Rakesh K. Mascarenhas: Enterprise Account Manager

Rakesh K.
Mascarenhas
46 Buick Boulevard, Brampton, ON L7A 3X7 CAN
647.302.7492 • rkmascarenhas@gmail.com
ENTERPRISE ACCOUNT MANAGER

Advancing Business through Strong Leadership | Drive Revenues for New & Repositioned Business
A highly skilled executive sales professional specializing in the cloud enabled technical document
and graphics imaging hardware/software marketplace.
Inducted into the company’s Century Club eight times for exceeding sales by 112% to 130%.
Recognised for achievements in
• Regional & National Account Management • Business Trend Identification
• Sales & Marketing Strategies • Strategic Account Planning
• Forecasting & Budgeting • Project Management
Canon Canada Inc., Brampton, ON

Senior Account Manager (January 2014 – present)
Oce Canada Inc. acquired by Canon Canada Inc.
• Increased sales and market share within a territory that represented 45% of the department’s
annual sales forecast and budget
• Consultant to professional engineers, architects, CAD, IT managers and end users for the
design and implementation of technical document workflow solutions that exceed customer
expectations
• Successfully presented B2B strategies to high-profile enterprise accounts securing net new
business in excess of C$1 million for select re-seller accounts
• Identified, engaged, and closed new business opportunities with a global account for a
projected increase in sales of C$650K within year one.
• Key liaison and consultant to national sales manager for national marketing initiatives often
collaborating on marketing concepts and product presentations for national technical sales
seminars and new product launches.
• Pioneered the launch of novel CrystalPoint and UV Gel Print Technology Systems utilising
controlled rollout (Go2market) strategy.
Account Manager (January 2005 – January 2014)
Oce Canada Inc.
• Developed sales and marketing strategies that successfully managed the Oce sales activities
of 6 regional re-seller accounts with over 15 sales professionals.
• Drove the business unit growth rate to exceed 15% annually for nine years.
• Received the following awards during tenure:
o Outstanding Sales Achievement Award 2009
• Developed focused business plan aimed at National accounts and government relationships;
created strategic relationships like National Masters Standing Offer with targeted National
and governmental accounts and negotiated comprehensive contracts.
• Selected by leadership and peer group to spearhead several key corporate projects, such as
developing departmental performance metrics and devising customer relationship
management systems.
M A R Al-Bahar & Partners, Kuwait
National (Technical) Sales Manager (September 1997 – June 2004)
• Developed a new national sales and marketing strategy while managing the Oce sales
activities for the country with market analysis, strategy development and fiscal goals setting.
• Drove the business unit growth rate to exceed 12.5% annually for six years.
• Presented B2B strategies to key oil & gas, Architects, Engineers and government accounts
resulting in a P.O for over 400 Kuwaiti Dinars, setting a new record in the country.
Nahil Computer Company, Kingdom of Saudi Arabia

Territory Sales Manager – Computer HW and SW (September 1993 – August 1997)
• Exceeded goal by 16% achieving top ranked business unit in Western region in (116% of goal)
for 1995 and 1996
• Developed focused business plan aimed at B2B accounts and negotiated contracts.
• Cultivated marketing strategy for specialised drawing editing software to deliver customised
client solutions.
• Certified Novell Sales Person and responsible to design networks using Thick and Thin
client architecture, Certified Sales Person for Rasterex’s intelligent software for technical
document management and imaging software solutions.
Godrej & Boyce Manufacturing Co. Ltd., India

Area Sales Manager – Computer Peripherals (August 1988 – September 1993)
• Appointed to create a new position to grow two-state (/province) business region for Computer
Peripherals.
• Lead a team of sales managers to drive sales revenue in the two states/provinces.
• Grew entire business unit’s sales volume by 300% from 1989 to 1993.
• Developed focused business plan aimed at distributor relationships; created strategic
relationships with targeted distributor accounts and negotiated comprehensive contracts.
• Awarded # 1 Area Sales Manager in 1992 for exceeding Rs. 12 million in sales.
Larsen & Toubro Ltd., India

Assistant Engineer (June 1987 – August 1988)
• Cultivated sub-contractor relations and coordinated between sub-contractors and internal
operations group to ensure accurate installation and product testing according to protocol.
• Provided support in estimating department for bidding and negotiating all Indian railways
broad-gauge rail electrification projects.
EDUCATION
Loyola Institute of Business Administration, Madras University, India - MBA*
Anna University, India – Bachelor of Engineering (EEE)
*completed only 1½ years of the total 3 years.
PROFESSIONAL MEMBERSHIPS/VOLUNTEER ACTIVITIES
Salesforce.com and MS Outlook migration project team member at Canon Canada Inc.
Volunteered 6 years consecutively for “Canon Canada Branch Out Program” an environmental
initiative for employees
SKILLS
Microsoft Office: Word, Excel, Access, PowerPoint and Outlook, Salesforce.com CRM Systems,
Lotus Notes, Saratoga CRM system

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Rakesh K.

ENTERPRISE ACCOUNT MANAGER

Canon Canada Inc., Brampton, ON

Nahil Computer Company, Kingdom of Saudi Arabia

Godrej & Boyce Manufacturing Co. Ltd., India

Larsen & Toubro Ltd., India

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