Resume

CURRICULUM VITAE
DINESH KUMAR AP
Phone: + 91 7812051997 LinkedIN
Email ID: apdineshk@gmail.com https://www.linkedin.com/in/apdineshkumarseoanalystchennai/
Objective: Seeking to achieve high quality and results focused Digital Marketing by constantly taking up challenging
assignments and continuously upgrading skills to keep pace with the rapidly changing web world.
Professional Summary:
 Result oriented professional with over 9+ years of experience in Digital Marketing

 Preparing strategic digital marketing plan
 Demonstrated abilities in Media Planning, Search Engine Optimization, Search Engine Marketing, Social
Media Platforms, Content Marketing and contributed to higher rate of organizational growth in compliance to
quality standards.
 Analyzing business performance with the help of digital tools and reports, Web traffic analysis using various
digital tools like Google analytics, Similarweb, SEMrush, Moz, and Alexa
 Creating awareness about the company's brand through online PR.
 Keyword analysis and research for Web and Mobile app with nearly 3 Lakh keywords using Keyword Planner,
Adwords, Uber Suggest, Google Search Console.
 Creating Social Media calendar and effectively engaging users though Hootsuite in Social Media.
 Content research using BuzzSumo, Google Trends, Quora and Creating Content Marketing Plan and effectively
used web and video content through Youtube, Taboola, and Outbrain Platforms.
 Ability in online lead acquisition using search engine marketing through Google Search and Bing, Google
Display, Social Media advertising using Facebook and Instagram.
 Program Management for the Marketing team coordinating with technology to implement and track digital
marketing initiatives.
 Effective in excellent relationship building and interpersonal skills. Strong analytical, problem solving &
organizational abilities besides being resourceful, innovative & flexible.
Achievements:
CreditMantri Finserve Private Limited – www.creditmantri.com :
 Coach of the Year 2017 & 2018.

 Achieved overall 15 million registrations between June 2015 to July 2019
 Achieved 70 million unique users to the website through Organic between June 2015 to July 2019
 Decreased the cost of Paid CPL from Rs 150 to Rs 38 between June 2015 to July 2019
 Saved minimum of 25 Lakhs per month by optimizing Organic search
 Increased Internal links and pages from 200 pages to 2 Lakhs pages within 15 months.
 Increased Facebook page likes – 300 to 37,000 within 12 months
The Hindu Group of Publications – www.roofandfloor.com :
 SEM – Decreased the cost of Paid CPL from ₹120 to ₹80 within 3 months.
 SEO – Created 0.5 million internal links and pages for city and locality wise Properties
Sulekha New Media Private Limited – www.sulekha.com :
 In charge of the Property portal, increased visits through Organic search from 5,000 visits/day to 30,000
visits/day, within one year.
 Improved SERP Top potential keywords like {Property} 1st position in google search engine within one year.
Work Experience:
CreditMantri Finserve Private Limited – www.creditmantri.com - Jun ’15 – Till Date
 Search Engine Optimization (SEO):- Keyword Research, Search Analysis, Competition Analysis, Search
Rankings, On-Page & Off-Page Process, 1-Way, 2-Way & 3 Way Link Building Campaign, Directory
Submission Campaign, Meta & HTML (H1, H2, H3, H4, Image & Alt) Tag Creation & Optimization, Dynamic
Keyword Insertion, Internal Anchor Text Links Optimization, On page Content Management, Organic Search
Traffic, Google Webmaster Tools, Google Analytics, RSS Feed Optimization, XML Sitemap Creation, Content
Submission To Reddit – Delicious – Digg & Other Content Aggregators, Social Book Marking Campaign, Search
Engine Submissions or Robot Re-Visits.
 Social Media Marketing (SMM), (SMO): - Brand Page/Account Management, Facebook Advertisement,
LinkedIn Advertisement, YouTube Advertisements, YouTube Video Promotion, Quora Keyword Promotion,
Google+ Brand Promotion, Pinterest, Product Promotion Campaigns, Social Campaign Management, Brand
Marketing, Network Build-up.
 Search Engine Marketing (SEM): - Google AdWords, Yahoo! Search Marketing, Bing Ads, Paid Search
Campaigns, Sponsored Campaigns, CPC & CPM Advertisements, Online Lead Generation.
 Web Marketing: - Brand Promotion, Online Media Planning & Buying, Global Rank Management, Blog
Promotion, Content Marketing & Promotion, PR Release, Referral Marketing Campaign.
 Web Analytics: - Google Analytics, Google Webmaster Tools, AdWords etc.
The Hindu Group of Publications – www.roofandfloor.com : Dec ’14 – Jun ‘2015
 Search Engine Optimization (SEO):- Keyword Research, Search Analysis, Competition Analysis, Search
Rankings, On-Page & Off-Page Process, Link Building Campaign, Directory Submission Campaign, Meta &
HTML (H1, H2, H3, H4, Image & Alt) Tag Creation & Optimization, Dynamic Keyword Insertion, Internal
Anchor Text Links Optimization, On page Content Management, Organic Search Traffic, Google Webmaster
Tools, Google Analytics, RSS Feed Optimization, XML Sitemap Creation, Content Submission To Reddit –
Delicious – Digg & Other Content Aggregators, Social Book Marking Campaign, Search Engine Submissions or
Robot Re-Visits.
 Social Media Marketing (SMM), (SMO): - Brand Page/Account Management, Facebook Advertisement,
LinkedIn Advertisement, YouTube Advertisements, YouTube Video Promotion, Quora Keyword Promotion,
Google+ Brand Promotion, Pinterest, Product Promotion Campaigns, Social Campaign Management, Brand
Marketing, Network Build-up.
 Search Engine Marketing (SEM): - Google AdWords, Yahoo! Search Marketing, Bing Ads, Paid Search
Campaigns, Sponsored Campaigns, CPC & CPM Advertisements, Online Lead Generation.
 Web Analytics: - Google Analytics, Google Webmaster Tools, AdWords etc.
 Direct Marketing: - Transport Advertising for roofandfloor.
Sulekha New Media Private Limited – www.sulekha.com : Jan ’12 to Dec ‘2014
 Researching the best keywords using tool as Google AdWords Keyword Tool with less competition and high
search volume for high Search Ranking of website.
 Effective Meta tags writing by padding keywords with Keyword proximity and prominence. Ensured that the
Meta and title tags were well optimized to increase the chances of the website being picked by search engines.
 Knowledge to provide good internal structure which is consider as a factor for the calculation of Page rank.
 Provide Competitor Analysis, SEO analysis and recommendations in coordination with elements and structure of
websites and web pages
 Generating back links through directory submission, bookmarks, press releases, article submission, classifieds
posting and forum posting.
 Blog Marketing – Create, Manage & Optimize Blogs.
TheStorez.com Apr ‘2009 to Jan ‘2012
 SEO and SMO analyst

