Cold War Research
Cold War Research
Cold War Research
Katie Dalrymple
Introduction
Between 1950 and 1954, Wisconsin Senator Joseph McCarthy emerged as the face of
America’s anti-Soviet agenda, countering the spread of communism in the U.S. From his Senate
chair, McCarthy led a four-year “reign of terror” while permeating an intense fear of sedition
throughout the country (McNamara 2005, 85). Mass media and national coverage is inseparable
of both the rise and fall of McCarthy’s senatorial antics, as his “greatest successes took place
within... the cultural media” (Horowitz 1996, 102). McCarthy’s face was at the center of the
The three-month hearing investigated an accusation by the U.S. Army that Roy Cohn, the
lawyer of McCarthy’s committee, had forced the military to give a former McCarthy aide
preferential treatment while serving. This particular trial is largely considered McCarthy’s last
senatorial act; public opinion increasingly disfavored him and he was censured just months later.
Though McCarthy’s relationship to the media is consistently analyzed, little scholarship focuses
on the real-time press coverage of the Army trial. Existing scholarship, as the following literature
review demonstrates, tends to emphasize McCarthy’s manipulation of, and condemnation by, the
press, as well as the impact of television coverage on the senator’s career. In contrast, this
hopes of gaining insight on potential changes in media depiction and public opinion of McCarthy
While there is much debate over Senator McCarthy’s controversial career, scholars
appear to reach a consensus that McCarthy intentionally and skillfully manipulated the press to
his advantage. Author Edwin R. Bayley (1981) noted that the senator quickly realized that
charged rhetoric and sensationalized claims “took precedence over yesterday’s news” (41).
Similarly, Rodger Streitmatter (2016) argued that though McCarthy’s unsubstantiated claims
were riddled with inconsistencies, journalists on deadline used his accusations as front-page
material sure to ensnare readers (131-2). While other factors of the Cold War climate contributed
to McCarthy’s assumption of power, “the single most important element was his ability to
manipulate the press” (Streitmatter 2016, 135). The researcher hopes to analyze if this sentiment
still held true between April and June of the 1954 Army-McCarthy hearing, or if major
Scholars concede that McCarthy effectively harnessed the power of newspapers and their
research consistently recognizes that publications and journalists who criticized him were subject
to direct assault. In the middle of speeches, the senator was known to directly address– and
casually accuse– members of the “left-wing” press of harboring communist sympathies (Bayley
1981, 126). Though a dubious tactic, Bayley acknowledged McCarthy’s strategy of specifically
targeting papers that condemned his actions (126). One such victim, New York Post editor James
A. Wechsler, found himself an ardent enemy and critic of McCarthy. Though Wechsler had
anticommunist by the time of his 1953 hearing by McCarthy (Cecil 2011, 276). Scholar Matthew
It was Wechsler’s past, combined with his criticism of McCarthy, that made him a target
for the senator’s anticommunist crusade but it was Wechsler’s strident anticommunist
stance as a journalist and editor that exposed McCarthy’s real goal in taking on Wechsler.
McCarthy attacked a vocal press critic like Wechsler to silence other journalists who
might editorialize against the tactics of his anticommunist crusade. (276)
Though McCarthy directly targeted publications that challenged his allegations, scholars
also recognize the members of the Fourth Estate who were willing to actively criticize his brazen
tactics. Wechsler was not the only editor to challenge McCarthy; Atlanta Constitution’s Ralph
McGill is another example of disdain for McCarthy’s committee. Scholar Karen S. Miller (1996)
argues that McGill’s simultaneous anti-McCarthy and anticommunist attitudes were indicative of
public opinion in the region (319). Though the South is generally considered more conservative,
Southern Americans were “less supportive of McCarthy than other regions of the United States”
(319). Just as American papers criticized McCarthy, historian Frank Spence (2018) analyzed the
ways in which Soviet papers portrayed the senator as a caricature of capitalism’s flaws. Press in
the U.S.S.R. was highly censored, but their depiction of McCarthyism strategically, albeit
ironically, enforced the Soviet agenda. McCarthy’s senatorial tirades were presented as
weaponizing fear and the “suppression of freedom of expression” (Spence 2018, 65). In an effort
to make Soviet life appear much better than life in the U.S., Soviet papers went so far as to
compare McCarthy to Nazis and describe him as the beneficiary of Hitler (66). Though critical
for different reasons, the Soviet Union’s use of McCarthy as propaganda demonstrates that
though the senator used the press, newspapers from around the world often retaliated. The
proposed research seeks to analyze coverage throughout the trial, which could potentially
demonstrate a growing level of this defiance, rather than the aforementioned undertones of
manipulation.
