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Basic Models of Communication

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BASIC MODELS OF

COMMUNICATION
GE 5 Purposive Communication
Objectives

 Illustrate the basic communication model


 Explain in their own words the underlying
concepts of each communication model
 Express themselves freely by performing
assigned task and by participating in
class discussion actively.
SPEAKER MESSAGE AUDIENCE

The Aristotelian Model was developed among the


Greeks in ancient times. It is the most simple and it
has the basic elements: SPEAKER, MESSAGE and
AUDIENCE
IN WHAT
WHO? SAYS WHAT? CHANNEL? TO WHOM?
SENDER MESSAGE MEDIUM RECEIVER

EFFECT

WITH WHAT EFFECT?

Developed by Harold Lasswell in 1948. It consists of


five (5) basic elements in a linear pattern.
RECEIVER
SIGNAL MESSAGE
SENDER TRANSMITTER RECEIVER DESTINATION

NOISE
This model is originally designed for telephone communication.
This model describes communication as a one-way process of
transmission and reception of message
S SIGNAL R

FIELD OF EXPERIENCE
Developed by Wilbur Schramm which highlighted the
field of experience concept. This model assumed that
every communicator has past/present experiences that
help him/her to relate to other communicators
SOURCES (S) MESSAGE (M) CHANNEL (C) RECEIVER (R)
Communication Element Seeing Communication
Skills Skills
Knowledge Structure Hearing Knowledge
Attitude Content Touching Attitude
Socio-Cultural Treatment and Smelling and Socio-Cultural
System Coding Tasting System

Coined by David Berlo which suggests that the sender


and receiver have the same set(s) of characteristics which
serves as a basis of successful interaction.
SYMBOLOZING

2
THINKING EXPRESSING
1 3

MONITORING 8 4 TRANSMITTING

7 5
FEEDBACKING RECEIVING
6

DECODING
WHITE’S MODEL
 THINKING – A desire, feeling, or an emotion which
provides a communicator a stimulus.
 SYMBOLIZING – Before a communicator can utter
a sound, he/she has to know the code of oral
language.
 EXPRESSING – The communicator then uses his/her
vocal mechanism to produce the sounds of language
accompanied by nonverbal cues.
WHITE’S MODEL
 TRANSMITTING – When sound waves spread at
1000 ft/second and light waves travel at
186,000miles/second carry the speaker’s message
to the listeners.
 RECEIVING – The sound waves make an impact
upon the listeners ears/eyes after the resulting
nerve impulses (auditory/optic) reach the brain
 DECODING – The communicator interprets the
language symbols he/she receives.
WHITE’S MODEL
 FEEDBACKING – The communicator may show
explicit behavior like nod, yawn, or smile of the
absence of any nonverbal cue.
 MONITORING – The communicator has to monitor
or observe the receiving and decoding of message
in order to adjust to a particular situation.
COMMUNICATOR 1 COMMUNICATOR 2

Sender Receiver Sender Receiver


 The Communicator (Source) and the Recipient
(Receiver) observes the same process and
entities as they both exposed to interaction.
 Both entities took part in the interaction

recognized the tendencies of communication


failure.
 Psychological Model of Communication explains
that in the basic human interaction, it was the
emotional facets (aside from the context) of the
entities triggered the process.
 Although communication hindrances are feasible, but
motivation and eagerness still makes the process
possible.
Basic Communication Model
 Aristotelian Model
 Lasswell’s Model
 Shannon-Weaver Model
 Schramm’s Model
 Berlo’s Model
 White’s Model
 Transactional Model
 Barlund's Model
 Psychological Model of Communication

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