IDE MODULE 2 Media Convergence
IDE MODULE 2 Media Convergence
IDE MODULE 2 Media Convergence
Smartphones (converging camera, music, the internet, books, and all other media
together)
Online Radio (converging radio with the Internet)
E-books (converging paperbacks with the digital technology)
News Websites and Apps
Media convergence has proved to be beneficial in the digital era which is filled with
content seeking our attention continuously. Here are the most important advantages
of Media Convergence:
Convergence between conventional media and digital media delivers the rapid
accessibility of breaking news and topic-specific content.
The content producers may target a particular audience or community with tailored
content.
The audience now also controls the development. Memes to social media posts has
truly benefited in enabling global media convergence.
Another significant advantage of media convergence is that it has broadened the limits
of conventional media by mixing it with digital media, delivering immediate and latest
news internationally.
Technological Convergence
Economic Convergence
Cultural Convergence
Economic Convergence - Large corporations take advantage of both new and old media by
selling products or licensing the product.
Cultural Convergence - When two or more cultures adopt each other's characteristics, they
merge into one group. Market brands and media represent increasing similarities between
cultures in beliefs.
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