Navin Nair: Profile Summary
Navin Nair: Profile Summary
Navin Nair: Profile Summary
PROFILE SUMMARY
• Skilled in marketing the clients’ business to achieve objectives such as lead generation, high online visibility,
online brand positioning and online reputation management.
• Experience in handling clients for overall digital marketing strategies involving website building, SEO, SMO,
PPC, Content Management, Landing-Page Optimization, Online Lead generation and so on.
• Exposure of working with clients from Thailand on site and Pan India for handling marketing & promotional
activities in different cities and state.
• Demonstrated acumen in planning and organizing online as well as off-line events for brand promotion
strategies for client’s business.
• Analytical, Excellent interpersonal, communication and organizational skills with proven abilities in team
management and planning.
CORE COMPETENCIES
ORGANISATIONAL EXPERIENCE
PCC LIMITED Feb’17 – Present
Marketing & Administrative Officer
Key Result Areas:
• Managing seasonal digital marketing brand campaigns including creative development, website refreshes,
newsletter marketing and all agency deliverables.
• Creating engaging social media strategies and execution plans that cultivated audiences, increased web presence and
enhanced brand awareness.
• Monitoring the success of Social Media Campaigns through media analytics, KPIs, and dashboards.
• Assisting the company’s business development team in developing proposals within the digital marketing segment.
• Evaluating the effectiveness of marketing programs, provided market analysis and insights to senior management
• Coordinated with Marketing and Sales teams as well as key agency media partners to gather information towards
analysing efficacy and Return on Investment (ROI) of all brand management events.
• Handling day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget
management, performance review, and optimization of paid search campaigns.
• Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, etc.
• Formulating digital strategy for delivering best ROI for campaigns on various result oriented matrices of cost per
click.
• Devising web-marketing strategies that have elevated brands from relative obscurity, generated leads/revenue and
increased profits in competitive markets
• Developing content initiatives to launch posters, listing content and social media profiles in order to generate
thought leadership and significant inbound marketing results.
• Analysing and researching keywords related to client’s website through keywords research tool.
• Conducting competitor analysis to identify improvements as well as increase visibility and rankings.
• Ensuring continued success of Pay Per Click (PPC) lead generation, delivering strong profits and Return on
Investment to the business
• Conducting regular research into industry to keep abreast of latest Google updates, search marketing technologies,
digital trends, marketing advancements, etc.
ACADEMIC DETAILS
• Google Digital Garage Certification from iab.eu 2017.
• PGCSEO from UC Davis in 2016.
• Bachelor of Arts from Barkatullah University Bhopal in 2013.
• Higher Secondary School from Board of Secondary Education Madhya Pradesh in 2009.
• Secondary school Central Board of Secondary Education in 2017.
CERTIFICATIONS
IT SKILLS
Knowledge of MS Office, WordPress, Moz Ose, SEMrush, Screaming Frog, Mail chimp, Zoho, Google Analytics and
Internet Applications.
PERSONAL DETAILS
Father's Name MR. UNNI KRISHNAN NAIR
Hobbies and Interest; Listening music, Internet surfing, Watching movies, Reading.
Sex-Male.
Marital Status-Single.
Passport no K4933303