWLEDGEMENT………………………………………………………………….. 4

PART 1: The Company

5
1.1 Company Background…………………………………………………………………

PART 2: Training Projects/Tasks

2.1 Task/Project 1: Writing Articles……………………………………………………… 6

2.1.1 Description of Task………………………………………………………………. 6

2.1.2 Roles/Responsibilities……………………………………………………………. 6

2.1.3 Achievement of Task/Project……………………………………………………... 6-8

2.1.4 Conclusion………………………………………………………………………... 8

2.2 Task/Project 2: Press Meet at Sime Darby Ara Damansara

2.2.1 Description of Task……………………………………………………………….. 9

2.2.2 Roles/Responsibilities…………………………………………………………….. 9

2.2.3 Achievement of Task/Project…………………………………………………….. 10

2.2.4 Conclusion………………………………………………………………………... 10

2.3 Task/Project 3: Article for client

2.3.1 Description of Task……………………………………………………………….. 11

2.3.2 Roles/Responsibilities…………………………………………………………….. 11

2.3.3 Achievement of Task/Project……………………………………………………... 11

2.3.4 Conclusion………………………………………………………………………... 12

PART 3: Training Analysis

3.1 Skills and Knowledge gained………………………………………………………. 12

3.2 Application of university subject knowledge………………………………………. 12-13

3.3 Suitability of placement…………………………………………………………….. 13-14

3.4 SWOT Analysis…………………………………………………………………….. 14

PART 4: Conclusion………………………………………………………………………. 15
PART 5: Appendix………………………………………………………………………… 16

5.1 Offer Letter…………………………………………………………………………. 17-23

5.2 Report Duty Form…………………………………………………………………… 24-25

5.3 Weekly Logs………………………………………………………………………… 26-49

ABSTRACT

This internship report serves the purpose to record the details of my industrial training which was
conducted in Influasia Sdn. Bhd, a renowned news media publication in Bangsar area. This report will
cover the details of my internship in the editorial department for a duration of three months which began
from the 22nd of March, till the 11th of June 2021 at World of Buzz.

My objectives and expectations for my internship at World of Buzz were to firstly enhance my
communication skills, professional behaviour, and computer skills. Throughout my internship as an
editorial intern, I learned how to sharpen my speaking, writing, teamwork, and interpersonal skills. I
managed to adapt quite well in the professional world after constantly having to network with different
people and also writing articles to meet client’s expectations.

I improved my computer skills as well, since having to work at home required a lot of computer work
and also perfected my professional behaviour, maintaining a positive workplace attitude with my co-
workers.
ACKNOWLDGEMENT

I would like to thank my editors and also my colleagues who were the full-time writers at World of
Buzz that carefully guided me during the period of my internship. My editor Esther Liew always
corrected my articles with clear and concise advice, which made my writing process a lot easier.
Another colleague of mine, Alena was the person who gave me the most writing tips and showed me
which specific editing applications to use when inserting images. I have also collaborated with other
writers Thermesh and Syuhada when writing an article and in the process, I have learned many things.

Finally, I would like to acknowledge my supervisor Miss Vhysh who is the editor in chief of World of
Buzz and the person who had employed me. She has given me various projects and tasks that I am very
grateful to have been a part of. Every experience that I have gained during the course of my internship
is because of the guidance that I have received from everyone at work. I would also like to acknowledge
my MMU internship university advisor, Miss Hor Yen Yi who helped to guide me draft my resume and
cover letter. Miss Yen Yi was also a very attentive supervisor and I always went to her if I needed
advice on anything related to my internship.

Finally, I would like to express my heartfelt gratitude to my family, and friends for their support,
constructive suggestions and also criticism.
PART 1: The Company
1.1 Company Background

Influasia is a digital media group based in Malaysia and is established in 2016. Headquartered in KL
EcoCity, Influasia owns four publications: World of Buzz, Lobak Merah, Noodou and In Real Life
which is a publication which focuses on personal stories of Malaysians. The company is co-founded by
Chris Khristie and Michelle Tan. The duo started the company after a conversation they had at a mamak
stall back in 2015.

The company was built to create and deliver content to young adults and millennials. In 2016, the
company created Lobak Merah, a publication specifically catered for the Malay demographic, World
of Buzz for English news and Noodou, a publication for Mandarin speaking Malaysians the year after.
In 2019, Chris Khristie and Michelle Tan were awarded the title Forbes 30 Under 30 Asia. They were
amongst 11 other Malaysians who received the title.

I was attached to the editorial department at World of Buzz where I worked with several other full-time
writers and editorial interns. I was supervised by the editor in chief, Vhyshnawi. Every day I am tasked
to produce easily-consumable content by publishing the best in viral, entertainment, life, tech, and local
news. World of Buzz editorial section is corelated with the PR brand representatives, this means that
usually if we wrote news related to certain brands, we would have to consult with the brand
representatives first to make sure if we could cover it. This is a way of how the company functions in
terms of task execution.

The editorial team is also very particular when it comes to news credibility since we only write stories
that are legitimate and authentic. Writers will have to go through lots of process in order to verify the
news and also to acquire the permission of an individual in order for the story to be published. Every
single phone call that we make is then kept for record in a black book so we do not lose contact with
the individual. This rule was created for a safer interaction, to prevent people from giving falsified info
to writers. This new change was definitely a bonus.
PART 2: Training Projects/Tasks
2.1 Writing Articles (Task 1)

2.1.1 Description
Every weekday we were required to find articles or unique social stories online and write at least 3
articles a day for World of Buzz. The goal was to write 18-20 articles a day to hit the daily quota each
month. This is a repeated task, so every day I had to find articles from news sites like Malay Mail,
Guang Ming Daily, TheStar and so on then rewrite them without plagiarising from the original source.
For certain stories, we would have to reach-out and interview sources for permission and most
importantly, if it’s a negative story that involves two or more parties we would have to get each
individuals comments. So, our articles do not seem biased.

2.1.2 Roles/Responsibilities
My role as an editorial intern was exactly like the full-time writers, we had to write stories every day to
be published. We could not source from certain competitor publications so we had to be very mindful
of that. After finding news, we would have to ask the editors if the piece is appropriate to be written.
After getting their approval, then could we only proceed.

2.1.3 Achievement of Task/Project

I have written about 90 articles on World of Buzz throughout my 3 months of internship. Looking for
a new story to write about everyday was no easy feat, I carefully observed which news sites that my
full-time colleagues usually found their stories from. Through that I was able to find news faster and
easier. I achieved the highest engagement rate as the author of a story that I wrote, it got the most likes
on WOB’s social media site for April and my supervisor was proud of me.

Writing certain articles which required me to speak to witnesses and people through the phone actually
widened my contacts and I managed to network with many experienced people. For example, I wrote a
story once about a grab food rider who did a good deed to a customer. The customer used to be the
assistant chief sub-editor of New Straits Times Press, we are now connected on LinkedIn.

One of the best articles that I have written was about an old 84-year-old grandmother who still persisted
to continue working in a restaurant peeling onions. Many readers were impressed and touched by the
old lady’s determination to work despite her age. My article received the most likes at 28,000 for the
month of April on Instagram.
One of the best articles that I have written was about an old 84-year-old grandmother who still persisted
to continue working in a restaurant peeling onions. Many readers were impressed and touched by the
old lady’s determination to work despite her age. My article received the most likes at 28,000 for the
month of April on Instagram.

2.1.4 Conclusion
In some days, I was not able to fulfil the requirement of 3 articles a day, because it was hard to find
sources. But nevertheless, I still tried my best to write as much articles as I possibly can. With the help
of all the full timer writers and other editorial interns, we were able to achieve our target article numbers
in a day.

