Finalized Chapter 1
Finalized Chapter 1
Finalized Chapter 1
A FEASIBILITY STUDY ON
“KATA-SUKA”
A FEASIBILITY STUDY ON NATURAL VINEGAR
SUBMITTED TO:
MRS. MARILOU O. LIM
SUBMITTED BY:
ABEL, RACHELYN F.
JAVIER, KAREN LESLIE
RAMOS, TRICIA MAE
SAPUNTO, DIANA ROSE E.
PALERMO, JAKE MAROON
SALVACION, ALDWIN B.
Republic of the Philippines
EMA EMITS COLLAGE PHILIPPINES
M.H, Del Pilar St., Pinamalayan Oriental Mindoro
Tel No. (043) 284-3974
Endorsement Sheet
This Feasibility Study of Ms.Rachelyn F. Abel, Karen Leslie M. Javier,
Jake Maroon Palermo, Tricia Mae Ramos, Aldwin B. Salvacion and Ms.
Diana Rose E. Sapunto entitled “Kata-Suka” submitted in partial fulfillment
of the requirements for Degree in Bachelor of Science in Business
Administration is hereby endorsed for oral defense.
Approval Sheet
Accepted and endorsed after having passed the oral defense satisfactorily as
indicated in the corresponding rating form by the undersigned.
Approved and accepted in the partial fulfillment of the requirements for the
Degree of Bachelor in Business Administration.
ACKNOWLEDGEMENT
First of all, we would like to express our deepest gratitude to our beloved
advisers, Mrs. Marilou O. Lim, and Mrs. Mechie Rose D. Mendez for giving us
valuable advice and guiding us to make this study as part of our endless search
for knowledge.
Second, to our dear parents, for the love and support and providing
financial support in doing this study, especially, the strengths and inspiration they
gave to accomplish everything we do.
We would like to acknowledge as well as our respondents who participate
and spent time and effort in answering our questionnaire to make this study
possible.
Also, we would like to thank everyone who helped us even in a small thing
particularly to our friends (#9in-one) and classmates for contributing for the
success of this project.
And above all, to our almighty God, who guided, inspired and gave us
knowledge for the fulfillment of this project.
RFA
KLJ
TMR
DRS
JMP
ABS
TABLE OF CONTENTS
INTODUCTION
Vinegar has already took its place in any Filipino kitchen. Actually, it
seems to be a ‘must’ in the kitchen. Vinegar plus oils, herbs and spices make up
the secret with any chef. It is an ingredients for some cakes and other delicacies.
Fried fish, crackers and other mouth-watering dishes need just a teaspoonful or
two of this favorite condiment. No wonder why some people take into the venture
of vinegar business.
It can also be used in cleaning, washing, preserving and other household
functions.
Proponents came up with a project of innovating the usual vinegar found
in the kitchen. They added flavors to make it more fascinating to eat, such as
Sweet Suka, Flavoured Suka, and Upgraded sa Anghang, in addition to the Plain
Suka.
The proponents believe that vinegar business is a promising venture for
those who want to earn money. History shows it to be true. With this vinegar
business project, emphasizing aesthetics method of preparation, presentation
and quality of the product, sanitary procedures and best accommodation. It is
envisioned that this will be profitable for all.
A FEASIBILITY STUDY ON VINEGAR
CHAPTER I
EXECUTIVE SUMMARY
C. STORE LOCATION
PRODUCTION PLACE
Figure 1
Location of the Business
Barangay Pagalagala, Pinamalayan , Oriental Mindoro
Barangay Pagalagala is the production place of the product “Kata-Suka”. It is
15 minutes transport to the Pinamalayan Public Market which is the target
market to supply the products.
Barangay Pagalagala was the chosen place because it is near the plantation
of coconut. On the process of fermenting the vinegar it is assured that it is
free from dust and pollution because it is far from main road.
Barangay Pagalagala is considered as one of the cleanliest barangay in
Pinamalayan so the product is guaranteed clean and safe.
HIGHWAY
Figure 2
Location of the Business Establishments
D. DESCRIPTION OF LOGO
Figure 3
Logo of the Business
The proponents came up with this logo because they believe that it can
reflect and represent the product itself and place where it is produced.
The coconut tree and the coconut fruit indicates the main sources of the
product. The yellowish and the bluish colored bottle of vinegar represents
cleanliness and purity. It is assured that the process of producing the vinegar is
pure and safe. All natural ingredients are used.
The boy on the right wearing a traditional Filipino attire and rising the
Philippine flag shows that the product originated from and made in the
Philippines. On the left is a Mangyan climbing up the coconut tree.
The Mangyan is uttering “Kata-Suka”, Sukang Natural, Ngani Mandin.
“Kata” a mangyan term, means natural while “Suka” a Tagalog term, means
vinegar. The product is made from natural ingredients, thus, Sukang Natural.
“Ngani Mandin is an expression used in Pinamalayan and Marinduque which
means totoo nga or pag sang-ayon. At the bottom, the expression “Tatak
Mindoro Mandin” expresses that the vinegar is produced and distributed from the
Province of Oriental Mindoro.
As the background colors, yellow, green, white and blue are chosen to
emphasize cleanliness, delightsome, naturalness and purity. Finally, the
Mangyan who is climbing the tree while looking far represents represents the
goal of the business, that is, looking forward for the success of the vinegar
business as the leading vinegar distributor in the country and beyond its
boundaries.
E. BRIEF DESCRIPTION OF THE PROJECT
The study is about vinegar made from 100% natural ingredient (from
coconut sap) fermented in a natural way (exposure to sunlight). The process is
done naturally because the business wants to preserve the natural taste of the
vinegar. It also prioritizes the health of consumers. No synthetic ingredients are
added. Since many use vinegar as dipping sauce, different flavors are added
such as Sweetened Vinegar, Flavored Vinegar and Upgraded sa Anghang.
G.5. INTERVIEW
The proponents interviewed some individuals in addition to the
information that they gathered from questionnaires. They interviewed
some of the store owners in the market to determine who will be the
competitors in supplying vinegar to them. They also interviewed some
individuals to determine their needs when it comes to different flavor of
vinegar.
G.6. RESEARCH
The proponents used and gathered information by surfing the
internet. To know the location of the target market and the location of the
future buyers or the stores they are going to supply. They also search
some information that can help the study.
G.7. MAPPING
Pinamalayan
Figure 4
Map of Pinamalayan