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    Problem Framing BMU

    Uploaded by

    shagun khandelwal
    The document discusses techniques for reframing problem statements in design thinking, including statement starters and abstraction laddering. It provides examples of using statement starters to make problem statements more open-ended, such as reframing "We need a device to help people listen to music" as "How might we help people listen to music?". It also discusses abstraction laddering as a way to reconsider problem statements by broadening or narrowing their focus through questioning. Benefits mentioned include challenging assumptions and inviting divergent thinking.

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    Problem Framing BMU

    Uploaded by

    shagun khandelwal
    33 views25 pages
    The document discusses techniques for reframing problem statements in design thinking, including statement starters and abstraction laddering. It provides examples of using statement starters to make problem statements more open-ended, such as reframing "We need a device to help people listen to music" as "How might we help people listen to music?". It also discusses abstraction laddering as a way to reconsider problem statements by broadening or narrowing their focus through questioning. Benefits mentioned include challenging assumptions and inviting divergent thinking.

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    The document discusses techniques for reframing problem statements in design thinking, including statement starters and abstraction laddering. It provides examples of using statement starters to make problem statements more open-ended, such as reframing "We need a device to help people listen to music" as "How might we help people listen to music?". It also discusses abstraction laddering as a way to reconsider problem statements by broadening or narrowing their focus through questioning. Benefits mentioned include challenging assumptions and inviting divergent thinking.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    33 views25 pages

    Problem Framing BMU

    Uploaded by

    shagun khandelwal
    The document discusses techniques for reframing problem statements in design thinking, including statement starters and abstraction laddering. It provides examples of using statement starters to make problem statements more open-ended, such as reframing "We need a device to help people listen to music" as "How might we help people listen to music?". It also discusses abstraction laddering as a way to reconsider problem statements by broadening or narrowing their focus through questioning. Benefits mentioned include challenging assumptions and inviting divergent thinking.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 25

    Design Thinking

    Innovation Journey

    Problem Framing

    2 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
    Innovation Journey

    “The important and difficult job is


    never to find the right answers, it is
    to find the right questions”

    Peter Drucker

    3 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
    Innovation Journey

    4 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
    Innovation Journey

    Statement Starters

    5 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
    Innovation Journey

    Statement Starters

    An approach to framing
    problem statements
    that invites broad
    exploration

    6 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
    Innovation Journey

    Statement Starters

    “We need a device to help people listen to music”

    Vs.

    “How might we help people listen to music?”

    7 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
    Innovation Journey

    Framing a question

    5"+"5"="?" ?"+"?"="10"

    8 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
    Innovation Journey

    Statement Starters
    • Identify a set of problems or opportunities.
    • State each issue in the form of a short phrase
    • Add a “starter” to the beginning of each phrase.
    • Example 1: “How might we __________”?
    • Example 2: “In what ways might we ___________”?
    • Example 3: “How to ___________________”?
    • Example 4: “What if _________________”?
    • Pick the best statement starter for each problem.
    • Use the new phrasing as a basis for ideation.

    9 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
    Innovation Journey

    Statement Starters - helpful hints

    • Consider adding a “starter” to a research insight.


    • Don’t embed solutions into problem statements.
    • Use voting to pick the best problem statement.
    • Be provocative. Make it a moonshot.

    10 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
    Innovation Journey

    Astro Teller

    11 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
    Innovation Journey

    Statement Starters - benefits

    • Challenges your assumptions


    • Helps you see different perspectives
    • Provides a direction for problem solving
    • Invites divergent thinking

    12 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
    Innovation Journey

    Abstraction Laddering

    13 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
    Innovation Journey

    Abstraction Laddering

    A way of reconsidering a
    problem statement by
    broadening or narrowing its
    focus

    14 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
    The Powers of 10 Innovation Journey

    15 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
    Innovation Journey

    16 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
    Innovation Journey

    From Language in Thought and Action, by S.I. Hayakawa:

    17 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
    Innovation Journey

    Abstraction Laddering
    • Identify an initial problem statement.

    • Make a laddering worksheet (rungs as blank spaces).

    • Write your initial statement on the middle rung.

    • Explore various options for revising the statement.

    • Move up the ladder by asking Why?

    • Consider the options (broader than the initial one).

    • Move down the ladder by asking How?

    • Consider the options (narrower than the initial one).

    • Discuss and decide which option to use for ideation.

    18 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
    Innovation Journey

    Abstraction Laddering
    exercise

    19 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
    Innovation Journey

    20 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
    Innovation Journey

    21 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
    Innovation Journey

    We need to redesign the BMU


    admissions experience.

    22 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
    Innovation Journey

    Abstraction Laddering- Helpful Hints

    • Consider the use of Statement Starters to reframe.

    • Take a quick poll to help decide which option is best.

    • In the end, the initial statement might be the best.

    23 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
    Innovation Journey

    Abstraction Laddering - benefits

    • Challenges your preconceptions

    • Helps you refocus a problem statement

    • Builds a shared understanding

    • Provides a direction for problem-solving

    24 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching
    Innovation Journey

    Sunil Sangra
    Creativity | Innovation | Design Thinking | Strategy
    Consulting | Training | Coaching

    Mob: +91-9650866566
    sunil.sangra@gmail.com
    New Delhi, India

    25 Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching

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