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    The Pragmatic Framework

    Uploaded by

    Ashish Bilolikar

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    The Pragmatic Framework

    Uploaded by

    Ashish Bilolikar
    46 views1 page

    Original Title

    ThePragmaticFramework

    Copyright

    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    46 views1 page

    The Pragmatic Framework

    Uploaded by

    Ashish Bilolikar

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    Business Marketing

    Positioning
    Plan Plan

    The Pragmatic Framework™


    Market Market Buyer Revenue
    Pricing The proven blueprint for
    Problems Definition Experience Growth
    creating and marketing
    products people want to buy.
    Win/Loss Distribution Buy, Build Buyer Revenue
    Analysis Strategy or Partner Personas Retention

    Distinctive Product Product User


    Launch
    Competencies Portfolio Profitability Personas

    EXECUTION
    STRATEGY

    MARKET FOCUS BUSINESS PLANNING PROGRAMS ENABLEMENT SUPPORT

    Competitive Product Sales


    Innovation Requirements Awareness Programs
    Landscape Roadmap Alignment

    Asset Use
    Nurturing Content Operations
    Assessment Scenarios

    Stakeholder Sales
    Advocacy Events
    Communications Tools

    Channel
    Measurement Channels
    Training

    pragmaticinstitute.com © 1993-2020 Pragmatic Institute. All rights reserved.

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