Marketing Plan WI
Marketing Plan WI
Marketing Plan WI
BUSINESS PLAN
DURABAM COMPANY
Presented by:
March 2018
JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
Acknowledgement
To the people who never leave and helped we reach these accomplishments,
a great thanks to all of you.
We entrepreneurs would love to extend our gratitude to our loving families for
believing in us, for being understanding and for being supportive physically,
emotionally and financially.
To Mr Kenneth Clint Bajade for being a good teacher who helped us finish
and experience how to make a business plan that could be a good help in our
future.
To our classmates, ABM 1 for answering all our questions when sometimes
we are not up to date and for reminding us the task we need to pass and also for
cheering us when there are times that we are so down.
To our Almighty God for guiding and giving us unlimited hopes whenever we
are tired of works, for enlightening us when we sometimes experience giving up
and for always be there by our side.
Thank you and God bless always.
JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
TABLE OF CONTENTS
Preliminaries Page
Title Page ……………………………………………………......... i
Acknowledgement ……………………………………………………... ii
Executive summary……………………………………………………... iii
Table of Contents ……………………………………………………... ix
List of Tables ……………………………………………………... x
List of Figures ………………………………………………………….. xi
List of Appendices ……………………………………………………... xii
Chapter I-Marketing Plan
Description of the product ……………………………………………… 1
Market……………………..……………………………………………… 2
Market Area……………….…………………………………………….... 2
Total Demand ………. ...……………………………………………… 3
Demand Analysis ………………………………………………………. 4
Supply Analysis ………………………………………………………….. 4
Market Share ……………………………………………………………. 5
Selling Price ……………………………………………………………. 5
Promotional Measures …………………………………………………. 6
Promotional Budget …………………………………………………… 6
Competition ……………………………………………………………. 6
Sales Forecast ………………………………………………………… 7
Chapter II-Production Plan
Production Process ……………………….……………………………. 8
Fixed Capital …………..……………………………………………… 8
Planned Capacity ….……………………………………………… 9
JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
List of Tables
JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
List of Figures
JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
List of Appendices
JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
Chapter I
MARKETING PLAN
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JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
Total Demand
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JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
10%
Students
20% 40%
Employees
Active Persons
Stay at Home
30%
15% Students
15%
Employees
Active Persons
Stay at Home
20%
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JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
Demand Analysis
The target market of the DURABAM Company for the Bambler are the
students, office workers, sports enthusiasts and travelers who desires to have a
tumbler that can be bring wherever place they want to go. Also, they want to
have a tumbler that can be called as unique and nature-friendly.
The DURABAM Company provides Bambholder for all people that own a
phone; it serves as a holder that can be attached on the wall near the socket.
Phone holders are considered as a demand for the consumers because many
people are struggling to find appropriate place where they can put their phone
while charging, especially those who has short connector or phone chargers.
Supply Analysis
The supply of bamboo was from the Cordero Furniture Shop and Tuazon
Furniture Shop at Purok Upper Maligaya, Barangay Poblacion, Tantangan, South
Cotabato. The other materials that will be needed in the production like the wood
glue, paint and varnish were from the Department Store like KCC and Hardwares
like Golden Hardware.
Based on the demand of the consumers, the DURABAM Company will
sustain their demands like the phone holders and tumblers that can satisfy their
needs and wants to ease their daily problems.
Market Share
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JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
Bambler Bambholder
24% 23%
Market Size Market Size
76% 77%
From the total unit cost of P264.00 in producing one bambler, it has a mark-
up of 15% which will cost P303.60 for its selling price. For the bambholder it has
a total unit cost of P122.25 plus the 20% markup resulting to P146.70 selling
price. Unit cost includes all the materials needed such as bamboo, tumbler,
stekwil, paints, varnish, adhesive hook, paint brush and also the employee’s
salary.
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JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
Promotional Measures
The newly-produced product will be promoted using tarpaulins, facebook
account and instagram page. The tarpaulins were placed to the most visited area
of Koronadal City such as Round ball, Rizal park, Sports complex, Public market
and Gensan Drive. Facebook and Instagram page were created for promoting
the products through online.
Promotional Budget
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JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
Sales Forecast
Sales forecast Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec
Number Unit of Sold
Bambler 200 205 210 216 222 228 234 240 246 252 258 264
Bambholder 400 410 420 431 442 453 464 476 488 500 513 526
Unit Price
Bambler 303.6 303.6 303.6 303.6 303.6 303.6 303.6 303.6 303.6 303.6 303.6 303.6
Bambholder 146.7 146.7 146.7 146.7 146.7 146.7 146.7 146.7 146.7 146.7 146.7 146.7
SALES
Bambler 60720 62238 63756 65577 67399 69221 71042 72864 74686 76507 78329 80150
Bambholder 58680 60147 61614 63227 64841 66455 68069 69829 71590 73350 75257 77164
Total Sales 119400 122385 125370 128804 132240 135676 139111 142693 146276 149857 153586 157314
Unit Cost
Bambler 264 264 264 264 264 264 264 264 264 264 264 264
Bambholder 122.25 122.25 122.25 122.25 122.25 122.25 122.25 122.25 122.25 122.25 122.25 122.25
Total Cost
Bambler 52800 54120 55440 57024 58608 60192 60776 63360 64944 66528 68112 69696
Bambholder 48900 50123 51345 52672 54035 55379 56724 58191 59658 61125 62714 64304
Profit
Bambler 7920 8163 8316 8553 8791 9029 9266 9504 9742 9979 10217 10454
Bambholder 9780 10024 10269 10537 10806 10076 11345 11638 11932 12225 12543 12860
Total Profit 17700 18187 18585 19090 19597 19105 20611 21142 21674 22204 22760 23314
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JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
Chapter II
PRODUCTION PLAN
This chapter covers the production process, fixed capital, planned capacity,
future capacity, location and layout, raw materials and supplies, labor,
factory/overhead expenses and production cost.