I was faced with challenges such as people asking me to take down articles, and also people giving
me falsified information. All these served as a lesson for me, new rules were made by my editor and
through that, things began to run more smoothly.
2.2 Press Meet at Sime Darby Ara Damansara (Task 2)

2.2.1 Description
This was my first press meet experience, and my supervisor Miss Vhysh wanted me to go on the field
and attend a Sime Darby launch at Ara Damansara Motors. The event was attended by many journalists
from different publications, and we were all given a special QR code to enter the event since it was held
during the CMCO last April.

I was accompanied by one of the brand representatives at WOB Mr Luke. The event was to launch their
new Sime Darby Motors Centre and they gave us a tour of all 6 of their showrooms such as Ford,
Honda, Hyundai, BMW, Porshe and Jaguar Land Rover. The event lasted from 9am to 12.40pm.

2.2.2 Roles/Responsibilities
My role as an editorial intern was to collect the press kit during the beginning of the event and also
listen to the speeches. I was also required to take down notes and snap photos during the event for it to
be included into the article later on. Although there were no deadlines, I decided to hand over the press
kit to my colleague on the same day (April 12) for immediate publication.
2.2.3 Achievement of Task/Project
The project goal was to give me the experience of how journalists attended press meets. After the event
ended, I handed a scanned copy of the press kit over to another colleague of mine who was in charge
of publishing the article. I sent her all the photos that I took and also other relevant notes.

The event was attended by many journalists from different publications which made me expand my
network with many media related people. I spoke and exchanged contacts with 2 journalists from a
Malay publication called Sinar Harian and also BERNAMA.

2.2.4 Conclusion
The project did achieve the project goal, which was to give me the experience of how journalists
attended press meets. Fortunately, no challenges were faced, just pleasant and new experiences.
2.3 Article for a client (Task 3)

2.3.1 Description
I was asked to write a client-based article by Miss Vhysh during the 10th week of my internship. The
client was the founder of a called Constant Meals. I was tasked to reach out to the client and gather as
much info as I could about the start-up company for the article. The company then sent me 5 meals
from their menu for me to do a taste test and review it on my article but I was also advised by my
advisor to preferably give good reviews and comments. The goal of the task was to highlight the fact
that Constant Meals helps individuals to be consistent with a healthier lifestyle, all while having access
to a variety of foods that taste exceptional.

2.3.2 Roles/Responsibilities
My role for this task was to follow exactly what the client’s company focuses on and try to put in all
the necessary and appropriate facts into the article. The client’s backstory was one of the elements that
I included into the article as well because that reflected how the company was even started in the first
place. Five meals from Constant Meals were sent to my home on Saturday June 7th. There was no
deadline as to when the article had to be completed, but I decided to complete it before Monday.

2.3.3 Achievement of Task/Project

I managed to write up an article according to the clients needs. All pictures that were included were
taken by myself and I also managed to capture the importance of healthy eating inside my article. My
reviewing skills has improved as well, I tried to get most of my inspiration from article segments at
World of Buzz called WOB Eats. WOB Eats is where writers taste test food items from brands that
want an article written on World of Buzz.
2.3.4 Conclusion
The task managed to fulfil the brands goals, which were to highlight that Constant Meals helps
individuals to be consistent with a healthier lifestyle, all while having access to a variety of foods that
taste exceptional. The client was slightly rude to me when he found out I ate 2 meals on the same day
although I did not seem to find any sort of problem in that. That was a small challenge that I managed
to overcome by answering to the client in a polite and professional manner.

PART 3: Training Analysis

3.1 Skills and Knowledge Gained

At World of Buzz, I have learned to enhance mainly my communication skills, professional behaviour,
and computer skills. There was a lot of over the phone conversations with potential clients, witnesses
and people in general that I had to speak with in order to get information, details regarding a particular
incident or statement. This helped me to build my confidence and also professional behaviour in the
working industry for I had to speak politely and also listen attentively.

Although the company was closed since the MCO was being implemented and workers had to work
from home, I still regularly communicated with my colleagues through Slack (a platform for office
related work). I connected with each of them closely and also observed how they worked and managed
things. Slowly following and working my way up. There was not any presenting that I had to do, but
we did have team meetings every consecutive week to discuss on the monthly KPI’s and rules and
regulations.

I also learned how to handle WordPress really well and I have noticed that it was very different from
the usual WordPress account people owned. There was a lot of things that I had to learn and get used
to, for example we had to check if our article had a featured image, if we had included tags, and wrote
the article in the proper format. All these were mandatory to be checked once the article was completed,
the step-by-step instruction was given to us and was called the editorial starter pack.

3.2 Application of University Subject Knowledge

During twelve weeks of internship, I have accumulated various experiences and wider new knowledge
through activities and tasks had been assigned to me. My beloved supervisor, Vhyshnawi had
encouraged me to do a diversified range of tasks across the department. In this section, I am going to
relate my experience with courses that I have taken in MMU especially Strategic Communication core
courses.

Some of the courses that I found most applicable in my workplace were, such as English for academic
purposes, Fundamentals of Grammar, Effective Writing, and Professional Image and Etiquette. Mostly,
the writing-based subjects were most applicable to me since I wrote articles most of the time. Back
when I was taking up the subject Effective Writing, I learned the importance of including ethos, pathos
and logos in my writing. This helped me significantly in my article write-ups because most of the time
I wrote news that has to either appeal to an audience's emotions in order to evoke feelings. For example,
news articles such as people in need seeking for donations from the public, using pathos is an effective
technique to use in writing since emotions are powerful motivators and they grab people's attention,
making them want to act.

Fundamentals of Grammar and English for academic purposes were some of the subjects that thought
me that good grammar is key to effective communication. I learned how to provide information that
helps the reader's comprehension. My good use of grammar in my articles showed that I was diligent
and have an eye for detail. Professional Image and Etiquette was a very vital subject that I have taken
up quite recently, I learned that professional image speaks volumes about myself and it will help me
develop and establish a good reputation in all business situations. My reputation was extremely
important to me while I was working with WOB, hence I threaded carefully and made sure I maintained
good and appropriate manners with my superiors.

I look forward to taking up Media Law on my final semester because that subject was taken by my older
sister and according to her it teaches laws that regulate the acclivities of the media. Such laws like laws
of defamation, sedition, copyright, plagiarism, privacy. All these were very much profound during the
course of my training and I look forward to learn more about it.

3.3 Suitability of Placement

I applied and choose this placement because I am a passionate writer and journalism has always been
my first career choice option. Although I did not go under the sun covering news like real journalists,
I discovered that we still had the opportunity to share real and authentic news with other fellow
Malaysians who equally enjoyed our stories as much as we did writing them.

Some of the reasons as to why my placement was suitable are such as follows:

• Challenging and relevant for an internship student: My internship position was an opportunity
that stepped up from what I would do as a normal intern. There was a lot of learning involved.
My editorial placement was linked to my study and my long-term career goals.

• Engaging and motivating: I had a good understanding of what I can gain out of my placement
and be motivated by the challenge.
 • Real opportunities provided by the employer: I was treated as an employee of the
organization and not as a student at a university. I was fully integrated into the workforce and
given all the opportunities and support that any other staff member would have.

• Carefully monitored and reflected upon: My welfare as an intern was ensured and the
expectations of all parties were met. My reflection during the end of my placement was seen
as very important in building a quality experience overall for the company.

This editorial and content creating placement is very much suitable for a Strategic communication
student like myself but I also would like to explore more into the fields of Public Relations or
copywriting as well. Overall, I would definitely recommend this training to others in my programme.

