A Final Business Plan Project On ENTREPRENEURSHIP: Our Lady of Fatima University - Valenzuela Campus

OUR LADY OF FATIMA UNIVERSITY – VALENZUELA CAMPUS
ACCOUNTANCY, BUSINESS AND MANAGEMENT (ABM)
A Final Business Plan Project on ENTREPRENEURSHIP
Submitted by: ABM12Y2-BUS-4 Submitted to:

John Steve Delino Prof. Mary Ann M. Cruz, MBA
Ruby Alene Santillan Entrepreneurship subject teacher
Mark Vincent Aquino
Shaira Mae Anglo
Jared Marcus Mangaser
ACKNOWLEDGEMENT
This entire business plan has a great meaning for many. This business plan would not
have been completed without the people who gave contributions, support, and courage to the
group in order to complete the plan. The partners of the business “Bambanana de Filipina” would
like to express their gratitude the following:
First to God, for giving us the right mindset of the whole process of creating the business
plan. We all owe it to him because without his guidance we would not get this far. He gave us
the knowledge, capabilities, patience and strength in all aspects to be able to surpass all the
difficulties we have encountered.
To our family, friends and loved ones, who has always been there to motivate and inspire
us all throughout the process of making the business plan .This would not have been successful
without your full encouragement, especially to our ever supportiveand understanding parents.
To the students inside the school supremacies that we’ve given the questionnaireasked for
help whenever we needed information about the proposed business.
To our beloved and respectable Entrepreneurship Faculty Teacher, Ms. Mary AnnM.
Cruz for being patient, understanding, for leading us, and giving us advices that helped us to
accomplish our tasks appropriately and make it better.
EXECUTIVE SUMMARY
The Bambanana de Filipinas is an amazing restaurant that offers different types and kind
of foods from different provinces. Bambanana de Filipinas located at Dalandanan, Valenzuela
City. One of the main highlights of the restaurant is their choice to not use regular silverware and
eating using utensils, but instead they opt for a more sustainable and fun approach. Some foods
are served on banana leaves and other utensils and tools used are made of the same material. We
provide amazing Pinoy Experiences in a single place. We choose the theme of banana because of
its extraordinary contents. We provide foods, desserts, and other beverages that includes banana.
The banana leaves are use for the servings of foods for barkada meals that also depends on the
wants of the customers.
Bambanana de Filipinas came from Bamboo and Banana. We choose bamboo because
our restaurant provides different utensils and equipment that are made of bamboo instead to use
of silverwares. Also we choose to indicate the name of banana in our business because our store
is using banana leaves to every food because it has an aroma that spread to every food and make
every Filipino imagine that they are in the world of 90’s. We are minimizing to have garbage
waste that can destroy in our planet. We use banana leaves because we all know that is the sign
of being a Filipino citizen. The term “de Filipinas” is came from the country itself. Our store
provides and offers different kind of foods from the different provinces. We value Filipino and
our Culture. We want to spread and experience the different foods in our store. We are serving
not only for the people but also for the country itself.
Connection and bonding is the goal of our business, this signifies the uniqueness of our
business. Our business is more like a family and the customers are treated like our relatives; we
treat them with care to make them feel comfortable. On this business also focuses on
brotherhood, no rankings, just all respect and obey. Bambanana de Filipinas will conduct its
business honestly and ethically wherever we operate in the country. We will constantly improve
the quality of our services, products and operations and will create a reputation for honesty,
fairness, respect, responsibility.
TABLE OF CONTENT
Acknowledgement
Executive Summary
CHAPTER 1: Introduction and its Background……………………….………. 1
1.0 Introduction………………………………………………………….....……… 1
A. Historical Background…………………………………………………………. 1
CHAPTER 2: Description of the Business…………………………………..….. 3
2.1 Nature of the business……………………………………………………….… 3
2.2 Name of the Business……………………………………………………....….. 3
2.3 Business Logo……………………………………………………………...….. 4
2.4 Business Location………………………………………………………….….. 5
2.5 Mission, Vision, Core Values, Company Credo………………………...…….. 7
CHAPTER 3: Marketing Plan…………………………………………….…….. 9
3.1 Marketing Objectives………………………………………………………….. 9
3.2 Target Market……………………………………………………………….…. 9

3.3 Slogan…………………………………………………………………………. 10
3.4 Product and Services Offered……………………………………...………….. 10
3.5 Product Features and Benefits……………………………………………..….. 16
3.6 Pricing Strategy……………………………………………………………….. 37
3.7 Traditional Marketing Strategy……………………………………………….. 38
3.8 Marketing Strategy......................................................................................…... 40
3.9 SWOT Analysis……………………………………………………...……….. 42
CHAPTER 4: Production Plan………………………………………………..... 45
4.1. A. Flowchart………………………………….………………………………. 45
B. Special Cuisine…………………………………………………….....…… 46
4.2 Properties and Equipment…………………………………………………….. 47
CHAPTER 5: Organizational Plan…………………………………………….. 54

5.1 Store Organization Chart……………………………………………………... 54
5.2 Job Descriptions and Job Specifications……………………….......………… 54

5.3 Salary and Incentive System…………………………………………………. 60
5.4 Personnel Plan…………………...…………………………………………… 61
5.5 Management Policies………………………………………………………..... 61
5.6 Company Dress Code……………………………………………………...…. 63
5.7 Waste Disposal Management……………………………………………..….. 68
5.8 Store Layout………………………………………………………………….. 69
CHAPTER 6: Financial Plan………………………………………….……….. 70
CHAPTER 7: Social Economic…………………………………………..…….. 73
References……………………………………………………………..………… 75
Appendices………………………………………………………...…………….. 78
Business Permits……………………………………………………..…….79
Brochure………………………………………………………………...... 81
Resume…………………………………………………………………… 83
Documentation…………………………………………………………… 92
The Actual Business Presentation……………………………………...… 94

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OUR LADY OF FATIMA UNIVERSITY – VALENZUELA CAMPUS

ACCOUNTANCY, BUSINESS AND MANAGEMENT (ABM)

A Final Business Plan Project on ENTREPRENEURSHIP

Submitted by: ABM12Y2-BUS-4 Submitted to:

CHAPTER 1: Introduction and its Background……………………….………. 1

CHAPTER 2: Description of the Business…………………………………..….. 3

2.1 Nature of the business……………………………………………………….… 3

2.2 Name of the Business……………………………………………………....….. 3

2.3 Business Logo……………………………………………………………...….. 4

2.4 Business Location………………………………………………………….….. 5

2.5 Mission, Vision, Core Values, Company Credo………………………...…….. 7

CHAPTER 3: Marketing Plan…………………………………………….…….. 9

3.1 Marketing Objectives………………………………………………………….. 9

3.2 Target Market……………………………………………………………….…. 9

4.2 Properties and Equipment…………………………………………………….. 47

CHAPTER 5: Organizational Plan…………………………………………….. 54

5.2 Job Descriptions and Job Specifications……………………….......………… 54

CHAPTER 7: Social Economic…………………………………………..…….. 73

The Actual Business Presentation……………………………………...… 94

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