What Is Organisational Behaviour? Discuss The Impact of Globalisation and Information Technology On Organisational Behaviour?
What Is Organisational Behaviour? Discuss The Impact of Globalisation and Information Technology On Organisational Behaviour?
What Is Organisational Behaviour? Discuss The Impact of Globalisation and Information Technology On Organisational Behaviour?
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The Five Levels of Maslow's Hierarchy of Needs:
1)Psychological Needs are the primary needs which are vital for survival like
food, water, sleep, breathing etc. Apart from the basic needs like nutrition, air
and temperature regulation psychological needs include clothing, shelter and
sexual reproduction. These needs are given importance as they are instincts
and all other needs become secondary until and unless this need is fulfilled.
2)Security and Safety Needs at the second level become a bit more complex.
People want control and order in their lives. They desire financial security,
health and wellness and safety against accidents and injury. Therefore, the
shift in on having a safe environment. Finding a job, contributing to a savings
account, obtaining health insurance and health care, moving to a safer
neighbourhood are actions done to fulfil safety needs.
3)Social Needs (Belongingness or love needs) are placed at the third level.
These are less essential as compared to the first two. At this level, the
behaviour is driven by need for building emotional relationships. Love,
affection, acceptance, belonging, friendship, families, social and community
groups, religious organizations help satisfy this need.
4) Esteem Needs are classified into two categories: 1) esteem for oneself 2)
desire for respect and recognition from others. Once the psychological and
social needs are fulfilled Maslow observed that people look for self-respect
and appreciation. The esteem needs were found to play a prominent role in
motivating behaviour. People have a strong desire to feel recognized for their
accomplishments. Participation in professional activities, team participation
and academic accomplishments play a role in fulfilling esteem needs. People
with satisfied esteem needs to feel confident and see their contributions and
accomplishments as valuable. Unsatisfied esteem needs lead to feelings of
inferiority.
5)Self-actualization needs are at the peak of the pyramid of Maslow's
Hierarchy. People with satisfied self-actualization needs tend to be self-aware.
They are concerned with personal growth and achieving their full potential and
less concerned about the opinion of others. Maslow further explains that self-
actualization needs are unique for everyone. He says it is rare to achieve self-
actualization as it's a feeling of fulfilment and doing what one is meant to do.
Maslow believes that needs lower in the hierarchy must be satisfied before
individuals attend to needs that are higher up. From the bottom of the
hierarchy upwards: psychological, safety, love and belonging, esteem and self-
actualization needs. Of the five tiers, the first four tiers are referred to as
deficiency needs whereas the topmost or the fifth tier is known as growth
need. Deficiency needs, arise out of deprivation and are often the needs which
motivate people. The longer the deprivation the stronger the motivation
becomes to fulfil such needs. It must be noted that when a deficit need is
almost satisfied our activities become habitually directed towards meeting the
next set of needs which are still deprived. On the contrary, growth needs do
not stem from deprivation. They arise from the desire to grow. Such needs
when satisfied help attains a higher level of self-actualization. Maslow
observed that every human being had an innate wish to reach self-
actualization. He believes that we need to learn new information and to better
understand the world around us to meet our needs. Additionally, Maslow
observed that one action could meet two or three needs.
While several researchers have been strongly influenced by Maslow's theory
and have built on it others could not substantiate the idea of the needs
hierarchy. They believed that needs did not follow a hierarchy. The felt the
theory could not be measured or tested scientifically. The theory also fails to
explain about individuals who are motivated by external factors e.g.: money.
Despite the several criticisms, Maslow's theory of needs remains an influential
and important shift in Psychology. Needs indeed are powerful motivators of
Human Behaviour though not necessarily in Maslow's hierarchical form!
References:
OBHR, Nelson, Quick, Khandelwal, Denisi, Griffin, Sarkar
Impact of Globalization on Organizational Culture, Katja Palovaara
A theory on Human Motivation, Maslow A.H
Organisational Behaviour Changes caused by ICT, Khaled Al Majzoub