Clothing Retail Business Plan Template
Clothing Retail Business Plan Template
Clothing Retail Business Plan Template
Marketing
& PR Plan
Prepared by
Trang Nguyen
TrangNg@lineaaqua.com
April 26, 2025
Executive Summary
Objectives:
1. To open a new branch by the end of 2026.
2. To increase the company’s annual revenue by 18% this year.
Unique Selling Point:
The company is famous for its exquisite high-fashion designs, giving customers
high-quality clothing and fashion accessories.
About Us
Ginther Fashion Co. has been one of the leading American fashion retailers
since 1998. For years, the company has brought iconic clothing products for
men and women made by professional designers across America.
Target Market
The company targets American teens, women, and men with fashion and
clothing needs.
Competition
This company is one of the leading fashion brands across America. With
more than 3 million followers on social media, Cute Kassie is estimated to
have a total revenue of $12 million each year.
SWOT Analysis
The company’s marketing plan is to invest more in its websites and social
media platforms to address the demand for online purchases. It will use videos
and content marketing that will provide style guides to its target audience.
Operational Plan
The business is located at 4460 Jones Road, South Bethlehem, New York
12161. It is composed of 50-100 employees divided into the following
departments: Management, Operations, Sales, and Customer Service.
Ronna Lewis
General Manager
Projected Startup Costs