Task 1 Sorting Out Analysing Advertisements The Blobfish

Year 9: ENGLISH
Australian International Academy, Kellyville

9. MEDIA, BIAS AND PROPAGANDA: GRUEN: AD ANALYSIS: THE BLOBFISH DATE: …. / …… / ……..
AIMS: (1) explore and analyses the elements of advertisements
TASK 1 SORTING OUT ANALYSING ADVERTISEMENTS
Watch the following 2 ad pitches from The Gruen Transfer.
The ads relate to: The Blobfish
https://www.youtube.com/watch?v=s4MoW0_kSH8
Make notes for each ad related to the techniques used to persuade audiences
Technique: Ad 1 Ad 2
Persuades saying that if he gets 50,000
The ad appeals to our feelings such as signatures, he’ll go back to where he
empathy & feeling bad for the blobfish. came from. This is considered as a form of
Persuasion: We should save the blobfish from discrimination for the blobfish.
extinction instead of judging by it’s
looks. Subverted appeal (unappeal)
Irony
Discomfort
It gives a message that not all humans Taking action to get rid of blobfish.
are perfect. There’s a form of
connection.
Appeal:
It also connects to social media where
people try to photoshop themselves and
it doesn’t show who they really are.
There’s a connection to dove company Humour is offencive and not apprpriate

and the music used when they were for all ages.
applying makeup to the Blobfish.
Use of Usually makeup is used for humans but
Humour & it’s applied on to the Blobfish as well.
language: We can and We can’t type of language
used, changes our mindset.
Comedic music making the veiwer laugh.

The piano is used to create an
Music and empathetic feeling and makes us feel
Sound effects sad.
No voice overs.
No relying on printed language.
Voice Over:
Compare and contrast the different elements with your class.
Year 9 1
TASK 2 TAKING ACTION COMMENTARY on ADVERTISEMENTS
Choose one of the ads from the 2 above.
Use your notes from above and formulate them into a commentary.
Remember the structure, format, and use of language.
Your commentary should be at least 300 words in length.
TASK 3 GOING FURTHER PERSONAL RESPONSE

Write a personal response for one of the ads.
Use the following questions to help you:
 Which ad did you like best?
 Why did you like it?
 How did it appeal to you?
 Why is it an effective ad?
Year 9 2
TEACHERS NOTES
Visual: Typeface, logo, colour, light, shapes, overall composition

Story / Narrative: Chracter, Plot, Setting, symbol, Sub-text
Needs Physical, Appearance, Informational, Status, Connection, Belonging
VISUAL ELEMENTS OF AN ADVERTISEMENT
Most ads are designed to make an impact that you can absorb at a glance.
Therefore, the visual appeal of an ad is very important.
The overall feeling that is conveyed by the ad (a picture may convey a feeling of joy,
General mood
nostalgia, fun and satisfaction).
Typeface The size, shape, and style of the print used in the ad.
Logo The sign, symbol, or lettering that stands for the company or the product.
Colour Scheme The colour(s) used in the ad and how they relate to each other.
The brightness of the ad, the contrast between light and dark, and the relationship between
Light
them.
The shape of the product, the shapes of the other components in the ad, the relationship
Shapes
between them, and what thoughts and feelings are conveyed.
The relationship of the above elements to each other and the way(s) in which they are
Overall Composition
arranged in the ad
NARRATIVE ELEMENTS
If an advertiser has managed to get your attention visually, chances are good that you will look more closely at the
content of the ad.
Many ads have components that are similar to those of stories.
Characters The “people” in the ad and the personalities they seem to have.
The event that is shown in the ad itself and the events that you imagine have occurred
Plot
before, or will occur after, that moment.
Setting Where and when the scene shown in the ad takes place.
An object that stands for something more than itself (spring flowers might be used to
Symbols
associate a soap product with youth).
A meaning that goes beyond the surface meaning suggested in the ad. (For example,
Sub text
children’s toys may contain a message about violence.)
NEEDS ELEMENTS
Another way that advertisers convince us to buy their products is by appealing to basic human needs.
To be physically healthy.
Health
“Take a Vita‐plus for a well‐balanced diet.”
To be physically attractive.
Appearance & Vanity
“Are blemishes interfering with your social life? Be confident with Dermaclear.”
To be free from fear and anxieties.
Free of Anxieties
“Never be lonely again. Call Dial‐A‐Date.”
To feel good about ourselves.
Confidence
“Buy Romance Perfume. You deserve it.”
To belong to a group.
Belonging
“Meet the gang at Mario’s Restaurant – the place where friends gather.
To have status.
Status
“Arrow‐ the car that says you have made it.”
To be informed.
Informational
“The facts are clear – Whiteout cleans 50% better than the most popular detergent.”
To identify with people, we admire.
Connection “Sue Super sport uses it, so why not you?”
Year 9 3
Year 9 4

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Year 9: ENGLISH

Australian International Academy, Kellyville

There’s a connection to dove company Humour is offencive and not apprpriate

Comedic music making the veiwer laugh.

Compare and contrast the different elements with your class.

TASK 3 GOING FURTHER PERSONAL RESPONSE

Visual: Typeface, logo, colour, light, shapes, overall composition

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