3.4 SWOT Analysis

Positive Negative

Strengths
•I have a way with words and investigative skills
Weaknesses
External

•I am thorough and I pay attention to every •Accepting criticism is what im bad in

detail •Remember the benefit of getting a feedback.
•I report news and social stories very well •My diction is good but my spelling skills may
•This job has helped me augment my writing be flawed at times.
techniques, and hone my ability to analyze data •Heavy news that required time to get approval
•Bringing a positive change in the society is my from many people.
biggest achievement •lack of courage
•Persistancy and dicipline are some of the good
personal qualities I possess
Internal

SWOT

Opportunities Threats
•I see the need for strong public media •FULL-TIME writers who are more experienced
•Enthusiasm and confidence and have more sources to articles
•Make sure my ideas are good and write •Certain people who may disagree to my
honestly. All while maintaining my writing article.
flare. •Technology is also creating a need for writers
•I am very marketable and editors who are able and willing to adapt
• Besides writing, i can work in editing, to changes in the industry.
marketing and public relations.
PART 4: Conclusion
After the course of my internship, there was an exit interview held via google meet. My supervisor Miss
Vhysh asked me several questions about weather the company had any limitations that they could
improve on. Overall, I thoroughly enjoyed my internship experience and would want to venture into
news reporting, or maybe copywriting as well in the future. Creating content for news organisations is
can be challenging in a world where journalists may face intimidation for exercising their fundamental
right to freedom of expression. But this job is intriguing to me and I will continue working my may
towards what I am passionate about.

What I mostly love about World of Buzz is how the co-founders treat their workers. We are treated like
family and although we keep things professional at work, all the co-workers get along really well.
Michelle (the co-founder of WOB) tries to include interns in the video contents that they create for
audiences. I was fortunate enough to be a part of that and I appreciate the positive work environment I
have trained in.
Appendix
 INFLUASIA SDN. BHD. (1192103-K)
Unit A-1-1 & A-1-2, 1st Floor, Block A, Northpoint Office
Suite, Mid Valley City, No 1, Medan Syed Putra Utara,
59200 Kuala Lumpur.
Tel : +603-2856 6324

15 FEBRUARY 2021 PRIVATE & CONFIDENTIAL

NRIC NO: 000717-14-1362

Dear JAAYNE JEEVITA A/P RONALD ALFRED

LETTER OF APPOINTMENT

We are pleased to welcome you to the team by offering you the position of Editorial Team Intern at
INFLUASIA SDN. BHD. on the terms and conditions set forth below:

POSITION TITLE : Editorial Team Intern

EMPLOYMENT STATUS : INTERNSHIP

COMMENCEMENT DATE : 22 March 2021

INTERNSHIP END DATE : 11 June 2021

REPORTING TO : Head of English Content / Editor-in-Chief

ALLOWANCE : RM 500 per month

KEY RESPONSIBILITIES : Outlined in SCHEDULE 2

HOURS OF WORK : A minimum of 45 hours (9 hours daily) per week based on

flexible working hours. The employee may report to office
anytime between 8am to 10.30am, from Monday to Friday with 1
hour of lunch break each working day. Some hours of work may
be extended and required over the weekend.

LEAVE : Leave taken by intern will be considered as unpaid leave. Any

unpaid leave taken must be submitted with valid proof and
original copy of MC must be submitted to HR if the leave taken is
due to sickness.

CLAIMS : The Company will reimburse the Employee for all reasonable
mobile telephone charges, travel, parking, accommodation costs
and expenses incurred for the purpose of carrying out work for the
Company with proof of receipt. Claims for the purpose of attending
work daily is excluded.

PERFORMANCE : Upon completing the internship, the employee will be provided

EVALUATION with a recommendation letter based on their work performance
as testimonial.

FULL-TIME : Employee may request for a full-time position after the internship
OPPORTUNITY ends. Subjected to further evaluation and vacancy availability.
TERMINATION : During the internship period, either party may terminate this within

18
 INFLUASIA SDN. BHD. (1192103-K)
Unit A-1-1 & A-1-2, 1st Floor, Block A, Northpoint Office
Suite, Mid Valley City, No 1, Medan Syed Putra Utara,
59200 Kuala Lumpur.
Tel : +603-2856 6324

Terms
- Original Content

The Employee warrants that articles created for the Company is original, and does not infringe on any
copyright law.

2. Copyright & Ownership

The Company owns and possess All Rights to the article produced by the Employee for the Company.
Redistribution of article produced for the Company to personal websites (including but not limited to) is
prohibited without the prior written consent of the Company.

3. Confidentiality

The Employee acknowledges that they may have access to certain privileged information during the
course of this work. Employee agrees to preserve and protect the confidentiality of the Company’s
Proprietary Information and all physical forms thereof, whether disclosed to Employee before this
Agreement is signed, during the course of their work or afterward. In addition, Employee shall not
disclose or disseminate the Proprietary Information to any third party and shall not use the Proprietary
Information for his or her own benefit or for the benefit of any third party.
The Employee, in rendering their duties shall not utilize any invention, discovery, development,
improvement, innovation, or trade secret in which they do not have a proprietary interest.

4. Conflicts of Interest; Non-hire Provision

The Employee represents that they are free to enter into this Agreement and that this engagement does
not violate the terms of any agreement between the Employee and any third party. During the term of
this agreement, the Employee shall devote as much of their productive time, energy and abilities to the
performance of their duties hereunder as is necessary to perform the required duties in a timely and
productive manner. The Employee is expressly free to perform services for other parties while
performing services for the Company.

5. Assignment

The Employee shall not assign any of their rights under this Agreement, or delegate the performance of
any of their duties hereunder, without the prior written consent of the Company.

6. Termination
The Company or Employee have the rights to terminate this Agreement at any point with point 4 and 5
outlined as “Copyright & Ownership” and “Confidentiality” still being enforced after the termination.
Should the Company terminate the Employee’s service or should Employee end their service, the
Company will pay the Employee for their completed work, according to the provisions outlined in the
"Payment" section of this Agreement. This Agreement can be terminated by either party upon 2 weeks
of written notice.
Tel : +603-2856 6324
 INFLUASIA SDN. BHD. (1192103-K)
Unit A-1-1 & A-1-2, 1st Floor, Block A, Northpoint Office
Suite, Mid Valley City, No 1, Medan Syed Putra Utara,
59200 Kuala Lumpur.
7. Choice of Law

The laws of Malaysia shall govern the validity of this Agreement, the construction of its terms and the
interpretation of the rights and duties of the parties hereto.

8. Protection of Goodwill

During his/her Employment, the Employee is likely to acquire Confidential Information belonging to the
Company and establish personal knowledge and influence with persons dealing with the Company. In
these circumstances, and in order to protect the proprietary information and goodwill of the Company,
the Employee undertakes that he/she will be bound by the restrictions contained in “Schedule 1”.

9. Entire Agreement

This Agreement sets forth the entire agreement and understanding of the parties relating to the
subject matter herein and supersedes any prior discussions or agreements between them. No
modification of or amendment to this Agreement, nor any waiver of any rights, shall be effective
unless in writing signed by the party to be charged.

We believe that you are a good fit to the team and it would be a great pleasure to have you on board as
part of the INFLUASIA family. We sincerely look forward to your acceptance of this position and your
wholehearted contribution to take the company to greater heights.

If you accept the offer of appointment on the aforementioned terms and conditions, kindly return a signed
copy of this letter by the end of 18 February 2021.

Yours sincerely,

CHRIS KHRISTIE
CEO, INFLUASIA
Tel : +603-2856 6324
 INFLUASIA SDN. BHD. (1192103-K)
Unit A-1-1 & A-1-2, 1st Floor, Block A, Northpoint Office
Suite, Mid Valley City, No 1, Medan Syed Putra Utara,
59200 Kuala Lumpur.

----------------------------------------------------------------------------------------------------------------------------- ----------

I, Jaayne Jeevita a/p Ronald Alfred have read and understood the terms and conditions
which was set out and accept this Letter of Appointment from INFLUASIA SDN. BHD.

