ADS in The Time of Corona: This Week'S Newsletter Features
ADS in The Time of Corona: This Week'S Newsletter Features
ADS in The Time of Corona: This Week'S Newsletter Features
ADS
IN THE TIME
OF CORONA
BY BRANDWAGON, DELHI
DOVE
O
+ OGILVY
gilvy Canada took a cue from Italian photographer Alberto
Giuliani, who shot the photos of the frontline Healthcare
workers. Now Dove has put a new face on Real Beauty
advertising through a “Courage Is Beautiful” campaign,
breaking in the US, showing faces of healthcare workers
marked by the protective gear they’ve been wearing during
the coronavirus crisis.The initial ad broke in Canada, with a
U.S. version featuring more photos of US healthcare workers
rolling out now, to be followed quickly by ads customized for
other countries with local photos.
For a brand that brings out the real beauty, It surely has
been very vocal in making us realise that Real Beauty of
your spirit Lies in Courage.
HEINZ
K
+ VAYNER MEDIA
raft Heinz is the latest marketer putting staffers to work as
its ad team. The company says this is the first spot it has
done that was directed and shot by plant employees. The
video shows workers in plants in Fremont, Ohio and
Champaign, Illinois, with voiceover work by Dana Cockrell, a
line operator at that Illinois plant.
Kraft Heinz points to its staffers for credit, but also gives a
nod to Vayner Media for this campaign (the agency wasn’t
actually on set). The spot is set to air on network and cable
tv, and short videos of interviews with plant staff will be
posted online, it said.