Production Process
Cleaning the
Cutting of bamboos bamboos Forming of products
Product packaging
Distribution and labeling Designing the product
F
Fixed Capital
a.) Life of Fixed Capital
The fixed capital of the company is the physical store of the business
which was cost P120,000.00 for the rent yearly, bamboos amounted
P22,500.00 and tools and equipment that cost P28,800.00 per year. The
physical store, tools and equipment can be used for more than 20 years.
Bamboo on the other hand, has a maximum life span of 2 years.
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JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
The physical store of the business was rented from the government and
was paid monthly. Bamboos are purchased by the business from the
suppliers. Machines and tools are bought from the market specifically in
Hardware and Department Store. The money used to settle the expenses
of these fixed capital are all from the owner’s capital. Partners contributed
using their personal savings.
c.) Maintenance and Repairs
The machines and tools are maintained and checked by the
company’s workers once a month to assure that it could last until its
estimated life. Also, it is used to secure that it will not bring harm to the
employees who are using it and to make sure that it will work well. The
bamboos are also monitored by the workers regularly for at least once a
month. This is to ensure that the bamboos are in good condition that can
be used to produce durable products. The physical store is checked by the
owner everyday. This is to make sure that the store is clean and safe to
the business and to the customers.
Planned capacity
The DURABAM Company was providing enough number of tools and
equipment for the production of the products. The tools and equipment used are
high quality to avoid inconvenience and problems through the process. Through
these materials the business will meet the demand of the products as well as the
needs of the consumers. Also, using this tools and equipment the company will
have a high possibility of completing the products within a period of time and
avoid delays of distribution.
Skilled workers and effective leaders that can handle problems of a business
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JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
will be hired. The company will search for workers who are committed and
discipline. They have the guts to lead others, to obey the rules and to learn the
whole process of the business. From the given characteristic the company will
hire 2 craftsmen who will expect to provide 24 different products everyday - 8
pieces for bambler and 16 pieces for bambholder. In a given quota each day, the
company is expected to produce 600 different products within a month and 7,200
when it comes to a year.
Future capacity
The DURABAM Company has large number of workers which have the
ability to finish and work properly with the products. The company will also have
high quality machines and advance technology for the production of the product
from the cutting of the bamboo until finishing the product. Inside the company will
be the production of the product which will be using machineries and the skills
and ability of the workers to provide good quality products as well as their term or
way of solving the problem regarding the production such as defectives, errors
and other bad circumstances. The company also appoints skilled managers to
lead and maintain the government regulation, productivity, suppliers, as well as
the major issues regarding the production of the products. To the management of
resources and its capacity as well as meeting the demand of the products will
also the main focus of the company.
To be effective distributors of the products the company will provide enough
number of transportation for the shipping of the products to the respective areas
of branches and stores of the company. Also, the company contributes not only
to the property but also to other crowded places such as malls, bazaars and
boutiques. The company will also meet the schedule of shipping to avoid shifting
of schedule that might affect the delivering of the products.
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JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
From the 7,200 products that will produce by the company in the first
year, the company assume that it will increase 15% the following year. Thus,
7,200 multiplied by 15% have a total production of 1,080. Therefore, next year an
additional 1,080 different products will provide by the company. The same
increase is expected to the following years.
Location and Layout
DURABAM Company
The business was located at the Sports Complex, Alunan Avenue, City of
Koronadal. The location is near the South Cotabato Cultural Gymnasium and the
South Cotabato Division Office. The specific location is the area where the target
market can easily locate the business, for the target market were the students,
office workers and sports enthusiasts.
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JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
a. Sources
Bamboo is the only raw material used in making the products. The bamboo
will be provided by the Cordero Furniture Shop and Tuazon Furniture Shop, they
will be the source of all the bamboo tubes that will be used. Other materials like
stekwil glue, tumbler, adhesive hook and paints will be taken from the
Department Store and Hardware.
b. Availability
The company secures the availability of all the materials needed during and
after the production. In terms of the raw materials the two furniture shop can
easily provide the bamboo since everyday they have the stock of bamboos as
well as other materials from the hardware and department store.