Signed: Date: 17/2/2021

Name: Jaayne Jeevita a/p Ronald NRIC : 000717-14-1362

 INFLUASIA SDN. BHD. (1192103-K)
Unit A-1-1 & A-1-2, 1st Floor, Block A, Northpoint Office
Suite, Mid Valley City, No 1, Medan Syed Putra Utara,
59200 Kuala Lumpur.
Tel : +603-2856 6324

Schedule 1

CLAUSE 1: PROTECTION OF GOODWILL

1.1. The Employee will not, during the Employment:

(a) carry on, advise, provide services to or be engaged, concerned or interested in or

associated with any business or activity which is in competition with any business
carried on by the Group, except as a representative of the Company or with written
consent of the Company; or

(b) without the prior written consent of the Company, be engaged or interested in any
other public or private work or duties, either directly or indirectly, in any capacity
(including without limitation as principal, agent, partner, employee, unit holder,
joint venturer, director, trustee, beneficiary, manager, consultant or advisor) with
the exception of voluntary activities for a charitable organization or project.

1.2. The Employee shall not, without the prior written consent of the Company, for the Restraint Period,
either on the Employee's own behalf or on behalf of any other person (whether alone or jointly, or
as a trustee, principal, agent, director, manager, partner, shareholder, employee, consultant, or in
any other capacity) directly or indirectly:

(a) carry on, or be engaged, concerned or interested in any business which is similar
to or competes with any business being carried on by the Group at the date of
termination of this Agreement and with which the Employee was involved to
a material extent during the period of twelve (12) months prior to the last date
upon which the Employee carried out duties under this Agreement;

(b) interfere with, canvass, solicit or endeavour to entice away from the Group the
business of any person who, at the date of termination of the Employment or
during the period of twelve (12) months prior to the last date upon which the
Employee carried out duties under this Agreement, was a customer, client or
agent of or partner or supplier to the Group;

(c) have any material business dealings with any person who at the date of
termination of the Employment or during the period of twelve (12) months prior to
the last date upon which the Employee carried out duties under this
Agreement was, to his/her knowledge, a customer, client or agent of or supplier
or partner to the Group and with whom the Employee had direct dealings in the
course of his/her Employment;

(d) solicit, induce or attempt to induce any employee of the Group holding the position
of manager and above with whom the Employee had direct dealings in the course
of his/her Employment during the period of twelve (12) months
Tel : +603-2856 6324
 INFLUASIA SDN. BHD. (1192103-K)
Unit A-1-1 & A-1-2, 1st Floor, Block A, Northpoint Office
Suite, Mid Valley City, No 1, Medan Syed Putra Utara,
59200 Kuala Lumpur.
prior to the termination of the Employment, to leave the employment of the
Group; or

(e) solicit, interfere with, tender for or endeavour to entice away from the Group any
contract, project or business, or the renewal of any of them, carried on by the
Group which is currently in progress at the date of the termination of the
Employment or which was in the process of negotiation at that date or in respect
of which the Employee had direct contact with any customer, client or agent of or
supplier to the Company at any time during the period of twelve (12) months prior
to the date of termination of his/her Employment.

1.3. Each undertaking and agreement contained in this Clause 1 shall be read and construed
independently of the other undertakings and agreements herein contained so that if one or more
should be held to be invalid as an unreasonable restraint of trade or for any other reason
whatsoever, then such undertakings and agreements shall apply with such modifications as may
be necessary to make them valid and effective and the remaining undertakings and under this
agreement shall be valid to the extent that they are held not to be so invalid.

1.4. The Employee agrees that the Employee's obligations under this Clause 1 will survive the
termination of the Employment and will be enforceable at any time at law or in equity and will
continue for the benefit of and be enforceable by the Company.
 INFLUASIA SDN. BHD. (1192103-K)
Unit A-1-1 & A-1-2, 1st Floor, Block A, Northpoint Office
Suite, Mid Valley City, No 1, Medan Syed Putra Utara,
59200 Kuala Lumpur.
Tel : +603-2856 6324

SCHEDULE 2

JOB RESPONSIBILITIES

Scope of duties are outlined as below, but not limited to:

- Research, write and edit engaging and share-worthy daily articles and sponsored contents.
- Plan and execute content ideas and strategies to promote client's message effectively and
engagingly.
- Assist and be part of the company’s ad-hoc initiatives such as, but not limited to video
productions.
- Assist cross department teams in planning, executing and reporting of campaigns.
- Proofread final draft of content to ensure fitness for publishing.
- Monitor assigned social media channels across our platforms.
- Post and create interaction for published articles in our platform to local or relevant groups in
Facebook.
- Engage with social media users and respond to any conversations and answer questions over
Company social media account.
- Create, curate and manage all published content in the company’s social media account,
particularly in Instagram.
- Work closely with other departments to develop social media timelines coinciding with new
product releases, ad campaigns, or other brand messages.
- Monitor and develop reports on competitors activity within social media spaces.
- Assist in developing social media strategy to increase social media traffic.
- Any other ad-hoc duties assigned from time to time which are related to Digital.
- Actively participate in discussions with management and colleagues on content.
- Source for social stories, get all the necessary details for the story.
- Fact-check and verify info for stories to be published.
- Reach out and interview sources for stories for the team.
 Faculty of Applied Communication
LIP2037 Industrial Training

Report Duty Form

PERIOD OF TRAINING:
From (Date): 22/3/2021 To (Date): 11/3/2021

STUDENT DETAILS:
Student Name Jaayne Jeevita a/p Ronald Alfred
Student ID 1181101506
Programme of Study Bachelor of Communication (Strategic Communication)
(Hons)
IC/Passport Number 000717-14-1362
Hand phone Number 013-9961078
Email Address jaayne776@gmail.com

COMPANY DETAILS:
Company Name INFLUASIA SDN. BHD
Company Address Penthouse Unit No. SO-35-1, Level 35 Strata Office Tower,
No. 3, Jalan Bangsar, KL Eco City, 59200 Kuala Lumpur
Training Location
(If different from the above
address)
Special work arrangement (if
any)

COMPANY SUPERVISOR DETAILS:

Supervisor Name Vhyshnawi
Designation Head of English Content
Department English Content Writing & Editorial
Phone No. 019-574 4492
E-mail address vhysh.raj@worldofbuzz.com
We confirm that the above, mentioned student has reported for industrial training in our company on
22/3/2021 (Date), and he/she has been briefed on the company rules and regulations that should be followed
during the training.

________________________
Signature & Company Stamp

Name: VHYSHNAWI__ Date : _31 MARCH 2021__

 Faculty of Applied Communication
LIP2037 Industrial Training

Student’s Weekly Log

Student JAAYNE JEEVITA A/P RONALD ALFRED

Name
Student 1181101506
ID
Company INFLUASIA SDN.BHD
Training
Name Period (Date From- 22nd MARCH - 25th JUNE
To)
Company Supervisor MS VHYSHNAWI RAJ
Week
Name WEEK 1
Number
Week Period (Date From- 22nd MARCH 2021 - 26th MARCH 2021
To) Descriptionof Activities
Brief

Monday
• Attended a meeting via google meet with the HR at 10.30am who briefed the interns
more about the company SOP’s.
• Had a meeting via google meet with supervisor around 12.15om to discuss on tasks that
will be assigned and the editorial guidelines.
• Researched 7 different topics and handed in along with their source links.
• Wrote an article which is yet to be published on WOB after the editor checks it.
• Logged into two different platforms used by the company which was Word press and
Slack.

Tuesday
• Made corrections on previous article after getting it checked by the editor.
• Wrote a time sensitive article that was requested and checked by the editor as well.
• Used photo joiner to edit featured photo’s according to the required dimensions.
• Liaised with other interns to decide on which topic we would be writing on.

Wednesday
• Wrote an article that is yet to be published after checking with the editor
• Had a small gathering at the Influasia office in Bangsar around 6pm
• Had a briefing with the Editor-in-Chief Ms. Vhysh, who came to help and resolve an issue I
was facing with my CMS account

Thursday
• Supervisor requested to write a listicle on unique florists in Instagram
• Reached out to 9 florists around Klang Valley through Instagram to seek out their permissions
before utilizing their photo’s for the article
• Still waiting for few more responses before proceeding to finish the article.

