Advertising
Advertising
Advertising
Exercise #1
Exercise #2
Read the instructions and exercise. Then, analyze which of the following
statements represent the implications of Mass Media. Tick the right idea
according to the instruction.
Exercise #1
Read the text and write 4 Multiple Choice questions related to it. Mark the
answers.
You decide to buy one kind of bandage when four other kinds are on the shelf.
Why? You choose one kind of suntan lotion over another. Why? You want to buy a
hamburger from one restaurant instead of another,. Why?
Choose one kind
Advertisements, or ads, often influence your decisions to buy. An ad is a
recommendation for a product or service. Radio and television commercials are forms
of advertisements. Printed advertisements appear in magazines and newspapers ,.
Every day thousands of products and services are promoted through advertising .
Flattery
Some ads try to convince you to buy a product by complimenting you. The
message is that the product is for you because you deserve the very best.
Free Gift
Sometimes ads offer you something “free” if you buy a certain product. A prize in a
cereal box is an example. Often , though , the prize offered is worthless or its cost has
been added to the price of the product .
Exercise #2
Read the following statements and explain.
Exercise #3
Write an example for each Kind of Advertisements