Labor
a. Cost of labor
b. Labor availability
The availability of the labor is assured by the business since they will hire
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JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
craftsmen who are highly skilled and had a great experience in handling bamboo
products. The main target of the business in searching for their labors are those
who work in furniture shops more specifically in Tuazon and Cordero Furniture
Shop.
c. Labor productivity
The company will hire 2 craftsmen which will be divided into two –cutting and
cleaning raw materials and designing the product. One person will assign to the
cutting and cleaning while one person also for the designs. Based on the cost of
labor, in a day the company must provide 8bambler and 16bambholder.
Therefore, within a day with 8 hours of working the labors must produce 24
different products. Thus, as the business got high labors become more
productive.
Factory/Overhead expenses
Bambler
Variable Manufacturing Cost
Indirect Material (2,900x1.5) 3,600
Light and water (2,900x0.88) 2,552
Total Variable Manufacturing Cost 6,152
Salary 90,000
Insurance 22,500
Total Estimated Factory Overhead Cost 118,652
Bambholder
Variable Manufacturing Cost
Indirect Material (4,800x1.5) 7,200
Light and water (4,800x0.88) 4,224
Total Variable Manufacturing Cost 11,424
Salary 90,000
Insurance 22,500
Total Estimated Factory Overhead Cost 123,924
Total Company’s Factory Overhead Cost P 242,576
Table 6. Total Factory Overhead Expenses
The factory or overhead expense includes the indirect material, light and
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JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
water, salesperson salary, and insurance. These expenses could really help in
the flow of the business and it was the most expensive among all the expenses.
The company’s estimated overhead expenses is worth P242,576.00.
Production Cost
Bambler
Materials Quantity Cost
Bamboo 1 tube P 8.00
Tumbler 1 piece P150.00
Stekwil Glue 6.25 grams P 6.00
Brown Paint 30 milliliter P 7.50
Black Paint 15 milliliter P 10.75
Paintbrush 1 piece P 37.00
Varnish 15 milliliter P 7.25
Employees salary 1 product P 37.50
Total P264.00
Table 7. Total Unit Cost of Bambler
Bambholder
Materials Quantity Cost
Bamboo ½ tube P 4.00
Adhesive hook 1 piece P 18.25
Brown Paint 30 milliliter P 7.50
Black Paint 15 milliliter P 10.75
Paintbrush 1 piece P 37.00
Varnish 15 milliliter P 7.25
Employees salary 1 product P 37.50
Total P122.25
Table 8. Total Unit Cost of Bambholder
The total unit cost for the bambler is P264.00 and for the bambholder is
P122.25. The markup for the bambler is 15% and for the bambholder is 20%.
The profit for every bambler is P39.60 and P24.45 for the bambhoder.
Chapter III
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JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
OWNERS
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JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
Pre-operating Expenses
According to the activities listed above the pre-operating expenses includes
purchasing of raw material or bamboo, delivery expense, wages, purchasing of
tools and equipment. Pre-operating expenses are viewed by the company in not
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JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
less than P100, 000.00. If it exceed an additional fund will be needed and the
company will used their retained earnings.
Chapter IV
Financial Plan
This chapter presents the total project cost, sources of financing, financial
statements and financial analysis.
Total Project Cost
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JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
a.) Equity
Owners Contribution
Alliah Mari Baira P60,000.00
Doresh Jean Binas P60,000.00
E.J. Mitch Castor P60,000.00
Rosemarie Nono P60,000.00
Ada Grace Salibongcogon P60,000.00
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JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
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JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
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JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
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JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
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JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
Financial Analysis
This topic contains the analysis of the financial statement as the proof of the
profitability of the business. This includes the Return on Investment (ROI), Break-
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JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
Bambler Bambholder
300 300
303.60-6.125 = 1.0085 units 146.70 – 1.90= 2.07 units
Profit BEP
300+6.125 300+1.90
24 = 12.76 per unit 24 = 12.58 per unit
260 260
303.60-6.125 = 0.87 units 146.70-6.125 = 1.85 units
Cash BEP
260+147 260+45.50
24 = 16.96 per unit 24 = 12.73 per unit
360 100+260
297.475= 1.21 units 146.70 – 6.125=2.56 units
Debt-Service BEP
300+147+100 300+ 45.50+100
24 = 22.79 per unit 24 =18.56 per unit
Table 14.1. Break-even Point Computation
To have a clearer picture of the project’s break-even performance, the
following data are presented:
BAMBLER
BAMBHOLDER
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Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
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JMJ Marist Brothers
Notre Dame of Marbel University
Integrated Basic Education Department
Senior High School
4 P1,999,045.06 P1,421,233.04
5 P2,308,012.32 P1,622,510.12
Present Value of Cash
P6,562,309.35
Inflow
Table 11.4 Net Present Value
Net Present Value=Present Value of Cash Inflow-Cost of Capital
Net Present Value=P6,562,309.35-300,000= P6,262,309.35
The investment yield present value of cash flows net of investment
cost that a greater than one (1) for the first five year period. This
indicates that the project is feasible.
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