 Responsible for search engine optimization
 Website analysis through Google Webmaster Tools
 Traffic and Goal conversion tracking by Google analytics
 Knowledge in creating report through MS Excel for large database
Educational Qualification
 Currently pursuing MBA in Marketing from the University of Madras

 B. Com from Pachiappa’s College affiliated to the University of Madras
 HSC and SSLC from Chennai Corporation Higher Secondary School
Extra Mural Pursuits
 Tamil Poetry writing – Won 3rd price in district level competition

 Cricket – Played the role of captain at corporate tournaments at Sulekha
 Chess
 Carrom Board – Participated in district level tournaments
 Photography
 Blogging
 Social Media Networking and tweeting
 Release a book on my poetry by name ‘Ya Ya Kavithaigal’
Personal Details
 Gender Male
 Date of Birth 5th April 1987
 Languages Known Tamil, English
 Nationality Indian
 Marital status Single
 Reference Available upon request
Declaration
I hereby declare that all the information specified by me is true to the preeminent of my awareness.
Place: Chennai
DINESH KUMAR AP

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CURRICULUM VITAE

 Result oriented professional with over 9+ years of experience in Digital Marketing

CreditMantri Finserve Private Limited – www.creditmantri.com :

 Coach of the Year 2017 & 2018.

The Hindu Group of Publications – www.roofandfloor.com :

Sulekha New Media Private Limited – www.sulekha.com :

CreditMantri Finserve Private Limited – www.creditmantri.com - Jun ’15 – Till Date

 Web Analytics: - Google Analytics, Google Webmaster Tools, AdWords etc.

The Hindu Group of Publications – www.roofandfloor.com : Dec ’14 – Jun ‘2015

 Web Analytics: - Google Analytics, Google Webmaster Tools, AdWords etc.

 Direct Marketing: - Transport Advertising for roofandfloor.

TheStorez.com Apr ‘2009 to Jan ‘2012

 SEO and SMO analyst

 Currently pursuing MBA in Marketing from the University of Madras

Extra Mural Pursuits

 Tamil Poetry writing – Won 3rd price in district level competition

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