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FROSTY_SWEET’S ICE CREAM PARLOR

Purok-3, Ripang, Conner, Apayao 3807 Philippines


09656775394 / frosty_sweet@facebook.com

FROSTY_SWEET’S ICE CREAM PARLOR

BUSINESS PLAN

Submitted to:

Mrs. Esther S. Galvez


Business Simulation Instructor

Submitted by:

GUMABAY, SHAWN CHRISTOPHER


FERNANDO, BRILLE ADRIAN
LLAMELO, JOHN KENNETH
PADILLA, CYRYLLE FAITH
ALUNDAY, JODALIZA
AMANTE, MICHAELLA
DUMAYAG, AYANEL
LOPEZ, ENJEL

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FROSTY_SWEET’S ICE CREAM PARLOR
Purok-3, Ripang, Conner, Apayao 3807 Philippines
09656775394 / frosty_sweet@facebook.com

TABLE OF CONTENTS

PRELIMINARIES PAGE

Cover Page …………………………… i


Table of Contents …………………………… ii
Executive Summary …………………………… iii

CHAPTER I: BUSINESS CONCEPT

Introduction …………………………… 1
Goals & Objectives …………………………… 1
Vision …………………………… 2
Mission …………………………… 2
Organizational Chart …………………………… 3
Business Proponents …………………………… 4
Compliance and Regulation …………………………… 5

CHAPTER II: MARKET PLACE SECTION

The Target Market …………………………… 6


Marketing Tools (7 P’s) …………………………… 6
Product …………………………… 6
Price …………………………… 7
Place …………………………… 9
People …………………………… 10
Process …………………………… 10
Physical Evidence …………………………… 11

CHAPTER III: FINANCIAL SECTION

Gross Sale …………………………… 14


Cost of Sale …………………………… 15
Fixed Asset …………………………… 16
Operating Expenses …………………………… 17
Depreciation of Fixed Assets …………………………… 18
Projected Income Statement …………………………… 19
Projected Net Cash Flow …………………………… 21

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FROSTY_SWEET’S ICE CREAM PARLOR
Purok-3, Ripang, Conner, Apayao 3807 Philippines
09656775394 / frosty_sweet@facebook.com

EXECUTIVE SUMMARY

The love of ice cream is very high. Frosty Sweet will be a service ice cream parlor

that brings a warm environment to everyone. It will open in summer, when the weather

gets hot and the crave for ice cream rises. Also during rainy season that good for a movie

marathon at home. It will be located in Purok-3, Ripang, Conner, Apayao near at school

and church. Its location has no other ice cream places for miles and the fresh and

comfortable ambiance will want its customers to come back for more.

Frosty Sweet is selling ice cream. We are providing the product of ice cream, as

well as the service from the employees. Our product is more appealing than our

competitors because the toppings are unlimited. Customers get charged for the size of

their bowls instead of the weight, so whatever they can fit in the bowl will be the prize

plus toppings. Also, customers can make their own ice cream.

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