Universiti Telekom Sdn. Bhd. (436821-T)

Faculty of Applied Communication, Multimedia University,
Cyberjaya Campus, Persiaran Multimedia, 63100 Cyberjaya
Tel: +603 8312 5535 Fax: +603 8312 5535
Url : www.mmu.edu.my
 Friday
• Continued drafting and adding finishing touches on the listicle before submitting to the
editor for checking
• Pending permission from other florists were approved
• Listicle was submitted to editor around 4pm once completed

Reflection

Problems encountered:
• Had several difficulties to insert featured photos into the article
• Did not know which photo editor app to use for formatting

Lessons learned:
• Check in’s with supervisors are important every morning to get your daily tasks.
• Drafting articles and editing featured photos and others must strictly follow its set formats
otherwise it might jeopardize the final result.
• Must inform the main world of buzz title group on Slack if you are finished with drafting your
article.
• Send in the article’s link to the world of buzz writers group on slack so other writers will not
clash with ours.
• Interns are most preferred to write social stories and listicles.

Tasks planned for next week:

• Keep eyes peeled for news on social media
• find relevant topics to come up for listicles

(Describe problems encountered, reasons for non-completion of planned tasks, lessons learned, how to improve, tasks
planned for the next week etc.)

Remarks from Company

Supervisor
(if any)

Signature of Company
Supervisor with company stamp

Universiti Telekom Sdn. Bhd. (436821-T)

Faculty of Applied Communication, Multimedia University,
Cyberjaya Campus, Persiaran Multimedia, 63100 Cyberjaya
Tel: +603 8312 5535 Fax: +603 8312 5535
Url : www.mmu.edu.my
 Faculty of Applied Communication
LIP2037 Industrial Training

Student’s Weekly Log

Student JAAYNE JEEVITA A/P RONALD ALFRED

Student
Name 1181101506
Company
ID INFLUASIA SDN.BHD
Training
Name Period (Date From- 22nd MARCH - 11th JUNE
Company
To) Supervisor MS VHYSHNAWI RAJ
Week
Name WEEK 2
Week
Number Period (Date From- 29th MARCH 2021 – 2nd APRIL 2021
Brief
To) Description of
aAActivities
Monday
• Found a story on dog being poisoned by someone on Twitter
• Reached out to the owner for his permission and interviewed him to give WOB more
details on the incident
• Wrote the article and finished it for the editor to check

Tuesday
• Wrote another article on flavoured contraceptive rubber sheaths that was circulating
online
• Article was checked by the editor and published around 4pm
• Before proceeding on the article, I was added into a business group on Slack, whereby I
had to ask the business team if I could proceed with the story and if it was client related
• Supervisor, Miss Vhysh approached me on Slack and wanted me to attend a sime Darby
event on the 12th of February to get an on ground experience.

Wednesday
• Sent a link on the WOB titles group regarding the newest addition of Daboba Malaysia’s
milk tea the night before.
• Proceeded to write article after getting approval from the business team.
• Article checked and published by editor at around 5pm

Thursday
• Wrote a listicle, on 6 murder cases that were never solved in Malaysia
• Made thorough research on topic to avoid uncredibility
• Finished 4/6 of the listicles

Universiti Telekom Sdn. Bhd. (436821-T)

Faculty of Applied Communication, Multimedia University,
Cyberjaya Campus, Persiaran Multimedia, 63100 Cyberjaya
Tel: +603 8312 5535 Fax: +603 8312 5535
Url : www.mmu.edu.my
 Friday
• Continued to finish the listicle from the day before
• Miss Michelle invited the interns to attend office on Monday for a brief video shoot
• Found another story from Guang Ming Daily regarding a woman who was prevented from
visiting her child
• Reached out to a non for profit charity organization for more details regarding the incident
• Obtained permission, and proceeded to write an article which was checked and published by
editor.

Reflection

Problems encountered:
• Finding for news sources fast is a challenge
• Author’s name (my name) still not appearing at the top of the articles I write
• Sourcing from several sites that were not supposed to be sourced

Lessons learned:
• Always ask business team for permission on writing any articles that are brand related
• Learn to source pictures properly

How to improve:
- Try writing articles faster and finding news faster

(Describe problems encountered, reasons for non-completion of planned tasks, lessons learned, how to improve, tasks
planned for the next week etc.)

Remarks from Company

Supervisor
(if any)

Signature of Company
Supervisor with company stamp

Universiti Telekom Sdn. Bhd. (436821-T)

Faculty of Applied Communication, Multimedia University,
Cyberjaya Campus, Persiaran Multimedia, 63100 Cyberjaya
Tel: +603 8312 5535 Fax: +603 8312 5535
Url : www.mmu.edu.my
 Faculty of Applied Communication
LIP2037 Industrial Training

Student’s Weekly Log

Student JAAYNE JEEVITA A/P RONALD ALFRED

Student
Name 1181101506
Company
ID INFLUASIA SDN.BHD
Training
Name Period (Date From- 22nd MARCH - 11th JUNE
Company
To) Supervisor MS VHYSHNAWI RAJ
Week
Name WEEK 3
Week
NumberPeriod (Date From- 5TH APRIL 2021 – 9TH APRIL 2021
Brief
To) Description of Activities
Monday
• Attended office at Bangsar to shoot a video at 10am
• Wrote two articles regarding a man butchering his wife and two men sleeping in front of a traffic
light. I worked from the office
• Both articles were published on the same day after checking with the editor

Tuesday
• Miss Vhysh wanted us to write more relevant articles like taxes and Raya since Ramadhan is
around the corner
• Ha a brief meeting with all the writers and interns on Google Meet at around 4pm.
• Wrote an article on the new Nestle Nestum Butter Banjir. Was also checked and published on the
same day.

Wednesday
• Wrote an article on CheqMeq Kitchen, an eatery in Puchong. Emailed the restaurant to get an
over the phone interview with the person in charge.
• Received an email from Happy Bunch.my for a feature on their latest mothers day collection,
forwarded email to supervisors.

Thursday
• Wrote a listicle, on Lotus Biscoff desserts you can find on Instagram
• Had to obtain permission from homebakers before utilizing their photos
• Wrote an article on an injured Indonesian man who attended his wedding in a pair of shorts

Universiti
Friday Telekom Sdn. Bhd. (436821-T)
Faculty of Applied Communication, Multimedia University,
• Continued to finish the listicle from the day before
Cyberjaya Campus, Persiaran Multimedia, 63100 Cyberjaya
Tel: +603 8312 5535 Fax: +603 8312 5535
Url : www.mmu.edu.my
 • Miss Esther gave me the WOB watermark for images that were provided to the writer
• Made corrections to the listicle and had to do more research

Reflection

Problems encountered:
• Receiving direct messages from unknown people asking me to take down an article I wrote
• The problem was resolved after company supervisor respnded to some emails and re-
editted the article.
• The issue with the author’s name not appearing at the top of the page has also been resolved

Lessons learned:
- Fact check some videos before including them into the article

(Describe problems encountered, reasons for non-completion of planned tasks, lessons learned, how to improve,
tasks planned for the next week etc.)