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recognize common themes among critical press portrayal. Among the Soviet papers Spence
accusation or a direct condemnation of the senator as a brutal villain (68). Put simply, such
papers either championed McCarthy’s victims or directly criticized the senator. Although
Streitmatter (2016) defined similar commonalities, noting that the broadcasts evolved from
“defending the little guy,” (137) to “attacking the big guy” (139). As journalism became
increasingly critical of McCarthy, scholarship suggests that coverage of the senator can be
classified as supportive of victims or condemning McCarthy. The researcher intends to code for
evidence of these two distinct themes when analyzing front page stories across the span of the
trial.
Divergence in the field arises concerning the degree to which the media contributed to
McCarthy’s downfall. Though print coverage of McCarthy continued throughout the hearing,
live television coverage became an unprecedented component of reporting, adding a visual layer
to McCarthy’s abusive strategy. One theory from existing scholarship reasons that McCarthy’s
physical appearance and mannerisms were a detriment to his cause. People across the country
turned on their television sets to see a ghastly unattractive, “bad-mannered man” berating a
young officer (Gauger 2005, 683). Some scholars like Streitmatter (2016) argue that “thanks to
the TV cameras,” broadcasts of the Army-McCarthy hearing finally toppled the senator (145).
Bayley (1981) concurred that while McCarthy took advantage of the press, “in the end, the press
While the live broadcasts undoubtedly expanded media coverage of McCarthy’s antics,
historians like Michael Gauger (2005) argue that the television coverage of the Army-McCarthy
hearings itself played a minimal role in public opinion of the senator. Gauger’s reasoning finds
its basis in television ratings, which reveal that only the two weakest networks of the time (ABC
and DuMont) broadcasted the hearing in its entirety and received relatively low viewership,
therefore offering little reason that the broadcasts significantly impacted public opinion (680).
However, some scholars recognize other broadcasts as the nail in the coffin for McCarthy’s
committee.
Streitmatter in particular credits Murrow’s See it Now p rograms, “The Case of Milo
damaging McCarthy’s cause (Streitmatter 139). Airing in the months before the hearings, both
broadcasts received overwhelmingly positive responses from viewers and mass media, largely
discrediting McCarthy. Streitmatter maintains that some historians consider the latter program as
“the single most important broadcast in television history,” (141). From this position, it was not
the live trial broadcasts, but Murrow's exposé, that allowed television to damage the senator’s
reputation.
It is debated the extent to which press, both print and television, affected Senator Joseph
McCarthy, but clearly media coverage cannot be completely severed from his four-year tirade in
the U.S. Senate. Though existing scholarship explores McCarthy’s relationship with the press, it
appears that little has been done to analyze the evolution of newspaper coverage during the 1954
thorough analysis of press coverage from the duration of the trial could offer insight not only into
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the evolution of the media’s portrayal of McCarthy, but larger public opinion as a whole. The
proposed research could serve as a small-scale study of the progression of media coverage and
Methods
This research will be a qualitative analysis of front page stories during the
Army-McCarthy hearing. Seeing as the hearing lasted from April 22 to June 17, it is appropriate
to include a week before and after so as to account for preview coverage or follow-up stories
regarding the trial, McCarthy, or those he accused. Based on the 1954 calendar, this means front
pages between April 15 and June 23 will be considered. The front pages of two specific papers
will be analyzed: The New York Times and Washington Post, using the ProQuest database. 1954
Census information indicates that New York was the most populous city in America, making The
Times a publication that would reach the highest number of readers, aside from it being
considered the nation’s paper of record (US Census Bureau, “Statistical Abstract”). Though the
District of Columbia was not among the top three most populous cities, given its geographical
location, The Post l ikely carried print coverage of the hearing and is a logical publication to
analyze. If indeed these publications put McCarthy content on their front pages, the headlines
and first two paragraphs will be coded. Headlines often contain keywords, whereas the first two
paragraphs– the lede and nut graph– prioritize the most pertinent information and form a
Considering this ten-week window, one day from each week must be selected for close
analysis. To ensure a random selection of days every week, they will be chosen by a random
number generator corresponding to numbered days. The hearing began on a Thursday, so one
week will be counted as Thursday through the following Wednesday. Days of the week will be
numbered: Thursday being 1, Friday 2, and so on. For example, if the coder was to look at Week
One (April 15-21) and randomly generate the number four, the front pages from Sunday, April
After selecting the day of the week to analyze, the front page from both publications will
be coded, totaling two sample pages per week. Looking at two front pages for each week over
the ten-week period will total 20 samples of newspaper coverage to analyze. A hypothetical
As far as coding, qualitative analysis will be required to look for three potential themes.
