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Examen National du Brevet de Technicien Supérieur

Session Mai 2013
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Centre National de l'Evaluation et des Examens
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Filière: Gestion Administrative Durée: 2 Heures

Épreuve: Anglais Coefficient: 10

Is it easy to run your own franchise?

1 Managing a franchise involves a combination of different skills ranging from personnel management to
accountancy and business administration. Exactly how much of your time will be spent on each of these
aspects of running a business depends on the type of franchise that you decide to open. If you are running a
fast food outlet, then hiring and keeping staff will probably take up much of your time. However, if you choose
a service franchise you’ll probably have to concentrate more on selling yourself to new customers and
maintaining good relationships with your existing clients.
2 You can’t start a franchise without money so the first thing to know is how much you can afford to put into
the business. This may mean that you will have to mortgage your home and use any personal savings that you
may have. But even that may not be enough. You are almost certainly going to need a bank loan to get the
business started. Sometimes, it may be possible to get financial help from government small business
assistance schemes but, if not, you are going to have to work out this with a banker.
3 Many people thinking of becoming franchisees see it as the simplest way to start a business. They dream of
being their own boss and running their own company but few understand the importance of choosing the right
type of franchise. You must believe in the product or service you are going to sell. This will help to establish
trust and a good working relationship with the franchisor as well as ensuring a continued dynamic and positive
attitude towards the business even if times get tough.
4 It is essential that you know what you are letting yourself in for. A little research will tell you about the
history of the franchise, what the track record is and what problems have risen in the past. It’s also a good idea
to carry out some market research to make sure there is a niche for the franchise product or service in your
area. If you opt for a retail business, you should be aware of the importance of a good location. Most
franchisors will want to inspect the proposed outlet before signing a franchise agreement.
5 last but not least, to be successful in this game, you should be the sort of person who can handle the
pressures of working long hours, taking financial risks and having to settle all the daily management problems
of running your business. You will be working in a competitive environment where achievement will be the
only guarantee of success. You must be the kind of person who can accept help and guidance from the
franchisor. If you don’t like restrictions and resent being told what to do, then franchising is possibly not the
best business for you.
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Examen National du Brevet de Technicien Supérieur - Session Mai 2013
Filière: Gestion des PME Épreuve: Anglais 2
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I. COMPREHENSION: 15 POINTS
A)Which paragraphs do the following phrases refer to? (5points)

a) The right person to run a franchise Paragraph ___________

b) The necessary business skills Paragraph ___________
c) The financial resources Paragraph ___________
d) The background research Paragraph ___________
e) The right franchise to choose Paragraph ___________

B) Are these statements true or false? Justify your answers: (3points)

1) For a service franchise, the franchisee’s priority is recruiting employees.

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2) Franchisors give importance to where the franchisee will open the business.
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3) The franchisee doesn’t need the directions of the franchisor.
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C) Answer these questions: (2 points)

1) Why must the franchisee believe in the product or service he wants to sell?
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2) What is the importance of a market research for the product or service the franchisee wants to sell?
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D) Find in the text words that mean the same as: (3 points)

1) recruiting ( paragraph1 ) : ………………………. ……………………………………………………….......

2) place where products are sold ( paragraph 4 ) : ………………………………………………………………
3) managing ( paragraph 5 ) : ………………………………………………………………………………......

E) What do the underlined words in the text refer to? (2 points)

1) that ( paragraph 2 ) : …………………………………………………………………………………………
2) it ( paragraph 4 ) : ……………………………………………………………………………………………
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Examen National du Brevet de Technicien Supérieur - Session Mai 2013
Filière: Gestion des PME Épreuve: Anglais 3
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II. L A N G U A G E : 15 POINT

A) Rewrite these sentences as suggested: (3 points)

1) The company’s sales went up because they reduced prices sharply.

 If ………………………………………………………………………………………………………

2) They have recruited new employees recently.

 New employees………………………………………………………………………………………..

3) “Were all clients satisfied with the new product?”

 He wanted to know ……………………………………………………………………………………

B) Circle the correct answer: (3 point)

1) The commission agreed considering/ to consider / consider my complaint.

2) The conference starts / has started / had started when we arrived.
3) The company’s performance this year is better / good / best than last year.

C) Complete these sentences with the right words from the list bellow: (5 points)
balance - interest - order - invoice - refund - bulk - patent - suppliers
1) We always negotiate the best prices from our …………………………..

2) We ………………….. our customers if they aren’t satisfied with our products.

3) Clients usually receive an …………………… for the goods they buy.

4) We offer an important discount to clients who buy in ……………………..

5) Banks offer ……………………….on deposit accounts.

D) Match the words with what they mean: (4 points)

1) booking a) subject to be discussed 1) ____________

2) warehouse b) money of a country 2) ____________
3) issue c) reservation 3) ____________
4) bid d) credit 4) ____________
5) resign e) place where goods are stored 5) ____________
6) currency f) list of points to be discussed in a meeting 6) ____________
7) agenda g) offered price 7) ____________
8) loan h) leave one’s job voluntarily 8) ____________
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Examen National du Brevet de Technicien Supérieur - Session Mai 2013
Filière: Gestion des PME Épreuve: Anglais 4
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III) C O M M U N I C A T I O N: 10 POINTS
A)What would you say in these situations? 2 points

1) Manager: “I’m sorry to say this, but I’ve noticed that you’re often late for work.”
Employee: (apologise)………………………………………………………………………………………
2) CEO: “Our employees aren’t motivated. What would you suggest?
HR manager: ……………………………………………………………………………………………..?

B) W R I T I N G : (8 points)
You are Ali Choukri, the CEO at Alphanet. Due to financial difficulties, the board of directors have made a
number of decisions (payment delays, no bonuses this year, annual vacations reduced…etc).
Write a memo to all staff to inform them about these decisions. Also, make sure to apologise to your staff and
thank them for their understanding.
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Examen National du Brevet de Technicien Supérieur - Session Mai 2013
Filière: Gestion des PME Épreuve: Anglais 5
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Examen National du Brevet de Technicien Supérieur - Session Mai 2013
Filière: Gestion des PME Épreuve: Anglais 6
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