Remarks from Company

Supervisor
(if any)

Signature of Company
Supervisor with company stamp

Universiti Telekom Sdn. Bhd. (436821-T)

Faculty of Applied Communication, Multimedia University,
Cyberjaya Campus, Persiaran Multimedia, 63100 Cyberjaya
Tel: +603 8312 5535 Fax: +603 8312 5535
Url : www.mmu.edu.my
 Faculty of Applied Communication
LIP2037 Industrial Training

Student’s Weekly Log

Student JAAYNE JEEVITA A/P RONALD ALFRED

Student
Name 1181101506
Company
ID INFLUASIA SDN.BHD
Name Period (Date From-
Training 22nd MARCH - 11th JUNE
Company
To) Supervisor MS VHYSHNAWI RAJ
Name
Week WEEK 4
Week
Number Period (Date From- 12th APRIL 2021 – 16th APRIL 2021
To) Description of Activities
Brief
Monday
• Attended the Sime Darby Motor Sport launch at Damansara / event started at 9am
• I was accompanied bu Luke, our Senior client manager
• The event lasted till 1.40pm, I was tasked to gather the press kit and also listen to the
speech given / take down notes / take photos
• The event organizers held a tour for the media representers
• Sent the scanned press kit to Chloe via Slack

Tuesday
• Looked for new articles to write on
• Wrote a time-sensitive article on JPJ offering 75% discount for summonses
• I informed the editor that I finished the 2 other articles I had pending
• Articles were published by the end of the day

Wednesday
• Wrote an article on an Indonesian man giving free services to wake people up for Sahur

Thursday
• Wrote a listicle, on Unique Kuih raya stores you can find on Instagram
• Had to do the standard research first and asking for permissions before utilizing their
featured photos
• Drafted the article as I waited for the accounts to respond to me

Universiti Telekom Sdn. Bhd. (436821-T)

Friday
Faculty of Applied Communication, Multimedia University,
• Wrote
Cyberjaya an article
Campus, on Multimedia,
Persiaran a crossaint63100
thatCyberjaya
was mistaken for a dangerous animal
• +603
Tel: 8312 5535
Checked Fax: +603 8312
and published by5535
editor the next day
Url : www.mmu.edu.my
 • Found a video of a schoolkid being beaten up/Miss Vhysh wanted me to get both sides of
the story before proceeding

Reflection

Problems encountered:
• Finding for news sources fast

Lessons learned:
• Some articles are not suitable for the targeted audiences

(Describe problems encountered, reasons for non-completion of planned tasks, lessons learned, how to improve, tasks
planned for the next week etc.)

Remarks from Company

Supervisor
(if any)

Signature of Company
Supervisor with company stamp

Universiti Telekom Sdn. Bhd. (436821-T)

Faculty of Applied Communication, Multimedia University,
Cyberjaya Campus, Persiaran Multimedia, 63100 Cyberjaya
Tel: +603 8312 5535 Fax: +603 8312 5535
Url : www.mmu.edu.my
 Faculty of Applied Communication
LIP2037 Industrial Training

Student’s Weekly Log

Student JAAYNE JEEVITA A/P RONALD ALFRED

Name
Student 1181101506
ID
Company INFLUASIA SDN.BHD
Name Period (Date From-
Training 22nd MARCH - 11th JUNE
To)
Company Supervisor MS VHYSHNAWI RAJ
Name
Week WEEK 5
Number
Week Period (Date From- 19th APRIL 2021 – 23th APRIL 2021
To) Description of Activities
Brief

Monday
• Researched for relevent news to write on platforms like Malaysiakini, Malay Mail, Facebook
and etc
• Found a story on an 84 year old grandma who peeled onions part time.
• I attained the approval from Miss Vhysh to proceed
• Contacted the user who posted the photos on facebook to get their permission via Facebook, and
Instagram
• User was yet to respond.

Tuesday
• Looked for new articles to write on
• Still did not manage to get response from the user on facebook yet
• Found an incident on Twitter involving a grab food rider being hit
• Had to ask BD Group before proceeding since it was brand related (*didn’t manage to get
approval since writers were not allowed to write anything bad related to Grab Food)

Wednesday
• Wrote an article on a pair of couple in Hong Kong who murdered their
..1. 5 year old daughter
• Miss Vhysh advised to look for different sources to the story as well before proceeding
• Article was checked by editor and published on the same day
• Resorted to sending an email to the facebook user from Monday’s story
• Immidiately got a response, and he told me to call him to be interviewed
• I contacted him at around 12pm and managed to get his input, however did not manage to get
the old ladies name. So the article had to publish on the next day.

Universiti Telekom Sdn. Bhd. (436821-T)

Faculty of Applied Communication, Multimedia University,
Cyberjaya Campus, Persiaran Multimedia, 63100 Cyberjaya
Tel: +603 8312 5535 Fax: +603 8312 5535
Url : www.mmu.edu.my
Thursday
• I finally got the name of the grandma who peeled onions. Quickly finished up the article and
the editor published it.
• I wrote an article on two cats that stole a pack of bread
• Found the video footage via twitter and Miss Vhysh gave approval to proceed

Friday
• Wrote an article about a cannibal son who murdered his mother and ate her
• Took source from several different websites

Reflection

Problems encountered:
• I once forgot to add the “Also Read” section at the bottom of the article
• Spelling/grammar corrections
• Minor sourcing issues

Lessons learned:
• Most problems like sourcing and image replacing were easily resolved. Nothing very major to
note
• I always have to get both sides of the story from the people if it involves fights or conflict.

(Describe problems encountered, reasons for non-completion of planned tasks, lessons learned, how to improve, tasks
planned for the next week etc.)

Remarks from Company

Supervisor
(if any)

Signature of Company
Supervisor with company stamp

Universiti Telekom Sdn. Bhd. (436821-T)

Faculty of Applied Communication, Multimedia University,
Cyberjaya Campus, Persiaran Multimedia, 63100 Cyberjaya
Tel: +603 8312 5535 Fax: +603 8312 5535
Url : www.mmu.edu.my
 Faculty of Applied Communication
LIP2037 Industrial Training

Student’s Weekly Log

Student JAAYNE JEEVITA A/P RONALD ALFRED

Student
Name 1181101506
Company
ID INFLUASIA SDN.BHD
Training
Name Period (Date From- 22nd MARCH - 11th JUNE
Company
To) Supervisor MS VHYSHNAWI RAJ
Week
Name WEEK 6
Week
Number Period (Date From- 26th APRIL 2021 – 30th APRIL 2021
Brief
To) Description of Activities

Monday
• I asked for consent from Miss Vhysh to cover a case on A.Ganapathy who was beaten in
prison. His images were viraled online
• I tried to get as many resources as possible and statements from relevent organizations
• Spoke to a representative of the victim’s family over the phone
• Collaborated with another full time writer on the article
• Article published on the same day by editor
• Had a brief meeting via Google Meet aroud 12pm

Tuesday
• Looked for new articles to write on
• Got approval to write on the sunken KRI Naggala submarine crew singing (viral video)
• Reached out to one of the deceased sailor’s sister for her approval to feature the video
• Article was still in drafts

Wednesday
• Finished drafting article in drafts
• Article was checked and published by editor on the same day
• Miss Vhysh posted an article on the wobtitles group in Slack, to which I voluteered to cover
• I finished the article on the same day as well

Thursday
• PUBLIC HOLIDAY

Universiti Telekom Sdn. Bhd. (436821-T)

Faculty of Applied Communication, Multimedia University,
Cyberjaya Campus, Persiaran Multimedia, 63100 Cyberjaya
Tel: +603 8312 5535 Fax: +603 8312 5535
Url : www.mmu.edu.my
 Friday
• Vhysh suggested we write more listicles
• Started writing a listicle on vegan food places aroud Klang Valley
• I DM’ed each restaurant via Instagram to obtain their permission
• Sent several emails
• Received feedback from a few restaurants who gave me their consent to utilize their
images
• Had to wait for other restaurants to respond as well, but I have already half-way finished
drafting.
Reflection

Problems encountered:
• Spelling/grammar corrections
• Minor sourcing issues

Lessons learned:
• Most problems like sourcing and image replacing were easily resolved. Nothing very major to
note
• I always have to get both sides of the story from the people if it involves fights or conflict.

(Describe problems encountered, reasons for non-completion of planned tasks, lessons learned, how to improve, tasks
planned for the next week etc.)