Based on the themes discovered and explored by Spence (2018), newspaper coverage of
McCarthy can likely be categorized as either support for his victims and the targets of
accusations, or condemn the senator as oppressive and controlling (68). To borrow the words of
Streitmatter (2016), these stories will likely be presented as “defending the little guy” (137) or
“attacking the big guy” (139). The former may include loaded diction like persecute,
incriminate, or assassinate, where the latter may be presented with words like demagogue,
reckless, or cruel– all words documented as descriptions of McCarthy or his victims. The
researcher must use best judgement to determine which phrases align with either theme.
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While the researcher anticipates the overwhelming majority of stories will fall into these
two major themes, an objective angle is possible and must be considered as a third option. Rather
than an editorial or opinionated coverage that the aforementioned themes suggest, some front
page stories may simply provide information about the time or events of the hearing in an
unbiased manner, and should be considered as a separate theme altogether. Such stories may
inform readers of what networks will air live broadcasts of the hearings, or simply explain
circumstances without obvious bias. If neutral diction or summary stories are presented that do
not appear to side with either McCarthy or those being tried, they will be coded as such.
Results
Objectivity
Consistent with ethical journalism, even the most charged diction from the 20 headlines
relied on direct quotes and facts. Though the articles avoided the bias of an op-ed format, few
appeared to clearly align with objective perspectives or typical summary pieces. The best
example of a completely objective front-page story was the very first to be analyzed, Monday,
April 18, from the New York Times. Though this tone did not carry through the rest of the
A simple description of proceedings and key players make this sample the standard for summary
pieces. A similarly grounded Times piece from Wednesday, May 19, reads:
WASHINGTON, May 18– Bipartisan demands were voiced today for the assumption and
prompt completion of the public hearings on the controversy between the Army and
Senator Joseph R. McCarthy. A White House spokesman indicated there was no present
plan to modify the Presidential secrecy directive that resulted yesterday in an abrupt
recess until next Monday of the inquiry by the Senate Permanent Subcommittee on
Investigations.
With the exception of these two stories, most of the articles interspersed objective fact with
pro-victim or anti-McCarthy sentiments. Additionally, almost every article could be coded for
some amount of objective diction, most often when reporting the day’s most interesting or
significant developments. It appears that as the hearing progressed, diction increasingly strayed
from summary reporting. The remaining sentences coded for the objectivity lens tended to
appear in the lede, though there were exceptions. While headlines appeared more likely to
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contain either pro-victim or anti-McCarthy diction, ledes seemed to maintain some level of
objectivity. Perhaps this is due to the informative nature of ledes, which must indicate the who,
what, when, where, and why of a story before it can present an argument. Three of the following
examples occured as ledes, but all demonstrate the word choice coded as objective.
Robert T. Stevens made this admission in the course of a long and vigorous
cross-examination by Ray H. Jenkins of Knoxville, who is special counsel for the
Permanent Subcommittee on Investigations. The Senate group is investigating charges
and countercharges between Army officials and the Wisconsin Republican Senator, and
today the hearings went into their third day. (New York Times, April 27)
Democrats and Republicans clashed today in a wordy legalistic duel over the best means
to get the Army's monitored telephone calls into the public record of its controversy with
Senator Joseph R. McCarthy. (New York Times, May 22)
McCarthy again demanded that the Senate Investigations Subcommittee subpoena Clark
M. Clifford, legal advisor to former President Harry Truman, to testify. (Washington
Post, June 8)
A Republican plan was finally pushed through last night to end the Army-McCarthy
hearings, possibly next week. (Washington Post, June 11)
The amount of words coded as objective varied across the ten-week period, perhaps because
readers would have generally understood the inquiry as time went on, only needing background
information regarding witnesses or federal officials with which they may be unfamiliar.
