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Impact of Covid-19 on Organisational Transformation


by
Dr. Dayana N. H. Chaskar

Organisational agility is a strategic comparative because response to the initial response includes how do we help
the world we live in is changing even as we know. staff excel at being virtual employees, how to empower
Businesses propelling forward require strategy, mission virtual work and teams, how to help staff to seamlessly
and work are now swirled by technologies, industries, shift their focus as we rapidly redeploy resources.
new skills, customer and employee experiences,
sustainability and demographics. We have all these The last ring of change is the organisational specific
compressions that are now swirling around creating changes to shape us into our new future state. Many of
tension and pressure, plus the need to get more agile these actions are still to be determined (TBD). However,
and nimble as an organisation. So that was what the during these unprecedented times, organisations now
landscape looked like until December 2019. Then when require heaps of planning, transitioning and adapting
the 1st quarter of 2020 turned the world into a turmoil, to the new norm, as the Covid-19 pandemic could for-
organisations are now forced to dispose or suspend all ever change the way we work. The new normal now
their agendas due to the Covid-19 pandemic. requires more people working remotely from home,
which in turn permits organisations to provide access
to co-working spaces. This feasible arrangement is
essentially better rather than having the majority of
their workforce at one central office. This Covid-19
pandemic has also become a technological equalizer
whereby staff who previously were unaccustomed to
using tech tools at the workplace have now had no
choice but to adapt and transform. Thus, many virtual
meetings, board discussions, business presentations are
being carried out online.

Experts and practitioners could now step in and support


the communal change that is going on within these 3
domains. The first ring of change is the direct response
to Covid-19. This includes social isolation, social
distancing, hand washing, being responsible for
personal hygiene. These are the immediate actual direct
response to the virus which is plaguing our planet.

The next ring of change is the organisation’s response


to our communal response to Covid-19. Once we
moved to self-isolation and social distancing, now the
organisation has a whole of changes precipitating out
of that initial response. So now your organisational
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In March 2020, Prosci (the global leader in change


management with the famous ADKAR Model) even
transformed their 3-day certification for practitioners
to a virtual 3-day certification experience. This is not
the usual watching videos via YouTube course but an
immersive application based experiential programme
that happens to take place remotely.

Renowned organisational psychologist, Professor


Adam Grant from the Wharton School of the University
of Pennsylvania and the author of “Originals: How
Non-conformist Move The World (2016)” predicts that
co-workers will abandon previous messaging habits and
actually get up, walk around and visit each other after
Looking at the future, as digital and virtual work
they are allowed to return to the office. Office bonds
become the new norm; demand for skilled workers
could flourish among colleagues who relied on each
would increase along with their remunerations. The
other during the pandemic and got to know one another
contributions of frontliners especially those in the hos-
on a more personal level. However, physical interaction
pitals, armed forces, delivery and courier services are
among colleagues like handshakes, pat on backs and
now more highly valued than before. However, many
friendly hugs are out. Other sociable gestures such as
low-paid workers, daily-waged entrepreneurs and Small
a nod or a smile that convey friendliness and respect
and Medium Industries (SMEs) are likely to see their
from a distance, could instead become the new social
income eroded even further as unemployment increases
norm. As the new norm includes wearing a face mask,
and businesses collapse.
this will enable us to intensify our eye contact and
listening skills.

Historically, economic shocks, pandemics and wars


have intensified inequality in the society and between
countries. The big lingering question is if this Covid-19
pandemic will be a tectonic shift with rising social, eco-
nomic and political instability, or an equaliser in the di-
rection of equality on the planet. We will just have to
wait and see.

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