Remarks from Company

Supervisor
(if any)

Signature of Company
Supervisor with company stamp

Universiti Telekom Sdn. Bhd. (436821-T)

Faculty of Applied Communication, Multimedia University,
Cyberjaya Campus, Persiaran Multimedia, 63100 Cyberjaya
Tel: +603 8312 5535 Fax: +603 8312 5535
Url : www.mmu.edu.my
 Faculty of Applied Communication
LIP2037 Industrial Training

Student’s Weekly Log

Student JAAYNE JEEVITA A/P RONALD ALFRED

Name
Student 1181101506
ID
Company INFLUASIA SDN.BHD
Name Period (Date From-
Training 22nd MARCH - 11th JUNE
To)
Company Supervisor MS VHYSHNAWI RAJ
Name
Week WEEK 7
Number
Week Period (Date From- 3rd MAY 2021 – 7th MAY 2021
To) Description of Activities
Brief

Monday
• Wrote an article based on a viral Tiktok video
• Found a story about a national athlete who was verbally abused by her own coach
• reached out the the taekwondo association and the majlis Sukan negara
• Miss Vhysh called me on the phone to give some advice about how to write more articles

Tuesday
• Looked for new articles to write on
• Got response from athlete and taekwondo association who said they’ll reach out soon to give me
their statement
• Only the athlete’s sibling reached out. Article was published by the end of the day by editor

Wednesday
• Started writing a listicle on Ramadhan buffets around klang valley
• Miss Vhysh showed us the Google’s monthly trend Report
• Wrote an article about the newly opened Pomelo Fashion store at 1Utama

Thursday
• Wrote an article about a genuis 15 year old from Tanjung Malim
• Miss Vhysh wanted us to write more about topics that readers would find informative, so I found a
topic about 4 ways Malaysians can save money and eat cheap meals
• Started drafting.

Friday

Universiti Telekom Sdn. Bhd. (436821-T)

Faculty of Applied Communication, Multimedia University,
Cyberjaya Campus, Persiaran Multimedia, 63100 Cyberjaya
Tel: +603 8312 5535 Fax: +603 8312 5535
Url : www.mmu.edu.my
 • Vhysh wanted me to write on Mother’s day set meals listicle
• Finished the listicle and found an article on a US mattress brand paying 6k to people for
their experiment.
• Had to check with BD before proceeding
•
Reflection

Problems encountered:
• Spelling/grammar corrections
• Minor sourcing issues

Lessons learned:
• Most problems like sourcing and image replacing were easily resolved. Nothing very major to
note
• I always have to get both sides of the story from the people if it involves fights or conflict.

(Describe problems encountered, reasons for non-completion of planned tasks, lessons learned, how to improve, tasks
planned for the next week etc.)

Remarks from Company

Supervisor
(if any)

Signature of Company
Supervisor with company stamp

Universiti Telekom Sdn. Bhd. (436821-T)

Faculty of Applied Communication, Multimedia University,
Cyberjaya Campus, Persiaran Multimedia, 63100 Cyberjaya
Tel: +603 8312 5535 Fax: +603 8312 5535
Url : www.mmu.edu.my
 Faculty of Applied Communication
LIP2037 Industrial Training

Student’s Weekly Log

Student Name JAAYNE JEEVITA A/P RONALD ALFRED

Student ID 1181101506
Company Name INFLUASIA SDN.BHD
Training Period (Date From-To) 22nd MARCH - 11th JUNE
Company Supervisor Name MS VHYSHNAWI RAJ
Week Number WEEK 8
Week Period (Date From-To) 10th MAY 2021 – 15th MAY 2021
Brief Description of Activities

Monday
• BD gave permission to proceed with story
• Started drafting the article, finished writing it around 2pm
• Looked for a different story to write on, so I found a piece of news regarding a large frog
spotted around Papua New Ginuea

Tuesday
• Wrote an article about Elizabeth Tan being heavily sexualized in the comment section
• Made another article on a man almost falling off a glass bridge in China
• Both articles were published on the same day

Wednesday
• Wrote another piece on a 39 year old gorilla
• Found an article on a cat who dug out of its grave and made headlines

Thursday
• HARI RAYA PUBLIC HOLIDAY

Friday
• HARI RAYA PUBLIC HOLIDAY

Reflection

Universiti Telekom Sdn. Bhd. (436821-T)

Faculty of Applied Communication, Multimedia University,
Cyberjaya Campus, Persiaran Multimedia, 63100 Cyberjaya
Tel: +603 8312 5535 Fax: +603 8312 5535
Url : www.mmu.edu.my
 Problems encountered:
• Spelling/grammar corrections
• Minor sourcing issues

Lessons learned:
• Most problems like sourcing and image replacing were easily resolved. Nothing very major to
note
• I always have to get both sides of the story from the people if it involves fights or conflict.

(Describe problems encountered, reasons for non-completion of planned tasks, lessons learned, how to improve, tasks
planned for the next week etc.)

Remarks from
Company Supervisor
(if any)

Signature of Company
Supervisor with company
stamp

Universiti Telekom Sdn. Bhd. (436821-T)

Faculty of Applied Communication, Multimedia University,
Cyberjaya Campus, Persiaran Multimedia, 63100 Cyberjaya
Tel: +603 8312 5536 Fax: +603 8312 5536
Url : www.mmu.edu.my
 Faculty of Applied Communication
LIP2037 Industrial Training

Student’s Weekly Log

Student JAAYNE JEEVITA A/P RONALD ALFRED

Student
Name 1181101506
Company
ID INFLUASIA SDN.BHD
Training
Name Period (Date From- 22nd MARCH - 11th JUNE
Company
To) Supervisor MS VHYSHNAWI RAJ
Week
Name WEEK 9
Week
Number Period (Date From- 17th MAY 2021 – 21ST MAY 2021
Brief
To) Description of Activities

Monday
• Wrote an article on a 66 year old Zimbabwe man whos married to 16 wives and has 151 children
• Miss Vhysh asked to get other sources on the story, preferably from a Zimbabwean news site
• Another article written was on Prince Harry who was issued an arrest warrant by a woman from
India.
• Wrote another article on K Prabudass, a long distance runner
• All 3 articles were checked and published by the editor on the same day.

Tuesday
• Wrote an announcement article about Mercy Malaysia looking for medical or non-medical
volunteers.
• Wrote another announcement article on the eBelia initiative, supplying youths RM150 e- wallet.

Wednesday
• Continued seeking stories. Wrote on a Taiwanese man who used a shoe as a face mask
• Story was putlished the next day since I posted the title around 6pm

Thursday
• Drafted an article about a mosque in Kuantan who practiced cronysm
• Had to reach out to several people in order to obtain additional info
• Reached out to the mosque as well to get a statement.
• Didn’t publish the story yet since I needed to get their permission first

Universiti Telekom Sdn. Bhd. (436821-T)

Faculty of Applied Communication, Multimedia University,
Cyberjaya Campus, Persiaran Multimedia, 63100 Cyberjaya
Tel: +603 8312 5535 Fax: +603 8312 5535
Url : www.mmu.edu.my
 Friday
• Got the Twitter account’s permission on masjid story and quickly finished my draft
• Wrote another article on a python found at the bottom of a water tub
• Article checked and published by editor on the same day

Reflection

Problems encountered:
• Sourcing issues
• Didn’t check with BD team when writing on the eBelia initiative article
• I initally taught that checking BD was only for brands alone

Lessons learned:
• Compulsory to check with the BD team about brands/organisations and Govt
ministries/Agencies.
• MOF is a client and will have to check with BD team if writing stories related to the client

(Describe problems encountered, reasons for non-completion of planned tasks, lessons learned, how to improve, tasks
planned for the next week etc.)