Perhaps the most underrepresented category, diction conveying support for the Army or
those forced to confront McCarthy was sporadic. Again, there is only one article that totally
aligns itself in support of those whom the senator accused. A May 19 article from the Post
Though not the explicit opinions of a Post reporter, the article covers an Eisenhower
speech and his apparent siding with the Army. Eisenhower was outwardly critical of McCarthy
and his tactics, therefore these paragraphs can be coded as support for the senator’s victims.
There is arguably no supporter more influential than the sitting President of the United States.
Most often, phrases supporting victims appeared in headlines, though such sentiments
were intermittent and inconsistent. By coding individual sentences, not articles or even
paragraphs collectively, the researcher observed that pro-victim diction was often in the same
pro-victim diction. Of the eight separate articles coded as containing diction supportive of
victims, five included anti-McCarthy ideals within the same paragraphs. The following excerpts
chronologically identify the types of phrases coded for the category of supporting victims:
Seeking curb on M’Carthy to end bad publicity for Army... (New York Times, April 27)
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There is an implication… that the Army might have been able to “buy off” the Senator’s
investigation… which it refused to do. (Washington Post, April 27)
Both Ferguson and McClellan want to “develop the facts” despite secrecy order. (New
York Times, May 19)
Monitored calls stir new dispute in M’Carthy case: Democrats would reveal all or none–
Republicans try to limit the disclosures. (New York Times, May 22)
Symington is adamant: refuses McCarthy’s demand he step down and testify. (New York
Times, June 8)
Democrats protested that this would prevent bringing out “the whole story.” (Washington
Post, June 11)
A seemingly underrepresented category of sentiment, phrasing that offered support and solidarity
towards McCarthy’s victims appeared in an unpredictable pattern. The researcher had anticipated
more content that conveyed its siding with McCarthy’s victims. Aside from the story of
Eisenhower offering his endorsement for the Army, the majority of stories interlaced pro-victim
Anti-McCarthy
sentiments. The senator’s name was mentioned in all 20 headlines analyzed over the ten-week
period. The senator’s last name would have certainly added context to any complex or unfamiliar
headlines, but his constant presence on the front pages of major publications implies a
sensational aspect to the proceedings. While the articles analyzed began with predominantly
objective language, they quickly transitioned to words coded as anti-McCarthy sentiments. The
Dalrymple 14
researcher anticipated a stronger presence of articles like the following from the Washington
Though not all of the analyzed stories were as directly incriminating of McCarthy and his tactics,
sixteen of the articles examined contained some amount of diction coded as anti-McCarthy
sentiments. Some phrases appeared to be objective sentences, but implied undertones of criticism
directed towards McCarthy, and were therefore coded as such. Specifically, the May 2 article
from the Washington Post suggests that, as other critics consistently asserted, McCarthy tended
[Sen. Karl E. Mundt] may restate the issues in the angry controversy in an effort to keep
questioning to the point.
Dalrymple 15
This excerpt was coded as critical of McCarthy because of its subliminal reference to the
senator’s unconventional trial proceedings. In addition to the Post’s J une 21 article, the
M’Carthy denies pleas for Schine 2 swear he made… [he] swore under oath today that he
never had asked anyone in the Army to grant a direct commission to Pvt. G. David
Schine. (New York Times, June 11)
Sen. Joseph R. McCarthy (R-Wis.) denied sworn Army charges of “improper pressure.”
(Washington Post, June 11)
On this particular day, both papers published similar articles regarding McCarthy’s testimony.
While they could be considered objective reports of critical events, they imply that someone
committed perjury on the stand because contradictory statements by the Army and McCarthy
were made under oath. The Times’ article uses numbers to convey McCarthy’s perceived
dishonesty, noting that two others testified about his request for Schine’s special treatment. This
two-against-one implication does not outwardly accuse McCarthy of perjury, but implies some
level of dishonesty amongst the parties. The Post instead emphasizes the two men’s positions,
the mention of their Army standing suggests another sort of credibility in contrast to McCarthy’s
testimony. For these reasons, the aforementioned excerpts were coded as critical of McCarthy.
