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    Consumer Behavior Quizzes Quiz One: 10 Points

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    Julia Howes
    The document contains two quizzes about consumer behavior concepts. Quiz One contains 10 multiple choice questions about concepts like the consumer decision-making process, Maslow's hierarchy of needs, and perception. Quiz Two contains another 10 multiple choice questions testing knowledge of topics such as reward programs, personality traits, associative learning, locus of control, and motivation. The document evaluates understanding of fundamental principles in consumer psychology.

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    Consumer Behavior Quizzes Quiz One: 10 Points

    Uploaded by

    Julia Howes
    132 views5 pages
    The document contains two quizzes about consumer behavior concepts. Quiz One contains 10 multiple choice questions about concepts like the consumer decision-making process, Maslow's hierarchy of needs, and perception. Quiz Two contains another 10 multiple choice questions testing knowledge of topics such as reward programs, personality traits, associative learning, locus of control, and motivation. The document evaluates understanding of fundamental principles in consumer psychology.

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    Consumer Behavior Quizzes

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    The document contains two quizzes about consumer behavior concepts. Quiz One contains 10 multiple choice questions about concepts like the consumer decision-making process, Maslow's hierarchy of needs, and perception. Quiz Two contains another 10 multiple choice questions testing knowledge of topics such as reward programs, personality traits, associative learning, locus of control, and motivation. The document evaluates understanding of fundamental principles in consumer psychology.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    132 views5 pages

    Consumer Behavior Quizzes Quiz One: 10 Points

    Uploaded by

    Julia Howes
    The document contains two quizzes about consumer behavior concepts. Quiz One contains 10 multiple choice questions about concepts like the consumer decision-making process, Maslow's hierarchy of needs, and perception. Quiz Two contains another 10 multiple choice questions testing knowledge of topics such as reward programs, personality traits, associative learning, locus of control, and motivation. The document evaluates understanding of fundamental principles in consumer psychology.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5
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    The passage discusses concepts related to consumer behavior such as decision making processes, needs and motivations, perception and learning.

    The three perspectives commonly used to study consumer behavior are decision-making, behavioral influence, and experiential.

    This personality trait is characterized by seizing and freezing on information is need for cognitive closure.

    Consumer Behavior Quizzes

    Quiz One
    1. In which stage of the decision-making process do consumers notice a discrepancy between their desired
    and actual states of being that could be solved by product purchase?
    Post-purchase evaluation
    Need recognition
    Evaluation of alternatives
    Information search

    10 points   
    QUESTION 2
    1. Which set of needs was most-linked with life satisfaction? (from the reading)
    Safety
    Social
    Physiological
    Self-actualization

    10 points   
    QUESTION 3
    1. Perception is ___, meaning it is influenced "on the fly" depending on context and other contingencies.
    Destructive
    Biased
    Constructive
    Perfect

    10 points   
    QUESTION 4
    1. Your interpretation of sensory input may be different from your peers' because perception is ___.
    Irrelevant
    Noise
    Subjective
    Objective

    10 points   
    QUESTION 5
    1. The brain first filters incoming stimuli because attention is ___.
    Limited
    Difficult
    Fun
    Extensive

    10 points   
    QUESTION 6
    1. Abraham Maslow proposed an ordering of human needs called the ___.
    Needs triangle
    Path to happiness
    Need framework
    Hierarchy of needs
    10 points   
    QUESTION 7
    1. Which of the following are the three perspectives commonly used to study consumer behavior?
    Decision-making, behavioral influence, experiential
    Rational, impulsive, financial
    Decision-making, impulsive, personal
    Design, operational, financial

    10 points   
    QUESTION 8
    1. Which statement best characterizes Ed Diener's viewpoint on how needs operate? (from the reading)
    Satisfying bodily needs serves as the foundation for loftier desires
    All needs are important all the time
    Social needs are less important than self-actualizing needs
    Distinguishing between different types of needs is a fool's errand

    10 points   
    QUESTION 9
    1. Although this quiz seems daunting now, over time you will get used to the quizzes. This is an example of
    ___.
    Just noticeable difference
    Sensation
    Luck
    Adaptation

    10 points   
    QUESTION 10
    1. Products, packages, advertisements, and pictures are all examples of ___.
    Stimuli
    Goods
    Realities
    Sensory receptors

    Quiz 2

    1. Which of the following reward program features can take advantage of the goal gradient effect?

    Reward congruency

    Divisibility

    Starting point

    Reward luxuriousness

    10 points   
    QUESTION 2
    1. In which situation are consumers most likely to prefer a luxury reward to a necessity reward?

    They have to make many purchases before getting the reward

    They have to make few purchases before getting the reward

    It's a trick, they always prefer luxury rewards

    It's a trick, they always prefer necessity rewards

    10 points   
    QUESTION 3
    1. This personality trait is characterized by seizing and freezing on information.

    Need for cognitive closure

    Need for stimulation

    Need to know

    Need for cognition

    10 points   
    QUESTION 4
    1. Which of the following is true of associative learning?
    Associative learning doesn't work anymore

    Associative learning requires sound

    Associative learning might have benefits for humans

    Associative learning certainly has no benefits for humans

    10 points   
    QUESTION 5
    1. Associative learning is also known as ___.

    Vicarious learning

    Classical conditioning

    Learning by doing

    Relationalism
    10 points   
    QUESTION 6
    1. This personality trait is characterized by a desire to do a task well and taking obligations seriously.

    Honesty/humility

    Openness to experience

    Conscientiousness

    Neuroticism

    10 points   
    QUESTION 7
    1. A person who can't take responsibility for their actions is more likely to have a(n) ___ locus of control.

    External

    Narrow

    Wide

    Internal

    10 points   
    QUESTION 8
    1. Ivan Pavlov's famous experiment involved dogs learning to associate a ___ with a ___.

    Bell, person

    Meal, salivation

    Bell, meal

    Person, meal

    10 points   
    QUESTION 9
    1. The higher-order needs for affiliation, esteem, and self-actualization are also called ___ needs.

    Learned
    Safety

    Biogenic

    Psychogenic

    10 points   
    QUESTION 10
    1. Motivation is the result of ___.

    Satisfied desires

    Environmental forces

    Peer pressure

    Unfulfilled needs

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