Remarks from Company

Supervisor
(if any)

Signature of Company
Supervisor with company stamp

Universiti Telekom Sdn. Bhd. (436821-T)

Faculty of Applied Communication, Multimedia University,
Cyberjaya Campus, Persiaran Multimedia, 63100 Cyberjaya
Tel: +603 8312 5535 Fax: +603 8312 5535
Url : www.mmu.edu.my
 Faculty of Applied Communication
LIP2037 Industrial Training

Student’s Weekly Log

Student JAAYNE JEEVITA A/P RONALD ALFRED

Name
Student 1181101506
ID
Company INFLUASIA SDN.BHD
Name Period (Date From-
Training 22nd MARCH - 11th JUNE
To)
Company Supervisor MS VHYSHNAWI RAJ
Name
Week WEEK 10
Number
Week Period (Date From- 24th MAY 2021 – 28th MAY 2021
To) Description of Activities
Brief
Monday
• Wrote an article on a 66 year old blind indian man who sold snacks in front of Hanuman
Temple at Brickfields
• Write up on another article regarding over 10,000 residents in Kelantan who failed to attend
their vax appointments
• Both articles were published on the same day after checking by editor
• Found a story about a grab food rider doing a good deed from Twitter, had to contact the
relevent people for approval and also check with BD

Tuesday
• Wrote the grab rider article from Monday after getting approval
• Had to reach out to the grab rider as well for his approval
• Found a story on two newlyweds from India who broke covid-19 regulations anf got married
on a plane.

Wednesday
• PUBLIC HOLIDAY

Thursday
• Proceeded writeing the newlyweds article
• Continued seeking stories.
• Wanted to do a write up on McDonald’s BTS Meal packages being resold online but BD
Team said better not
• Article was published on the same day

Universiti Telekom Sdn. Bhd. (436821-T)

Faculty of Applied Communication, Multimedia University,
Cyberjaya Campus, Persiaran Multimedia, 63100 Cyberjaya
Tel: +603 8312 5535 Fax: +603 8312 5535
Url : www.mmu.edu.my
 Friday
• Supervisor sent a story from twitter regarding a UKM student and her claims
• I contacted about 3 other UKM sudents to verify the source and everyone gave me their
input on the matter
• Proceeded to write the article, and also another one regarding a tree that fell in the middle
of the road
• Sent seveal emails to KKM,MOE and UKM for their statement, waited for response. The
article was published with the note that we were waiting for their response
• The article was unfortunately taken down due to many UKM students saying it was false
news
• Had to contact several UKM sudents who messaged WOB claiming the article was false, to
clarify
• The information given to me was false and the students didn’t want to admit they gave
wrong info.
Reflection

Problems encountered:
• Sourcing issues
• Article was taken down due to UKM students who gave me false info

Lessons learned:
• opinion pieces allowed but need to reach out for comment.
• have facts and public opinion included
• you're allowed to write about the issue but you can't defame the parties involved

(Describe problems encountered, reasons for non-completion of planned tasks, lessons learned, how to improve, tasks
planned for the next week etc.)

Remarks from Company

Supervisor
(if any)

Signature of Company
Supervisor with company stamp

Universiti Telekom Sdn. Bhd. (436821-T)

Faculty of Applied Communication, Multimedia University,
Cyberjaya Campus, Persiaran Multimedia, 63100 Cyberjaya
Tel: +603 8312 5535 Fax: +603 8312 5535
Url : www.mmu.edu.my
 Faculty of Applied Communication
LIP2037 Industrial Training

Student’s Weekly Log

Student JAAYNE JEEVITA A/P RONALD ALFRED

Name
Student 1181101506
ID
Company INFLUASIA SDN.BHD
Training
Name Period (Date From- 22nd MARCH - 11th JUNE
To)
Company Supervisor MS VHYSHNAWI RAJ
Week
Name WEEK 11
Week
Number Period (Date From- 31st MAY 2021 – 4 June 2021
To) Description of Activities
Brief

Monday
• Wrote an article on an instagram story posted by a doctor. Frontliners holds the patients hand
when they cry.
• Had to reach out to the doctor who took the photo.
• Found a tiktok user’s video and wrote a story on that
• Only the 1st article was published today

Tuesday
• Wrote an article on a Malaysian artist who reimagines face masks to encourage people to
follow SOP’s
• Reached out to the owner for permission before writing

Wednesday
• Wrote an article on blood supply at hospital running low
• Wrote another one on a teacher who fell for a love scam online
• Both articles published on the same day

Thursday
• Miss Vhysh wanted me to do a write up on a article for a client
• Luke from BD reached out to me and gave all the specific info
• Asked for my address to send the meals (the meals will only arive on 6th June)
• Wrote an article on a man from China who used his Lamborghini to barbeque skewered meat
• Wrote another article on a japanese inventor who made a sports powered meat roasting
machine. Both articles were published on the same day

Universiti Telekom Sdn. Bhd. (436821-T)

Faculty of Applied Communication, Multimedia University,
Cyberjaya Campus, Persiaran Multimedia, 63100 Cyberjaya
Tel: +603 8312 5535 Fax: +603 8312 5535
Url : www.mmu.edu.my
 Friday
• Wrote an article on an elderly man who needed financial help
• Contacted the man and other people for permision and more information
• Wrote an article on a malaysian SFX makeup artist who did horror themed makeup

Reflection

Problems encountered:
• Sourcing issues

Lessons learned:
• opinion pieces allowed but need to reach out for comment.
• have facts and public opinion included
• you're allowed to write about the issue but you can't defame the parties involved

(Describe problems encountered, reasons for non-completion of planned tasks, lessons learned, how to improve, tasks
planned for the next week etc.)

Remarks from Company

Supervisor
(if any)

Signature of Company
Supervisor with company stamp

Universiti Telekom Sdn. Bhd. (436821-T)

Faculty of Applied Communication, Multimedia University,
Cyberjaya Campus, Persiaran Multimedia, 63100 Cyberjaya
Tel: +603 8312 5535 Fax: +603 8312 5535
Url : www.mmu.edu.my
 Faculty of Applied Communication
LIP2037 Industrial Training

Student’s Weekly Log

Student Name JAAYNE JEEVITA A/P RONALD ALFRED

Student ID 1181101506
Company Name INFLUASIA SDN.BHD
Training Period (Date From-To) 22nd MARCH - 11th JUNE
Company Supervisor Name MS VHYSHNAWI RAJ
Week Number WEEK 12
Week Period (Date From-To) 7th June 2021 – 11th June 2021
Brief Description of Activities

Monday
● PUBLIC HOLIDAY

Tuesday
• Wanted to write an article on a speacial needs dog shelter that had constant issues when
paying their rent
• Reached out to the caregivers but didn’t get a response
• Wrote a review article on Constant Meals

Wednesday
• Wrote an article on a lady complaining about JnT leaving her parcel outside without
informing her
• Wrote an article on a Malaysian father who impregnated his own daughter

Thursday
• Wrote an article on a lady who found a puppy that was tired up and left in a sack, she
uploaded the video on Tiktok
• Contacted her to get permission
• Esther sent a user DM story on an athlete who got his name into the Gunniess World Records
• Contanted the user for more info and permission

Friday
• Wrote the athletes story
• Wrote a story on trishaw peddlers in Penang not getting income due to the pandemic
• Both articles were published on the same day

Universiti Telekom Sdn. Bhd. (436821-T)

Faculty of Applied Communication, Multimedia University,
Cyberjaya Campus, Persiaran Multimedia, 63100 Cyberjaya
Tel: +603 8312 5535 Fax: +603 8312 5535
Url : www.mmu.edu.my
 Reflection

Problems encountered:
• No problems encountered this week

Lessons learned:
• opinion pieces allowed but need to reach out for comment.
• have facts and public opinion included
• you're allowed to write about the issue but you can't defame the parties involved

(Describe problems encountered, reasons for non-completion of planned tasks, lessons learned, how to improve, tasks
planned for the next week etc.)

Remarks from Company

Supervisor
(if any)

Signature of Company Supervisor

with company stamp

Universiti Telekom Sdn. Bhd. (436821-T)

Faculty of Applied Communication, Multimedia University,
Cyberjaya Campus, Persiaran Multimedia, 63100 Cyberjaya
Tel: +603 8312 5536 Fax: +603 8312 5536
Url : www.mmu.edu.my
 INFLUASIA SDN. BHD. (1192103-K)
Unit A-1-1 & A-1-2, 1st Floor, Block A, Northpoint Office Suite, Mid Valley
City, No 1, Medan Syed Putra Utara, 59200 Kuala Lumpur.
Tel : +603-2856 632

5535