The last four days, or eight articles, were particularly laden with phrasing that aligned
with anti-McCarthy sentiments. The language from these articles were more direct, becoming
increasingly critical of the senator towards the end of the trial. Perhaps this occurred because
initial coverage summarized trial logistics, while subsequent stories increasingly detailed
accusations and outbursts made in the courtroom. Or perhaps public opinion had finally made up
its mind about the senator. Whatever the reason, the following excerpts are further examples of
Senator Joseph R. McCarthy's threat to reclaim his place on the committee investigating
his dispute with the Army is not “practical,” in the opinion of Senator Karl E. Mundt.
(New York Times, May 2)
Pleas for Schine Laced by Threats, Stevens Testifies… McCarthy and his key aides had
mixed, in the same conversations, repeated requests for favored treatment for Pvt. G.
David Schine with “threats.” (New York Times, May 8)
Senator Joseph R. McCarthy (R-Wis.) yesterday appeared to be seeking a way out of the
showdown he threatened with the Administration over the release of loyalty files.
(Washington Post, May 8)
Harold E. Stassen yesterday charges that Sen. Joseph R. McCarthy (R-Wis.) told a
“legion of falsehoods” and knew he was doing so… [he] denounced the McCarthy speech
soon after it was delivered as having been “fantastic, unbelievable, and untrue.”
(Washington Post, May 22)
Senator Joseph R. McCarthy today dared the Eisenhower Administration to indict him for
admittedly receiving from Government employees secret information in violation of
Presidential directives. Speaking directly to the Senate Permanent Subcommittee on
Investigations and to millions watching the inquiry on television, the Wisconsin
Republican publicly invited his informers to continue to supply him with classified
information and documents. (New York Times, May 28)
Ignore White House, McCarthy Advises… Senator Joseph R. McCarthy (R-Wis.) went
over the head of the President yesterday to tell all Federal workers it is “their duty” to
ignore White House orders and supply all information they have. (Washington Post, May
28)
Conclusion
This research utilized primary sources of front-page articles from 1954 New York Times
and Washington Post e ditions to code their references of Senator Joseph McCarthy during the
Army-McCarthy inquiry. Diction was analyzed for objective, pro-victim, and anti-McCarthy
attitudes. All of these themes occurred simultaneously across all 20 articles in varying degrees.
Because articles were randomly selected over the ten-week period, and McCarthy content
appeared on every day chosen, it can be assumed that reports on McCarthy developments
garnered a significant amount of attention from the national press. On several occasions, one or
Dalrymple 17
three different articles on a front page. Though there was no shortage of articles covering
McCarthy, the two publications typically varied in the story topics or diction used. However, as
the trial progressed and neared its conclusion, the Post and Times b ecame increasingly similar in
anti-McCarthy sentiments.
Though elements of the hearing were sensationalized and amplified by national media,
the articles sampled can serve as an indicator of the growing disdain for McCarthy and his
methods. The headlines seemed to parallel public opinion, soon culminating in the senator’s
censure and a fall from grace shortly after the hearings. This small-scale study of front-page
articles during the period of the 1954 Army-McCarthy hearing indicate a nuanced, but calculable
Introduction/background = 5 / 5
Lit review = 15 / 15
Methodology = 10 / 10
Results/discussion/conclusion = 48 / 50
Writing/grammar/style = 15 / 15
Bibliography = 5 / 5
TOTAL = 98 / 100 ( A )
Really good work overall, well written with a well explained method. If
you were to tweak, I'd suggest perhaps a few less block quotes from
the stories and a little more analysis of when the shift toward more
criticism toward McCarthy happened (was there a turning point), and
was there an "elite" criticism that media seemed to see as more
persuasive. At minimum, I think this should definitely be presented at
SURF next year. - makemson
Dalrymple 18
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CASE: Democrats Would Reveal All or None -- Republicans Try to Limit the
Disclosures GILLETTE WARNS SENATE Says on the Floor That Panel Has Violated
Men’s Rights and Chamber Must Act Army’s Monitored Phone Call Stir Dispute in
———. 1954b. “PLEAS FOR SCHINE LACED BY THREATS, STEVENS TESTIFIES: Phone
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Meeting Today Will Consider Whether Senator and Carr Will Be Last Witnesses
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